Rev. Integr. Bus. Econ. Res. Vol 32 89
Copyright 2014 Society of Interdisciplinary Business Research
www.sibresearch.org ISSN: 2304-1013 Online; 2304-1269 CDROM
The result clearly demonstrate that the community empowerment came from themself based on local wisdom and that the communnity could change the limitation of their
village location become the advantage of their welfare. Keywords: Community Based Tourism CBT, local wisdom, multi dicipline research
1. INTRODUCTION
The development gap between rural and city area resulted in various problems not only in rural but also in the city. The pace of
infrastructure development, employment, industrial development that occurred in the city resulted in the development of urbanization issues Soetomo, 2009. From
definition of the urbanization itself, it is clear that the problems caused by urbanization not only in the city, but also occurred in the rural area. A lot
of efforts have been done to overcome the problems that occur in the city. However, with all limitations, efforts to improve conditions in the rural area are
complicated. Since the ability of local governments are very limited, the approach can
be used in developing rural areas is to involve all stakeholders to improve the economic status of the people in a sustainable manner. Their focus is on
the improvement of the peoples economy, because it could affect the improvement of the social welfare in general. Condition of rural society need development
policies based on economic determinism, among others, the indicator is the increase in per capita income. To carry out the business of economic improvement of
rural communities,
the alternative is through the efforts of
rural economic diversification. One form of diversification of the rural economy,
namely tourism Barlybaev, 2009. Recently tourism activity has shifted from mass tourism to a small group of
tourism, which emphasizes on the experience with nature and and local culture Fandeli, 2000.
It called eco-tourism or sustainable tourism, which
develops rural-based tourism on the natural environment that relies on an agrarian lifestyle as one of the tourist attractions.
Yogyakarta as the second tourist destination in Indonesia after Bali also offers the form of activity-based tourism or eco-tourism, spread over four districts of Yogyakarta.
In 2012 the number reached 80 rural tourism, and 50 of it or 38 villages is located in Eco-tourism is a relatively new kind
of tourism developed in Indonesia, although internationally since October 1999 the World Tourism Organization WTO have issued a Global Code of Ethics for
Tourism as an encouragement to the countries in the world to develop sustainable tourism.
Rev. Integr. Bus. Econ. Res. Vol 32 90
Copyright 2014 Society of Interdisciplinary Business Research
www.sibresearch.org ISSN: 2304-1013 Online; 2304-1269 CDROM
Sleman district Dinas kebudayaan dan Pariwisata, Kabupaten Sleman, 2012. Various competitions and awards for the rural tourism were held by the government. It shows
the tourist interest and encouragement of the government to the development of rural tourism. The goal of The transformation of agriculture-based village into a
activity-based tourism village is an interesting phenomenon that needs to be examined on an ongoing basis to evaluate the increasing of rural communities welfare.
The goal of rural area to be a greater economic value is in line with the demands of rural areas as a tourist destination who look at the meaning of rural
tourism as a tourist destination through five different focus, namely life cycle, contingent value, travel experience, quality goals, and the image of the destination
Royo - Vela , 2009. Rural tourism strongly associated with 1 the object of daily life in a typical rural, 2 rural typical values are interesting to learn, 3 different forms of
experience traveled to other destinations, 4 the quality of the tour contains more elements of education, 5 rural image of itself that is associated with the beauty of the
place and the distinctive culture and image of a peaceful, clean , and full of hospitality Puswira, 2011 and 2012. Along with the improvement of the local economy, it will
be followed by such diverse forms extensive modernization built environment, the number of rooms used as homestay increases, and the quality of the space in terms of
shape, structure, and meaning will change according to the perception of modernity. The purpose of present study is to measure the success of community empowerment
through the rural tourism based on local resources to improve the welfare of community. The study makes an additional contribution to the entepreneur reseach
literature by exploring rural entepreneurs.
2. THEORETICAL FRAMEWORK 2.1. Aspects of Rural Tou rism
