D. Research Objectives
There are two objectives that will be obtained in this study, namely: 1.
To find out how many types of presuppositions are used in WEEKENDER magazine’s advertisements.
2. To find out the functions of presuppositions.
E. Research Benefits
This study is expected to be able to give several contributions. They are formulated as follows:
1. For those who are interested in pragmatics:
The result of this study will supply another insight on pragmatics, especially dealing with presupposition used in advertisements. Advertising
language is unique and it is worth knowing how it is used in the advertisements through presupposition.
2. For English teachers:
This study gives an understanding about English advertising language. It is expected to be an outline for English teachers to teach functional text, especially
advertisement. They may use an advertisement in teaching-learning process. In reading class, the students may be asked to answer some questions based on the
given English ad. The questions may be related to its information carried or the meaning of the content.
3. For Sanata Dharma University:
The result of this study can be used as a reference to support future relevant studies done by students of Sanata Dharma University.
F. Definition of Terms
1. Advertisement
Advertisement is “a marketing tool that helps sell brands of products and helps to build confidence in companies and institutions by conveying accurate and
compelling information to consumers about the brand or company or institution” Weilbacher, 1984: 8. It is being compared to the term advertising, which is seen
as an act of communication the purpose of which is to convey concepts about companies, goods, and services by means of words, pictures, diagrams, sounds,
music, color, shapes, and symbols on two levels of significance; the rational and the emotional Kelly, 1967: 404. If the advertising is an act of persuasive
communication; advertisement is a tool of the act of advertising. 2.
Advertising Language Advertising is an act of persuasive communication conveying about a
product, service, organization, or ideas. It is obvious that the language of advertising is persuasive. It is not, however, like the everyday-life-language. It is
unique. Becoming more unique when the advertisers use their creativity in order to grab people’s attention through what we call advertisement.
Kategori