PERANCANGAN PROMOSI WISATA PUNCAK WRINGIN DI PURBALINGGA MELALUI MEDIA KOMUNIKASI VISUAL.
PENGANTAR KARYA
TUGAS AKHIR
PERANCANGAN PROMOSI WISATA PUNCAK
WRINGIN DI PURBALINGGA MELALUI
MEDIA KOMUNIKASI VISUAL
Disusun Guna Melengkapi dan Memenuhi Persyaratan
Mencapai Gelar Sarjana Seni Rupa
Program Studi Desain Komunikasi Visual
Disusun Oleh :
Anang Dwi Prasetya
C0710011
PROGRAM STUDI S1 DESAIN KOMUKASI VISUAL
FAKULTAS SENI RUPA DAN DESAIN
UNIVERSITAS SEBELAS MARET
SURAKARTA
2016
i
ii
iii
iv
PERSEMBAHAN
Karya ini penulis persembahkan untuk:
Keluarga tercinta, sahabat tersayang, dan teman yang telah mendukung.
v
MOTTO
“Jangan Menyepelekan Orang Sepele”
-Anang Dwi Prasetya-
vi
KATA PENGANTAR
Puji syukur kepada Tuhan Yang Maha Esa atas segala limpahan rahmat
dan hidayat sehingga Tugas Akhir ini dapat terselesaikan dengan judul
Perancangan Promosi Wisata Puncak Wringin Di Purbalingga Melalui Media
Komunikasi Visual.
Dalam penyusunan Tugas Akhir ini, penulis telah banyak sekali menerima
bimbingan dan dukungan dari berbagai pihak. Dalam kesempatan ini penulis ingin
mengucapkan terima kasih yang sebesar-besarnya kepada:
1.
Drs. Ahmad Adib M.Hum., Ph.D. selaku Dekan Fakultas Seni Rupa dan
Desain dan seluruh jajaran,
2.
Dr. Deny Tri Ardianto S.Sn., Dipl.Art. selaku Ketua Jurusan Desain
Komunikasi Visual Fakultas Seni Rupa dan Desain,
3.
Dr. Deny Tri Ardianto S.Sn., Dipl.Art. selaku Pembimbing Akademik,
4.
Ercilia Rini Octavia, S.Sn., M.Sn. selaku Koordinator Tugas Akhir,
5.
Drs. Bedjo Riyanto, M.Hum.selaku Dosen Pembimbing I Tugas Akhir yang
telah memberikan bimbingan dan pengarahan,
6.
Arief Iman Santoso, S.Sn., M.Sn. selaku Dosen Pembimbing II Tugas Akhir
yang telah memberikan bimbingan dan pengarahan,
7.
Seluruh Staff Pengajar yang telah memberikan bekal ilmu dan bimbingan
kuliah serta Staff Administrasi yang telah memberikan bantuan administrasi,
8.
Kedua Orang Tua Tercinta yang selalu memberikan dukungan doa,
9.
Seluruh Keluarga Besar Desain Komunikasi Visual angkatan 2010 yang
selalu memberi motivasi dan dukungan,
10. Seluruh pengelola Wisata Puncak Wringin Desa Panusupan.
vii
Penulis menyadari bahwa penyusunan Pengantar Karya Tugas Akhir ini
masih jauh dari kesempurnaan. Oleh karena itu penulis mengharapkan kritik dan
saran yang bersifat membangun demi kesempurnaan Pengantar Karya Tugas
Akhir ini. Semoga Pengantar Karya Tugas Akhir ini dapat bermanfaat bagi
penulis khususnya dan bagi pembaca umumnya. Atas perhatian dan kerjasamanya
penulis ucapkan terimakasih.
Surakarta, 23 Juni 2016
Penulis
viii
DAFTAR ISI
HALAMAN JUDUL .........................................................................................
i
HALAMAN PERSETUJUAN ..........................................................................
ii
HALAMAN PENGESAHAN ........................................................................... iii
HALAMAN ORISINALITAS TUGAS AKHIR ............................................. iv
HALAMAN PERSEMBAHAN .......................................................................
v
HALAMAN MOTTO .......................................................................................
vi
KATA PENGANTAR........................................................................................ vii
DAFTAR ISI .....................................................................................................
ix
DAFTAR GAMBAR ........................................................................................ xiv
DAFTAR BAGAN ........................................................................................... xvii
DAFTAR TABEL ............................................................................................ xviii
ABSTRAK......................................................................................................... xix
ABSTRACT .......................................................................................................
xx
BAB I PENDAHULUAN .................................................................................
1
A. Latar Belakang ................................................................................
1
B. Rumusan Masalah ...........................................................................
3
C. Tujuan Perancangan ........................................................................
3
D. Metode Penelitian ...........................................................................
3
1. Metode Penelitian Kualitatif .....................................................
3
2. Teknik Pengumpulan Data ........................................................
4
3. Teknik Sampling .......................................................................
5
4. Teknik Analisis Data .................................................................
5
ix
5. Kerangka Pikir ..........................................................................
6
BAB II KAJIAN TEORI ...................................................................................
9
A. Perancangan ....................................................................................
9
B. Promosi ...........................................................................................
9
C. Pariwisata ........................................................................................ 13
1. Definisi Pariwisata ..................................................................... 13
2. Pengertian Wisata Alam ............................................................. 15
D. Media ............................................................................................... 17
1. Definisi Media ............................................................................ 17
2. Jenis-jenis Media ........................................................................ 17
E. Komunikasi ..................................................................................... 20
F. Komunikasi Visual .......................................................................... 21
BAB III IDENTIFIKASI DATA ......................................................................
23
A. Profil Wilayah ................................................................................
23
1. Kabupaten Purbalingga .............................................................
23
2. Letak Geografis Kabupaten Purbalingga ..................................
23
3. Visi dan Misi Kabupaten Purbalingga ......................................
24
B. POKDARWIS Ardi Mandala Giri Desa Panusupan ......................
26
1. Tentang POKDARWIS Ardi Mandala Giri ............................... 26
2. Tugas Pokok POKDARWIS Ardi Mandala Giri ....................... 26
3. Fungsi POKDARWIS Ardi Mandala Giri ................................. 27
4. Visi dan Misi POKDARWIS Ardi Mandala Giri ...................... 27
5. Struktut Organisasi POKDARWIS Ardi Mandala Giri ............. 28
C. Wisata Puncak Wringin …………………………….....................
x
29
D. Komparasi ......................................................................................
45
1. Wisata Alam Kalibiru ...............................................................
45
2. Wisata Alam Gunung Api Purba ..............................................
50
E. Analisa SWOT ................................................................................ 56
BAB IV KONSEP PERANCANGAN .............................................................. 60
A. Metode Perancangan ....................................................................... 60
B. Konsep Kreatif ................................................................................ 61
C. Target Audience dan Target Market ................................................ 63
D. Standar Visual ................................................................................. 64
1. Pesan Verbal ............................................................................... 64
2. Pesan Non Verbal ....................................................................... 66
E. Pemilihan Media ............................................................................. 70
F. Prediksi Biaya ................................................................................. 75
BAB V VISUALISASI KARYA ......................................................................
77
A. Poster ............................................................................................... 77
B. Iklan Koran ...................................................................................... 78
C. Brosur .............................................................................................. 79
D. Web Banner ..................................................................................... 80
E. Spanduk .......................................................................................... 81
F. Tiket Masuk ...................................................................................
82
G. Traffic Add ...................................................................................... 83
H. X Banner ........................................................................................ 84
I.
Signage ........................................................................................... 85
J.
Stationary ....................................................................................... 86
xi
1. Kop Surat ................................................................................... 86
2. Amplop ...................................................................................... 87
3. Kartu Nama ............................................................................... 88
K. Umbul-umbul ................................................................................. 89
L. Website ..........................................................................................
90
1. Halaman Beranda ....................................................................
90
2. Halaman Tentang ..................................................................... 90
3. Halaman Destinasi ...................................................................
91
4. Halaman Gunung Cilik .............................................................
91
5. Halaman Curug Luwang Areng ............................................... 92
6. Halaman Camp Area ................................................................ 92
7. Halaman Rumah Pohon ............................................................ 93
8. Halaman Peta ...........................................................................
93
9. Halaman Kontak ....................................................................... 94
10. Halaman Informasi ................................................................... 94
M. Merchandise ...................................................................................
95
1. Kaos .......................................................................................... 95
2. Tote Bag ................................................................................... 96
3. Pin ............................................................................................
97
4. Sticker ......................................................................................
98
N. Media Sosial ................................................................................... 99
1. Facebook .................................................................................. 99
2. Instagram ................................................................................. 100
BAB VI PENUTUP ......................................................................................... 101
xii
A. Kesimpulan ................................................................................... 101
B. Saran ............................................................................................. 102
DAFTAR PUSTAKA
LAMPIRAN
xiii
DAFTAR GAMBAR
Gambar 3.1 Peta Kabupaten Purbalingga ........................................................ 24
Gambar 3.2 Gunung Cilik Wisata Puncak Wringin ........................................ 30
Gambar 3.3 Curug Luwang Areng Wisata Puncak Wringin ........................... 31
Gambar 3.4 Camp Area Wisata Puncak Wringin ........................................... 32
Gambar 3.5 Rumah Pohon Wisata Puncak Wringin ....................................... 33
Gambar 3.6 Area Parkir Wisata ....................................................................... 34
Gambar 3.7 Sekretariat Wisata ....................................................................... 35
Gambar 3.8 Tiket Wisata ................................................................................. 36
Gambar 3.9 Pondok Duduk ............................................................................. 36
Gambar 3.10 Basecamp Wisata ....................................................................... 37
Gambar 3.11 Mata Air .................................................................................... 38
Gambar 3.12 Gardu Pandang Pos 2 ................................................................. 38
Gambar 3.13 Tempat duduk ............................................................................ 39
Gambar 3.14 Panggok Pinang .......................................................................... 39
Gambar 3.15 Papan Petunjuk Arah Pintu Masuk Wisata ................................ 39
Gambar 3.16 Papan petunjuk pintu masuk dan cek tiket ................................. 40
Gambar 3.17 Papan petunjuk arah ke puncak .................................................. 40
Gambar 3.18 Papan petunjuk lokasi Gunung Cilik.......................................... 41
Gambar 3.19 Papan petunjuk pos 1 ............................................................... 41
Gambar 3.20 Papan petunjuk pos 2 ............................................................... 42
Gambar 3.21 Papan petunjuk arah ke Curug Luwang Areng .......................... 42
Gambar 3.22 Papan petunjuk arah ke Mata air ................................................ 43
Gambar 3.23 Papan petunjuk Puncak dan Camp Area .................................... 43
xiv
Gambar 3.24 Promosi wisata Puncak Wringin media sosial Facebook ........... 44
Gambar 3.25 Banner Wisata Puncak Wringin ................................................. 44
Gambar 3.26 Pondok Inap Wisata Kalibiru ..................................................... 46
Gambar 3.27 Joglo Wisata Kalibiru ................................................................. 47
Gambar 3.28 Gardu Pandang Wisata Kalibiru................................................. 47
Gambar 3.29 Perpustakaan Wisata Kalibiru .................................................... 48
Gambar 3.30 Flying Fox Wisata Kalibiru ........................................................ 48
Gambar 3.31 Jalur Trekking Wisata Kalibiru .................................................. 49
Gambar 3.32 Outbound Wisata Kalibiru ......................................................... 49
Gambar 3.33 Flying Fox Wisata Gunung Api Purba ....................................... 52
Gambar 3.34 Embung Nglanggeran Wisata Gunung Api Purba ..................... 53
Gambar 3.35 Camping Ground Wisata Gunung Api Purba ............................ 54
Gambar 3.36 Jalur Pendakian Wisata Gunung Api Purba ............................... 54
Gambar 3.37 Gardu Pandang Wisata Gunung Api Purba ................................ 55
Gambar 5.1 Poster ............................................................................................ 77
Gambar 5.2 Iklan Koran ................................................................................... 78
Gambar 5.3 Brosur ........................................................................................... 79
Gambar 5.4 Web Banner .................................................................................. 80
Gambar 5.5 Spanduk ........................................................................................ 81
Gambar 5.6 Tiket Masuk.................................................................................. 82
Gambar 5.7 Traffic Add.................................................................................... 83
Gambar 5.8 X banner ....................................................................................... 84
Gambar 5.9 Signage ......................................................................................... 85
Gambar 5.10 Kop Surat.................................................................................... 86
xv
Gambar 5.11 Amplop ....................................................................................... 87
Gambar 5.12 Kartu Nama ................................................................................ 88
Gambar 5.13 Umbul-umbul ............................................................................. 89
Gambar 5.14 Website ....................................................................................... 90
Gambar 5.15 Kaos ............................................................................................ 95
Gambar 5.16 Tote bag ...................................................................................... 96
Gambar 5.17 Pin .............................................................................................. 97
Gambar 5.18 Sticker ......................................................................................... 98
Gambar 5.19 Facebook .................................................................................... 99
Gambar 5.20 Instagram .................................................................................... 100
xvi
DAFTAR BAGAN
Bagan 1.1 Model Analisa Interaktif .................................................................. 5
Bagan 1.2 Kerangka Pikir Konsep Perancangan ............................................... 7
Bagan 3.1 struktur organisasi Pokdarwis Desa Panusupan ............................... 28
Bagan 4.1 Konsep Perancangan Promosi Wisata Puncak Wringin ................... 61
xvii
DAFTAR TABEL
Tabel 3.1 Analisis SWOT ............................................................................. 59
Tabel 4.1 Prediksi Harga ............................................................................... 76
xviii
Perancangan Promosi Wisata Puncak
Wringin Di Purbalingga Melalui
Media Komunikasi Visual
Anang Dwi Prasetya1
Drs. Bedjo Riyanto, M.Hum.2
Arief Iman Santoso S.Sn., M.Sn.3
ABSTRAK
Anang Dwi Prasetya. 2016. Pengantar karya Tugas Akhir ini berjudul
“Perancangan Promosi Wisata Puncak Wringin Di Purbalingga Melalui Media
Komunikasi Visual”. Adapun permasalahan yang dikaji adalah: (1) Bagaimana
merancang strategi promosi untuk Wisata Puncak Wringin agar menarik perhatian
masyarakat luas? (2) Bagaimanakah merancang media promosi yang tepat, efektif,
dan komunikatif untuk mempromosikan Wisata Puncak Wringin? Tujuan dari
perancangan ini adalah untuk Merancang strategi promosi Wisata Puncak
Wringin agar mampu menarik perhatian masyarakat dan memudahkan
pengunjung untuk mencapai lokasi wisata melalui pemilihan komunikasi visual
yang tepat serta merancang media promosi yang tepat, efektif, dan komunikatif
untuk mempromosikan Wisata Puncak Wringin. Purbalingga adalah salah satu
Kabupaten di Provinsi Jawa Tengah. Sekarang ini di Purbalingga terdapat banyak
wisata baru salah satunya adalah Wisata Puncak Wringin. Wisata Puncak Wringin
merupakan wisata pemandangan alam yang baru diresmikan pada tanggal 1
januari 2016. Namun kurangnya promosi yang dilakukan oleh pengelola
menjadikannya wisata tersebut kurang dikenal oleh masyarakat luas. Oleh karena
itu, dengan adanya perancangan promosi Wisata Puncak Wringin ini diharapkan
dapat menambah eksistensi Wisata Puncak Wringin sehingga banyak wisatawan
yang berkunjung ke wisata tersebut.
1
Mahasiswa Desain Komunikasi Visual Fakultas Seni Rupa dan Desain Universitas
Sebelas Maret Surakarta NIM C0710011
2
Dosen Pembimbing 1
3
Dosen Pembimbing 2
xix
Designing Promotion Puncak Wringin
Tourism In Purbalingga Through
Visual communication Media
Anang Dwi Prasetya1
Drs. Bedjo Riyanto, M.Hum.2
Arief Iman Santoso S.Sn., M.Sn.3
ABSTRACT
Anang Dwi Prasetya, 2016. The introduction this final project is entitled “Designing
Promotion Puncak Wringin Tourism In Purbalingga Through Visual communication
Media”. The problems examined are: (1) How to Designing Promotion Strategy for
Puncak Wringin Tourism that making all people be excited? (2) How to designing
promotion media be useful,effective and communicative for promoted Puncak Wringin
Tourism? The aim of this design is to designing promotion strategy Puncak Wiringin
Tourism in order to attract people and facilitate visitors to reach the tourism site by
election right visual communication and designing appropriate communication media,
effective and communicative to promote the Puncak Wringin Tourism. Purbalingga is the
city in central java. Currently in Purbalingga there are many new tourist one of which is
the Puncak Wringin Tourism. Puncak Wringin Tourism is the travel landscape , which
was inaugurated on January 1, 2016. But because not enough promotion by tour manager
making that tourist less known by the public. So with my Design promotion Puncak
Wringin Tourism, i hope it will be useful to promoted this tourist and all people will be
going to Puncak wringin Tourism.
1
The Students of Visual Communication Design Faculty of Fine Art and Design Sebelas
Maret University Surakarta, Student number C0710011
2
Guide Lecture 1
3
Guide Lecture 2
xx
TUGAS AKHIR
PERANCANGAN PROMOSI WISATA PUNCAK
WRINGIN DI PURBALINGGA MELALUI
MEDIA KOMUNIKASI VISUAL
Disusun Guna Melengkapi dan Memenuhi Persyaratan
Mencapai Gelar Sarjana Seni Rupa
Program Studi Desain Komunikasi Visual
Disusun Oleh :
Anang Dwi Prasetya
C0710011
PROGRAM STUDI S1 DESAIN KOMUKASI VISUAL
FAKULTAS SENI RUPA DAN DESAIN
UNIVERSITAS SEBELAS MARET
SURAKARTA
2016
i
ii
iii
iv
PERSEMBAHAN
Karya ini penulis persembahkan untuk:
Keluarga tercinta, sahabat tersayang, dan teman yang telah mendukung.
v
MOTTO
“Jangan Menyepelekan Orang Sepele”
-Anang Dwi Prasetya-
vi
KATA PENGANTAR
Puji syukur kepada Tuhan Yang Maha Esa atas segala limpahan rahmat
dan hidayat sehingga Tugas Akhir ini dapat terselesaikan dengan judul
Perancangan Promosi Wisata Puncak Wringin Di Purbalingga Melalui Media
Komunikasi Visual.
Dalam penyusunan Tugas Akhir ini, penulis telah banyak sekali menerima
bimbingan dan dukungan dari berbagai pihak. Dalam kesempatan ini penulis ingin
mengucapkan terima kasih yang sebesar-besarnya kepada:
1.
Drs. Ahmad Adib M.Hum., Ph.D. selaku Dekan Fakultas Seni Rupa dan
Desain dan seluruh jajaran,
2.
Dr. Deny Tri Ardianto S.Sn., Dipl.Art. selaku Ketua Jurusan Desain
Komunikasi Visual Fakultas Seni Rupa dan Desain,
3.
Dr. Deny Tri Ardianto S.Sn., Dipl.Art. selaku Pembimbing Akademik,
4.
Ercilia Rini Octavia, S.Sn., M.Sn. selaku Koordinator Tugas Akhir,
5.
Drs. Bedjo Riyanto, M.Hum.selaku Dosen Pembimbing I Tugas Akhir yang
telah memberikan bimbingan dan pengarahan,
6.
Arief Iman Santoso, S.Sn., M.Sn. selaku Dosen Pembimbing II Tugas Akhir
yang telah memberikan bimbingan dan pengarahan,
7.
Seluruh Staff Pengajar yang telah memberikan bekal ilmu dan bimbingan
kuliah serta Staff Administrasi yang telah memberikan bantuan administrasi,
8.
Kedua Orang Tua Tercinta yang selalu memberikan dukungan doa,
9.
Seluruh Keluarga Besar Desain Komunikasi Visual angkatan 2010 yang
selalu memberi motivasi dan dukungan,
10. Seluruh pengelola Wisata Puncak Wringin Desa Panusupan.
vii
Penulis menyadari bahwa penyusunan Pengantar Karya Tugas Akhir ini
masih jauh dari kesempurnaan. Oleh karena itu penulis mengharapkan kritik dan
saran yang bersifat membangun demi kesempurnaan Pengantar Karya Tugas
Akhir ini. Semoga Pengantar Karya Tugas Akhir ini dapat bermanfaat bagi
penulis khususnya dan bagi pembaca umumnya. Atas perhatian dan kerjasamanya
penulis ucapkan terimakasih.
Surakarta, 23 Juni 2016
Penulis
viii
DAFTAR ISI
HALAMAN JUDUL .........................................................................................
i
HALAMAN PERSETUJUAN ..........................................................................
ii
HALAMAN PENGESAHAN ........................................................................... iii
HALAMAN ORISINALITAS TUGAS AKHIR ............................................. iv
HALAMAN PERSEMBAHAN .......................................................................
v
HALAMAN MOTTO .......................................................................................
vi
KATA PENGANTAR........................................................................................ vii
DAFTAR ISI .....................................................................................................
ix
DAFTAR GAMBAR ........................................................................................ xiv
DAFTAR BAGAN ........................................................................................... xvii
DAFTAR TABEL ............................................................................................ xviii
ABSTRAK......................................................................................................... xix
ABSTRACT .......................................................................................................
xx
BAB I PENDAHULUAN .................................................................................
1
A. Latar Belakang ................................................................................
1
B. Rumusan Masalah ...........................................................................
3
C. Tujuan Perancangan ........................................................................
3
D. Metode Penelitian ...........................................................................
3
1. Metode Penelitian Kualitatif .....................................................
3
2. Teknik Pengumpulan Data ........................................................
4
3. Teknik Sampling .......................................................................
5
4. Teknik Analisis Data .................................................................
5
ix
5. Kerangka Pikir ..........................................................................
6
BAB II KAJIAN TEORI ...................................................................................
9
A. Perancangan ....................................................................................
9
B. Promosi ...........................................................................................
9
C. Pariwisata ........................................................................................ 13
1. Definisi Pariwisata ..................................................................... 13
2. Pengertian Wisata Alam ............................................................. 15
D. Media ............................................................................................... 17
1. Definisi Media ............................................................................ 17
2. Jenis-jenis Media ........................................................................ 17
E. Komunikasi ..................................................................................... 20
F. Komunikasi Visual .......................................................................... 21
BAB III IDENTIFIKASI DATA ......................................................................
23
A. Profil Wilayah ................................................................................
23
1. Kabupaten Purbalingga .............................................................
23
2. Letak Geografis Kabupaten Purbalingga ..................................
23
3. Visi dan Misi Kabupaten Purbalingga ......................................
24
B. POKDARWIS Ardi Mandala Giri Desa Panusupan ......................
26
1. Tentang POKDARWIS Ardi Mandala Giri ............................... 26
2. Tugas Pokok POKDARWIS Ardi Mandala Giri ....................... 26
3. Fungsi POKDARWIS Ardi Mandala Giri ................................. 27
4. Visi dan Misi POKDARWIS Ardi Mandala Giri ...................... 27
5. Struktut Organisasi POKDARWIS Ardi Mandala Giri ............. 28
C. Wisata Puncak Wringin …………………………….....................
x
29
D. Komparasi ......................................................................................
45
1. Wisata Alam Kalibiru ...............................................................
45
2. Wisata Alam Gunung Api Purba ..............................................
50
E. Analisa SWOT ................................................................................ 56
BAB IV KONSEP PERANCANGAN .............................................................. 60
A. Metode Perancangan ....................................................................... 60
B. Konsep Kreatif ................................................................................ 61
C. Target Audience dan Target Market ................................................ 63
D. Standar Visual ................................................................................. 64
1. Pesan Verbal ............................................................................... 64
2. Pesan Non Verbal ....................................................................... 66
E. Pemilihan Media ............................................................................. 70
F. Prediksi Biaya ................................................................................. 75
BAB V VISUALISASI KARYA ......................................................................
77
A. Poster ............................................................................................... 77
B. Iklan Koran ...................................................................................... 78
C. Brosur .............................................................................................. 79
D. Web Banner ..................................................................................... 80
E. Spanduk .......................................................................................... 81
F. Tiket Masuk ...................................................................................
82
G. Traffic Add ...................................................................................... 83
H. X Banner ........................................................................................ 84
I.
Signage ........................................................................................... 85
J.
Stationary ....................................................................................... 86
xi
1. Kop Surat ................................................................................... 86
2. Amplop ...................................................................................... 87
3. Kartu Nama ............................................................................... 88
K. Umbul-umbul ................................................................................. 89
L. Website ..........................................................................................
90
1. Halaman Beranda ....................................................................
90
2. Halaman Tentang ..................................................................... 90
3. Halaman Destinasi ...................................................................
91
4. Halaman Gunung Cilik .............................................................
91
5. Halaman Curug Luwang Areng ............................................... 92
6. Halaman Camp Area ................................................................ 92
7. Halaman Rumah Pohon ............................................................ 93
8. Halaman Peta ...........................................................................
93
9. Halaman Kontak ....................................................................... 94
10. Halaman Informasi ................................................................... 94
M. Merchandise ...................................................................................
95
1. Kaos .......................................................................................... 95
2. Tote Bag ................................................................................... 96
3. Pin ............................................................................................
97
4. Sticker ......................................................................................
98
N. Media Sosial ................................................................................... 99
1. Facebook .................................................................................. 99
2. Instagram ................................................................................. 100
BAB VI PENUTUP ......................................................................................... 101
xii
A. Kesimpulan ................................................................................... 101
B. Saran ............................................................................................. 102
DAFTAR PUSTAKA
LAMPIRAN
xiii
DAFTAR GAMBAR
Gambar 3.1 Peta Kabupaten Purbalingga ........................................................ 24
Gambar 3.2 Gunung Cilik Wisata Puncak Wringin ........................................ 30
Gambar 3.3 Curug Luwang Areng Wisata Puncak Wringin ........................... 31
Gambar 3.4 Camp Area Wisata Puncak Wringin ........................................... 32
Gambar 3.5 Rumah Pohon Wisata Puncak Wringin ....................................... 33
Gambar 3.6 Area Parkir Wisata ....................................................................... 34
Gambar 3.7 Sekretariat Wisata ....................................................................... 35
Gambar 3.8 Tiket Wisata ................................................................................. 36
Gambar 3.9 Pondok Duduk ............................................................................. 36
Gambar 3.10 Basecamp Wisata ....................................................................... 37
Gambar 3.11 Mata Air .................................................................................... 38
Gambar 3.12 Gardu Pandang Pos 2 ................................................................. 38
Gambar 3.13 Tempat duduk ............................................................................ 39
Gambar 3.14 Panggok Pinang .......................................................................... 39
Gambar 3.15 Papan Petunjuk Arah Pintu Masuk Wisata ................................ 39
Gambar 3.16 Papan petunjuk pintu masuk dan cek tiket ................................. 40
Gambar 3.17 Papan petunjuk arah ke puncak .................................................. 40
Gambar 3.18 Papan petunjuk lokasi Gunung Cilik.......................................... 41
Gambar 3.19 Papan petunjuk pos 1 ............................................................... 41
Gambar 3.20 Papan petunjuk pos 2 ............................................................... 42
Gambar 3.21 Papan petunjuk arah ke Curug Luwang Areng .......................... 42
Gambar 3.22 Papan petunjuk arah ke Mata air ................................................ 43
Gambar 3.23 Papan petunjuk Puncak dan Camp Area .................................... 43
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Gambar 3.24 Promosi wisata Puncak Wringin media sosial Facebook ........... 44
Gambar 3.25 Banner Wisata Puncak Wringin ................................................. 44
Gambar 3.26 Pondok Inap Wisata Kalibiru ..................................................... 46
Gambar 3.27 Joglo Wisata Kalibiru ................................................................. 47
Gambar 3.28 Gardu Pandang Wisata Kalibiru................................................. 47
Gambar 3.29 Perpustakaan Wisata Kalibiru .................................................... 48
Gambar 3.30 Flying Fox Wisata Kalibiru ........................................................ 48
Gambar 3.31 Jalur Trekking Wisata Kalibiru .................................................. 49
Gambar 3.32 Outbound Wisata Kalibiru ......................................................... 49
Gambar 3.33 Flying Fox Wisata Gunung Api Purba ....................................... 52
Gambar 3.34 Embung Nglanggeran Wisata Gunung Api Purba ..................... 53
Gambar 3.35 Camping Ground Wisata Gunung Api Purba ............................ 54
Gambar 3.36 Jalur Pendakian Wisata Gunung Api Purba ............................... 54
Gambar 3.37 Gardu Pandang Wisata Gunung Api Purba ................................ 55
Gambar 5.1 Poster ............................................................................................ 77
Gambar 5.2 Iklan Koran ................................................................................... 78
Gambar 5.3 Brosur ........................................................................................... 79
Gambar 5.4 Web Banner .................................................................................. 80
Gambar 5.5 Spanduk ........................................................................................ 81
Gambar 5.6 Tiket Masuk.................................................................................. 82
Gambar 5.7 Traffic Add.................................................................................... 83
Gambar 5.8 X banner ....................................................................................... 84
Gambar 5.9 Signage ......................................................................................... 85
Gambar 5.10 Kop Surat.................................................................................... 86
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Gambar 5.11 Amplop ....................................................................................... 87
Gambar 5.12 Kartu Nama ................................................................................ 88
Gambar 5.13 Umbul-umbul ............................................................................. 89
Gambar 5.14 Website ....................................................................................... 90
Gambar 5.15 Kaos ............................................................................................ 95
Gambar 5.16 Tote bag ...................................................................................... 96
Gambar 5.17 Pin .............................................................................................. 97
Gambar 5.18 Sticker ......................................................................................... 98
Gambar 5.19 Facebook .................................................................................... 99
Gambar 5.20 Instagram .................................................................................... 100
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DAFTAR BAGAN
Bagan 1.1 Model Analisa Interaktif .................................................................. 5
Bagan 1.2 Kerangka Pikir Konsep Perancangan ............................................... 7
Bagan 3.1 struktur organisasi Pokdarwis Desa Panusupan ............................... 28
Bagan 4.1 Konsep Perancangan Promosi Wisata Puncak Wringin ................... 61
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DAFTAR TABEL
Tabel 3.1 Analisis SWOT ............................................................................. 59
Tabel 4.1 Prediksi Harga ............................................................................... 76
xviii
Perancangan Promosi Wisata Puncak
Wringin Di Purbalingga Melalui
Media Komunikasi Visual
Anang Dwi Prasetya1
Drs. Bedjo Riyanto, M.Hum.2
Arief Iman Santoso S.Sn., M.Sn.3
ABSTRAK
Anang Dwi Prasetya. 2016. Pengantar karya Tugas Akhir ini berjudul
“Perancangan Promosi Wisata Puncak Wringin Di Purbalingga Melalui Media
Komunikasi Visual”. Adapun permasalahan yang dikaji adalah: (1) Bagaimana
merancang strategi promosi untuk Wisata Puncak Wringin agar menarik perhatian
masyarakat luas? (2) Bagaimanakah merancang media promosi yang tepat, efektif,
dan komunikatif untuk mempromosikan Wisata Puncak Wringin? Tujuan dari
perancangan ini adalah untuk Merancang strategi promosi Wisata Puncak
Wringin agar mampu menarik perhatian masyarakat dan memudahkan
pengunjung untuk mencapai lokasi wisata melalui pemilihan komunikasi visual
yang tepat serta merancang media promosi yang tepat, efektif, dan komunikatif
untuk mempromosikan Wisata Puncak Wringin. Purbalingga adalah salah satu
Kabupaten di Provinsi Jawa Tengah. Sekarang ini di Purbalingga terdapat banyak
wisata baru salah satunya adalah Wisata Puncak Wringin. Wisata Puncak Wringin
merupakan wisata pemandangan alam yang baru diresmikan pada tanggal 1
januari 2016. Namun kurangnya promosi yang dilakukan oleh pengelola
menjadikannya wisata tersebut kurang dikenal oleh masyarakat luas. Oleh karena
itu, dengan adanya perancangan promosi Wisata Puncak Wringin ini diharapkan
dapat menambah eksistensi Wisata Puncak Wringin sehingga banyak wisatawan
yang berkunjung ke wisata tersebut.
1
Mahasiswa Desain Komunikasi Visual Fakultas Seni Rupa dan Desain Universitas
Sebelas Maret Surakarta NIM C0710011
2
Dosen Pembimbing 1
3
Dosen Pembimbing 2
xix
Designing Promotion Puncak Wringin
Tourism In Purbalingga Through
Visual communication Media
Anang Dwi Prasetya1
Drs. Bedjo Riyanto, M.Hum.2
Arief Iman Santoso S.Sn., M.Sn.3
ABSTRACT
Anang Dwi Prasetya, 2016. The introduction this final project is entitled “Designing
Promotion Puncak Wringin Tourism In Purbalingga Through Visual communication
Media”. The problems examined are: (1) How to Designing Promotion Strategy for
Puncak Wringin Tourism that making all people be excited? (2) How to designing
promotion media be useful,effective and communicative for promoted Puncak Wringin
Tourism? The aim of this design is to designing promotion strategy Puncak Wiringin
Tourism in order to attract people and facilitate visitors to reach the tourism site by
election right visual communication and designing appropriate communication media,
effective and communicative to promote the Puncak Wringin Tourism. Purbalingga is the
city in central java. Currently in Purbalingga there are many new tourist one of which is
the Puncak Wringin Tourism. Puncak Wringin Tourism is the travel landscape , which
was inaugurated on January 1, 2016. But because not enough promotion by tour manager
making that tourist less known by the public. So with my Design promotion Puncak
Wringin Tourism, i hope it will be useful to promoted this tourist and all people will be
going to Puncak wringin Tourism.
1
The Students of Visual Communication Design Faculty of Fine Art and Design Sebelas
Maret University Surakarta, Student number C0710011
2
Guide Lecture 1
3
Guide Lecture 2
xx