Language Manipulation Motives Cognitive Pragmatics

28 14. Minimization Minimization is a manipulation strategy which includes the capability of manipulators to make people think that their mistakes are not as big as people think they are. “This tactic is a unique kind of denial coupled with rationalization. When using this maneuver, the aggressor attempting to assert their abusive behavior isn’t really as harmful or irresponsible as someone else may be claiming. It’s the aggressor’s attempt to make a mole-hill out of a mountain.”Simon 2000:92

2.6.2. Language Manipulation Motives

The term “motive” according to English Thesaurus 2011 has the synonyms with “intention”, “drive”, or “aim”. Therefore when we talk about manipulation motives, we are essentially talking about the intention of the speaker behind their manipulative statements, which in pragmatics are called as illocutions. According to Braiker 2004:54-57, manipulators often do the act of manipulating for these three interpersonal motives: 1. To advance manipulator’s own purposes Manipulators feel the need to have their personal gain upon other people. Braiker 2004:54 then states that manipulators are entirely self-serving and selfish by disposition, even if they say otherwise. Manipulators will say and do everything necessary to advance their own purposes. They might refer themselves to be honest, unselfish and trustworthy individuals, in order to gain your complete trust so that their purposes can be fulfilled. 29 2. To attain feelings of power and superiority Manipulators want to feel that they are superior and possess all the power to conquer his targets. Braiker 2004:55 claims that manipulators want to be acknowledged and validated. This actually roots from the fact that manipulators basically are people with inferiority and low self-esteem. They use manipulative strategies to hide these poor feelings in disguise, so that they appear to be people with bold self-confidence. They need to demonstrate that they are superior to compensate for feelings of inferiority and inadequacy. 3. To feel in control of manipulator’s own emotions Manipulators are essentially people with high level of anxiety. Braiker 2004:56 states that they want to feel in control of their emotions that symbolise weaknesses, such as anxiety, sadness and loneliness. They need to be seen that they are able to control themselves. This need that manipulators have actually extends beyond their desires or needs to control others. They do not want to feel like they are losing control and finally being controlled by others. Manipulators intend to manage their emotions as fine as possible in order to succeed in manipulating others.

2.7. Previous Study