2. BIC’s Questionnaire:
JenisKelamin: Laki-LakiPerempuan
Umur mohondiisi: Pekerjaan:
PelajarWiraswastaPegawaiNegeri Yang Lain mohondiisi:
HubunganKonsumendengan Perusahaan
1 Perusahaan Chevrolet memahamikebutuhansaya.
SangatTidakSetujuTidakSetujuNetralSetujuSangatSetuju 2
Perusahaan Chevrolet peduliterhadappendapat-pendapatsaya. SangatTidakSetujuTidakSetujuNetralSetujuSangatSetuju
HubunganKonsumendenganProduk
1 Sayamencintai Opel Blazer yang sayamiliki.
SangatTidakSetujuTidakSetujuNetralSetujuSangatSetuju 2
Sayabanggamemiliki Opel Blazer. SangatTidakSetujuTidakSetujuNetralSetujuSangatSetuju
3 Opel Blazer yang sayamilikiadalahsalahsatukepunyaanfavoritsaya.
SangatTidakSetujuTidakSetujuNetralSetujuSangatSetuju 4
Opel Blazer yang sayamilikisangatmenyenangkanuntukdikendarai. SangatTidakSetujuTidakSetujuNetralSetujuSangatSetuju
HubunganKonsumendenganKonsumen Lain
1 Sayatelahbertemu orang-orang yang mengagumkankarenamobil Opel Blazer
saya. SangatTidakSetujuTidakSetujuNetralSetujuSangatSetuju
2 Ada rasa kekeluargaan yang sayarasakandenganpengguna Opel Blazer.
SangatTidakSetujuTidakSetujuNetralSetujuSangatSetuju 3
Sayatertarikuntukmemilikihubungan yang lebihdekatdengan para anggota di komunitas Opel Blazer.
SangatTidakSetujuTidakSetujuNetralSetujuSangatSetuju
HubunganKonsumendenganMerek
1 Sayamenghargaibudayadari Opel Blazer.
SangatTidakSetujuTidakSetujuNetralSetujuSangatSetuju 2
Sayamemandang Opel Blazer sayasebagaipilihannomorsatuuntukkendaraanberodaempat.
SangatTidakSetujuTidakSetujuNetralSetujuSangatSetuju
3 Sayamengatakanhal -hal yang positifmengenai Opel Blazer kepada orang lain.
SangatTidakSetujuTidakSetujuNetralSetujuSangatSetuju 4
Sayaakanmerekomendasikan Opel Blazer kepadateman-temansaya. SangatTidakSetujuTidakSetujuNetralSetujuSangatSetuju
5 Jikasayaharusmenggantimobil Opel Blazer saya, sayaakanmembeli Opel
Blazer lagi. SangatTidakSetujuTidakSetujuNetralSetujuSangatSetuju
6 Opel Blazer memilikikualitastertinggi.
SangatTidakSetujuTidakSetujuNetralSetujuSangatSetuju 7
Opel Blazer adalahkendaraan mid-size SUV terbaik. SangatTidakSetujuTidakSetujuNetralSetujuSangatSetuju
BLAZER RELIABILTY AND VALIDITY TESTING
Customer to Company Reliability
Reliability Statistics
Cronbachs Alpha N of Items
,899 2
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item-Total Correlation
Cronbachs Alpha if Item Deleted
A1 2,91
1,134 ,829
. A2
3,16 1,626
,829 .
Customer to Product Reliability
Reliability Statistics
Cronbachs Alpha N of Items
,925 4
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item-Total Correlation
Cronbachs Alpha if Item Deleted
B1 14,20
4,228 ,886
,890 B2
14,20 4,069
,916 ,878
B3 14,39
3,480 ,736
,960 B4
14,25 4,000
,867 ,890
Customer to Customer Reliability
Reliability Statistics
Cronbachs Alpha N of Items
,861 3
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item-Total Correlation
Cronbachs Alpha if Item Deleted
C1 9,45
2,030 ,615
,924 C2
9,25 1,905
,814 ,735
C3 9,39
1,924 ,798
,750
Customer to Brand Reliability
Reliability Statistics
Cronbachs Alpha N of Items
,906 7
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item-Total Correlation
Cronbachs Alpha if Item Deleted
D1 25,61
19,670 ,627
,902 D2
25,77 17,547
,787 ,884
D3 25,64
19,567 ,645
,900 D4
25,69 18,250
,795 ,884
D5 25,92
18,613 ,638
,903 D6
25,84 18,261
,797 ,884
D7 25,81
18,663 ,765
,887
Table 3.4.2a Validity Testing on BIC’s questionnaire
JAZZ RELIABILTY AND VALIDITY TESTING R value
Corrected Item-Total
Correlation Result
A1 .2461
.829 Valid
A2 .2461
.829 Valid
B1 .2461
.886 Valid
B2 .2461
.916 Valid
B3 .2461
.736 Valid
B4 .2461
.867 Valid
C1 .2461
.615 Valid
C2 .2461
.814 Valid
C3 .2461
.798 Valid
D1 .2461
.627 Valid
D2 .2461
.787 Valid
D3 .2461
.645 Valid
D4 .2461
.795 Valid
D5 .2461
.638 Valid
D6 .2461
.797 Valid
D7 .2461
.765 Valid
Customer to Company Reliability
Reliability Statistics
Cronbachs Alpha N of Items
,727 2
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item-Total Correlation
Cronbachs Alpha if Item Deleted
A1 3,20
,531 ,571
. A2
3,50 ,541
,571 .
Customer to Product Reliability
Reliability Statistics
Cronbachs Alpha N of Items
,909 4
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item-Total Correlation
Cronbachs Alpha if Item Deleted
B1 13,88
2,720 ,860
,858 B2
13,92 2,647
,891 ,846
B3 13,90
2,541 ,904
,840 B4
13,86 3,470
,543 ,959
Customer to Customer Reliability
Reliability Statistics
Cronbachs Alpha N of Items
,822 3
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item-Total Correlation
Cronbachs Alpha if Item Deleted
C1 8,96
1,631 ,792
,629 C2
8,82 1,906
,695 ,737
C3 8,74
2,319 ,564
,859
Customer to Brand Reliability
Reliability Statistics
Cronbachs Alpha N of Items
,868 7
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item-Total Correlation
Cronbachs Alpha if Item Deleted
D1 24,58
16,004 ,412
,877 D2
24,92 13,422
,676 ,845
D3 24,68
15,569 ,582
,858 D4
24,62 13,751
,828 ,826
D5 25,04
14,039 ,562
,863 D6
25,14 12,980
,746 ,834
D7 24,54
14,172 ,754
,836
Table 3.4.2b Validity Testing on JFC’s questionnaire
CLUSTER ANALYSIS
R value Corrected
Item-Total Correlation
Result
A1 .2787
.571 Valid
A2 .2787
.571 Valid
B1 .2787
.860 Valid
B2 .2787
.891 Valid
B3 .2787
.904 Valid
B4 .2787
.543 Valid
C1 .2787
.792 Valid
C2 .2787
.695 Valid
C3 .2787
.564 Valid
D1 .2787
.412 Valid
D2 .2787
.676 Valid
D3 .2787
.582 Valid
D4 .2787
.828 Valid
D5 .2787
.562 Valid
D6 .2787
.746 Valid
D7 .2787
.754 Valid
BLAZER INDONESIA CLUB
Case Processing Summary
a,b