Introduction Problem Statement Objective

CHAPTER I INTRODUCTION

1.1 Introduction

Today, people are living in the hassle and bustle of busy city life where this busy lifestyle leave them a little time to seek for more information on promotions held by shopping malls. This eventually causes them to miss out great promotions and also reduce their shopping experience. Thus, by developing Shopping Mall Promotion Tracker Subsystem SMPTS, it is believed that this system can help people to be more aware on the promotions held by shopping malls. Generally, SMPTS is an easy-to-use, web-based application that allows user to get the latest information about the promotions that are being held in the shopping mall around Malaysia within a minute. User who want to scoop on the particular shopping malls which are having promotion just need only to point their mouse on the map and the location and information about the shopping mall will be displayed on the screen. Only registered user can view the details information about the shopping mall and receive the latest news and event notification.

1.2 Problem Statement

Due to hectic lifestyle that is being practiced by people nowadays, they tend to lose the track about the promotions that are being held by the shopping malls. Some people even do not aware about the mall promotions. Besides that, it is quite time-consuming for people to survey the product price themselves. This causes a lot of problem for those who live in a busy city. In addition, many shopping malls use to print brochures in order to inform the public about the promotion that are being held in that particular shopping mall. This way of promoting is expensive and also not eco-friendly.

1.3 Objective

This project embarks on the following objectives: i To let people be aware about the latest promotion of the shopping mall As people today are busy with their working life and tend to miss out the great promotions, with the help of SMPTS, promotion and latest up-to-date sales information is literally at the fingertips. People can relate the promotion activity with geo-tagging capabilities using map in Pin-It. ii To enable user to access more information about the promotion that is being held by certain shopping malls through online All information about the promotion that is being held by the shopping malls can easily be accessed, at the press of a button. User can now use smart phones or laptop to check product price. iii To enable stakeholders of shopping mall promote products using eco-friendly method With SMPTS, the company no longer need to waste money on printing brochures as all promotion are done through online.

1.4 Scope