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CHAPTER III RESEARCH METHOD
In this chapter III, I present the research method of this study. The method is used to reach the objectives of the research which is stated in chapter I. Here, I
begin with the explanation about the type of this research, data and the source of data and then continued with technique of collecting data, technique of coding
data, and technique of analyzing data.
A. Type of Research
The descriptive qualitative method is employed as the type of this research. Wiersma 1994 p.12 states that qualitative research has its origins in descriptive
analysis and is essentially an inductive process, reasoning from the specific situation to a general conclusion. Hence, qualitative research cannot be separated
from descriptive analysis. Descriptive research means the data are collected in the form of words,
sentences, or pictures having meaning other than merely number Moleong, 2001 p.6. Moreover, Bodgan Taylor in Moleong, 2001 p.3 states that qualitative
research is a research which presents descriptive data in the form of written and oral words of human and human behavior that can be observed
For those reasons, this research belongs to descriptive qualitative research since it focuses on the explanation of politeness strategies used by the characters
in the movie The Ugly Truth to criticize, to respond, and the factors which influence the characters to choose the strategy.
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B. Data and Source of Data
Sutopo 2002 p.47 states that qualitative research emphasizes inductive analysis in which data are occupied as the basic modal of understanding not as
instrument to prove. Hence data plays significant part in the research. The term data refers to a collection of information. Subroto 1992 p.7 argues that in
qualitative research, the data may appear in the form of discourse, sentence, clause, word or even morpheme. In this research, the data emerge in the form of
sentences uttered by the characters of the movie containing politeness strategies of criticism. All data are taken and then classified based on Brown and Levinson’s
theory of politeness. More detail, Schreiber 2008 affirms that qualitative data are generally non-
numerical but have a greater variety of sources. The data sources are generally categorized as verbal and nonverbal. Nonverbal data sources include items such as
student concept maps, kinship diagrams, pictures, video, movie, art and print advertisements. Hence, I take the movie entitled The Ugly Truth produced by
Heigl and Luketic 2009 as the source of data for this research. There are two reasons why the movie is taken as the source of data:
1. The movie The Ugly Truth represents daily life conversation which tells about the life of a producer and her employee in one TV station. Hence, I use this
movie as the source of data since its validity of using language. 2. The Ugly Truth pictures the best way how two characters having rocky
relationship finally fall in love to each other. It intrigues me to know the way
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the character delivers criticism to other characters, how they respond the criticism and what factors influence them to use the strategy.
C. Technique of Collecting Data
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