ijms.ccsene
manageme organizatio
action rele To sum up
and organi to the obj
relationshi
3. Theoret
The mode hypothesiz
discussed organizatio
explained commitme
4. Hypoth
Depending
H1 : Ther
commitme To test th
hypothesis
H1a : Th
commitme
H1
b0
: The
commitme
H1
c0
: The
commitme
H1d0: The H1e0: Th
organizatio
H1f0: The commitme
H1g0: The commitme
H1h0: Th commitme
et.org
ent, marketing onal commitm
evant” to the or p, while a num
izational comm jectives of thi
ips among stud
tical Framewo
el illustrated zed linkage in
previously, t onal commitm
in more de ent.
heses
g on the theore re is no statist
ent. he relationship
s is further div ere is no stat
ent. ere is no statis
ent. ere is no stati
ent. ere is no statis
here is no stat onal commitm
ere is no stati ent.
ere is no statis ent.
here is no s ent.
I
g, working with ment is a “psyc
rganization B mber of studies
mitment, there is study, the
died variables
ork
in the above ndicates that c
the problem ment, and impr
tails earlier,
etical framewo tically signific
p between com ided into the f
tistically sign stically signific
istically signif tically signific
tistically signi ment.
istically signif stically signific
statistically si
International Jou
h media, bran chological stab
entein et al., 2 s exist to inves
is no evidence research tries
as shown in th
Figure 1. The figure is co
communication statement arg
rove the level communicatio
ork above the m cant relationsh
mmunication s following sub-h
ificant relatio cant relationsh
ficant relations cant relationsh
ficant relation ficant relations
cant relationsh ignificant rela
urnal of Marketi
118
nding and desig bilizing or obli
2005, p. 358. stigate the rela
e on the said r to contribute
he study frame
theoretical fra onstructed acc
n satisfaction gues that com
of loyalty of on satisfaction
main hypothesi hip between c
satisfaction an hypotheses:
nship between hip between th
ship between ip between me
nship between ship between
hip between re ationship betw
ing Studies
gn. Moreover, iging force tha
ationship betw elationship in
e to the existi work below.
amework cording to the
is linked to mmunication
employees in n has a pos
is is as follows communication
nd organizatio n communica
he relationship organizationa
edia quality an n horizontal an
organizationa elationship wit
ween persona communicati
at binds indivi ween communic
Jordan. Thus, ing literature
e objectives o organizationa
satisfaction h the organizati
itive impact
s: n satisfaction
nal commitme ation climate
p to superiors al integration
nd organization nd informal c
al perspective th subordinate
al feedback a
Vol. 9, No. 2;
on satisfaction duals to cours
cations satisfa and with refer
by explaining
of this study. al commitment
has an impac ion. In additio
on organizat
and organizat ent, the first
and organizat and organizat
and organizat nal commitmen
ommunication and organizat
and organizat and organizat
2017
n and es of
action rence
g the
The t. As
ct on on, as
ional
tional main
tional tional
ional nt.
n and tional
ional tional
ijms.ccsenet.org International Journal of Marketing Studies
Vol. 9, No. 2; 2017
119
5. Type of Research
