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Analisis Perilaku Konsumsi Produk Ramah Lingkungan pada Remaja: Aplikasi Model AIDA (Attention, Interest, Desire, and Action)

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ABSTRACT
Nadia Naomi. Analysis of Teenagers Consumption Behavior of Eco-Friendly
Products: The Application of AIDA Model. Supervised by Hartoyo and Alfiasari.
The objective of this research was to analyze teenagers consumption behavior of
eco-friendly products using the application of AIDA model. This study used cross
sectional design involving 60 randomly selected students of two high schools in
Bandung. The result indicates that more than half of samples tend to have
dogmatism personality. The samples are considered to have a good level of
attention, interest, and desire on eco-friendly products but most of the samples
ignore to consume eco-friendly products. Customer Response Index (CRI)
analysis showed that an eco-friendly products have not been effective among
teenagers. There is a positive and significant correlation between interest and
desire (r=0,666; p

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