76 Finally, Bates 1982 argues that it is important to identify clearly the
primary target audience in order to select appropriate production styles and transmission arrangements which are best suited to that audience. He reviews some
research which supports the use of dramatization for reaching the disadvantaged.
F. Radio Program of English Learning 1. BBC World Service
BBC World Service is the award-winning broadcaster which gets to the heart of global events. It broadcasts in 43 languages, including English, and supports its
radio programs with informative websites carrying audio. A truly global broadcaster, 150 million people tune into BBC World Service
radio programs worldwide, while the websites attract 75 million hits each month. English programs reach 42 million listeners around the world – tuning in
across many different time zones. Programs are themed in strands and range from news and current affairs to science, technology and the environment to the arts,
religion and music of all kinds. International news is at the heart of BBC World Service coverage for
audiences in North America. Hourly bulletins keep listeners in touch with global events, while the flagship program World Update sets the day’s agenda. Other
program highlights include Newshour, The World Today and World Briefing. At the weekends, there are programs which explore the background issues
raised over the course of the week – Agenda, From Our Own Correspondent and Letter from America.
Presenters Heather Payton and Frederick Dove present topical information in Outlook which investigates a wide range of human experiences, while award-
winning business journalist Peter Day reports on world trends and innovative ideas in Global Business.
English programs also give listeners a unique opportunity to debate some of the globe’s hottest issues directly with the decision-makers in Talking Point, the
interactive phone-in program. The program is presented by some of the World Service’s most famous broadcasters including Robin Lustig, Bridget Kendall and
Lyse Doucet.
BBC World Service can be heard around the globe in many different ways. See opposite for how to listen in your part of the world.
2. KGRE Radio Program
