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C. Mass Media
Mass media are tools or instrument of communication that permit us to record and transmit information and experiences rapidly to large, scattered,
heterogeneous audience. Gamble Gamble 1989: 15 state that mass media performs a number of
essential functions in our lives. First, they serve an information or surveillance function. Second, they serve an agenda setting and interpretation function. Third,
they help us to create and maintain connections with various groups in the society. Fourth, they help us to socialize and educate us, fifth, they persuade us to
purchase certain items or accept certain ideas. And sixth, they entertain us.
D. Newspaper
Plambeck 2010 states a newspaper is a regularly scheduled publication containing
news , information, and advertising, usually printed on relatively
inexpensive, low-grade paper such as newsprint
. Within newspaper, the news mostly contain of story whether the fact happens in the past, at the moment, or in
the future. The published news has some criterion based on editorial aim. Ashadi
1998, p.11 classifies the news criterion based on editorial aim into three creations. First, newspaper based its purpose on the selling rate and high
commercial advertisement. Therefore, newspaper only chooses the news having high selling rate. Second, newspaper bases on the purpose of benefits of the news
published to the reader. The information given in the newspaper also helps the
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reader to broaden their knowledge. Third, newspaper bases the main purpose on shaping public opinion. The editorial plays an important role in shaping and
persuading point of view in order to make the readers act and do its purpose.
E. The Jakarta Post
The Jakarta Post is one of the Indonesia newspapers in English. It is published daily under th license No 179 SK Menpen SIUPP A76 1986 adj.
No 546 Ditjen PPg 1992. The Jakarta Post is a small but influential newspaper oriented towards
local English-speaking
expatriates and
the diplomatic
community www.thejakartapost.com
. As daily English newspaper, the Jakarta Post is consumed by limited people such as academics, ambassadors, and people who
have a good ability in English. The Jakarta Post is published in twenty pages. It consists of Head Line
News, National Column, the Archipelago Column, Opinion Column, City Column, Sport Column, World Column, and Business Column including the
classified Adds, Supplement Column, Environment Column, The Art Column, and People Column.
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F. Opinion Column
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