THE FLOUTED MAXIMS IN THE COOPERATIVE PRINCIPLES IN DURABLE GOODS ADVERTISEMENTS IN "TIME MAGAZINE" (FROM OCTOBER 2002 TO SEPTEMBER 2003)

Digital Repository Universitas Jember

THE FLOUTED MAXIMS IN THE COOPERATIVE PRINCIPLES IN
DURABLE GOODS ADVERTISEMENTS IN "TIME MAGAZINE"
(FROM OCTOBER 2002 TO SEPTEMBER 20.031

· ｾ Ｍ Ｇｉｍｗ｡ｵ＠
. Ｏｾ ＭＢ

THESIS

Proposed to

the Degree of S I

at the English Edu

on ;rn

-

Appendix 4
Appendix S

-

--

The C'lassilica1ion of Floulcd Maxims of The Coopcrn1ivc

Appendix 6

Principle
7

The Durable Goods Advertisements

IX

·-

Appendix 7

Digital Repository Universitas Jember
ABSTRACT

Fitri Wijayanti. 2004, The Flouted Maxims in The Cooperative Pnnc1ple in Durable

Goods Advenisements in "TIME Magazine" (From October 2002 lo September 2003 ).

Thesis. English Education Program. Language Education and

Arts

Department.

Faculty of Teacher Trarnmg and Education. The U111vers1ty of Jember
Consultants

: I. Dra Musli Ariani. M App Lmg
2 Dra I fj.Aan l:.. Fardham. M Pd

Key words· maxims. Cooperative Principles. durable goods, advertisements

In the daily communication, a speaker tends to speak d1rectl) when he or she tnes
to convey a message It also happens 111 durable goods advertisements In this way an
advertiser tnes to express her or his ideas to influence the readers to consume the product
advertised. The problem of this study is·· What max11m 111 the Coopera/n•e l'rml'lple are
flouted m durable RO