S MBS 0901872 Bibliography
DAFTAR PUSTAKA
Aaker, A. David. 2008. Manajemen Ekuitas Merek. Alih bahasa oleh Aris
Ananda. Jakarta: Mitra Utama
Bel, Germa and Laia Domenech. What Influences Advertising Price in
Television Channels?: An Empirical Analysis on the Spanish
Market. Journal of Media Economics, 22:164–183, 2009.
Department of Economic Policy University of Barcelona, Spain.
Bernard. T. Wijaya. 2009. Lifestyle Marketing Servlist:Paradigma Baru
Pemasaran Bisnis Jasa dan Lifestyle. Jakarta: Gramedia Pustaka
Utama
Blech, George dan Michael. 2004. Advertising and Promotion, Fourth
Edition. Mc Graw. Hill International Edition
Buchari Alma. 2007. Manajemen Pemasaran dan Pemasaran Jasa.
Bandung: Alfabeta
Cravens, david and Piercy. 2013. Strategic Marketing, Twelfth Edition.
Singapore: Mc Graw-Hill Companies, inc.
Cutlip, Scott M., et al. 2009. Effective Public Relations, Nineth Edition.
Pearson Education Inc.
Darmadi Durianto. 2004. Strategi Menaklukan Pasar Melalui Riset Brand
Equity dan Perilaku Merek. Jakarta: PT. Gramedia Pustaka
Utama
Elena Delgado Ballester and Jose Luis Munuera Aleman. 2005. Does Brand
Trust Matter to Brand Equity. Journal of Product & Brand
Management, Vol. 14 Iss: 3 pp. 187 – 196
Fandy Tjiptono. 2008. Strategi Pemasaran, Edisi Ketiga. Yogyakarta: Andi
Grewal and Levy. 2008. Marketing. New York: Mc-Graw Hill.
Husein Umar. 2008. Metode Riset Bisnis. Jakarta:PT.Gramedia Pustaka
Utama
John Vivian, Peter J. Maurin. 2008. The Media of Mass Communication,
Fifth Canadian Edition. Canada: Pearson Education
Lee, Monle & Jhonson, Carla. 2007. Prinsip-Prinsip Pokok Periklanan
Dalam Perspektif Global. Jakarta: Kencana
Miftahul Jannah, 2014
Pengaruh iklan televisi dan celebrity endorser terhadap ekuitas merek sabun
pembersih wajah Pond’s
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
177
Keller, Kevin. 2008. Strategic Brand Managemen Third Edition. New
Jersey: Pearson Education International.
Kertajaya, Hermawan. 2010. On Branding. Jakarta: Gramedia Pustaka.
Khatri, Puja. 2006. Celebrity Endorsement: A Strategic Promotion
Perspective. Indian Media Studies Journal Vol.1 No.1 July-Dec
Kotler, Philip and Gary Amstrong. 2012. Principal of Marketing, Twelfth
Edition. Pearson Prentice Hall
_________. 2011. Marketing: An Introduction. New Jersey: Pearson
Prentice Hall.
_________. 2008. Prinsip-prinsip Pemasaran Jilid 1 Edisi 12. Terjemahan
Drs. Alexander Sindoro. Jakarta: PT. Indeks Kelompok Media
Kotler, Philip dan Kevin Lane Keller. 2012. Marketing Management.New
Jersey: Pearson Prentice Hall.
_________. 2009. Manajemen Pemasaran. Jakarta: Erlangga
Kristanto, Jajat.2011. Manajemen Pemasaran Internasional. Jakarta:
Erlangga
Kustandi Suhadang. 2010. Periklanan: Manajemen Kiat dan Strategi.
Bandung: Nuansa
Marisa Maio Mackay. 2001. Evaluation of Brand Equity Measures: Further
Empirical Results. Journal of Product & Brand Management, Vol.
10 Iss: 1 pp. 38 – 51
Naresh K, Maholtra.. 2009. Basic Marketing Reaserch. 3 Edition. New
Jersey: Printice Hall. United Stated of America
Narumon Kimpakorn, Gerard Tocquer. 2010. Service Brand Equity and
Employee Brand Commitment. Journal of Services Marketing,
Vol. 24 Iss: 5 pp. 378 - 388
Netemeyer, Et al. 2004. Developing and Validating Measures of Facets of
Costumer-Based Brand Equity. Journal of Business Research 57
2004 209-224. Prentice Hall, Inc.
Ohanian, R. 2009. The Impact of Celebrity Spokes Person’s Perceived
Image on Consumer’s Intention to Purchase. Journal of
ANZMAC Marketing in international and cross cultural
environtments.
Miftahul Jannah, 2014
Pengaruh iklan televisi dan celebrity endorser terhadap ekuitas merek sabun
pembersih wajah Pond’s
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
178
Ramos, Angel F. Villarejo and Franco, Manuel J. Sanchez. 2005. “The
Impact of Marketing Communication and Price Promotion on
Brand Equity,” Henry Stewart Publications, Vol. 12, No. 6,
August, pp. 431-444.
Rhenald Kasali. 2008. Manajemen Public Relation Konsep dan Aplikasinya
di Indonesia. Jakarta: PT Pustaka Utama Grafiti.
Rosady Ruslan. 2006. Manajemen Public Relations & Media Komunikasi
Konsepsi dan Aplikasi. Jakarta: PT Rajagrafindo Persada.
Royan, M. Frans. 2005. Marketing Selebrities. Jakarta: PT. Elex Media
Komputindo
Sandra Moriarty, Nancy Mitchell, William Wells. 2011. Advertising
Principles and Practices. New Jersey: Pearson Education Limited
Schiffman, Leon G and Kanuk, Lesli Lazar. 2007. Customer Behaviour
Edition. United States: Pearson Education Limited
Setyo Ferry Wibowo dan Maya Puspita Karimah. Pengaruh Iklan Televisi
dan Harga Terhadap Keputusan Pembelian Sabun Lux (Survei
Pada Pengunjung Mega Bekasi Hypermall). Jurnal Riset
Manajemen Sains Indonesia (JRMSI) Vol. 3, No. 1, 2012.
Fakultas Ekonomi Universitas Negeri Jakarta
Shimp, Terence. A. 2010. Advertising Promotion, and Other Aspects of
Integrated Marketing Communication
Edition. Canada:
Nelson Edication, Ltd
_________. A. 2007. Integrated Marketing Communication in Advertising
and Promotion. Pearson Prntice Hall
_________. 2003. Periklanan dan Promosi, Edisi Kelima. Jakarta: PT
Erlangga
_________. 2000. Periklanan dan Promosi: Aspek Tambahan Komunikasi
Pemasaran Terpadu. Jakarta: PT Erlangga
Silva, David. 2009. Jurnal Marketing of Management.: HOD Media
Relations
Sivesan,S. 2013. Impact of Celebrity Endorsement on Brand Equity in
Cosmetic Product. International Journal of Advanced Research in
Management and Social Sciences Vol. 2 No. 4 April 2013
Miftahul Jannah, 2014
Pengaruh iklan televisi dan celebrity endorser terhadap ekuitas merek sabun
pembersih wajah Pond’s
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
179
Sudjana. 2000. Statistika Untuk Ekonomi dan Niaga. I Edisi Baru. Bandung:
Tarsito.
Suharsimi Arikunto. 2010. Prosedur Penelitian. Jakarta: Rineka Cipta.
_________. 2009. Prosedur Penelitian Suatu Pendekatan Praktik.
Yogyakarta: Bina Aksara
Sugiyono. 2011. Metode Penelitian Bisnis. Bandung:Alfabeta
_________. 2010. Metode Penelitian Bisnis.Bandung : Alfabeta
_________. 2008. Metode Penelitian Bisnis. Bandung: Alfabeta
Uma Sekaran dan Roger Bougie. 2009. Research Methods for Business: A
Skill Building Approach. John Wiley & Sons, Limited. Academic
Internet Publishers Incorporated
Wells, et,al. 2007. Advertising Principles and Effective IMC Practice.
Singapore. Pearson Prentice Hall
Wilbur, K. C., Goeree, M, S., and Ridder, G. 2009. Effect of Advertising and
Product Placement on Television Audience. Dalam Marshall
Research Paper Series Working Paper MKT 09-09 [online], Vol 1
(1), 40 halaman. Tersedia: http//ssrn.com/abstract=1151507
Literatur Majalah
SWA 18/XXIV/21 Agustus-3 September 2008
SWA 16/XXV/27 Juli-5 Agustus 2009
SWA 19/XXV/3-13 September 2009
SWA 15/XXVI/15-28 Juli 2010
SWA 21/XXVI/ 4- 13 Oktober 2010
SWA 15/XXVII/18-27 Juli 2011
SWA 21/XXVII/3-12 Oktober 2011
SWA 24/XXVIII/8-21 November 2012
Majalah Marketing no.01/XIII/Januari 2013
Miftahul Jannah, 2014
Pengaruh iklan televisi dan celebrity endorser terhadap ekuitas merek sabun
pembersih wajah Pond’s
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
180
Internet
www.republika.co.id
www.topbrand-award.com
ww.the-marketeers.com
www.suarapembaruan.com
www.unilever.co.id
www.ponds.co.id
Miftahul Jannah, 2014
Pengaruh iklan televisi dan celebrity endorser terhadap ekuitas merek sabun
pembersih wajah Pond’s
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Aaker, A. David. 2008. Manajemen Ekuitas Merek. Alih bahasa oleh Aris
Ananda. Jakarta: Mitra Utama
Bel, Germa and Laia Domenech. What Influences Advertising Price in
Television Channels?: An Empirical Analysis on the Spanish
Market. Journal of Media Economics, 22:164–183, 2009.
Department of Economic Policy University of Barcelona, Spain.
Bernard. T. Wijaya. 2009. Lifestyle Marketing Servlist:Paradigma Baru
Pemasaran Bisnis Jasa dan Lifestyle. Jakarta: Gramedia Pustaka
Utama
Blech, George dan Michael. 2004. Advertising and Promotion, Fourth
Edition. Mc Graw. Hill International Edition
Buchari Alma. 2007. Manajemen Pemasaran dan Pemasaran Jasa.
Bandung: Alfabeta
Cravens, david and Piercy. 2013. Strategic Marketing, Twelfth Edition.
Singapore: Mc Graw-Hill Companies, inc.
Cutlip, Scott M., et al. 2009. Effective Public Relations, Nineth Edition.
Pearson Education Inc.
Darmadi Durianto. 2004. Strategi Menaklukan Pasar Melalui Riset Brand
Equity dan Perilaku Merek. Jakarta: PT. Gramedia Pustaka
Utama
Elena Delgado Ballester and Jose Luis Munuera Aleman. 2005. Does Brand
Trust Matter to Brand Equity. Journal of Product & Brand
Management, Vol. 14 Iss: 3 pp. 187 – 196
Fandy Tjiptono. 2008. Strategi Pemasaran, Edisi Ketiga. Yogyakarta: Andi
Grewal and Levy. 2008. Marketing. New York: Mc-Graw Hill.
Husein Umar. 2008. Metode Riset Bisnis. Jakarta:PT.Gramedia Pustaka
Utama
John Vivian, Peter J. Maurin. 2008. The Media of Mass Communication,
Fifth Canadian Edition. Canada: Pearson Education
Lee, Monle & Jhonson, Carla. 2007. Prinsip-Prinsip Pokok Periklanan
Dalam Perspektif Global. Jakarta: Kencana
Miftahul Jannah, 2014
Pengaruh iklan televisi dan celebrity endorser terhadap ekuitas merek sabun
pembersih wajah Pond’s
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
177
Keller, Kevin. 2008. Strategic Brand Managemen Third Edition. New
Jersey: Pearson Education International.
Kertajaya, Hermawan. 2010. On Branding. Jakarta: Gramedia Pustaka.
Khatri, Puja. 2006. Celebrity Endorsement: A Strategic Promotion
Perspective. Indian Media Studies Journal Vol.1 No.1 July-Dec
Kotler, Philip and Gary Amstrong. 2012. Principal of Marketing, Twelfth
Edition. Pearson Prentice Hall
_________. 2011. Marketing: An Introduction. New Jersey: Pearson
Prentice Hall.
_________. 2008. Prinsip-prinsip Pemasaran Jilid 1 Edisi 12. Terjemahan
Drs. Alexander Sindoro. Jakarta: PT. Indeks Kelompok Media
Kotler, Philip dan Kevin Lane Keller. 2012. Marketing Management.New
Jersey: Pearson Prentice Hall.
_________. 2009. Manajemen Pemasaran. Jakarta: Erlangga
Kristanto, Jajat.2011. Manajemen Pemasaran Internasional. Jakarta:
Erlangga
Kustandi Suhadang. 2010. Periklanan: Manajemen Kiat dan Strategi.
Bandung: Nuansa
Marisa Maio Mackay. 2001. Evaluation of Brand Equity Measures: Further
Empirical Results. Journal of Product & Brand Management, Vol.
10 Iss: 1 pp. 38 – 51
Naresh K, Maholtra.. 2009. Basic Marketing Reaserch. 3 Edition. New
Jersey: Printice Hall. United Stated of America
Narumon Kimpakorn, Gerard Tocquer. 2010. Service Brand Equity and
Employee Brand Commitment. Journal of Services Marketing,
Vol. 24 Iss: 5 pp. 378 - 388
Netemeyer, Et al. 2004. Developing and Validating Measures of Facets of
Costumer-Based Brand Equity. Journal of Business Research 57
2004 209-224. Prentice Hall, Inc.
Ohanian, R. 2009. The Impact of Celebrity Spokes Person’s Perceived
Image on Consumer’s Intention to Purchase. Journal of
ANZMAC Marketing in international and cross cultural
environtments.
Miftahul Jannah, 2014
Pengaruh iklan televisi dan celebrity endorser terhadap ekuitas merek sabun
pembersih wajah Pond’s
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
178
Ramos, Angel F. Villarejo and Franco, Manuel J. Sanchez. 2005. “The
Impact of Marketing Communication and Price Promotion on
Brand Equity,” Henry Stewart Publications, Vol. 12, No. 6,
August, pp. 431-444.
Rhenald Kasali. 2008. Manajemen Public Relation Konsep dan Aplikasinya
di Indonesia. Jakarta: PT Pustaka Utama Grafiti.
Rosady Ruslan. 2006. Manajemen Public Relations & Media Komunikasi
Konsepsi dan Aplikasi. Jakarta: PT Rajagrafindo Persada.
Royan, M. Frans. 2005. Marketing Selebrities. Jakarta: PT. Elex Media
Komputindo
Sandra Moriarty, Nancy Mitchell, William Wells. 2011. Advertising
Principles and Practices. New Jersey: Pearson Education Limited
Schiffman, Leon G and Kanuk, Lesli Lazar. 2007. Customer Behaviour
Edition. United States: Pearson Education Limited
Setyo Ferry Wibowo dan Maya Puspita Karimah. Pengaruh Iklan Televisi
dan Harga Terhadap Keputusan Pembelian Sabun Lux (Survei
Pada Pengunjung Mega Bekasi Hypermall). Jurnal Riset
Manajemen Sains Indonesia (JRMSI) Vol. 3, No. 1, 2012.
Fakultas Ekonomi Universitas Negeri Jakarta
Shimp, Terence. A. 2010. Advertising Promotion, and Other Aspects of
Integrated Marketing Communication
Edition. Canada:
Nelson Edication, Ltd
_________. A. 2007. Integrated Marketing Communication in Advertising
and Promotion. Pearson Prntice Hall
_________. 2003. Periklanan dan Promosi, Edisi Kelima. Jakarta: PT
Erlangga
_________. 2000. Periklanan dan Promosi: Aspek Tambahan Komunikasi
Pemasaran Terpadu. Jakarta: PT Erlangga
Silva, David. 2009. Jurnal Marketing of Management.: HOD Media
Relations
Sivesan,S. 2013. Impact of Celebrity Endorsement on Brand Equity in
Cosmetic Product. International Journal of Advanced Research in
Management and Social Sciences Vol. 2 No. 4 April 2013
Miftahul Jannah, 2014
Pengaruh iklan televisi dan celebrity endorser terhadap ekuitas merek sabun
pembersih wajah Pond’s
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
179
Sudjana. 2000. Statistika Untuk Ekonomi dan Niaga. I Edisi Baru. Bandung:
Tarsito.
Suharsimi Arikunto. 2010. Prosedur Penelitian. Jakarta: Rineka Cipta.
_________. 2009. Prosedur Penelitian Suatu Pendekatan Praktik.
Yogyakarta: Bina Aksara
Sugiyono. 2011. Metode Penelitian Bisnis. Bandung:Alfabeta
_________. 2010. Metode Penelitian Bisnis.Bandung : Alfabeta
_________. 2008. Metode Penelitian Bisnis. Bandung: Alfabeta
Uma Sekaran dan Roger Bougie. 2009. Research Methods for Business: A
Skill Building Approach. John Wiley & Sons, Limited. Academic
Internet Publishers Incorporated
Wells, et,al. 2007. Advertising Principles and Effective IMC Practice.
Singapore. Pearson Prentice Hall
Wilbur, K. C., Goeree, M, S., and Ridder, G. 2009. Effect of Advertising and
Product Placement on Television Audience. Dalam Marshall
Research Paper Series Working Paper MKT 09-09 [online], Vol 1
(1), 40 halaman. Tersedia: http//ssrn.com/abstract=1151507
Literatur Majalah
SWA 18/XXIV/21 Agustus-3 September 2008
SWA 16/XXV/27 Juli-5 Agustus 2009
SWA 19/XXV/3-13 September 2009
SWA 15/XXVI/15-28 Juli 2010
SWA 21/XXVI/ 4- 13 Oktober 2010
SWA 15/XXVII/18-27 Juli 2011
SWA 21/XXVII/3-12 Oktober 2011
SWA 24/XXVIII/8-21 November 2012
Majalah Marketing no.01/XIII/Januari 2013
Miftahul Jannah, 2014
Pengaruh iklan televisi dan celebrity endorser terhadap ekuitas merek sabun
pembersih wajah Pond’s
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
180
Internet
www.republika.co.id
www.topbrand-award.com
ww.the-marketeers.com
www.suarapembaruan.com
www.unilever.co.id
www.ponds.co.id
Miftahul Jannah, 2014
Pengaruh iklan televisi dan celebrity endorser terhadap ekuitas merek sabun
pembersih wajah Pond’s
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu