Maulana Subhan Fuad, 2014. The Portrayal of Women in Pnk’s and The Pussycat Dolls’ Albums in the View of Postfeminism
Universitas Pendidikan Indonesia | repository.upi.edu |perpustakaan.upi.edu
3.3. Research Methodology
This study uses qualitative method because the role of literature will be background knowledge in answering the research problem Cresswell, 2007,
p.53. Moreover, it is because the collected data for this study are in the form of words or text
—the textual evidence were collected from the song lyrics that construct the portrayals of women. Then, the textual evidence were analysed to
acquire the answers for the research questions. To gain a further and deeper understanding towards the texts, a close
reading also needs to be applied in this study. Brouilette 2009 states that the idea of close reading is thinking how a piece of writing is constructed to have an
enhanced perceptive towards the impact and the meaning of the text. It is like if the text is treated as a machine, then it needs to be taken apart until it can be seen
the tiniest parts of it which relates each other and makes the machine work as good as it is.
3.4. Data Analysis
The steps conducted to fulfil the content analysis and close reading in this study are as follows:
- First, reading throughout the song lyrics carefully to understand and to
find out the portrayal of women presented in Pnk’s Funhouse and The Pussycat Dolls’ Doll Domination. By reading all of them four times, the
textual evidence finally were collected from the song lyrics considering the things that shaped the portrayal of female personas. The first and
second readings were conducted to understand the song lyrics better; and the third and the fourth ones were to underline and to collect the textual
Maulana Subhan Fuad, 2014. The Portrayal of Women in Pnk’s and The Pussycat Dolls’ Albums in the View of Postfeminism
Universitas Pendidikan Indonesia | repository.upi.edu |perpustakaan.upi.edu
evidence regarding to the way the female personas act, think, and behave as women.
- Second, listing the textual evidence in form of tables to be categorised in
the view of Faludi’s Backlash 1991. This step was taken to make the analysis easier to be done. Moreover, by using this theory, the portrayals
of women both in Pnk’s Funhouse and The Pussycat Dolls’ Doll Domination were identified whether they have any characteristics of
postfeminism or not. -
Third, comparing the portrayal of women in Pnk’s Funhouse and The Pussycat Dolls’ Doll Domination. In this part, the results of the
comparison revealed the pattern of women’s portrayals both in Pnk’s and The Pussycat Dolls’.
- Fourth, examining whether both the patterns of women’s portrayals in
Pnk’s Funhouse and The Pussycat Dolls’ Doll Domination tend to represent women in unpleasant way as in the popular culture or not.
- Last, the findings of the study were examined and interpreted; therefore
the conclusion could be drawn.
3.5. Context of the Study
