Institutional Repository | Satya Wacana Christian University: Alokasi Pendapatan, Conscientiousness, dan Faktor Demografis Terhadap Impulsive Buying

ABSTRACT
This research is aimed at studying the influence between allocation of income,
conscientiousness, income, age, and impulsive buying. The methods used in this
research is quantitative methods by means of spreading questionnaires to teachers
who have been certified in Jepara district as much as 97 respondents. Techniques
used in taking sampling was Purposive Sampling. To analysis the primary data, the
writer use regresion test as a tool. The result of this research shows that
conscientiousness, income, consumption, and saving have significant influence to
impulsive buying behavior of certified teachers in the district of Jepara. While the
investment and age didn’t have significant influence to impulsive buying behavior of
certified teachers in the district of Jepara.

Keywords:

allocation of income (consumption, saving, and
conscientiousness, income, age, and impulsive buying

investment),

SARIPATI
Penelitian ini bertujuan untuk mempelajari pengaruh antara alokasi pendapatan,

conscientiousness, pendapatan, usia, dan impulsive buying. Metode yang digunakan
dalam penelitian ini adalah metode kuanitatif dengan cara menyebarkan kuesioner
kepada guru yang telah bersertifikasi di Kabupaten Jepara sebanyak 97 responden.
Teknik yang digunakan dalam pengambilan sampel adalah Purposive Sampling.
Untuk menganalisis data primer, penulis menggunakan uji regresi. Hasil penelitian ini
menunjukkan bahwa conscientiousness, konsumsi, tabungan, dan pendapatan
berpengaruh signifikan terhadap perilaku impulsive buying para guru bersertifikasi di
Kabupaten Jepara. Sedangkan investasi dan usia tidak berpengaruh secara signifikan
terhadap perilaku impulsive buying para guru bersertifikasi di Kabupaten Jepara.
Kata Kunci:

alokasi pendapatan (konsumsi, tabungan, dan investasi),
conscientiousness, pendapatan, usia, dan impulsive buying.