Data Collection Method of The Study

F. Method of The Study

The method of the the study is a library research. The primary data is taken from the video by listening to the utterances spoken and by relating it to the transcript section on the YouTube to get the most reliable data.

1. Data Collection

The researcher began the data collection by reviewing several Obama‟s presidential video campaign in Obama‟s official Youtube channel for The US 2008 and 2012 presidential election. T he researcher then found that Obama‟s video campaign “Forward” is the most suitable video campaign to be studied. The choice was taken since the video campaign has many utterances and uses textual features in eliciting the persuasion strategies. The researcher then found that the video campaign consisted of 65 utterances by listening to the video campaign and making a transcription of the spoken utterances. The transcription is made based on the use of the intonation, pauses, and through the study of the s entences‟ logic. The researcher also compared the transcription of the spoken utterances toward the transcription exist in the YouTube video channel: BarackObamadotcom. The data for the study were taken by findings using purposive method. Rezkiyana, ini her undergraduate thesis, as pharaphrasing Widodo, stated that “The data investigated are based on the judgment of the researcher to the characteristics of sampling” Rezkiyana, 2014: 27. In this research, the researcher used the critical case sampling. Critical case sampling, as quoted by Rezkiyana from Laerd dissertation.com in 2012, is a type of purposive sampling technique that is particularly useful in exploratory qualitative research, research with limited resources, as well as research where a single case or small number of cases can be decisive in explaining the phenomenon of interest” Rezkiyana, 2014:28. The data of the study is collected under code to make a compact data collection and make an ease toward the data reading. The data coding is in the sequence of: [Scope of the Study][Textual Features][Utterance Number][Data Number]. Since the study is conducted in three scopes of textual features, Grammar, Phonology, and Vocabulary, the [Scope of the Study] section is filled with the first letters of the Scope of the Study. They are namely: GRAM for Grammar, PHO for Phonology and VOC for Vocabulary. In the [Textual Feature] section, the filling is according to the Scope of the Study. Under the study of Grammar, A refers to Parallelism feature, B refers to Antithesis feature, and C refers to Alliteration feature. Under the study of Phonology, A refers to emphatic stress feature, B1 refers to Falling Intonation feature, and B2 refers to Rising Intonation feature. In the scope of Vocabulary, A refers to Naming vocabulary, B refers to Referring Expression vocabulary, C refers to Time Indicator vocabulary, D refers to Statistics vocabulary, E refers to Actions vocabulary, and F refers to Social Issues vocabulary. In the [Utterance Number] section, the filling is according to the utterance number of the utterance in the raw data as presented in Appendix 1. The [Data Number] section, however, refers to the number of the data under a particular textual feature studied in the video. Then, to read the utte rance of “And still he persevered, here at home and as commander in chief” which has data code GRAMC4911, the data is grouped under the study of Grammar in Alliteration feature which utterance number of the whole utterances is 49 and data number under the Alliteration feature is the 11 th .

2. Data Analysis