One of important method of characterization is the use of name processing appreopriate qualities of sound, meaning, or connotation, this technique is known
as name typing. The “sn” sound, for example, evokes unpleasant associations, because a large majority of the words beginning with that sound are unpleasant;
snide, sneer, snake, snail, sneeze, etc.s
B. Feminist Film Criticism
Feminist film theory is theoretical film criticism derived from feminist politics and feminist theory. The development of feminist film theory was
influenced by second wave feminism and focused on women characters.
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Most feminist approaches to film share a common assumption: the ways women are represented in mainstream commercial films reflect. Feminist film
critics work to raise our consciousness about the negative images of women in film in order to denaturalize these images, to expose them as cultural constucts,
not mirror reflections of the way women really are.
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In the past there were few roles that women played in films: angelic, mothers, castrating mothers, crones, victims, girlfriends, whores and femme
fatale. In several of these stereotypes the character is not agent in the narrative, but a counter in the on going male-centered narrative.
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Lala Nurbaiti, The Discrimination of Jane Austen in Miss Austen Regrets Film by Using Liberal Feminism, Jakarta: Pusat Studi Wanita 2008 P. 12.
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Marilyn Fabe, Closely Watched Films An Introduction to the Art of Narrative Film Technique, London, England: University of California Press, 2004. P.207
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Andrew M. Butler, The Pocket Essential Film Studies, USA: Trafalgar Square Publshing, 2005, P. 83
Three have been female directors in the past-such as Dorothy Arzher or Ida Lupino – but most of these are neglected. But even if the the director is
female, it doesn’t necessarily follow that the director is feminist. In Blue Steel 1989, point Break 1991 and Strange Days 1995 Kathryn Bigelow proves that
she can have as much testosterone as any male director. Even when in the first film she puts a woman at the centre- Jamie Lee Curtis it is hardly a traditional
female figure. Part of the project of feminist film criticism is to identify the different
kinds of screen representation of women. In its scope, multiple voices in feminist film criticism illuminate the range of theoretical, critical, and educational
direction open to feminist students of film and encouranges readers to participate in assessing and shaping the critical context in which film are produced and
received.
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C. Feminist Ideology