Campaign on Child Labor and Trafficking See also 1.5 Healthy F ish Communications Campaign Best Practices See also 1.2 Gender Strategy Outreach Referenced by 5.2.2

28 While the Accra office facilitates national media engagements Friends of the Nation will also conduct a series of radio and television discussions with media houses in the Western and Central Regions. Partner SNV will explore the Ghana Journalist Awards program organized in August to award the Best Fisheries Report of the Year. CRCURI will also explore the potential need for a special program or training opportunity for environmental journalists, in order to equip selected SFMP media ambassadors to report effectively on fisheries policy issues of national concern. SFMP will also provide logistical support to some media houses to facilitate field activities pertaining to coverage of fisheries issues. Hotline Communications Strategy see section 2.2 – A special plan for the design and implementation of a proposed pilot 819 Hotline for reporting fisheries infractions will be done in collaboration with the MOFADFisheries Commission and the service provider as well as some stakeholder consultations with fisher folks. A communications plan in Year 2 will focus on diverse multimedia tools including radio jingles, billboards, posters, etc. to advertise the program if and when it is established. This will also be linked to the Citizens’ Watch o n Water CWOW initiative. Events – SFMP will also participate in and number of events to create more visibility on fisheries issues and the way forward through participation in the Elmina festival in July 2016, international day events such as World Fisheries Day in November. DAA will also organize Worl d Rural Women’s Day in October. DAA will mobilize the women stakeholders to make pressing statements and issue a communique on Farmers Day in December to raise awareness of fisheries issues affecting the sector and the role of fish in food security. Hen Mpoano will pilot a best practices competition for some selected 15 coastal fishing communities – in collaboration with other partners — in the SFMP focal sites where anti-IUU campaign is being carried out. This effort is intended to encourage voluntary compliance with fisheries laws and best practices and especially with respect to those laws affecting small pelagic fisheries. Hen Mpoano will design a behavior change communications strategy that employs the use of tools such as video documentaries on best practices, community drama, posters and the mass media to sensitize stakeholders in target communities on IUU.

3.1.1 Campaign on Child Labor and Trafficking See also 1.5

Activity Lead: FoN Activity Team: CRC, FoN, SNV, CEWEFIA, DAA This special plan will focus on behavior change communications to reduce child labor and trafficking activities in fisheries. Activities will include community drama and development of a child labor factsheet and other IEC materials, which will be disseminated largely by the CLaT ambassadors that CEWEFIA and DAA will have trained. The project will observe the World Day against Child Labor in June to be led by SNV with support from FoN, CEWEFIA and DAA. SNV will also produce and distribute the fact sheets on child labor trafficking

3.1.2 Healthy F ish Communications Campaign Best Practices See also 1.2

Activity Lead: SNV Activity Team: SNV CEWEFIA, DAA, DQF, FC The Healthy Fish Communications Strategy for Year 2 will start with the development of four factsheets will be produced by SNV post-harvest work with communities and SMEs activities. 29 This activity in Year2 will be small in scope as the project design called for more significant scale up in the second half of the project starting in Year3. While SNV will produce materials for healthy fish communications, DAA, CEWEFIA and DQF as well as SNV will work on community level trainings on improved handling and processing practices see section 4.5

3.1.3 Gender Strategy Outreach Referenced by 5.2.2

Activity Lead: SNV Activity Team: Torell, HM Owuzu, Mensah, DAA Gender mainstreaming via behavior change communication messages will also be conducted as part of the projects gender strategy. SNV will formulate messages into communications materials leaflets, policy briefs, etc. in the form of leaflets and posters. This will be used to create awareness among both men and women groups in the SFMP communities. Gender mainstreaming communications materials will be distributed during meetings, workshops, and special events. The project will also use general communications products, such as the newsletter, as vehicles to communicate gender mainstreaming lessons learned and success stories. The World Women’s Day which falls on 8 March 2016 will be celebrated under the Project— and it will be a good place to launch the gender behavior change communications materials developed for local communities. The focus of the celebration will be the role of women in halting illegal fishing practices.

3.2 Executive Level Communications