56 We can see from the table 4.4 shows the result total mean of product quantity
from first variable that is product perception variable is 3.66. Following to the likert scale above, it shows that correspondents of this research are attending to “neutral”.
The indicators show the almost of respondents are agree. Its explained by goods offered or sold through internet in limited is 3.55, goods offered or sold in large
numbers is 3.59, Does not provide the same type of goods is 3.57, Providing a rare item or items not available at the store mall is 3.69, Sell goods in large quantities is
3.70, Can obtain the same type of goods is 3.79, Can buy goods with a lot of quota is 3.74.
1. Shopping Experience
a. Lifestyle
Table 4.5
Question Mean SD
D N
A SA
TOTAL
Availability of branded goods
branded products affect me for online
shopping 3.90
1 17
15 57
21 100
I shop via the Internet because of
my previous experience with
online shopping 3.81
11 16
51 22
100
Providing products that become trends
now. 3.68
3 8
23 50
16 100
57 Continue table 4.5
QUESTIONS Mean SD
D N
A SA
TOTAL
Shopping via the internet is an easy
lifestyle to get something that we
need 3.56
1 1
5 46
18 100
Design an interesting site to
affect my shopping via the internet.
3.44 15
18 32
21 14
100
There is value added from online
shopping 3.63
3 9
31 36
21 100
Through online shopping can add
business networking
3.48 1
19 24
43 13
100
Total 3.64
Source: Processed data
Total mean of life style from second variable that is shopping experience variable is 3.64. Following to the likert scale above, it shows that correspondents
of this research are attending to “neutral”. The indicators show the almost of respondents are agree. Its explained by Availability of branded goods branded
products affect me for online shopping is 3.90, I shop via the Internet because of my previous experience with online shopping is 3.81, providing products that
become trends now is 3.68, Shopping via the internet is an easy lifestyle to get something that we need is 3.56, Design an interesting site to affect my shopping
58 via the internet is 3.44, There is value added from online shopping is 3.63,
Through online shopping can add business networking is 3.48.
b. Effective and Efficient
Table 4.6
Question Mean SD
D N
A SA
TOTAL
Easy search access to affect me for
shopping via the Internet
3.70 2
9 25
44 20
100
Shopping online will save my time
3.92 4
4 19
46 27
100 Shopping online is
more convenient than shopping
online at mall 3.66
5 9
20 47
19 100
Online shopping transaction costs
cheaper than mall 3.70
2 8
29 40
21 100
Shopping via the internet will be
more efficient than in the store mall
3.88 2
4 16
60 18
100
I was doing transactions over
the Internet will make it more
efficient 3.63
3 9
31 36
21 100
Shopping via the Internet does not
require a lot of cost 3.74
2 11
18 49
20 100
Total 3.74
Source: Processed data
59 Total mean of influence of consumer decision is 3.74. Following to the likert
scale above, it shows that correspondents of this research are attending to “neutral”. The indicators show the almost of respondents are agree. Its explained
by Easy search access to affect me for shopping via the Internet is 3.70, Shopping online will save my time is 3.92, Shopping online is more convenient than
shopping online at mall is 3.66, Online shopping transaction costs cheaper than mall is 3.70, Shopping via the internet will be more efficient than in the store
mall is 3.88, I was doing transactions over the Internet will make it more efficient is 3.63, Shopping via the Internet does not require a lot of cost is 3.74.
2. Customer Service
