47
CHAPTER V CONCLUSIONS
5.1 Conclusions
The purpose of this research is to obtain a clear understanding about the buying intention especially for adolescents who staying in a boarding
house towards convenience store case of Indomaret. This research focused on the impact of Indomaret attributes, the importance of availability products
and services, and customer loyalty. Based on data analysis in chapter IV, some conclusions have been made as
follows: 1. The factor analysis is used to grouping the attributes resulted 4 major
component variables that are professionalism, convenience in shopping, ease of accessing and strategic location. It has done because there are too
many item numbers in attributes part so then we have to grouping all of them to see that it has the same correlation between each item number to
another. After that, those 4 major components will be analyzed to see the relationship with another variable.
2. Multiple Regression analysis obtains to see how those variables resulted from factor analysis can affect the customer loyalty in Indomaret. The
result shows that there is only one variable that affect customer loyalty that is the professionalism. Then, it answers hypothesis 1 that stated the
5.1 Conclusi i
on ons
T The purp
p os
o e of
o this re
re s
sear a
ch ch i
i s
t to
o obt
bt ai
ai n a clear unde
derstanding about th
h e buying
g intenti
ti on
on especially
y fo
fo r
r adolescents wh
w o st
st ay
y ing in
a a
boarding hous
s e
e to
to wa
wa rds co
co n
nven ience store
c ase of Indom
ar aret
e . Thi
hi s
s re rese
s arch f
f o
ocused on
on t the
h imp
mp act of I
nd omaret attribu
te s, the impor
ta nce of
a ava
v ilab
ab il
il it
it y
y produ
ucts an
an d se
e r
rv ices, and custom
er loyalty
. B
Ba se
d on data analys
is i
n chap
te r IV, so
me conclusio
ns h
ave be
b en
n m
m ad
ad e as
foll ll
ow s:
1. The factor analysis is
used to groupin g the attributes resul
t ted 4
4 majo o
r co
mp on
n en
en t
t va va
ri ri
ab ab
le le
s that at
a a
re profe fessiona
a li
li sm
sm ,
, co
co nv
nv en
en ie
nce in shopp
p in
in g,
g, ease of accessing and strategi
i c
c l
location. It has done because there ar ar
e e to
to o
ma ma
ny ny
i i
te te
m m
nu nu
mb mb
er er
s s
in in
a a
ttributes part t
s s
o o
th th
en en
w w
e e
ha ha
ve ve
t t
o o
g grou
u pi
pi ng
ng a all
ll of them to se
se e
e th that i
i t
t ha
ha s
s the sa
ame me
c correla
la ti
ti on
on b
b et
t we
we en
en each item
m n n
um um
be r to
an t
ot h
her. After that, those 4 4
major c
c omponents will be an
l alyzed to see the
relationship with another variable.
2. Multiple Regression analys ysis obta
a i
ins to see how those variables resulted from factor analysis can aff
ffec e
t t the customer loyalty in Indomaret. The
48
variables on the attributes from Indomaret will positively affect the customer’s loyalty.
3. This Independent Sample t-Test analysis is used when variables on attributes are tested with male and female respondents to see if there are
any differences between them when they perceive the attributes from Indomaret. From the result, there is only one item that is the ease of
accessing Indomaret has significance difference based on gender. Then, it answers hypothesis 2 that stated male and female will perceive the
attributes from Indomaret differently. 4. This Independet Sample t-Test analysis is used when variable of products
and services is tested with male and female respondents to see if there are any differences between them when they perceive the importance to
having any kind of products from Indomaret. From the result, buying candy, ice cream and snack, cake and cookies, dairy product, cigarette,
canned food also alcohol and energy drink also have significance differences based on gender. Then, it answers hypothesis 3 that stated
male and female will purchasing the products from Indomaret differently. 5. This Independet Sample t-Test analysis is used when variable of products
and services is tested with male and female to see if there are any differences between them when they perceive the importance to using any
kind of services from Indomaret. From the result, ATM and purchasing transportation tickets have significance differences based on gender.
3. This Independent Sam am
pl ple t-Test a
a na
na ly
ly sis is used when variables on
attributes are re
tested with male and female respo pond
n ents to see if there are
any di di
ff erences betwee
en n th
t em
em w
w he
he n th
t ey perceive th
the attributes from I
Indomaret. F F
ro rom
m t the result, there
is onl
n y
y on
one e item that is
s the ease of acce
ce ss
ssin in
g g
Indoma ma
re t
has signif ic
ance dif fe
re e
nc nc
e base se
d d
on on
gender. T
T hen, it
an an
sw sw
ers h hypo
th es
is 2 that st at
ed male an d
fe ma
ale l
will l
pe perc
rc eive
the attrib
ib ut
es from In do
maret differ en
tly. 4.
4 T
Th is
Independet Samp le
t-Tes t
an alysis
i s used when vari
ab b
le l
of f
pr pr
od od
ucts and servic
es is
tested w ith
ma le
and fem
ale re sp
on de
nts to s ee
e if th h
ere a are
e any differences
be tween them when th
ey perceive the
imp portan
n c
ce t o
o ha
vi ng a
ny y
k k
in in
d d
of of
p p
ro ro
ducts from I I
nd nd
om om
ar ar
et et
. .
Fr om the
r es
esul ult, buy
y in
in g
g candy, ice cream and snack
ck ,
, ca a
ke ke
and cookies, dairy product, cigar ar
et ette
te ,
canned food also alcohol and energy drink also have si si
gn gnif
if ic
ican an
ce di
diff fferences
ba base
sed d on gen
n de
der. r.
Th Th
en en, it ans
s we
wers rs h
hyp t
ot h
he i
sis 3 th th
at at
s stated
ma m
le and nd
f f
e emale will purch
chasing th h
e e products from
m In
In do
d maret
t di
di f
fferently. 5. This Independet Sample t
t-Test analy ysis is used when variable of products
and services is tested w with male
and female to see if there are any differences between them w
whe h
n th they perceive the importance to using any
kind of services from Indoma a
ret From the result ATM and purchasing
49
Then, it answers hypothesis 4 that stated male and female will using the services from Indomaret differently.
6. This Independent Sample t-Test analysis is used when variables of customer’s loyalty is tested with male and female respondents to see if
there is any differences between them when they perceived the customer’s loyalty of Indomaret. From the result, there is only one item which has
significance difference named inviting others to purchasing products in Indomaret. Then, it answers hypothesis 5 that stated male and female will
perceived the customer’s loyalty of Indomaret differently.
5.2 Managerial Implications
Kategori