4.2.4.3 Beverages
4.2.4.3.1 Lexical Presupposition
1. You C1000
You C1000 is a brand of makers of delicious refreshing health beverages such as vitamin lemon, vitamin orange, lemon water, and orange water. Each
loaded with 1000mg of vitamin C to support our healthy lifestyle. This slogan say
s “Healthy Inside, Fresh Outside”. From this slogan, the researcher classified
it into lexical presupposition, in which the use of one form with its asserted meaning is conventionally interpreted with the presupposition that another non-
asserted meaning is understood. The structure of this presupposition can be seen as follows:
a. Healthy inside, fresh outside =p b. The human body consist of inside and outside =q
c. p q From the structure above, the researcher could see that if the slogan in a
contains the proposition p and the sentence in b contains the proposition q, then, using the symbol to mean “presupposes”, the researcher can represent the
relationship as inc. So, in this case, this sl ogan that says “healthy inside, fresh
outside” presupposes “the human body consists of inside and outside”. By saying this slogan, the speaker has assumption that human body consist
of inside the side could not be seen by our eyes , and outside the side could be seen by our eyes . This slogan described that this product makes human body
inside is healthy, and their body outside is fresh. For example, people could see their faces or skins are fresh, but they could not see their inside is healthy. They
could only feel that their inside body is healthy. They could only see their side by roentgen to detect certain diseases. The presupposition meaning that can be
revealed from this slogan is that the body consists of inside and outside, and this product makes body inside healthy and body outside fresh.
As the researcher mentioned above, the speaker has assumption that this product makes people
‟s body inside healthy and their body outside fresh. It is healthy because it contains vitamin C 1000mg that is needed by the body. It also
makes face or skin fresh because vitamin C is good for skin as anti-oxidation. From this description, the researcher revealed that human body consists of inside
and outside. From this advertisement video, the advertiser wanted to explain that a lot of daily activities need vitamin C to keep the heath of people
‟s body. That is why, in this video, the advertiser took Miss Universe 2008, who has a lot of
activities, as the star of this advertisement. In this advertisement video, Miss Universe 2008 drank You C1000 to keep her body healthy. Through this video, as
if the advertiser wanted to prove that You C1000 is able to keep the health of people
‟s body.
Based on the type of presupposition of this slogan, that is lexical presupposition, the researcher concluded that the function of this slogan is to give
information about the strength of product. By giving this information, the advertiser tried to describe the advantage of drinking this product and information
about specification of this product to the potential customers. Then, the advertiser directed people to try this product, in which the end purpose was to make people
take action buying this product selling function.
2. Appeton Weight Gain
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