On the order confirmation page see Figure 8-11, click the Place Your Order Now button.

200 Part II: Building and Publishing Your First Android Application Pricing Your Application You have your APK file and you’re a registered Android developer. Now you’re ready to get your app into users’ hands, finally. But you need to ask yourself one last important question — is my app a free app or a paid app? This decision should be made before you release your app because it has psychological consequences with potential customersusers and monetary ones for you. If your application is a paid application, you have to decide what your price point is. While I cannot decide this for you, I would advise you to look at similar applications in the Market to help determine what their price point is so that you can determine a pricing strategy. Most apps seem to sell from the 0.99 value range up to the 9.99 range. I rarely see an app over the 10 threshold. Keeping your pricing competitive with your product is a game of economics that you have to play to determine what works for your application. The paid-versus-free discussion is an evergreen debate, with both sides stat- ing that either can be profitable. I’ve done both and I have found that both make decent income. You just have to figure out what works best for your application given your situation. Why to choose the paid model If you go with a paid model, that means you start getting money in your pocket within 24 hours of the first sale barring holidays and weekends — in that case, you’d then receive funds the following business day. However, from my experience, your application will not receive many active installs because it is a paid application. You are your own marketing team for your app, and if no one knows about your app, how is he or she going to know to buy it? This is a similar problem for free apps, but users can install them for Google Checkout merchant accounts To have a paid application on the Android Market, you must set up a Google Checkout mer- chant account. To set up this account, choose Setup Merchant Account. You need to provide ✓ Personal and business information ✓ Tax identity information personal or corporation ✓ Expected monthly revenue 1 billion, right? After you have set up a Google Checkout mer- chant account, you can sell your applications. If you are still in the process of setting up your developer account, please return to Step 11 in the process.