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4. Doing Business in Sao Paulo, Rio do Janeiro, Espiritu Santo, Rio Grande do Sul, Minas Gerais, and Santa Catarina
7- Doing Business in Uruguay 8- Doing Business in Venezuela
9- Doing Business in Bolivia Accession process to the MERCOSUR 10- Free trade agreements FTA related to South American markets
1. Free Trade Agreements FTA of the MERCOSUR with con Chile, the Andean Community-MERCOSUR, Mexico, Peru, India, Egypt, Israel, the European Union
2. Brazil’s Free Trade Agreements, Uruguay FTA, Paraguay FTA, and Argentina FTA 3. Latin American Integration Association ALADI
4. Pacific Alliance 5. Agreement Mexico-Uruguay
6. Chile’s Free Trade Agreements FTA: the Andean Community, Peru, Ecuador,
Colombia, Mexico, Central America, the United States, Canada, the European Union, Turkey, Panama, China, India, South Korea, Australia, the Asia-Pacific Economic
Cooperation APEC, the Trans-Pacific Agreement TPP, and the European Free Trade Association EFTA
7. Other regional institutions summary
1. Union of South American Nations UNASUR 2. Latin American and Caribbean Economic System SELA
3. Forum for East Asia-Latin America Cooperation FEALAC. 4. Summit of South America-Africa
5. Summit South America-Arab Countries 6. Inter-American Development Bank IDB
7. Economic Commission for Latin America CEPAL 8. Organisation of American States OAS
11- Introduction to Spanish and Portuguese 12- Business plan for South American markets
Objectives of the module:
The main purpose of the module Business in South America is to provide an overview of the economy and business opportunities South America in order:
1. To learn to do business in South America Brazil, Argentina, Chile, Uruguay, Paraguay, Venezuela
2. To know the business opportunities in the region 3. To understand how to negotiate in these countries.
4. To analyse foreign trade and foreign direct investment flows 5. To understand the importance of the MERCOSUR Southern Common Market.
6. To know the Free Trade Agreements in South America. 7. To develop a business plan for South America
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Subjects related to South America - Syllabus:
Subject: Doing Business in Chile. Syllabus:
Chile: regional leader in Latin America, mainly due to its democratic stability
1. Introduction to the Republic of Chile 2. The Chilean economy
3. Economic profile of the regions of Chile 4. Chilean International Trade
5. Doing Business in Santiago 6. Foreign Direct Investment FDI in Chile
7. Case Study: Cencosud 8. Introduction to Spanish
9. Access to the Chilean market 10. Business plan for Chile
Chile-Organisations and Agreements 1. Asia-Pacific Economic Cooperation APEC
2. Latin American Integration Association ALADI 3. Chile-MERCOSUR
4. Pacific Alliance 5. Andean Community-Chile
6. Trans-Pacific Agreement TPP 7. Free Trade Agreements FTA with the United States, Canada, China, India, Korea, the
European Union, the European Free Trade Association, and Turkey. 8. Chile has signed the OECD anti-corruption measures
Subject: The MERCOSUR. Syllabus:
1. Introduction to the MERCOSUR Southern Common Market. 2. Treaty of Asuncion.
3. Administrative Secretariat. 4. New institutional phase.
5. The MERCOSUR political, economic, and commercial. 6. The MERCOSURs countries: Argentina, Brazil, Paraguay, and Uruguay.
7. The incorporation of Venezuela and Bolivia accession process 8. Common External Tariff.
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9. The regime of Origin ROM of the MERCOSUR.
Subject: Doing Business in Argentina. Buenos Aires. Syllabus:
1. Introduction to the Republic of Argentina South America. 2. The Argentinean economy.
3. Economic profile of the Argentine provinces. 4. International Trade of Argentina.
5. Foreign Direct Investment FDI in Argentina. 6. Case Study:
1. Automotive industry. 2. Biotechnology.
3. Software and Information Technology services. 4. Creative Industries.
7. Doing Business in Buenos Aires. 8. Case Study:
1. Audiovisual industry in Buenos Aires. 2. Arcor Group.
9. Introduction to Spanish 10. Access to the Argentinean market
11. Business plan for Argentina
Subject: Doing Business in Paraguay - Asuncion. Syllabus:
1. Introduction to the Republic of Paraguay South America. 2. The Paraguayan economy.
3. Main economic sectors of the economy 4. Doing Business in Asuncion
5. Paraguayan International Trade. 6. Waterway Paraguay-Parana.
7. Introduction to Spanish 8. Access to the Paraguayan market
9. Business plan for Paraguay
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Subject: The Brazilian Economy. The industrial and services sector in Brazil. Syllabus:
Brazil is the biggest market in Latin America accounts for 50 of the economy in South America
1. Introduction to Brazil South America. 2. The Brazilian Economy.
3. Industrial and services sector of Brazil 4. New Brazilian middle class.
5. Brazilian energy matrix. 6. Infrastructure in Brazil.
7. Economic profile of Brazilian States. 8. Oil and Gas sector in Brazil.
9. Electronics Industry and Semiconductors. 10. Information Technology
11. Business Process Outsourcing in Brazil. 12. Life Sciences sector Biotechnology, Pharmaceuticals, and Healthcare.
13. Brazilian Economic and Financial Institutions. 14. Taxes in Brazil.
Sub-subject - Brazilian businesspeople. Syllabus:
1. John Robert Marinho 2. Safra, the richest banker in the world.
3. Antonio Moraes 4. Brazilian Companies
Sub-subject - The Safra family Brazil, Judaism. Syllabus
1. The Brazilian banker Joseph Zafra 2. The Safra Bank in Brazil
3. The Edmond Safra Foundation
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Sub-subject - John Robert Marinho - Globo Organisations. Syllabus:
1. The Brazilian businesspeople João Roberto Marinho 2. The group Organisations Globe
3. The Roberto Marinho Foundation
Sub-subject - Antonio Emilio of Moraes Businessman and philanthropist, Brazil. Syllabus:
1. The Brazilian entrepreneur Antonio Emilio of Moraes 2. The Votorantim group
3. Philanthropic activities of Antonio Emilio of Moraes
Subject: Brazilian International Trade. Foreign Direct Investment FDI in Brazil. Syllabus:
1. Brazil in the global economy. 2. Balance of payments of Brazil.
3. Brazilian International Trade 4. Expansion and diversification of Brazilian trade.
5. Regional Organisations. 6. Brazils International Trade relations as a member of the MERCOSUR.
7. Foreign Direct Investment FDI in Brazil. 8. Case Study: Investment opportunities in the Port Sector.
9. Foreign Trade Africa-BRICS Brazil
Subject: Africa-BRICS Brazil, Russia, India, China, and South Africa Cooperation. Syllabus
1. Introduction to the Africa BRICS Brazil, Russia, India, China, and South Africa Cooperation
2. Foreign Trade Africa-BRICS. 3. Opportunities and challenges of the Africa-BRICS cooperation
4. Foreign direct investment Africa-BRICS 5. Aid - Development assistance
6. Major trends in the Africa-BRICS Cooperation 7. Implications for growth, employment, and structural transformation
Subject: Doing Business in Sao Paulo. Syllabus:
1. Introduction to the State of Sao Paulo, Brazils locomotive. 2. The economy of Sao Paulo.
3. Industry and services. 4. Key sectors of the economy:
1. Agribusiness 2. Automotive
3. Plastics 4. Capital Goods
5. Pharmaceutical 6. Oil and Gas
7. Information Technology
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8. Biotechnology 9. Financial Services.
5. Foreign Trade of Sao Paulo: Imports and Exports. 6. Campinas: the Brazilian Silicon Valley.
7. São José dos Campos, the Brazilian aeronautics capital. 8. Santos: the biggest seaport in Latin America.
9. Key institutions in Sao Paulo. 10. Case Study:
1. Votorantim Group. Antonio Moraes 2. Safra, the richest banker in the world.
Subject: Doing Business in the state of Espirito Santo - Vitoria. Syllabus:
1. Introduction to the state of Espiritu Santo Brazil. 2. The economy of Espiritu Santo.
3. International Trade. 4. Business Opportunities in Espiritu Santo.
5. Doing Business in Vitoria 6. Case Study:
1. Coimex Group. 2. Heringer Group.
Subject: Doing Business in Minas Gerais Brazil-Belo Horizonte. Syllabus:
1. Introduction to the State of Minas Gerais Brazil. 2. Doing Business in Belo Horizonte
3. The economy of Minas Gerais. 4. International Trade of Minas Gerais.
5. Business Opportunities in Minas Gerais. 6. Case Study:
1. Vale. 2. CEMIG.
Subject: Doing Business in Rio do Janeiro. Syllabus:
1. Introduction to the State of Rio do Janeiro Brazil - South America. 2. The economy of Rio do Janeiro
3. International Trade. 4. Strategic Sectors in Rio:
1. Energy 2. ITC
3. Creative Industries 4. Hospitality
5. Industry.
5. Olympic and Paralympics Games, Rio 2016. 6. Business Opportunities in Rio: Petrochemical, Steel, Energy, Tourism, Logistics, and
Shipbuilding. 7. Case Study:
1. Petrobras. 2. Port Maravilha Project.
3. Acu Port Complex 4. EBX Group.
5. John Robert Marinho
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Subject: Doing Business in Santa Catarina- Florianopolis - Blumenau. Syllabus:
1. Introduction to the State of Santa Catarina Brazil. 2. Economy and International Trade of Santa Catarina.
3. Business in Florianopolis and Blumenau. 4. Case Study:
1. WEG. 2. Cia Hering.
3. Sadia.
Subject: Doing Business in Rio Grande do Sul Brazil. Syllabus:
1. Introduction to the State of Rio Grande do Sul Brazil. 2. The economy of Rio Grande do Sul.
3. Business Opportunities in Rio Grande do Soul. 4. International Trade
5. Foreign Direct Investment FDI in Rio Grande do Sul. 6. Case Study: Agricultural equipment sector.
7. Doing Business in
1. Porto Alegre 2. Caxias do Sul
3. Pelotas. 8. Case Study:
1. Gerdau 2. Marcopolo.
Subject: Brazil’s Free Trade Agreements FTA and International Relations. Syllabus:
1. MERCOSUR 2. Latin American Integration Association ALADI
3. Union of South American Nations UNASUR 4. Latin American and Caribbean Economic System SELA.
5. The Andean Community associate. 6. Economic Commission for Latin America and the Caribbean ECLAC
7. Inter-American Development Bank BID 8. Forum for East Asia-Latin America Cooperation FEALAC
9. Summit of South American-Arab Countries ASPA 10. Organisation of American States.
11. BRICS Countries. 12. Cooperation Africa-BRICS Brazil, Russia, India, China, and South Africa
13. Brazil’s Free Trade Agreements FTA MERCOSUR member: Chile, Mexico, Peru, India,
Egypt, Israel, the Andean Community and the European Union EU.
Subject: Doing Business in Uruguay - Montevideo. Syllabus:
1. Introduction to Uruguay 2. The Uruguayan economy.
3. Doing Business in Montevideo 4. Uruguayan foreign trade
5. Export and import formalities. 6. Foreign direct investment FDI.
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7. Key sectors: a. Industry
b. Food products c. Information and communication technology
d. Tourism e. Financial services
8. Case Study: a. Eastern Forest.
b. Cristalpet. 9. Introduction to Spanish
10. Access to the Uruguayan market 11. Business plan for Uruguay
Subject: Doing Business in Venezuela. Caracas. Syllabus:
1. Introduction to the Bolivarian Republic of Venezuela. 2. The Venezuelan economy.
3. Economic profile of the states of Venezuela. 4. Venezuelan International Trade: Imports and exports.
5. Accession of Venezuela to the MERCOSUR 6. Foreign Direct Investment FDI in Venezuela.
7. Doing Business in Caracas. 8. Case Study - Venezuelan companies:
1- Petroleum of Venezuela PDVSA. 2- Telephones of Venezuela
9. Introduction to Spanish 10. Access to the Venezuelan market
11. Business plan for Venezuela
Subject: Doing Business in Bolivia. The Bolivian economy. La Paz. Syllabus:
Accession process to the MERCOSUR 1. Introduction to the Plurinational State of Bolivia Andean Community.
2. The Bolivian economy. 3. International Trade of Bolivia.
4. Foreign direct investment FDI in Bolivia 5. Case Study - Business Opportunities in Bolivia:
1- Oil 2- Gas
3- Manufacturing 4- Telecommunications
5- Agriculture 6- Services.
6. Case Study:
1- Bolivian integration corridors. 2- Economic integration of Bolivia.
3- ENTEL Telecommunications
7. Introduction to Spanish 8. Access to the Bolivian market
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9. Business plan for Bolivia
Free Trade Agreements related to South America
1. MERCOSUR’s Free Trade Agreements FTA with Chile, the Andean Community- MERCOSUR, Mexico, Peru, India, Egypt, Israel, and the European Union
2. Brazil’s Free Trade Agreements, Uruguay FTA, Paraguay FTA, Argentina FTA 3. Latin American Integration Association ALADI
4. Pacific Alliance 5. Agreement Mexico-Uruguay
6. Chile’s Free Trade Agreements FTA: the Andean Community, Peru, Ecuador,
Colombia, Mexico, Central America, the United States, Canada, the European Union, Turkey, Panama, China, India, South Korea, Australia, the Asia-Pacific Economic
Cooperation APEC, the Trans-Pacific Agreement TPP, and the European Free Trade Association EFTA
Subject: ALADI Latin American Integration Association. Montevideo Treaty. Syllabus:
1. Introduction to the Latin American Integration Association ALADILAIA. 2. Montevideo Treaty 1980.
3. Institutional organisation of the Latin American Integration Association 4. Agreement on Reciprocal Payments and Credits.
5. Payment System in local currencies. 6. Economic profile of Latin American countries.
7. Customs Procedures in the Latin American countries. 8. Nomenclature of the Latin American Integration Association
9. Latin American Free Trade Association
Sub-subject: Economic Complementation Agreement between Chile and the MERCOSUR. Syllabus:
1. Chile-MERCOSUR Economic Complementation Agreement ACE N° 35. 2. International Trade between Chile and countries of the MERCOSUR.
3. Investment flows between Chile and the MERCOSUR states. 4. Certificate of origin.
Subject: Pacific Alliance Chile, Colombia, Mexico, and Peru. Syllabus:
1. Introduction to the Pacific Alliance 2. Strategic importance of the Pacific Alliance
3. Organisational chart of the Pacific Alliance 4. Trade and integration in the region of the Pacific Alliance
5. Liberalisation of services and capitals.
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6. Integrated Latin American Market MILA 7. Protection of Intellectual Property
Only available in Spanish
Sub-subject: Economic Complementation Agreement Andean Community-MERCOSUR. Syllabus:
1. International Trade of the Andean Community countries with Brazil, Argentina, Uruguay, Venezuela, and Paraguay MERCOSUR
2. Economic Complementation Agreement No. 59 MERCOSUR - Colombia-Ecuador. 3. Economic Complementation Agreement No. 58 MERCOSUR-Peru.
4. Economic Complementation Agreement No. 36 MERCOSUR-Bolivia. Sub-subject: Economic Complementation Agreement Mexico-MERCOSUR. Syllabus:
1. Economic Complementation Agreement between Mexico and the Southern Common Market MERCOSUR ACE 54.
2. MERCOSUR-Mexico automotive sector ACE-55. 3. Foreign Trade Mexico-MERCOSUR.
Sub-subject: Economic Complementation Agreement between Peru and the MERCOSUR. Syllabus:
1. Economic Complementation Agreement between Peru and the MERCOSUR ACE 54 and 55.
2. Foreign Trade Peru-MERCOSUR Brazil, Argentina, Uruguay, Paraguay, Bolivia, and Venezuela.
3. The Rules of Origin.
Sub-subject: India-MERCOSUR Preferential Trade Agreement PTA. Syllabus:
1. The Preferential Trade Agreement India-MERCOSUR 2. Origin of Goods under the Agreement.
3. Foreign trade between India and the countries of MERCOSUR 4. Business Opportunities created by the agreement.
5. Safeguard measures.
