s mbs 0707912 bibliography
DAFTAR PUSTAKA
Ansoff, H. Igor 2003. Strategies for Diversification. Journal of Management for growth.
Holland: Volume 3, pp. 113-124
Alma, Buchari. 2008. Manajemen Pemasaran dan Pemasaran Jasa . Bandung: Alfabeta.
Al Rasyid, Harun.1994. Teknik Penarikan Sampel dan Penyusunan Skala, Program Studi Ilmu
Sosial Bidang Kajian Utama Sosiologi Antropologi Program Pasca Sarjana . Bandung :
Universitas Pajajaran.
Arikunto, Suharsimi. 2010. Prosedur Penelitian Suatu Pendekatan Praktik. Yogyakarta: Bina
Aksara.
Belch, George E. and Belch, Michael A.. 2007. Advertising and Promotion An Integrated
Marketing Communication Perspective. New York: McGraw-Hill Publishing.
Belohlavek, Peter. 2008. Market Cybernetics Unicist Marketing Mix 2nd Edition. London: Blue
Eagle Group.
Buttle, Francis. 2009. Customer Relationship Management: Concept and Technologies. USA:
Elsevier Ltd.
Byeng-Hee, Chang. and Sylvia M, Chang-Olmested. 2003. Diversification of global media
conglomerates: examining its patterns determinants. Journal of Media Economics, 16(4),
213-233.
David, Fred r. 2006. Manajemen Strategies. Jakarta: Salemba Empat.
Drummond, Graeme and John Ensor. 2005. Introduction to marketing concepts. Berlin: Elsevier
Butterworth.
Griffin, Ricky W. dan Elbert, Ronald J. 2005. Bisnis. Jakarata: PT Indeks.
Hasan, Ali. 2009. Marketing. Yogyakarta: Medpress.
Hermawan, Asep. 2006. Penelitian Bisnis Paradigma Kuantitatif. Jakarta: PT Grasindo.
Hutchison, Tom. Amy Macy and Paul Allen. 2010. Record Label Marketing; Second Edition.
New York: Elsevier, Inc.
Jan, Horas V. Purba. 2005. Pengaruh Diversifikasi terhadap Omzet Penjualan. Jurnal Ilmiah
Ranggagading. JAVolume 5 No. 1, April 2005: 59-66.
Rona Apriani, 2012
Pengearuh Diversifikasi Produk Terhadap Keputusan Pembelian Mie Instan Supermi
Universitas Pendidikan Indonesia | repository.upi.edu
Kotler, John Bowen, & James Makens. 2002. Pemasaran Perhotelan dan Pariwisata . Jakarta:
PT. Prenhallindo.
Kotler, Philip. 2005. Marketing Management. New Jersey: Prentice Hall.
Kotler, Philip & Gary Amstrong. 2008. Principles of Marketing. New Jersey: Prentice Hall.
Kotler, Philip & Kevin L. Keller. 2009. Marketing Management. New Jersey: Prentice Hall.
Kurniawan, Albert. 2010. Belajar Mudah SPSS Untuk Pemula . Yogyakarta: Mediakom.
Michael, Stephan. 2002. An analysis of the relationship between product diversification and
technologycal diversification. Discussion-Paper 02-02 Stuttgart, ISSN 1433-531-X.
Rajiv Lal, et al. 2005. Marketing Management. New York: Mc-Graw-Hill International Edition.
Saladin, Djaslim. 2005. Intisari Pemasaran & Unsur-unsur Pemasaran. Bandung: Linda Karya.
Sexton, Don. Marketing 101; How To Use The Most Powerful Ideas In Marketing To Get More
Customers And Keep Them. John wiley & sons, Inc.,
Sekaran, Uma. Roger Bougee. 2009. Research Methods for business: A skill building approach, John
Wiley & Sons, Limited Academic Internet Publishers Incorporated.
Setiadi, Nugroho J. 2003. Perilaku Konsumen. Jakarta: Prenada.
Schiffman, Leon G. Leslie Lazar Kanuk. 2007. Consumer Behavior; Ninth Edition. Jakarta:
Pearson Prentice Hall.
Shimp, Terence A. 2010. Integrated Marketing Communication in Advertising and Promotion.
South Western: Asia-China. Pearson prentice hall.
Silalahi, Uber. 2009. Metode Penelitian Sosial. Bandung: PT Refika Aditama.
Sugiyono. 2008. Statistika untuk Penelitian. Bandung: Alfabeta.
Sugiyono.2009. Metode Penelitian Bisnis. Bandung: Alfabeta.
Sugiyono. 2010. Statistika untuk Penelitian. Bandung: Alfabeta.
Sukanto, Reskohadiprojo & Indriyo Gitosudarmo. 1997. Manajemen Produksi. Yogyakarta:
BPFE.
Sukmana, Agus. 2010. Laporan Bisnis Indocomercial. Bandung: Universitas Katolik
Parahyangan.
Rona Apriani, 2012
Pengearuh Diversifikasi Produk Terhadap Keputusan Pembelian Mie Instan Supermi
Universitas Pendidikan Indonesia | repository.upi.edu
Surachmad, Winarno . 1998. Pengantar Penelitian Ilmiah Dasar, Metode dan Teknik edisi
kedelapan. Bandung: Penerbit Tarsito.
T. Hani Handoko, Basu Swastha. 2000. Manajemen Barang Dalam Pemasaran. Yogyakarta:
BPFE-UGM.
Tjiptono, Fandy. 2008. Strategi Pemasaran, edisi ketiga. Yogyakarta: Andi.
Umar, Husein. 2008. Metode Riset Bisnis. Bandung: CV Alfabeta.
Zeithaml, Valarie A and Mary Jo Bitner. 2006. Service Marketing Integrating Customer Focus
Across The Firm. New Jersey: Prentice Hall.
Literatur Majalah dan Sumber Lain
Majalah SWA, No. 16/XXV/27 Juli-5 Agustus 2009
Majalah SWA, No. 15/XXVI/15-28 Juli 2010
Majalah SWA, No. 09/XXVI/29 April-11 Mei 2010
Majalah SWA, No. 01/XXVII/6-19 Januari 2011
Majalah SWA, No. 15/XXVII/18-27 Juli 2011
www.indofood/supermie.com
Rona Apriani, 2012
Pengearuh Diversifikasi Produk Terhadap Keputusan Pembelian Mie Instan Supermi
Universitas Pendidikan Indonesia | repository.upi.edu
Ansoff, H. Igor 2003. Strategies for Diversification. Journal of Management for growth.
Holland: Volume 3, pp. 113-124
Alma, Buchari. 2008. Manajemen Pemasaran dan Pemasaran Jasa . Bandung: Alfabeta.
Al Rasyid, Harun.1994. Teknik Penarikan Sampel dan Penyusunan Skala, Program Studi Ilmu
Sosial Bidang Kajian Utama Sosiologi Antropologi Program Pasca Sarjana . Bandung :
Universitas Pajajaran.
Arikunto, Suharsimi. 2010. Prosedur Penelitian Suatu Pendekatan Praktik. Yogyakarta: Bina
Aksara.
Belch, George E. and Belch, Michael A.. 2007. Advertising and Promotion An Integrated
Marketing Communication Perspective. New York: McGraw-Hill Publishing.
Belohlavek, Peter. 2008. Market Cybernetics Unicist Marketing Mix 2nd Edition. London: Blue
Eagle Group.
Buttle, Francis. 2009. Customer Relationship Management: Concept and Technologies. USA:
Elsevier Ltd.
Byeng-Hee, Chang. and Sylvia M, Chang-Olmested. 2003. Diversification of global media
conglomerates: examining its patterns determinants. Journal of Media Economics, 16(4),
213-233.
David, Fred r. 2006. Manajemen Strategies. Jakarta: Salemba Empat.
Drummond, Graeme and John Ensor. 2005. Introduction to marketing concepts. Berlin: Elsevier
Butterworth.
Griffin, Ricky W. dan Elbert, Ronald J. 2005. Bisnis. Jakarata: PT Indeks.
Hasan, Ali. 2009. Marketing. Yogyakarta: Medpress.
Hermawan, Asep. 2006. Penelitian Bisnis Paradigma Kuantitatif. Jakarta: PT Grasindo.
Hutchison, Tom. Amy Macy and Paul Allen. 2010. Record Label Marketing; Second Edition.
New York: Elsevier, Inc.
Jan, Horas V. Purba. 2005. Pengaruh Diversifikasi terhadap Omzet Penjualan. Jurnal Ilmiah
Ranggagading. JAVolume 5 No. 1, April 2005: 59-66.
Rona Apriani, 2012
Pengearuh Diversifikasi Produk Terhadap Keputusan Pembelian Mie Instan Supermi
Universitas Pendidikan Indonesia | repository.upi.edu
Kotler, John Bowen, & James Makens. 2002. Pemasaran Perhotelan dan Pariwisata . Jakarta:
PT. Prenhallindo.
Kotler, Philip. 2005. Marketing Management. New Jersey: Prentice Hall.
Kotler, Philip & Gary Amstrong. 2008. Principles of Marketing. New Jersey: Prentice Hall.
Kotler, Philip & Kevin L. Keller. 2009. Marketing Management. New Jersey: Prentice Hall.
Kurniawan, Albert. 2010. Belajar Mudah SPSS Untuk Pemula . Yogyakarta: Mediakom.
Michael, Stephan. 2002. An analysis of the relationship between product diversification and
technologycal diversification. Discussion-Paper 02-02 Stuttgart, ISSN 1433-531-X.
Rajiv Lal, et al. 2005. Marketing Management. New York: Mc-Graw-Hill International Edition.
Saladin, Djaslim. 2005. Intisari Pemasaran & Unsur-unsur Pemasaran. Bandung: Linda Karya.
Sexton, Don. Marketing 101; How To Use The Most Powerful Ideas In Marketing To Get More
Customers And Keep Them. John wiley & sons, Inc.,
Sekaran, Uma. Roger Bougee. 2009. Research Methods for business: A skill building approach, John
Wiley & Sons, Limited Academic Internet Publishers Incorporated.
Setiadi, Nugroho J. 2003. Perilaku Konsumen. Jakarta: Prenada.
Schiffman, Leon G. Leslie Lazar Kanuk. 2007. Consumer Behavior; Ninth Edition. Jakarta:
Pearson Prentice Hall.
Shimp, Terence A. 2010. Integrated Marketing Communication in Advertising and Promotion.
South Western: Asia-China. Pearson prentice hall.
Silalahi, Uber. 2009. Metode Penelitian Sosial. Bandung: PT Refika Aditama.
Sugiyono. 2008. Statistika untuk Penelitian. Bandung: Alfabeta.
Sugiyono.2009. Metode Penelitian Bisnis. Bandung: Alfabeta.
Sugiyono. 2010. Statistika untuk Penelitian. Bandung: Alfabeta.
Sukanto, Reskohadiprojo & Indriyo Gitosudarmo. 1997. Manajemen Produksi. Yogyakarta:
BPFE.
Sukmana, Agus. 2010. Laporan Bisnis Indocomercial. Bandung: Universitas Katolik
Parahyangan.
Rona Apriani, 2012
Pengearuh Diversifikasi Produk Terhadap Keputusan Pembelian Mie Instan Supermi
Universitas Pendidikan Indonesia | repository.upi.edu
Surachmad, Winarno . 1998. Pengantar Penelitian Ilmiah Dasar, Metode dan Teknik edisi
kedelapan. Bandung: Penerbit Tarsito.
T. Hani Handoko, Basu Swastha. 2000. Manajemen Barang Dalam Pemasaran. Yogyakarta:
BPFE-UGM.
Tjiptono, Fandy. 2008. Strategi Pemasaran, edisi ketiga. Yogyakarta: Andi.
Umar, Husein. 2008. Metode Riset Bisnis. Bandung: CV Alfabeta.
Zeithaml, Valarie A and Mary Jo Bitner. 2006. Service Marketing Integrating Customer Focus
Across The Firm. New Jersey: Prentice Hall.
Literatur Majalah dan Sumber Lain
Majalah SWA, No. 16/XXV/27 Juli-5 Agustus 2009
Majalah SWA, No. 15/XXVI/15-28 Juli 2010
Majalah SWA, No. 09/XXVI/29 April-11 Mei 2010
Majalah SWA, No. 01/XXVII/6-19 Januari 2011
Majalah SWA, No. 15/XXVII/18-27 Juli 2011
www.indofood/supermie.com
Rona Apriani, 2012
Pengearuh Diversifikasi Produk Terhadap Keputusan Pembelian Mie Instan Supermi
Universitas Pendidikan Indonesia | repository.upi.edu