CHAPTER V CONCLUSIONS AND SUGGESTIONS
5.1 Conclusions
Based on data analysis and discussion, it is concluded that the language style and the television watchers’ interpretation towards the
language used in facial skin care product advertisement broadcast on television as bellow:
1. There are seven types of language style used in facial skin care product advertisements, they are: hyperbola, rhetoric, association, mesodiplosis,
anaphora, climax, and alliteration. Meanwhile, the use of anaphora language style is the more dominantly because anaphora is the language style that use
repetition in the first line or the next sentence. In this case, the used anaphora is to pressure that the product promoted is good. And the use of repetition to
make the words being remembered in the mind of society. 2. The
viewers’ interpretation towards the language style and the performance of the model in facial skin care product advertisement were that the language
and the performance of the model are interested and attractive that can make the viewers persuaded.
3. The viewers’ responses towards the language style used and the performance
of the model included into three: first, they were interested to buy the product because of the use of language style in facial skin care product advertisement.
Part of them were interested to buy the product with the performance of
model and the other part were interested with the use of language and the performance of model but didn’t buy the product because of various
consideration
1.2 Suggestions
Based on the conclusions above, the suggestion can be given to the: a. Lecturers of teaching sociolinguistic, whereas the study of language style
can be conducted and elaborated in research field. b. For the students who want to study about sociolinguistic branch
particularly about language style. It is hoped they can take benefit from discourse of advertisement both on television and in print media with the
purpose to improve their knowledge about the development of language in society.
c. For the reader of advertisements, it is hoped to be carefully in choosing the product and think out with the use of language style in advertisement.
d. For the advisers should not exaggerate the quality of the products promoted if they do not as same as the original condition. Thus, the
purposes of the ads not only make the product sold out in the market but also can give the society information about the usefulness of the products.
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