Measurement of SMI s Competitiveness and Performance

Malaysia- Indonesia International Conference on Economics, Management and Accounting 2010 1811 Import 6 Some areas are still vulnerable to disasters such as floods and landslides 0,09 3 0,27 Amount 0,50 1,26 Total 1,00 2,75 Table 2 shows, that the score 1.49is higher than the threat score 1.26 and total score is 2.75 or more than average scores lowest score is 1.0 and the highest is 4.0 . Its means the SMIs in Central Java respond positive for the opportunities and threats. In other thing, IKM strategies effectively exploit opportunities and minimize potential negative effects from external threats.

4.2. Measurement of SMI s Competitiveness and Performance

The determination of the SMIs competitiveness use an index based on the framework of Porters diamond model. The values of the index describe the status of the SMI competitiveness. The result of competitiveness index can be shown in the following table. Table 3: Results of the SMI competitiveness index in Central Java No. Dimensions and Elements of Industrial Competitiveness Competitiveness Index

I. Dimensions of Condition Factor

73,66 1. Cost per unit of product 5,60 2. Source of Raw Materials 14,30 3. Source of Capital 4,57 4. Source of Labor 14,53 5. Location 16,58 6. Knowledge 6,63 7. Technology 11,43 II. Dimensions of Demand Conditions 69,17 1. Target Market 31,07 2. Market Access 17,29 3. Sales Growth 20,80 III. Dimensions of Corporate Strategy and Structure of Competition 61,25 1. Product Adaptation 8,37 2. Flexibility 8,43 3. Competitive strategy 13,70 4. Managerial Ability 5,29 5. Threat of new entrants 12,77 6. Product Innovations 12,69

IV. Dimensions of Supporting and Related Industries

59,61 1. Financial Institutions 14,20 2. Transportation Service Company 10,98 3. Providers of Raw Materials 13,12 4. Marketing Intermediaries 9,33 5. Information companies 11,98 Total Dimension 264,18 Source: Primary Data 2009. processed Based on the table 3, the SMIs competitiveness in Central Java has a high index value 264.18. While in the dimension ratings, the highest competitiveness index value is Malaysia- Indonesia International Conference on Economics, Management and Accounting 2010 1812 dimension of condition factors, that is equal to 73.66. It happens because most of the SMI uses raw materials and local labor, technology or appropriate type of equipment, and located outside the city. Nevertheless the competitiveness index value is low. The costs per unit of product 5.60; sources of capital 4.57 and knowledge 6.63. This problem occurs because the scale of production is low, most employers use a mix of capital itself, the amount of capital is very limited, and formal education level of entrepreneurs is low. Therefore, to improve cost efficiency per unit of product, the company needs to 1 purchase materials jointly with other companies through a cooperative, 2 encourage employers to get the higher education, and 3 improve scale production based on market demand opportunities. Among all of the dimensions, the dimensions of supported and related industries have the lowest competitiveness index is 59.61. This is due to elements of marketing intermediaries have a low competitiveness index 9.33. The low of marketing intermediary elements competitiveness caused by the most employers distribute their products directly to the consumers. In case, the directly distribution of their products made their distribution cost are inefficient and the ability to reach consumers is very limited. Thus, the SMI should cooperate with the intermediary to improve competitiveness in the market. The competitiveness index value of adaptation, flexibility, and managerial ability elements on the dimensions of corporate strategy and structure of competition is low. This is due to the level of experience, type of equipment used, and the level of formal education possessed entrepreneurs is relatively low. In order to get the high SMIs competitiveness and performance, the employer must be responsive to any changes, use a multifunctional type of equipment, and improve the quality of self through a program of formal education or training. Furthermore, the measurement of the SMIs performance based on return on investment ROI, return on equity ROE, and the sales growth rate. The performance measurement results that the average ROI is 20.96, ROE is 25.90, and sales growth is 7.51. Thus, It means that the SMIs performance in Central Java is good and consistent with the high level of competitiveness. To determine the relationship between SMI performance variables, this research uses Pearson correlation as below: Table 4. Pearson Correlations C or r elatio ns TUMPA S ROE1 ROI TUMPA S Pearson Correlation Sig. 2-tailed N 1 . 394 ,484 ,000 394 ,464 ,000 394 ROE1 Pearson Correlation Sig. 2-tailed N ,484 ,000 394 1 . 394 ,727 ,000 394 ROI Pe arson Correlation Sig. 2-tailed N ,464 ,000 394 ,727 ,000 394 1 . 394 . Correlation is s ignif icant at the 0.01 lev el 2-tailed. Malaysia- Indonesia International Conference on Economics, Management and Accounting 2010 1813 From table 4 can be analyzed the relationship or correlation between the components of SMI performance. The results indicate the existence of correlation between variables of SMI performance. It can be shown by the number of sig. 2-tailed less than 0.000. Component Matrix uses to know, how much the relationship between variables of SMIs performance in Central Java. The result using Component Matrix Table as follows: Table 5: Component Matrix Component TUMPAS ,746 ROI ,882 ROE ,890 Extraction Method: Principal Component Analysis. a 1 components extracted. Source: data processed SPSS.16.00 From the table 5, the component of return on equity ROE is the most effect factor on the SMI performance. All of variables have effected on the SMI performance. Based on the findings, the research uses the workers to improve SMI s performance. Return on Equity ROE shows the most dominant variable in shaping the SMI performance. Another variables need evaluation and improvement of services, so the service quality at retail hypermarkets was received well by consumers.

4.3. The SMI Empowerment To Increase Competitiveness and Performance.