S MBS 0906752 Bibliography
156
DAFTAR PUSTAKA
Armstrong, G. and Kotler, P. 2009. Marketing an Introduction Ninth Edition.
New Jersey: Pearson Education International.
Asep Hermawan. 2009. Penelitian Bisnis Paradigma Kuantitatif. PT. Grasindo:
Jakarta.
Basalamah M.F. 2010. Pengaruh Komunitas Merek terhadap Word of Mouth.
Jurnal Ilmu Administrasi dan Organisasi, Vol. 17, No. 1.
Basu Swastha dan T. Hani Handoko. 2000. Manajemen Pemasaran: Analisis.
Perilaku Konsumen. Yogyakarta : BPFE
Best, Roger J. 2013. Market-Based Management: Strategies For Growing
Costumer Value and Profitability Sixth Edition. Boston: Pearson
Bhattacharya, C.B. 2009. Strengthening Stakeholder-Company Relationships
Through Mutually Beneficial Corporate Social Responsibility Initiatives.
Journal of Business Ethics
Burnett, John and Sandra, Moriaty. 1998. Introduction To Marketing
Communication: An Integrated Approach. New Jersey: Prentice Hall Inc.
Catherine. 2003. Effect of Inner and Social Dimensions of Brand Image on
Consumer Attitude Toward Brand Extension. Lalonde Seminar/111-124
pap 14: Université Montesquieu, Bordeaux IV
Chang, H. et al. 2008. The Antecedents and Consequences of Brand Equity in
Service Markets. Asia Pacific Management Review 13(3) (2008) 601-624
Cutlip et al. 2007. Effective Public Relations Ninth Edition. New Jersey: Pearson
Prentice Hall
Duncan, Tom, 2005, Principle Of Advertising and IMC, International Edition,
Edisi Kedua, New York: McGrawHill
Egan, John. 2008. Relationship Marketing: Exploring Relational Strategies in
Marketing Third Edition. London: Pearson Education Limited
Delanty, Gerard. 2003. Community Key Ideas. New York: Routledge
Fishbein, M and Ajzen, I. 1975. Belief, Attitude, Intention, and Behavior: An
Introduction to Theory and Research. Reading, MA: Addison-Wesley.
Galang Putra N, 2015
Analisis Online Brand Community Terhadap Brand Attitude Wafer Coklat Beng Beng
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
157
Hawkins, D. I. et al. 2007. Consumers Behavior: Building Marketing Strategy
Tenth Edition. New york: McGraw-Hill
Hawkins, D. I. and Mothersbaugh, D. L. 2010. Consumer Behavior: Building
Marketing Strategy. New York: McGrawhill.
Husein Umar. 2008. Metode Riset Bisnis. Bandung. Alfabeta
Jang, H. et al. 2008. The Influence of On-Line Brand Community Characteristics
on Community Commitment and Brand Loyalty. International Journal of
Electronic Commerce / Spring, Vol. 12, No. 3
. 2007. The Influence of Online Brand Community Characteristics on
Community Commitment and Brand Loyalty. Proceedings of the 40th
Annual Hawaii International Conference on System Sciences: IEEE
Computer Society.
Janzik, L and Raasch, C. 2011. Online Communities in Mature Markets: Why
Join, Why Innovate, Why Share ?. International Journal of Innovation
Management Vol. 15, No. 4 © Imperial College Press.
Kim, Jae W. et al. 2008. It Takes A Marketplace Community to Raise Brand
Commitment: The Role of Online Communities. Journal of Marketing
Management, Vol. 24, No. 3-4 © Westburn Publishers Ltd.
Kotler, Philip. 2002. Manajemen Pemasaran Edisi Millennium Jilid 1. Jakarta:
PT. Prenhalindo.
Kotler, Philip & Gary Armstrong. 2014. Principles Of Marketing, 15th Edition.
Pearson International Edition, New Jersey: Prentice Hall.
. 2012. Principles Of Marketing, 14th Edition. Pearson International
Edition, New Jersey: Prentice Hall.
Kotler, Philip & Kevin L. Keller. 2012. Marketing Management, 14e Global
Edition, Pearson Education International.
Laroche, M. et al. 2013. To be or not to be in social media: How brand loyalty is
affected by social media ?. International Journal of Information
Management 33 © Elsevier Ltd
Moch. Ali. 1985. Penelitian Pendidikan Prosedur dan Strategi. Bandung:
Angkasa.
Nirwana, Sitepu SK. 1994. Analisis Korelasi dan Regresi. Bandung: Unit
Pelayanan Statistika FPMIPA UNPAD
Galang Putra N, 2015
Analisis Online Brand Community Terhadap Brand Attitude Wafer Coklat Beng Beng
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
158
Nugroho, J. Setiadi. 2010. Perilaku Konsumen: Persfektif Kontemporer pada
Motif Tujuan dan Keinginan Konsumen. Jakarta: Kencana Prenada
Group.
Peter, J. P dan Olson, J.C. 2010. Consumer Behavior & Marketing Strategy. New
York : McGraw-Hill
Percy, Larry., Rossiter, John R. 1992. A Model of Brand Awareness and Brand
Attitude Advertising Strategies. Psychology and Marketing, Vol. 9, No. 4.
Priyono, N. dan Afiff, Z.A. 2011. Pengaruh Strategy Product Placement dan Peran
Penting Brand Liking pada Peninggkatan Brand Attitude Suatu Merek
yang Ditempatkan Dalam Film. Jurnal Manajemen Usahawan Indonesia,
Vol. 40, No. 2.
Rahmayadi, D. 2012. Analisis Pengaruh Komunitas Merek Berbasis Media Sosial
Terhadap Loyalitas Merek Studi Kasus Air Asia. Depok: Universitas
Indonesia.
Riduwan. 2012. Belajar Mudah Penelitian untuk Guru-Karyawan dan Peneliti
Pemula. Bandung: Alfabeta.
Riduwan dan Engkos Achmad Kuncoro. 2012. Cara Menggunakan dan
Memaknai Analisis Jalur (Path Analysis). Bandung: Alfabeta.
Ristiyanti P. dan Ihalauw J.J. 2005. Perilaku Konsumen. Yogyakarta: Andi Offset.
Russel, S. Winer. 2001. Costumer Relations Management. California: Berkeley
Saputra, Wahidin dan Rully Nasrullah. 2011. Public Relations 2.0 (Teori dan
Praktik Public Relations di Era Cyber). Jakarta: Gramata Publishing.
Schau H. J. et al. 2009. How Brand Community Practices Create Value. Journal
of Marketing Vol. 73 © American Marketing Association.
Schivinski, B. and Dąbrowski, D. 2013. The Effect of Social-Media
Communication on Consumer Perceptions of Brands. GUT Faculty of
Management and Economics Working Paper Series A (Economics,
Management, Statistics) No.12
Shiffman, L dan Kanuk, L. L. 2007. Perilaku Konsumen Edisi 7th. New Jersey:
Pentice Hall.
. 2004. Consumers behavior. New Jersey: Pentice Hall.
Galang Putra N, 2015
Analisis Online Brand Community Terhadap Brand Attitude Wafer Coklat Beng Beng
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
159
Sicilia, M., dan Palazon, M. 2008. Brand communities on the internet, A case
study of Coca-Cola’s Spanish virtual community. Corporate
Communications: An International Journal Vol. 13 No. 3. pp. 255-270.
DOI 10.1108/13563280810893643
Soesatyo, N. dan Rumambi, L. J. Analisa Credibility Celebrity Endorser Model:
Sikap Audience Terhadap Iklan dan Merek serta Pengaruhnya pada Minat
Beli “Top Coffee”. Jurnal Manajemen Pemasaran vol. 1, no. 2, (2013) 112
Solomon, M. R. 2011. Consumer Behavior: Buying Having and Being Ninth
Edition. New jersey: Prentice Hall
Suharyat, Y. 2009. Hubungan Antara Sikap, Minat dan Perilaku Manusia.
www.ejournal-unisma.net Volume I. No. 3.
Sugiyono. 2010. Metode Penelitian Bisnis. Bandung: CV. Alfabeta.
. 2011. Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung:
Alfabeta.
Suharsimi Arikunto. 2010. Prosedur Penelitian Suatu Pendekatan Praktik.
Yogyakarta: Bina Aksara
. 2009. Dasar-dasar Evaluasi Pendidikan. Jakarta: Bumi Aksara.
Thomas, L. Harris. 1998. Value-added Public Relations: The Secret Weapon of
Integrated Marketing. New York: McGrawhill
Veloutsou, C. 2007. Identifying the Dimensions of the Product-Brand and
Consumer Relationship. Journal of Marketing Management., VoL 23, No.
1-2 online © Westburn Publishers Ltd.
Wirtz, J. et al. 2013. Managing Brands and Customer Engagement In Online
Brand Communities. Journal of Service Management Vol. 24, No. 3.
Wang, Y. et al. 2013. Customers’ Perceived Benefits of Interacting in A Virtual
Brand Community in China. Journal of Electronic Commerce Research,
Vol 14, No 1.
Majalah dan Internet:
Majalah SWA No. 15/XXVII/18- 27 Juli 2011
Majalah SWA No. 20/XXVIII/20 September -3 Oktober 2012
Majalah SWA No. 19/XXIX/12 - 25 September 2013
Majalah MIX No. 1/I/ Januari 2013
Majalah MARKETEERS edisi Mei 2012
Galang Putra N, 2015
Analisis Online Brand Community Terhadap Brand Attitude Wafer Coklat Beng Beng
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
160
http://rindyriantika.blogspot.com akses 27/9/2013, 03:10
http://www.koran-sindo.com akses 1/10/2013, 09:10
http://www.facebook.com/AsyikBeratID akses 2/10/2013, 22:30
http://twitter.com/ AsyikBeratID akses 2/10/2013, 22:30
http://johngudil.wordpress.com akses 26/7/2013, 04:47
www.asyikberat.com akses 2/10/2013, 21:00
www.youtube.com/user/ AsyikBeratID akses 2/10/2013, 21:00
www.mayora.com akses 2/10/2013, 21:00
www.topbrand-award.com akses 2/10/2013, 21:00
http://www.socialbakers.com(akses 24/11/2013, 17:30)
Galang Putra N, 2015
Analisis Online Brand Community Terhadap Brand Attitude Wafer Coklat Beng Beng
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
DAFTAR PUSTAKA
Armstrong, G. and Kotler, P. 2009. Marketing an Introduction Ninth Edition.
New Jersey: Pearson Education International.
Asep Hermawan. 2009. Penelitian Bisnis Paradigma Kuantitatif. PT. Grasindo:
Jakarta.
Basalamah M.F. 2010. Pengaruh Komunitas Merek terhadap Word of Mouth.
Jurnal Ilmu Administrasi dan Organisasi, Vol. 17, No. 1.
Basu Swastha dan T. Hani Handoko. 2000. Manajemen Pemasaran: Analisis.
Perilaku Konsumen. Yogyakarta : BPFE
Best, Roger J. 2013. Market-Based Management: Strategies For Growing
Costumer Value and Profitability Sixth Edition. Boston: Pearson
Bhattacharya, C.B. 2009. Strengthening Stakeholder-Company Relationships
Through Mutually Beneficial Corporate Social Responsibility Initiatives.
Journal of Business Ethics
Burnett, John and Sandra, Moriaty. 1998. Introduction To Marketing
Communication: An Integrated Approach. New Jersey: Prentice Hall Inc.
Catherine. 2003. Effect of Inner and Social Dimensions of Brand Image on
Consumer Attitude Toward Brand Extension. Lalonde Seminar/111-124
pap 14: Université Montesquieu, Bordeaux IV
Chang, H. et al. 2008. The Antecedents and Consequences of Brand Equity in
Service Markets. Asia Pacific Management Review 13(3) (2008) 601-624
Cutlip et al. 2007. Effective Public Relations Ninth Edition. New Jersey: Pearson
Prentice Hall
Duncan, Tom, 2005, Principle Of Advertising and IMC, International Edition,
Edisi Kedua, New York: McGrawHill
Egan, John. 2008. Relationship Marketing: Exploring Relational Strategies in
Marketing Third Edition. London: Pearson Education Limited
Delanty, Gerard. 2003. Community Key Ideas. New York: Routledge
Fishbein, M and Ajzen, I. 1975. Belief, Attitude, Intention, and Behavior: An
Introduction to Theory and Research. Reading, MA: Addison-Wesley.
Galang Putra N, 2015
Analisis Online Brand Community Terhadap Brand Attitude Wafer Coklat Beng Beng
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
157
Hawkins, D. I. et al. 2007. Consumers Behavior: Building Marketing Strategy
Tenth Edition. New york: McGraw-Hill
Hawkins, D. I. and Mothersbaugh, D. L. 2010. Consumer Behavior: Building
Marketing Strategy. New York: McGrawhill.
Husein Umar. 2008. Metode Riset Bisnis. Bandung. Alfabeta
Jang, H. et al. 2008. The Influence of On-Line Brand Community Characteristics
on Community Commitment and Brand Loyalty. International Journal of
Electronic Commerce / Spring, Vol. 12, No. 3
. 2007. The Influence of Online Brand Community Characteristics on
Community Commitment and Brand Loyalty. Proceedings of the 40th
Annual Hawaii International Conference on System Sciences: IEEE
Computer Society.
Janzik, L and Raasch, C. 2011. Online Communities in Mature Markets: Why
Join, Why Innovate, Why Share ?. International Journal of Innovation
Management Vol. 15, No. 4 © Imperial College Press.
Kim, Jae W. et al. 2008. It Takes A Marketplace Community to Raise Brand
Commitment: The Role of Online Communities. Journal of Marketing
Management, Vol. 24, No. 3-4 © Westburn Publishers Ltd.
Kotler, Philip. 2002. Manajemen Pemasaran Edisi Millennium Jilid 1. Jakarta:
PT. Prenhalindo.
Kotler, Philip & Gary Armstrong. 2014. Principles Of Marketing, 15th Edition.
Pearson International Edition, New Jersey: Prentice Hall.
. 2012. Principles Of Marketing, 14th Edition. Pearson International
Edition, New Jersey: Prentice Hall.
Kotler, Philip & Kevin L. Keller. 2012. Marketing Management, 14e Global
Edition, Pearson Education International.
Laroche, M. et al. 2013. To be or not to be in social media: How brand loyalty is
affected by social media ?. International Journal of Information
Management 33 © Elsevier Ltd
Moch. Ali. 1985. Penelitian Pendidikan Prosedur dan Strategi. Bandung:
Angkasa.
Nirwana, Sitepu SK. 1994. Analisis Korelasi dan Regresi. Bandung: Unit
Pelayanan Statistika FPMIPA UNPAD
Galang Putra N, 2015
Analisis Online Brand Community Terhadap Brand Attitude Wafer Coklat Beng Beng
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
158
Nugroho, J. Setiadi. 2010. Perilaku Konsumen: Persfektif Kontemporer pada
Motif Tujuan dan Keinginan Konsumen. Jakarta: Kencana Prenada
Group.
Peter, J. P dan Olson, J.C. 2010. Consumer Behavior & Marketing Strategy. New
York : McGraw-Hill
Percy, Larry., Rossiter, John R. 1992. A Model of Brand Awareness and Brand
Attitude Advertising Strategies. Psychology and Marketing, Vol. 9, No. 4.
Priyono, N. dan Afiff, Z.A. 2011. Pengaruh Strategy Product Placement dan Peran
Penting Brand Liking pada Peninggkatan Brand Attitude Suatu Merek
yang Ditempatkan Dalam Film. Jurnal Manajemen Usahawan Indonesia,
Vol. 40, No. 2.
Rahmayadi, D. 2012. Analisis Pengaruh Komunitas Merek Berbasis Media Sosial
Terhadap Loyalitas Merek Studi Kasus Air Asia. Depok: Universitas
Indonesia.
Riduwan. 2012. Belajar Mudah Penelitian untuk Guru-Karyawan dan Peneliti
Pemula. Bandung: Alfabeta.
Riduwan dan Engkos Achmad Kuncoro. 2012. Cara Menggunakan dan
Memaknai Analisis Jalur (Path Analysis). Bandung: Alfabeta.
Ristiyanti P. dan Ihalauw J.J. 2005. Perilaku Konsumen. Yogyakarta: Andi Offset.
Russel, S. Winer. 2001. Costumer Relations Management. California: Berkeley
Saputra, Wahidin dan Rully Nasrullah. 2011. Public Relations 2.0 (Teori dan
Praktik Public Relations di Era Cyber). Jakarta: Gramata Publishing.
Schau H. J. et al. 2009. How Brand Community Practices Create Value. Journal
of Marketing Vol. 73 © American Marketing Association.
Schivinski, B. and Dąbrowski, D. 2013. The Effect of Social-Media
Communication on Consumer Perceptions of Brands. GUT Faculty of
Management and Economics Working Paper Series A (Economics,
Management, Statistics) No.12
Shiffman, L dan Kanuk, L. L. 2007. Perilaku Konsumen Edisi 7th. New Jersey:
Pentice Hall.
. 2004. Consumers behavior. New Jersey: Pentice Hall.
Galang Putra N, 2015
Analisis Online Brand Community Terhadap Brand Attitude Wafer Coklat Beng Beng
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
159
Sicilia, M., dan Palazon, M. 2008. Brand communities on the internet, A case
study of Coca-Cola’s Spanish virtual community. Corporate
Communications: An International Journal Vol. 13 No. 3. pp. 255-270.
DOI 10.1108/13563280810893643
Soesatyo, N. dan Rumambi, L. J. Analisa Credibility Celebrity Endorser Model:
Sikap Audience Terhadap Iklan dan Merek serta Pengaruhnya pada Minat
Beli “Top Coffee”. Jurnal Manajemen Pemasaran vol. 1, no. 2, (2013) 112
Solomon, M. R. 2011. Consumer Behavior: Buying Having and Being Ninth
Edition. New jersey: Prentice Hall
Suharyat, Y. 2009. Hubungan Antara Sikap, Minat dan Perilaku Manusia.
www.ejournal-unisma.net Volume I. No. 3.
Sugiyono. 2010. Metode Penelitian Bisnis. Bandung: CV. Alfabeta.
. 2011. Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung:
Alfabeta.
Suharsimi Arikunto. 2010. Prosedur Penelitian Suatu Pendekatan Praktik.
Yogyakarta: Bina Aksara
. 2009. Dasar-dasar Evaluasi Pendidikan. Jakarta: Bumi Aksara.
Thomas, L. Harris. 1998. Value-added Public Relations: The Secret Weapon of
Integrated Marketing. New York: McGrawhill
Veloutsou, C. 2007. Identifying the Dimensions of the Product-Brand and
Consumer Relationship. Journal of Marketing Management., VoL 23, No.
1-2 online © Westburn Publishers Ltd.
Wirtz, J. et al. 2013. Managing Brands and Customer Engagement In Online
Brand Communities. Journal of Service Management Vol. 24, No. 3.
Wang, Y. et al. 2013. Customers’ Perceived Benefits of Interacting in A Virtual
Brand Community in China. Journal of Electronic Commerce Research,
Vol 14, No 1.
Majalah dan Internet:
Majalah SWA No. 15/XXVII/18- 27 Juli 2011
Majalah SWA No. 20/XXVIII/20 September -3 Oktober 2012
Majalah SWA No. 19/XXIX/12 - 25 September 2013
Majalah MIX No. 1/I/ Januari 2013
Majalah MARKETEERS edisi Mei 2012
Galang Putra N, 2015
Analisis Online Brand Community Terhadap Brand Attitude Wafer Coklat Beng Beng
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
160
http://rindyriantika.blogspot.com akses 27/9/2013, 03:10
http://www.koran-sindo.com akses 1/10/2013, 09:10
http://www.facebook.com/AsyikBeratID akses 2/10/2013, 22:30
http://twitter.com/ AsyikBeratID akses 2/10/2013, 22:30
http://johngudil.wordpress.com akses 26/7/2013, 04:47
www.asyikberat.com akses 2/10/2013, 21:00
www.youtube.com/user/ AsyikBeratID akses 2/10/2013, 21:00
www.mayora.com akses 2/10/2013, 21:00
www.topbrand-award.com akses 2/10/2013, 21:00
http://www.socialbakers.com(akses 24/11/2013, 17:30)
Galang Putra N, 2015
Analisis Online Brand Community Terhadap Brand Attitude Wafer Coklat Beng Beng
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu