TEM INTRODUCTION LITERATURE REVIEW RESEARCH METHOD RESULT, FINDING AND

TABLE OF CONTENTS

CHAPTER ITEM

PAGES DECLARATION III DEDICATION IV ACKNOWLEDGEMENT V ABSTRACT VI ABSTRAK VII TABLE OF CONTENTS VIII LIST OF TABLE XIV LIST OF FIGURES XVI

CHAPTER 1 INTRODUCTION

1.1 BACKGROUND STUDY 1 1.2 PROBLEM STATEMENT 2 1.3 RESEARCH QUESTION 3 1.4 RESEARCH OBJECTIVES 3 1.5 SCOPE 4 1.6 IMPORTANCE OF THE STUDY 4 1.7 SUMMARY 4

CHAPTER 2 LITERATURE REVIEW

2.1 INTRODUCTION 5 2.2 ELEMENT IN THE INTENTION TO REVISIT TOURIST DESTINATION 6 2.2.1 Tourist Satisfaction 6 2.2.2 Tourist Perceived Value 7 2.2.3 Destination Attribute 8 2.3 FACTOR IN DETERMINING INTENTION TO REVISIT TOURIST DESTINATION 8 2.3.1 Cognitive Evaluation 9 2.3.1.1 Amount of Information 9 2.3.1.2 Type of Information 10 2.3.1.3 Age 11 2.3.2 Affective Evaluation 11 2.3.2.1 Education 12 2.3.2.2 Socio Psychological Motivation 12 2.3.2.3 Unique Image 13 2.4 RESEARCH HYPHOTESIS 14 2.5 THEOROTICAL FRAMEWORK 15 2.6 SUMMARY 15

CHAPTER 3 RESEARCH METHOD

3.1 INTRODUCTION 16 3.2 RESEARCH DESIGN 17 3.2.1 Descriptive Design 17 3.3 PURPOSE OF THE STUDY 18 3.4 METHODOLOGICAL CHOICES 18 3.5 PRIMARY AND SECONDARY DATA SOURCES 18 3.5.1 Primary Data Source 18 3.5.2 Secondary Data Source 19 3.6 RESEARCH STARTEGY 19 3.7 RESEARCH INSTRUMENT 20 3.8 SAMPLING DESIGN 20 3.9 TIME HORIZON 21 3.10 PILOT TEST 21 3.11 MEASUREMENT OF VARIABLE 21 3.11.1 Operational Variable Definition 21 3.11.2 Scaling 22 3.11.3 Statistical Tools 22 3.11.4 Statistical Associated with 23 Multiple Regression Analysis 3.12 LOCATION OF THE RESEARCH 24 3.13 VALIDITY AND RELIABILITY 25 3.13.1 Validity 25 3.13.2 Reliability 25 3.14 VARIABLE INDICATOR 26 3.15 SUMMARY 27

CHAPTER 4 RESULT, FINDING AND

DISCUSSION 4.1 INTRODUCTION 28 4.2 FINDINGS AND DISCUSSION 28 4.3 RESULT PILOT TEST 29 4.3.1 Validity 30 4.3.2 Reliability 33 4.4 RESPONDENT PROFILE 35 4.4.1 Gender 35 4.4.2 Age 36 4.4.3 Income 37 4.4.4 Education 39 4.4.5 Occupation 40 4.5 EVALUATION TO REVISIT TOURIST DESTINATION 41 4.5.1 The Descriptive of Item on Intention to Revisit Tourist Destination 41 4.5.1.1 Satisfaction 41 4.5.1.2 Perceived Value 43 4.5.1.3 Destination Attribute 44 4.5.2 The Description of Item on The Cognitive and Affective Evaluation 45 4.5.2.1 Amount of Information 45 4.5.2.2 Type of Information 46 4.5.3 The Description of Item on The Affective Evaluation 48 4.5.3.1 Social Psychological Motivation 48 4.5.3.2 Unique Image 49 4.6 RELIABILITY AND VALIDITY 50 4.6.1 Reliability for this Research 50 4.6.2 Validity for this Research 53 4.7 CORRELATION ANALYSIS 55 4.8 MULTIPLE REGRESSION ANALYSIS MRA 57 4.9 TESTING HYPOTHESIS 59 4.9.1 Hypothesis 1 61 4.9.2 Hypothesis 2 61

CHAPTER 5 DISCUSSION, RECOMMENDATION