LAMPIRANKepada Analisis Bauran Pemsaran Terhadap Keputusan Mahasiswa Memilih Program Studi ( Studi di Fakultas Ekonomi Universitas Bojonegoro).
LAMPIRAN
Kepada
Yth. Sdr/i Mahasiswa fakultas Ekonomi
Universitas Bojonegoro
Assalamu’alaikum wr.wb
Dengan segala kerendahan hati, Saya mengharapkan kesediaan
saudara/i
mahasiswa
Fakultas
Ekonomi
Universitas
Bojonegoro
untuk
meluangkan waktunya guna mengisi daftar pertanyaan ini dengan sesungguhnya
tanpa beban apapun, sehingga dapat membantu melengkapi data yang sangat saya
butuhkan. Adapun pertanyaan ini saya buat dalam rangka penyusunan Tesis
dengan judul “Analisis Bauran Pemasaran terhadap Keputusan Mahasiswa
Memilih Program Studi ( Studi Kasus di Fakultas Ekonomi Universitas
Bojonegoro)”
Selanjutnya Tesis ini disusun guna melengkapi sebagian persyaratan guna
memperoleh gelar Magister Administrasi Pendidikan Universitas Muhammadiyah
Surakarta. Jawaban yang Saudara berikan merupakan bantuan yang sangat
berharga bagi penelitian saya dan akan memberikan banyak manfaat bagi
perkembangan ilmu pengetahuan. Oleh karena itu, atas kesediaan dan bantuannya
saya ucapkan terima kasih.
Wassalamu’alaikum wr.wb.
Hormat Saya,
Asih Handayani
NIM. Q100200010
99
Nama
:
Jenis Kelamin : L / P
Usia
:
Kuesioner Penelitian
Analisis Bauran Pemasaran terhadap Keputusan Mahasiswa Memilih
Program Studi ( Studi Kasus di Fakultas Ekonomi Universitas Bojonegoro)
PetunjukPengisianKuisioner :
Jawablah pertanyaan dibawah ini dengan memberikan tanda (√) pada kolom
pernyataan (yang paling sesuai dengan kondisi anda),
Contoh:
Fakultas Ekonomi Universitas Bojonegoro mempunyai reputasi yang baik di
Bojonegoro
Jawaban : jika menurut anda Sangat Setuju maka centang (√) pada kolo SS
(5)
Jika jawaban anda tidak setuju bisa memilih centang (√) pada kolo
STS (1)
Angka 1 – 5 menunjukan semakin besar persetujuan dari anda.
Keterangan Bobot nilai:
STS (1)
= Sangat Tidak Setuju
TS (2)
= Tidak Setuju
R (3)
= Ragu-Ragu
S (4)
= Setuju
SS (5)
= Sangat Setuju
100
BAURAN PEMASARAN
Variable
Pertanyaan
STS
1
Produk
(X1)
Harga (X2)
Lokasi
(X3)
Promosi
(X4)
Orang (X5)
1. Fakultas Ekonomi mempunyai reputasi
yang baik di Bojonegoro
2. Setelah lulus kuliah saya yakin akan
mudah mendapatkan pekerjaan
3. Pilihan konsentrasi bervariasi sesuai
dengan minat saya
1. Biaya kuliah di sini sangat terjangkau
2. Ada beasiswa yang ditawarkan untuk
mahasiswa
3. Prosedur pembayaran sangat mudah
4. Pembayaran biaya kuliah bisa dicicil
1. Lokasi kampus dekat dengan pusat kota
2. Lokasi kampus memudahkan untuk parkir
3. Lokasi
kampus
mudah
dijangkau
kendaraan umum (Bis, angkot dan
sebagainya)
4. Lingkungan kampus kondusif ( tidak ada
gangguan suara, polusi dsb)
1. Periklanan lewat media elektronik (TV,
Radio, SosMed, dsb) membuat saya
mengetahui tentang Fakultas Ekonomi
Universitas Bojonegoro
2. Saya mengetahui Fakultas Ekonomi
Universitas Bojonegoro dari promosi
penjualan (seperti pameran dan invitasi)
3. Fakultas Ekonomi Universitas Bojonegoro
melakukan kontak langsung dengan calon
mahasiswa
untuk
memperkenalkan
program Program Studinya.
4. Fakultas Ekonomi Universitas Bojonegoro
melakukan kegiatan hubungan masyarakat
yang sangat baik
1. Kwalitas dosen baik cara mengajar sangat
baik
2. Pelayanan karyawan sangat baik
Bukti Fisik 1. Prodi Ekonomi Pembangunan Universitas
(X6)
Bojonegoro memiliki bangunan fisik
(gedung perkuliahan) yang bagus
2. Prodi Ekonomi Pembangunan Universitas
101
Jawaban
TS
R
2
3
S
4
SS
5
Bojonegoro memiliki sarana penuunjang
perkuliahan seperti tempat ibadah,
olahraga dll) yang memadai
Proses (X7) 1. Proses administrasi berlangsung dengan
tertib
2. Proses perkuliahan berjalan dengan baik
Variabel
Pertanyaan
STS
1
Keputusan
Memilih Prodi (Y)
1. Pengenalan
Kebutuhan
1. Program Studi di Fakultas
Ekonomi Universitas Bojonegoro
sudah sesuai dengan yang saya
butuhkan
2. Pencarian
2. Saya sudah memperoleh informasi
Informasi
yang lengkap tentang Program
Studi di Fakultas Ekonomi
Universitas Bojonegoro
3. Evaluasi
3. Saya mempertimbangkan beberapa
Alternatif
alternative program studi yang lain
sebelum memilih Program Studi di
Fakultas Ekonomi Universitas
Bojonegoro
4. Keputusan
5. Melanjutkan studi di Program
Pembelian
Studi Ekonomi Pembangunan
Universitas
Bojonegoro
merupakan pilihan yang tepat
5.Perilaku Pasca 6. Saya merasa puas memilih
Pembelian
Program Studi di Fakultas
Ekonomi Universitas Bojonegoro
dan
akan
merekomendasikan
kepada teman, saudara dan orang
lain yang saya kenal
102
Jawaban
TS
R
2
3
S
4
SS
5
DESKRIPSI JAWABAN RESPONDEN
Frequency Table
x1.1
Percent
Frequency
Valid
2
3
4
5
Total
3
18
68
11
100
Valid
Total
3
9
64
24
100
Valid
Total
3
13
57
27
100
Frequency
Valid
1
2
3
4
5
Total
11
24
29
31
5
100
Cumulative
Percent
3.0
18.0
68.0
11.0
100.0
3.0
21.0
89.0
100.0
Valid Percent
3.0
9.0
64.0
24.0
100.0
x1.3
Percent
Frequency
2
3
4
5
3.0
18.0
68.0
11.0
100.0
x1.2
Percent
Frequency
2
3
4
5
Valid Percent
Cumulative
Percent
3.0
9.0
64.0
24.0
100.0
3.0
12.0
76.0
100.0
Valid Percent
3.0
13.0
57.0
27.0
100.0
x2.1
Percent
11.0
24.0
29.0
31.0
5.0
100.0
103
Cumulative
Percent
3.0
13.0
57.0
27.0
100.0
3.0
16.0
73.0
100.0
Valid Percent
11.0
24.0
29.0
31.0
5.0
100.0
Cumulative Percent
11.0
35.0
64.0
95.0
100.0
Frequency
Valid
2
3
4
5
Total
3
34
44
19
100
Frequency
Valid
2
3
4
5
Total
13
10
66
11
100
Frequency
Valid
1
2
3
4
5
Total
2
9
20
57
12
100
Frequency
Valid
1
2
3
4
5
Total
5
6
6
81
2
100
Frequency
Valid
2
3
4
5
Total
16
7
72
5
100
x2.2
Percent
3.0
34.0
44.0
19.0
100.0
x2.3
Percent
13.0
10.0
66.0
11.0
100.0
x2.4
Percent
2.0
9.0
20.0
57.0
12.0
100.0
x3.1
Percent
5.0
6.0
6.0
81.0
2.0
100.0
x3.2
Percent
16.0
7.0
72.0
5.0
100.0
x3.3
104
Valid Percent
3.0
34.0
44.0
19.0
100.0
Valid Percent
13.0
10.0
66.0
11.0
100.0
Valid Percent
2.0
9.0
20.0
57.0
12.0
100.0
Valid Percent
5.0
6.0
6.0
81.0
2.0
100.0
Valid Percent
16.0
7.0
72.0
5.0
100.0
Cumulative Percent
3.0
37.0
81.0
100.0
Cumulative Percent
13.0
23.0
89.0
100.0
Cumulative Percent
2.0
11.0
31.0
88.0
100.0
Cumulative Percent
5.0
11.0
17.0
98.0
100.0
Cumulative Percent
16.0
23.0
95.0
100.0
Frequency
Valid
1
2
3
4
Total
12
39
13
36
100
Frequency
Valid
2
3
4
Total
19
23
58
100
Frequency
Valid
1
2
3
4
5
Total
4
3
27
58
8
100
Frequency
Valid
2
3
4
5
Total
16
46
32
6
100
Frequency
Valid
2
3
4
5
Total
2
25
66
7
100
Percent
12.0
39.0
13.0
36.0
100.0
x3.4
Percent
19.0
23.0
58.0
100.0
x4.1
Percent
4.0
3.0
27.0
58.0
8.0
100.0
x4.2
Percent
16.0
46.0
32.0
6.0
100.0
x4.3
Percent
2.0
25.0
66.0
7.0
100.0
105
Valid Percent
12.0
39.0
13.0
36.0
100.0
Valid Percent
19.0
23.0
58.0
100.0
Valid Percent
4.0
3.0
27.0
58.0
8.0
100.0
Valid Percent
16.0
46.0
32.0
6.0
100.0
Valid Percent
2.0
25.0
66.0
7.0
100.0
Cumulative Percent
12.0
51.0
64.0
100.0
Cumulative Percent
19.0
42.0
100.0
Cumulative Percent
4.0
7.0
34.0
92.0
100.0
Cumulative Percent
16.0
62.0
94.0
100.0
Cumulative Percent
2.0
27.0
93.0
100.0
Frequency
Valid
1
2
3
4
5
Total
1
7
16
69
7
100
Frequency
Valid
2
3
4
5
Total
5
25
64
6
100
Frequency
Valid
1
2
3
4
5
Total
1
12
27
54
6
100
Frequency
Valid
2
3
4
5
Total
7
27
48
18
100
Frequency
Valid
2
3
4
5
Total
3
20
72
5
100
x4.4
Percent
1.0
7.0
16.0
69.0
7.0
100.0
x5.1
Percent
5.0
25.0
64.0
6.0
100.0
x5.2
Percent
1.0
12.0
27.0
54.0
6.0
100.0
x6.1
Percent
7.0
27.0
48.0
18.0
100.0
x6.2
Percent
3.0
20.0
72.0
5.0
100.0
x7.1
106
Valid Percent
1.0
7.0
16.0
69.0
7.0
100.0
Valid Percent
5.0
25.0
64.0
6.0
100.0
Valid Percent
1.0
12.0
27.0
54.0
6.0
100.0
Valid Percent
7.0
27.0
48.0
18.0
100.0
Valid Percent
3.0
20.0
72.0
5.0
100.0
Cumulative Percent
1.0
8.0
24.0
93.0
100.0
Cumulative Percent
5.0
30.0
94.0
100.0
Cumulative Percent
1.0
13.0
40.0
94.0
100.0
Cumulative Percent
7.0
34.0
82.0
100.0
Cumulative Percent
3.0
23.0
95.0
100.0
Frequency
Valid
2
3
4
Total
6
37
57
100
Frequency
Valid
2
3
4
5
Total
2
30
61
7
100
Frequency
Valid
3
4
Total
17
83
100
Frequency
Valid
2
3
4
Total
3
22
75
100
Frequency
Valid
2
3
4
Total
5
7
88
100
Frequency
Valid
2
3
4
Total
5
5
90
100
Frequency
Valid
2
3
4
Total
2
4
94
100
Percent
6.0
37.0
57.0
100.0
x7.2
Percent
2.0
30.0
61.0
7.0
100.0
y1
Percent
17.0
83.0
100.0
y2
Percent
3.0
22.0
75.0
100.0
y3
Percent
5.0
7.0
88.0
100.0
y4
Percent
5.0
5.0
90.0
100.0
y5
Percent
2.0
4.0
94.0
100.0
107
Valid Percent
6.0
37.0
57.0
100.0
Valid Percent
2.0
30.0
61.0
7.0
100.0
Valid Percent
17.0
83.0
100.0
Valid Percent
3.0
22.0
75.0
100.0
Valid Percent
5.0
7.0
88.0
100.0
Valid Percent
5.0
5.0
90.0
100.0
Valid Percent
2.0
4.0
94.0
100.0
Cumulative Percent
6.0
43.0
100.0
Cumulative Percent
2.0
32.0
93.0
100.0
Cumulative Percent
17.0
100.0
Cumulative Percent
3.0
25.0
100.0
Cumulative Percent
5.0
12.0
100.0
Cumulative Percent
5.0
10.0
100.0
Cumulative Percent
2.0
6.0
100.0
LAMPIRAN
OUTPUT UJI VALIDITAS
Correlations
Correlations
x1.1
x1.2
x1.3
tx1
Sig. (2-tailed)
tx1
1
.724
.000
**
.758
.000
.896
.000
100
**
.724
.000
100
1
100
**
.657
.000
100
**
.855
.000
100
**
.758
.000
100
**
.657
.000
100
1
100
**
.880
.000
100
**
.896
.000
100
**
.855
.000
100
**
.880
.000
100
1
100
100
100
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
x1.3
**
Pearson Correlation
x1.1
x1.2
N
100
**. Correlation is significant at the 0.01 level (2-tailed).
**
Correlations
x2.1
Pearson Correlation
x2.1
x2.2
x2.3
x2.4
tx2
Correlations
x2.2
Sig. (2-tailed)
x2.4
tx2
1
.365
.000
**
.368
.000
*
.215
.032
.759
.000
100
**
.365
.000
100
1
100
**
.405
.000
100
.078
.441
100
**
.642
.000
100
**
.368
.000
100
**
.405
.000
100
1
100
**
.352
.000
100
**
.749
.000
100
*
.215
.032
100
.078
.441
100
**
.352
.000
100
1
100
**
.592
.000
100
**
.759
.000
100
**
.642
.000
100
**
.749
.000
100
**
.592
.000
100
1
100
100
100
100
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
x2.3
**
N
100
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
108
**
Correlations
x3.1
Pearson Correlation
x3.1
x3.2
x3.3
x3.4
tx3
Correlations
x3.2
Sig. (2-tailed)
x3.4
tx3
**
1
.144
.154
.041
.685
.172
.087
.468
.000
100
.144
.154
100
1
100
**
.426
.000
100
**
.495
.000
100
**
.742
.000
100
.041
.685
100
**
.426
.000
100
1
100
**
.444
.000
100
**
.755
.000
100
.172
.087
100
**
.495
.000
100
**
.444
.000
100
1
100
**
.756
.000
100
**
.468
.000
100
**
.742
.000
100
**
.755
.000
100
**
.756
.000
100
1
100
100
100
100
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
x3.3
N
100
**. Correlation is significant at the 0.01 level (2-tailed).
Correlations
x4.1
Pearson Correlation
x4.1
x4.2
x4.3
x4.4
tx4
Correlations
x4.2
Sig. (2-tailed)
x4.4
tx4
1
.455
.000
**
.726
.000
**
.467
.000
.855
.000
100
**
.455
.000
100
1
100
**
.340
.001
100
**
.433
.000
100
**
.737
.000
100
**
.726
.000
100
**
.340
.001
100
1
100
**
.423
.000
100
**
.772
.000
100
**
.467
.000
100
**
.433
.000
100
**
.423
.000
100
1
100
**
.745
.000
100
**
.855
.000
100
**
.737
.000
100
**
.772
.000
100
**
.745
.000
100
1
100
100
100
100
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
x4.3
**
N
100
**. Correlation is significant at the 0.01 level (2-tailed).
109
**
Correlations
Correlations
x5.1
Sig. (2-tailed)
x5.2
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
tx5
Sig. (2-tailed)
tx5
1
**
.619
.000
.875
.000
100
**
.619
.000
100
1
100
**
.922
.000
100
**
.875
.000
100
**
.922
.000
100
1
100
100
Pearson Correlation
x5.1
x5.2
N
100
**. Correlation is significant at the 0.01 level (2-tailed).
**
Correlations
Correlations
x6.1
Sig. (2-tailed)
x6.2
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
tx6
Sig. (2-tailed)
tx6
1
**
.493
.000
.912
.000
100
**
.493
.000
100
1
100
**
.807
.000
100
**
.912
.000
100
**
.807
.000
100
1
100
100
Pearson Correlation
x6.1
x6.2
N
100
**. Correlation is significant at the 0.01 level (2-tailed).
**
Correlations
Correlations
x7.1
Pearson Correlation
x7.1
Sig. (2-tailed)
x7.2
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
tx7
Sig. (2-tailed)
x7.2
tx7
1
**
.583
.000
.888
.000
100
**
.583
.000
100
1
100
**
.891
.000
100
**
.888
.000
100
**
.891
.000
100
1
100
100
N
100
**. Correlation is significant at the 0.01 level (2-tailed).
110
**
Correlations
Correlations
y2
y3
y1
Pearson Correlation
y1
y2
y3
y4
y5
ty
Sig. (2-tailed)
y5
ty
1
.637
.000
**
.169
.094
.137
.175
.209
.037
*
.561
.000
100
**
.637
.000
100
1
100
**
.567
.000
100
**
.689
.000
100
**
.566
.000
100
**
.945
.000
100
.169
.094
100
**
.567
.000
100
1
100
**
.532
.000
100
.039
.702
100
**
.678
.000
100
.137
.175
100
**
.689
.000
100
**
.532
.000
100
1
100
**
.672
.000
100
**
.834
.000
100
*
.209
.037
100
**
.566
.000
100
.039
.702
100
**
.672
.000
100
1
100
**
.637
.000
100
**
.561
100
**
.945
100
**
.678
100
**
.834
100
**
.637
100
1
.000
.000
.000
.000
.000
100
100
100
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
y4
N
100
100
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
111
**
100
LAMPIRAN
OUTPUT UJI RELIABILITAS
Reliability
Scale: ALL VARIABLES
Case Processing Summary
N
%
Valid
100
100.0
a
Excluded
0
.0
Total
100
100.0
a. Listwise deletion based on all variables in the
procedure.
Cases
Reliability Statistics
Cronbach's Alpha
N of Items
.879
3
Mean
x1.1
x1.2
x1.3
Item Statistics
Std. Deviation
3.87
4.09
4.08
Mean
12.04
N
.630
.668
.720
100
100
100
Scale Statistics
Variance
Std. Deviation
3.291
1.814
N of Items
Reliability
Scale: ALL VARIABLES
Case Processing Summary
N
%
Valid
100
100.0
a
Excluded
0
.0
Total
100
100.0
a. Listwise deletion based on all variables in the
procedure.
Cases
Reliability Statistics
Cronbach's Alpha
N of Items
.621
4
112
3
Mean
x2.1
x2.2
x2.3
x2.4
Item Statistics
Std. Deviation
2.95
3.79
3.75
3.68
N
1.095
.782
.821
.875
100
100
100
100
Scale Statistics
Variance
Std. Deviation
6.082
2.466
Mean
14.17
N of Items
4
Reliability
Scale: ALL VARIABLES
Case Processing Summary
N
%
Valid
100
100.0
a
Excluded
0
.0
Total
100
100.0
a. Listwise deletion based on all variables in the
procedure.
Cases
Reliability Statistics
Cronbach's Alpha
N of Items
.608
4
Mean
x3.1
x3.2
x3.3
x3.4
Mean
13.47
Item Statistics
Std. Deviation
3.69
3.66
2.73
3.39
N
.825
.807
1.081
.790
100
100
100
100
Scale Statistics
Variance
Std. Deviation
5.747
2.397
N of Items
113
4
Reliability
Scale: ALL VARIABLES
Case Processing Summary
N
%
Valid
100
100.0
a
Excluded
0
.0
Total
100
100.0
a. Listwise deletion based on all variables in the
procedure.
Cases
Reliability Statistics
Cronbach's Alpha
N of Items
.776
4
Mean
x4.1
x4.2
x4.3
x4.4
Item Statistics
Std. Deviation
3.63
3.28
3.78
3.74
Mean
14.43
N
.837
.805
.596
.733
100
100
100
100
Scale Statistics
Variance
Std. Deviation
5.359
2.315
N of Items
Reliability
Scale: ALL VARIABLES
Case Processing Summary
N
%
Valid
100
100.0
a
Excluded
0
.0
Total
100
100.0
a. Listwise deletion based on all variables in the
procedure.
Cases
Reliability Statistics
Cronbach's Alpha
N of Items
.753
2
114
4
Mean
x5.1
x5.2
Item Statistics
Std. Deviation
3.71
3.52
N
.656
.822
100
100
Scale Statistics
Variance
Std. Deviation
1.775
1.332
Mean
7.23
N of Items
2
Reliability
Scale: ALL VARIABLES
Case Processing Summary
N
%
Valid
100
100.0
a
Excluded
0
.0
Total
100
100.0
a. Listwise deletion based on all variables in the
procedure.
Cases
Reliability Statistics
Cronbach's Alpha
N of Items
.632
2
Mean
x6.1
x6.2
Item Statistics
Std. Deviation
3.77
3.79
Mean
7.56
N
.827
.574
100
100
Scale Statistics
Variance
Std. Deviation
1.481
1.217
N of Items
Reliability
Scale: ALL VARIABLES
Case Processing Summary
N
%
Valid
100
100.0
a
Excluded
0
.0
Total
100
100.0
a. Listwise deletion based on all variables in the
procedure.
Cases
115
2
Reliability Statistics
Cronbach's Alpha
N of Items
.736
2
Mean
x7.1
x7.2
Item Statistics
Std. Deviation
3.51
3.73
N
.611
.617
100
100
Scale Statistics
Variance
Std. Deviation
1.194
1.093
Mean
7.24
N of Items
2
Reliability
Scale: ALL VARIABLES
Case Processing Summary
N
%
Valid
100
100.0
a
Excluded
0
.0
Total
100
100.0
a. Listwise deletion based on all variables in the
procedure.
Cases
Reliability Statistics
Cronbach's Alpha
N of Items
.792
5
Item Statistics
Mean
Std. Deviation
y1
y2
y3
y4
y5
3.83
3.72
3.83
3.85
3.92
Mean
19.15
N
.378
.514
.493
.479
.339
100
100
100
100
100
Scale Statistics
Variance
Std. Deviation
2.715
1.648
N of Items
116
5
LAMPIRAN
OUTPUT UJI REGRESI LINIER BERGANDA
Regression
Descriptive Statistics
Mean
Std. Deviation
Keputusan Memilih Prodi (Y)
Produk (X1)
Harga (X2)
Lokasi (X3)
Promosi (X4)
Orang (X5)
Bukti Fisik (X6)
Proses (X7)
3.8300
4.0133
3.5425
3.3675
3.6075
3.6150
3.7800
3.6200
N
.32952
.60473
.61654
.59930
.57872
.66612
.60853
.54643
100
100
100
100
100
100
100
100
a
Variables Entered/Removed
Model
Variables Entered
Variables
Method
Removed
Proses (X7), Bukti
. Enter
Fisik (X6), Harga
(X2), Orang (X5),
1
Lokasi (X3),
Produk (X1),
b
Promosi (X4)
a. Dependent Variable: Keputusan Memilih Prodi (Y)
b. All requested variables entered.
b
Model Summary
Model
R
R Square
Adjusted R
Std. Error of the
Durbin-Watson
Square
Estimate
a
1
.751
.564
.531
.22562
2.231
a. Predictors: (Constant), Proses (X7), Bukti Fisik (X6), Harga (X2), Orang (X5), Lokasi (X3), Produk
(X1), Promosi (X4)
b. Dependent Variable: Keputusan Memilih Prodi (Y)
a
Model
Regression
1
Residual
Total
Sum of Squares
6.067
4.683
ANOVA
df
7
92
10.750
Mean Square
.867
.051
F
17.027
Sig.
b
.000
99
a. Dependent Variable: Keputusan Memilih Prodi (Y)
b. Predictors: (Constant), Proses (X7), Bukti Fisik (X6), Harga (X2), Orang (X5), Lokasi (X3), Produk (X1),
Promosi (X4)
117
a
Model
Unstandardized
Coefficients
B
(Constant)
1.349
Std.
Error
.231
Standardize
d
Coefficients
Beta
Coefficients
t
Sig.
Produk (X1)
.097
.043
.179
Harga (X2)
.090
.039
.168
Lokasi (X3)
.103
.044
.188
1
Promosi (X4)
.104
.049
.182
Orang (X5)
.073
.038
.147
Bukti Fisik (X6)
.104
.042
.192
Proses (X7)
.108
.050
.180
a. Dependent Variable: Keputusan Memilih Prodi (Y)
Correlations
Zeroorder
5.829
.000
2.275
2.330
2.332
2.118
1.924
2.488
2.152
.025
.022
.022
.037
.057
.015
.034
.464
.364
.447
.542
.417
.441
.507
NPar Tests
One-Sample Kolmogorov-Smirnov Test
Unstandardized
Residual
N
100
Mean
.0000000
a,b
Normal Parameters
Std. Deviation
.21749284
Absolute
.099
Most Extreme Differences
Positive
.072
Negative
-.099
Kolmogorov-Smirnov Z
.990
Asymp. Sig. (2-tailed)
.281
a. Test distribution is Normal.
b. Calculated from data.
Nonparametric Correlations
118
Partial
.231
.236
.236
.216
.197
.251
.219
Collinearity
Statistics
Part
.157
.160
.160
.146
.132
.171
.148
Toleranc
e
.767
.906
.727
.641
.806
.795
.680
VIF
1.304
1.103
1.375
1.560
1.241
1.257
1.470
119
120
Kepada
Yth. Sdr/i Mahasiswa fakultas Ekonomi
Universitas Bojonegoro
Assalamu’alaikum wr.wb
Dengan segala kerendahan hati, Saya mengharapkan kesediaan
saudara/i
mahasiswa
Fakultas
Ekonomi
Universitas
Bojonegoro
untuk
meluangkan waktunya guna mengisi daftar pertanyaan ini dengan sesungguhnya
tanpa beban apapun, sehingga dapat membantu melengkapi data yang sangat saya
butuhkan. Adapun pertanyaan ini saya buat dalam rangka penyusunan Tesis
dengan judul “Analisis Bauran Pemasaran terhadap Keputusan Mahasiswa
Memilih Program Studi ( Studi Kasus di Fakultas Ekonomi Universitas
Bojonegoro)”
Selanjutnya Tesis ini disusun guna melengkapi sebagian persyaratan guna
memperoleh gelar Magister Administrasi Pendidikan Universitas Muhammadiyah
Surakarta. Jawaban yang Saudara berikan merupakan bantuan yang sangat
berharga bagi penelitian saya dan akan memberikan banyak manfaat bagi
perkembangan ilmu pengetahuan. Oleh karena itu, atas kesediaan dan bantuannya
saya ucapkan terima kasih.
Wassalamu’alaikum wr.wb.
Hormat Saya,
Asih Handayani
NIM. Q100200010
99
Nama
:
Jenis Kelamin : L / P
Usia
:
Kuesioner Penelitian
Analisis Bauran Pemasaran terhadap Keputusan Mahasiswa Memilih
Program Studi ( Studi Kasus di Fakultas Ekonomi Universitas Bojonegoro)
PetunjukPengisianKuisioner :
Jawablah pertanyaan dibawah ini dengan memberikan tanda (√) pada kolom
pernyataan (yang paling sesuai dengan kondisi anda),
Contoh:
Fakultas Ekonomi Universitas Bojonegoro mempunyai reputasi yang baik di
Bojonegoro
Jawaban : jika menurut anda Sangat Setuju maka centang (√) pada kolo SS
(5)
Jika jawaban anda tidak setuju bisa memilih centang (√) pada kolo
STS (1)
Angka 1 – 5 menunjukan semakin besar persetujuan dari anda.
Keterangan Bobot nilai:
STS (1)
= Sangat Tidak Setuju
TS (2)
= Tidak Setuju
R (3)
= Ragu-Ragu
S (4)
= Setuju
SS (5)
= Sangat Setuju
100
BAURAN PEMASARAN
Variable
Pertanyaan
STS
1
Produk
(X1)
Harga (X2)
Lokasi
(X3)
Promosi
(X4)
Orang (X5)
1. Fakultas Ekonomi mempunyai reputasi
yang baik di Bojonegoro
2. Setelah lulus kuliah saya yakin akan
mudah mendapatkan pekerjaan
3. Pilihan konsentrasi bervariasi sesuai
dengan minat saya
1. Biaya kuliah di sini sangat terjangkau
2. Ada beasiswa yang ditawarkan untuk
mahasiswa
3. Prosedur pembayaran sangat mudah
4. Pembayaran biaya kuliah bisa dicicil
1. Lokasi kampus dekat dengan pusat kota
2. Lokasi kampus memudahkan untuk parkir
3. Lokasi
kampus
mudah
dijangkau
kendaraan umum (Bis, angkot dan
sebagainya)
4. Lingkungan kampus kondusif ( tidak ada
gangguan suara, polusi dsb)
1. Periklanan lewat media elektronik (TV,
Radio, SosMed, dsb) membuat saya
mengetahui tentang Fakultas Ekonomi
Universitas Bojonegoro
2. Saya mengetahui Fakultas Ekonomi
Universitas Bojonegoro dari promosi
penjualan (seperti pameran dan invitasi)
3. Fakultas Ekonomi Universitas Bojonegoro
melakukan kontak langsung dengan calon
mahasiswa
untuk
memperkenalkan
program Program Studinya.
4. Fakultas Ekonomi Universitas Bojonegoro
melakukan kegiatan hubungan masyarakat
yang sangat baik
1. Kwalitas dosen baik cara mengajar sangat
baik
2. Pelayanan karyawan sangat baik
Bukti Fisik 1. Prodi Ekonomi Pembangunan Universitas
(X6)
Bojonegoro memiliki bangunan fisik
(gedung perkuliahan) yang bagus
2. Prodi Ekonomi Pembangunan Universitas
101
Jawaban
TS
R
2
3
S
4
SS
5
Bojonegoro memiliki sarana penuunjang
perkuliahan seperti tempat ibadah,
olahraga dll) yang memadai
Proses (X7) 1. Proses administrasi berlangsung dengan
tertib
2. Proses perkuliahan berjalan dengan baik
Variabel
Pertanyaan
STS
1
Keputusan
Memilih Prodi (Y)
1. Pengenalan
Kebutuhan
1. Program Studi di Fakultas
Ekonomi Universitas Bojonegoro
sudah sesuai dengan yang saya
butuhkan
2. Pencarian
2. Saya sudah memperoleh informasi
Informasi
yang lengkap tentang Program
Studi di Fakultas Ekonomi
Universitas Bojonegoro
3. Evaluasi
3. Saya mempertimbangkan beberapa
Alternatif
alternative program studi yang lain
sebelum memilih Program Studi di
Fakultas Ekonomi Universitas
Bojonegoro
4. Keputusan
5. Melanjutkan studi di Program
Pembelian
Studi Ekonomi Pembangunan
Universitas
Bojonegoro
merupakan pilihan yang tepat
5.Perilaku Pasca 6. Saya merasa puas memilih
Pembelian
Program Studi di Fakultas
Ekonomi Universitas Bojonegoro
dan
akan
merekomendasikan
kepada teman, saudara dan orang
lain yang saya kenal
102
Jawaban
TS
R
2
3
S
4
SS
5
DESKRIPSI JAWABAN RESPONDEN
Frequency Table
x1.1
Percent
Frequency
Valid
2
3
4
5
Total
3
18
68
11
100
Valid
Total
3
9
64
24
100
Valid
Total
3
13
57
27
100
Frequency
Valid
1
2
3
4
5
Total
11
24
29
31
5
100
Cumulative
Percent
3.0
18.0
68.0
11.0
100.0
3.0
21.0
89.0
100.0
Valid Percent
3.0
9.0
64.0
24.0
100.0
x1.3
Percent
Frequency
2
3
4
5
3.0
18.0
68.0
11.0
100.0
x1.2
Percent
Frequency
2
3
4
5
Valid Percent
Cumulative
Percent
3.0
9.0
64.0
24.0
100.0
3.0
12.0
76.0
100.0
Valid Percent
3.0
13.0
57.0
27.0
100.0
x2.1
Percent
11.0
24.0
29.0
31.0
5.0
100.0
103
Cumulative
Percent
3.0
13.0
57.0
27.0
100.0
3.0
16.0
73.0
100.0
Valid Percent
11.0
24.0
29.0
31.0
5.0
100.0
Cumulative Percent
11.0
35.0
64.0
95.0
100.0
Frequency
Valid
2
3
4
5
Total
3
34
44
19
100
Frequency
Valid
2
3
4
5
Total
13
10
66
11
100
Frequency
Valid
1
2
3
4
5
Total
2
9
20
57
12
100
Frequency
Valid
1
2
3
4
5
Total
5
6
6
81
2
100
Frequency
Valid
2
3
4
5
Total
16
7
72
5
100
x2.2
Percent
3.0
34.0
44.0
19.0
100.0
x2.3
Percent
13.0
10.0
66.0
11.0
100.0
x2.4
Percent
2.0
9.0
20.0
57.0
12.0
100.0
x3.1
Percent
5.0
6.0
6.0
81.0
2.0
100.0
x3.2
Percent
16.0
7.0
72.0
5.0
100.0
x3.3
104
Valid Percent
3.0
34.0
44.0
19.0
100.0
Valid Percent
13.0
10.0
66.0
11.0
100.0
Valid Percent
2.0
9.0
20.0
57.0
12.0
100.0
Valid Percent
5.0
6.0
6.0
81.0
2.0
100.0
Valid Percent
16.0
7.0
72.0
5.0
100.0
Cumulative Percent
3.0
37.0
81.0
100.0
Cumulative Percent
13.0
23.0
89.0
100.0
Cumulative Percent
2.0
11.0
31.0
88.0
100.0
Cumulative Percent
5.0
11.0
17.0
98.0
100.0
Cumulative Percent
16.0
23.0
95.0
100.0
Frequency
Valid
1
2
3
4
Total
12
39
13
36
100
Frequency
Valid
2
3
4
Total
19
23
58
100
Frequency
Valid
1
2
3
4
5
Total
4
3
27
58
8
100
Frequency
Valid
2
3
4
5
Total
16
46
32
6
100
Frequency
Valid
2
3
4
5
Total
2
25
66
7
100
Percent
12.0
39.0
13.0
36.0
100.0
x3.4
Percent
19.0
23.0
58.0
100.0
x4.1
Percent
4.0
3.0
27.0
58.0
8.0
100.0
x4.2
Percent
16.0
46.0
32.0
6.0
100.0
x4.3
Percent
2.0
25.0
66.0
7.0
100.0
105
Valid Percent
12.0
39.0
13.0
36.0
100.0
Valid Percent
19.0
23.0
58.0
100.0
Valid Percent
4.0
3.0
27.0
58.0
8.0
100.0
Valid Percent
16.0
46.0
32.0
6.0
100.0
Valid Percent
2.0
25.0
66.0
7.0
100.0
Cumulative Percent
12.0
51.0
64.0
100.0
Cumulative Percent
19.0
42.0
100.0
Cumulative Percent
4.0
7.0
34.0
92.0
100.0
Cumulative Percent
16.0
62.0
94.0
100.0
Cumulative Percent
2.0
27.0
93.0
100.0
Frequency
Valid
1
2
3
4
5
Total
1
7
16
69
7
100
Frequency
Valid
2
3
4
5
Total
5
25
64
6
100
Frequency
Valid
1
2
3
4
5
Total
1
12
27
54
6
100
Frequency
Valid
2
3
4
5
Total
7
27
48
18
100
Frequency
Valid
2
3
4
5
Total
3
20
72
5
100
x4.4
Percent
1.0
7.0
16.0
69.0
7.0
100.0
x5.1
Percent
5.0
25.0
64.0
6.0
100.0
x5.2
Percent
1.0
12.0
27.0
54.0
6.0
100.0
x6.1
Percent
7.0
27.0
48.0
18.0
100.0
x6.2
Percent
3.0
20.0
72.0
5.0
100.0
x7.1
106
Valid Percent
1.0
7.0
16.0
69.0
7.0
100.0
Valid Percent
5.0
25.0
64.0
6.0
100.0
Valid Percent
1.0
12.0
27.0
54.0
6.0
100.0
Valid Percent
7.0
27.0
48.0
18.0
100.0
Valid Percent
3.0
20.0
72.0
5.0
100.0
Cumulative Percent
1.0
8.0
24.0
93.0
100.0
Cumulative Percent
5.0
30.0
94.0
100.0
Cumulative Percent
1.0
13.0
40.0
94.0
100.0
Cumulative Percent
7.0
34.0
82.0
100.0
Cumulative Percent
3.0
23.0
95.0
100.0
Frequency
Valid
2
3
4
Total
6
37
57
100
Frequency
Valid
2
3
4
5
Total
2
30
61
7
100
Frequency
Valid
3
4
Total
17
83
100
Frequency
Valid
2
3
4
Total
3
22
75
100
Frequency
Valid
2
3
4
Total
5
7
88
100
Frequency
Valid
2
3
4
Total
5
5
90
100
Frequency
Valid
2
3
4
Total
2
4
94
100
Percent
6.0
37.0
57.0
100.0
x7.2
Percent
2.0
30.0
61.0
7.0
100.0
y1
Percent
17.0
83.0
100.0
y2
Percent
3.0
22.0
75.0
100.0
y3
Percent
5.0
7.0
88.0
100.0
y4
Percent
5.0
5.0
90.0
100.0
y5
Percent
2.0
4.0
94.0
100.0
107
Valid Percent
6.0
37.0
57.0
100.0
Valid Percent
2.0
30.0
61.0
7.0
100.0
Valid Percent
17.0
83.0
100.0
Valid Percent
3.0
22.0
75.0
100.0
Valid Percent
5.0
7.0
88.0
100.0
Valid Percent
5.0
5.0
90.0
100.0
Valid Percent
2.0
4.0
94.0
100.0
Cumulative Percent
6.0
43.0
100.0
Cumulative Percent
2.0
32.0
93.0
100.0
Cumulative Percent
17.0
100.0
Cumulative Percent
3.0
25.0
100.0
Cumulative Percent
5.0
12.0
100.0
Cumulative Percent
5.0
10.0
100.0
Cumulative Percent
2.0
6.0
100.0
LAMPIRAN
OUTPUT UJI VALIDITAS
Correlations
Correlations
x1.1
x1.2
x1.3
tx1
Sig. (2-tailed)
tx1
1
.724
.000
**
.758
.000
.896
.000
100
**
.724
.000
100
1
100
**
.657
.000
100
**
.855
.000
100
**
.758
.000
100
**
.657
.000
100
1
100
**
.880
.000
100
**
.896
.000
100
**
.855
.000
100
**
.880
.000
100
1
100
100
100
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
x1.3
**
Pearson Correlation
x1.1
x1.2
N
100
**. Correlation is significant at the 0.01 level (2-tailed).
**
Correlations
x2.1
Pearson Correlation
x2.1
x2.2
x2.3
x2.4
tx2
Correlations
x2.2
Sig. (2-tailed)
x2.4
tx2
1
.365
.000
**
.368
.000
*
.215
.032
.759
.000
100
**
.365
.000
100
1
100
**
.405
.000
100
.078
.441
100
**
.642
.000
100
**
.368
.000
100
**
.405
.000
100
1
100
**
.352
.000
100
**
.749
.000
100
*
.215
.032
100
.078
.441
100
**
.352
.000
100
1
100
**
.592
.000
100
**
.759
.000
100
**
.642
.000
100
**
.749
.000
100
**
.592
.000
100
1
100
100
100
100
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
x2.3
**
N
100
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
108
**
Correlations
x3.1
Pearson Correlation
x3.1
x3.2
x3.3
x3.4
tx3
Correlations
x3.2
Sig. (2-tailed)
x3.4
tx3
**
1
.144
.154
.041
.685
.172
.087
.468
.000
100
.144
.154
100
1
100
**
.426
.000
100
**
.495
.000
100
**
.742
.000
100
.041
.685
100
**
.426
.000
100
1
100
**
.444
.000
100
**
.755
.000
100
.172
.087
100
**
.495
.000
100
**
.444
.000
100
1
100
**
.756
.000
100
**
.468
.000
100
**
.742
.000
100
**
.755
.000
100
**
.756
.000
100
1
100
100
100
100
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
x3.3
N
100
**. Correlation is significant at the 0.01 level (2-tailed).
Correlations
x4.1
Pearson Correlation
x4.1
x4.2
x4.3
x4.4
tx4
Correlations
x4.2
Sig. (2-tailed)
x4.4
tx4
1
.455
.000
**
.726
.000
**
.467
.000
.855
.000
100
**
.455
.000
100
1
100
**
.340
.001
100
**
.433
.000
100
**
.737
.000
100
**
.726
.000
100
**
.340
.001
100
1
100
**
.423
.000
100
**
.772
.000
100
**
.467
.000
100
**
.433
.000
100
**
.423
.000
100
1
100
**
.745
.000
100
**
.855
.000
100
**
.737
.000
100
**
.772
.000
100
**
.745
.000
100
1
100
100
100
100
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
x4.3
**
N
100
**. Correlation is significant at the 0.01 level (2-tailed).
109
**
Correlations
Correlations
x5.1
Sig. (2-tailed)
x5.2
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
tx5
Sig. (2-tailed)
tx5
1
**
.619
.000
.875
.000
100
**
.619
.000
100
1
100
**
.922
.000
100
**
.875
.000
100
**
.922
.000
100
1
100
100
Pearson Correlation
x5.1
x5.2
N
100
**. Correlation is significant at the 0.01 level (2-tailed).
**
Correlations
Correlations
x6.1
Sig. (2-tailed)
x6.2
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
tx6
Sig. (2-tailed)
tx6
1
**
.493
.000
.912
.000
100
**
.493
.000
100
1
100
**
.807
.000
100
**
.912
.000
100
**
.807
.000
100
1
100
100
Pearson Correlation
x6.1
x6.2
N
100
**. Correlation is significant at the 0.01 level (2-tailed).
**
Correlations
Correlations
x7.1
Pearson Correlation
x7.1
Sig. (2-tailed)
x7.2
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
tx7
Sig. (2-tailed)
x7.2
tx7
1
**
.583
.000
.888
.000
100
**
.583
.000
100
1
100
**
.891
.000
100
**
.888
.000
100
**
.891
.000
100
1
100
100
N
100
**. Correlation is significant at the 0.01 level (2-tailed).
110
**
Correlations
Correlations
y2
y3
y1
Pearson Correlation
y1
y2
y3
y4
y5
ty
Sig. (2-tailed)
y5
ty
1
.637
.000
**
.169
.094
.137
.175
.209
.037
*
.561
.000
100
**
.637
.000
100
1
100
**
.567
.000
100
**
.689
.000
100
**
.566
.000
100
**
.945
.000
100
.169
.094
100
**
.567
.000
100
1
100
**
.532
.000
100
.039
.702
100
**
.678
.000
100
.137
.175
100
**
.689
.000
100
**
.532
.000
100
1
100
**
.672
.000
100
**
.834
.000
100
*
.209
.037
100
**
.566
.000
100
.039
.702
100
**
.672
.000
100
1
100
**
.637
.000
100
**
.561
100
**
.945
100
**
.678
100
**
.834
100
**
.637
100
1
.000
.000
.000
.000
.000
100
100
100
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
y4
N
100
100
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
111
**
100
LAMPIRAN
OUTPUT UJI RELIABILITAS
Reliability
Scale: ALL VARIABLES
Case Processing Summary
N
%
Valid
100
100.0
a
Excluded
0
.0
Total
100
100.0
a. Listwise deletion based on all variables in the
procedure.
Cases
Reliability Statistics
Cronbach's Alpha
N of Items
.879
3
Mean
x1.1
x1.2
x1.3
Item Statistics
Std. Deviation
3.87
4.09
4.08
Mean
12.04
N
.630
.668
.720
100
100
100
Scale Statistics
Variance
Std. Deviation
3.291
1.814
N of Items
Reliability
Scale: ALL VARIABLES
Case Processing Summary
N
%
Valid
100
100.0
a
Excluded
0
.0
Total
100
100.0
a. Listwise deletion based on all variables in the
procedure.
Cases
Reliability Statistics
Cronbach's Alpha
N of Items
.621
4
112
3
Mean
x2.1
x2.2
x2.3
x2.4
Item Statistics
Std. Deviation
2.95
3.79
3.75
3.68
N
1.095
.782
.821
.875
100
100
100
100
Scale Statistics
Variance
Std. Deviation
6.082
2.466
Mean
14.17
N of Items
4
Reliability
Scale: ALL VARIABLES
Case Processing Summary
N
%
Valid
100
100.0
a
Excluded
0
.0
Total
100
100.0
a. Listwise deletion based on all variables in the
procedure.
Cases
Reliability Statistics
Cronbach's Alpha
N of Items
.608
4
Mean
x3.1
x3.2
x3.3
x3.4
Mean
13.47
Item Statistics
Std. Deviation
3.69
3.66
2.73
3.39
N
.825
.807
1.081
.790
100
100
100
100
Scale Statistics
Variance
Std. Deviation
5.747
2.397
N of Items
113
4
Reliability
Scale: ALL VARIABLES
Case Processing Summary
N
%
Valid
100
100.0
a
Excluded
0
.0
Total
100
100.0
a. Listwise deletion based on all variables in the
procedure.
Cases
Reliability Statistics
Cronbach's Alpha
N of Items
.776
4
Mean
x4.1
x4.2
x4.3
x4.4
Item Statistics
Std. Deviation
3.63
3.28
3.78
3.74
Mean
14.43
N
.837
.805
.596
.733
100
100
100
100
Scale Statistics
Variance
Std. Deviation
5.359
2.315
N of Items
Reliability
Scale: ALL VARIABLES
Case Processing Summary
N
%
Valid
100
100.0
a
Excluded
0
.0
Total
100
100.0
a. Listwise deletion based on all variables in the
procedure.
Cases
Reliability Statistics
Cronbach's Alpha
N of Items
.753
2
114
4
Mean
x5.1
x5.2
Item Statistics
Std. Deviation
3.71
3.52
N
.656
.822
100
100
Scale Statistics
Variance
Std. Deviation
1.775
1.332
Mean
7.23
N of Items
2
Reliability
Scale: ALL VARIABLES
Case Processing Summary
N
%
Valid
100
100.0
a
Excluded
0
.0
Total
100
100.0
a. Listwise deletion based on all variables in the
procedure.
Cases
Reliability Statistics
Cronbach's Alpha
N of Items
.632
2
Mean
x6.1
x6.2
Item Statistics
Std. Deviation
3.77
3.79
Mean
7.56
N
.827
.574
100
100
Scale Statistics
Variance
Std. Deviation
1.481
1.217
N of Items
Reliability
Scale: ALL VARIABLES
Case Processing Summary
N
%
Valid
100
100.0
a
Excluded
0
.0
Total
100
100.0
a. Listwise deletion based on all variables in the
procedure.
Cases
115
2
Reliability Statistics
Cronbach's Alpha
N of Items
.736
2
Mean
x7.1
x7.2
Item Statistics
Std. Deviation
3.51
3.73
N
.611
.617
100
100
Scale Statistics
Variance
Std. Deviation
1.194
1.093
Mean
7.24
N of Items
2
Reliability
Scale: ALL VARIABLES
Case Processing Summary
N
%
Valid
100
100.0
a
Excluded
0
.0
Total
100
100.0
a. Listwise deletion based on all variables in the
procedure.
Cases
Reliability Statistics
Cronbach's Alpha
N of Items
.792
5
Item Statistics
Mean
Std. Deviation
y1
y2
y3
y4
y5
3.83
3.72
3.83
3.85
3.92
Mean
19.15
N
.378
.514
.493
.479
.339
100
100
100
100
100
Scale Statistics
Variance
Std. Deviation
2.715
1.648
N of Items
116
5
LAMPIRAN
OUTPUT UJI REGRESI LINIER BERGANDA
Regression
Descriptive Statistics
Mean
Std. Deviation
Keputusan Memilih Prodi (Y)
Produk (X1)
Harga (X2)
Lokasi (X3)
Promosi (X4)
Orang (X5)
Bukti Fisik (X6)
Proses (X7)
3.8300
4.0133
3.5425
3.3675
3.6075
3.6150
3.7800
3.6200
N
.32952
.60473
.61654
.59930
.57872
.66612
.60853
.54643
100
100
100
100
100
100
100
100
a
Variables Entered/Removed
Model
Variables Entered
Variables
Method
Removed
Proses (X7), Bukti
. Enter
Fisik (X6), Harga
(X2), Orang (X5),
1
Lokasi (X3),
Produk (X1),
b
Promosi (X4)
a. Dependent Variable: Keputusan Memilih Prodi (Y)
b. All requested variables entered.
b
Model Summary
Model
R
R Square
Adjusted R
Std. Error of the
Durbin-Watson
Square
Estimate
a
1
.751
.564
.531
.22562
2.231
a. Predictors: (Constant), Proses (X7), Bukti Fisik (X6), Harga (X2), Orang (X5), Lokasi (X3), Produk
(X1), Promosi (X4)
b. Dependent Variable: Keputusan Memilih Prodi (Y)
a
Model
Regression
1
Residual
Total
Sum of Squares
6.067
4.683
ANOVA
df
7
92
10.750
Mean Square
.867
.051
F
17.027
Sig.
b
.000
99
a. Dependent Variable: Keputusan Memilih Prodi (Y)
b. Predictors: (Constant), Proses (X7), Bukti Fisik (X6), Harga (X2), Orang (X5), Lokasi (X3), Produk (X1),
Promosi (X4)
117
a
Model
Unstandardized
Coefficients
B
(Constant)
1.349
Std.
Error
.231
Standardize
d
Coefficients
Beta
Coefficients
t
Sig.
Produk (X1)
.097
.043
.179
Harga (X2)
.090
.039
.168
Lokasi (X3)
.103
.044
.188
1
Promosi (X4)
.104
.049
.182
Orang (X5)
.073
.038
.147
Bukti Fisik (X6)
.104
.042
.192
Proses (X7)
.108
.050
.180
a. Dependent Variable: Keputusan Memilih Prodi (Y)
Correlations
Zeroorder
5.829
.000
2.275
2.330
2.332
2.118
1.924
2.488
2.152
.025
.022
.022
.037
.057
.015
.034
.464
.364
.447
.542
.417
.441
.507
NPar Tests
One-Sample Kolmogorov-Smirnov Test
Unstandardized
Residual
N
100
Mean
.0000000
a,b
Normal Parameters
Std. Deviation
.21749284
Absolute
.099
Most Extreme Differences
Positive
.072
Negative
-.099
Kolmogorov-Smirnov Z
.990
Asymp. Sig. (2-tailed)
.281
a. Test distribution is Normal.
b. Calculated from data.
Nonparametric Correlations
118
Partial
.231
.236
.236
.216
.197
.251
.219
Collinearity
Statistics
Part
.157
.160
.160
.146
.132
.171
.148
Toleranc
e
.767
.906
.727
.641
.806
.795
.680
VIF
1.304
1.103
1.375
1.560
1.241
1.257
1.470
119
120