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1 CHAPTER III
RESEARCH METHOD
A. Types of Research
This research is a field research, because the data are obtained from direct observation in the main branch of Muamalat Bank :
Mayjend Sungkono, Raya Darmo, and Mas Mansyur.Instrument for gaining the datawere using a questionnaire by five-point of likert
scale. Then this study using a quantitative approach, which is a quantitative approach based on data that can be calculated to produce
a solid quantitative interpretation. By examining the validity and reliability and normality test of data.
The method used is a survey method, which in this study, researchers selected a number of respondents, in this case are the
marketing staffs as the sample and giving them a questionnaire.
B. Time and Place of Research
This research was conducted at Muamalat Bank branch office Raya Darmo Street 81, branch office Mayjend Sungkono street 107 and branch
office K.H Mas Mansyur street 147 Surabaya. This study was conducted on May-June, 2016.
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C. Population and Sample of Research
The population in this research are all marketing staffs of Muamalat Bank branch Surabaya. They are40 people, with details : branch office
Darmo 15 people, branch office Sungkono 15 people, and branch office Mas Mansyur 10 people.
The sampling technique in this research is saturated sampling. Saturated sampling is a technique when all members of the population
used as a sample. This is done if the amount of population is relatively small, or to make generalization with a very small error. Other terms of
the saturated sample is census, which all members of the population be the samples
1
D. Research Variable
Variables of research is an activity to test the hypothesis, which testing the match between theory and empirical facts in the real
world.
2
Realrelationship is commonly presented by leaning to the variable. The real relationship commonly read by watching the data on that
variable. The variable is a label which can be rated numbers quantitative or the value of quality qualitative.
3
Variables are logically grouping of two or more attributes of the object being studied. There are two kinds of
1
Sugiyono,
Metode Penelitian Administrasi
, Bandung : Alfabeta, 2001, 61.
2
Juliansyah Noor,
Metodologi Penelitian,
Jakarta: Kencana Prenada Media Group, 2011, 47.
3
Ibid., 48.
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variables in this study : independent variablesand dependent variable. The independent variable is the stimulus variable or variables that affect other
variables. While the dependent variable is the variable that gives a reaction or response in relation to the independent variables.
4
Independent variables in this study is the gap between sharia marketing, between theory and practice x and has four dimensions or
indicators as a reference. The dependent variable is the score results of the assessment from its marketing practices at Muamalat Bank
branchSurabaya y with four dimensions or indicators to be assessed. It will be testedthe differences between theoryscore and practice score.
E. Operational Definition
