Research Questions Aims of the Research Scope of the Research Significance of the Research

Ihsan Nur Iman Faris, 2014 Cultural Content Analysis Of An English Textbook For Senior High School Grade Three In Cianjur, West Java Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu 2010 found that the source culture contents in Nigerian context sufficient. Yet, the representation of the source culture does not inform textbooks users how the cultural contents occurred in the real life situation. In Indonesia, Hermawan and Noerkhasanah 2012 also found more representation of the source culture than the target culture in three English textbooks for primary schools. However, the representations were not enough in terms of promoting the source culture. This research investigates what cultures are represented in the English textbook for a senior high school in Cianjur, West Java, and how the cultures in the textbook are represented. This research is qualitative in nature. The four senses of culture framework propounded by Adaskou, Britten Fahsi 1990 is used to analyze the English textbook entitled Look Ahead grade three published by Airlangga publisher.

1.2 Research Questions

The research is geared toward answering the following research questions: 1. What cultures are represented in the English textbook for a senior high school in Cianjur, West Java? 2. How are the cultures represented in the English textbook for a senior high school in Cianjur, West Java?

1.3 Aims of the Research

This research aims at: 1. Investigating what cultures are represented in the English textbook for a senior high school in Cianjur, West Java. 2. Investigating how the cultures are represented in the English textbook for a senior high school in Cianjur, West Java.

1.4 Scope of the Research

This research focuses on investigating the cultural content of the English textbook used by the third grade students at a senior high school in Cianjur, West Java. Culture in this research is categorized into the source culture, the target Ihsan Nur Iman Faris, 2014 Cultural Content Analysis Of An English Textbook For Senior High School Grade Three In Cianjur, West Java Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu culture, or the international culture Cortazzi Jin, 1999. Culture in the textbook is also viewed based on the framework of four senses of culture Adaskou, Britten, Fahsi, 1990, dividing cultures into the aesthetic sense, the sociological sense, the semantic sense, and the sociolinguistic sense.

1.5 Significance of the Research

This research is expected to provide theoretical, practical, and professional benefits. 1. Theoretical benefits The results of this research are expected to enrich the theories of English textbook development in Indonesia. The findings of this research may be used as one of the references for the next cultural content investigation in English textbooks. 2. Practical benefits The results of this research will reveal what are the strengths and weaknesses of the textbook investigated in term of cultural content. The findings of this research furthermore are expected to help teachers and learners to choose the appropriate textbook in term of cultural contents. Teachers and learners may be able to identify and evaluate what kind of cultural contents are appropriate or inappropriate in the textbook they use after reading this research. 3. Professional benefits This research will reveal what cultures are represented and how the cultures are represented in the textbook. The proportion of each category of culture and how each category of culture is represented will be portrayed. The results of this research can help educational institution to develop English materials, especially in determining the proportion of the source culture, the target culture, and the international culture in textbooks. Ihsan Nur Iman Faris, 2014 Cultural Content Analysis Of An English Textbook For Senior High School Grade Three In Cianjur, West Java Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

1.6 Research Methodology