language, especially in the car advertisements will become the focus of attention. Based on this fact, this research is entitled “A Study of The Use of Modality in
Car Advertisements of the Business Week Magazine issued from January to August 1997”.
B. Problem Statements
Based on the research background, the researcher formulates the problems to get the objective of the research into two questions. The problem statements of
this research are as follows: 1.
What types of modalities are used in car advertisements of Business Week Magazine issued from January to August 1997?
2. What is the contribution of each type of modality to the meaning as a
whole used in car advertisement of Business Week Magazine issued from January to August 1997?
C. Research Limitation
In this research, the researcher collected the data about the modality in the car advertising texts. This research focused the attention only on the use of
modality expression in the car advertisements. It discussed the expression of probability, usuality, obligation, and inclination. This research analyzes the data in
the form of Finite Modal Operator only. The data of this research were taken from Business Week magazine issued from January to August 1997.
D. Research Objectives
The main objective of this study is to investigate the use of modality expressions in the car advertisement. Specifically, this research is intended to
describe the problem statement of this research, those are: 1.
To describe the types of modalities used in car advertisements of Business Week Magazine issued from January to August 1997.
2. To describe the contribution of each type of modality to the meaning as a
whole used in car advertisements of Business Week Magazine issued from January to August 1997.
E. Research Significance
This study can provide a significant contribution for the student to make easier in understanding the text with modality expressions. Besides, the car
advertisers can broaden their knowledge in using the modality expressions in the car advertisements. Moreover, the car advertisers can be inspired to make better
car advertisements to persuade the consumers to purchase the car.
F. Thesis Organization
