Perancangan Website Perusahaan Industri Kecil Rumahan Genteng Cetak Halaman Depan
perpustakaan.uns.ac.id
digilib.uns.ac.id
PENGANTAR KARYA TUGAS AKHIR
PERANCANGAN WEBSITE PERUSAHAAN
INDUSTRI KECIL RUMAHAN GENTENG CETAK
“SUMBER REJEKI” DI PONOROGO.
Diajukan untuk Menempuh Ujian Tugas Akhir
Guna Memenuhi Syarat dalam Meraih Gelar Ahli Madya
Program Studi Desain Komunikasi Visual
Disusun Oleh :
DODIT DWIJAGAD ARISENO
C9512022
PROGRAM STUDI D III DESAIN KOMUNIKASI VISUAL
FAKULTAS SENI RUPA DAN DESAIN
UNIVERSITAS SEBELAS MARET
SURAKARTA
2016
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MOTTO
Bersemangatlah dalam penyelesaian suatu urusan, jangan menunda-nunda urusan
yang belum terselesaikan agar tidak menjadi urusan yang semakin besar.
-Dodit Dwijagad-
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PERSEMBAHAN
Karya Tugas Akhir ini penulis persembahkan untuk :
1. Kedua orangtua yang sudah memberikan dukungan baik modal dan
morilnya selama pengerjaan Tugas Akhir.
2. Jurusan D3 Desain Komunikasi Visual, Fakultas Seni Rupa dan Desain,
Universitas Sebelas Maret Surakarta.
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v user
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KATA PENGANTAR
Dengan mengucapkan puji syukur kepada Tuhan Yang Maha Esa yang
telah memberikan kemudahan dan melimpahkan hikmah-Nya, akhirnya penulis
dapat menyelesaikan Tugas Akhir dengan judul PERANCANGAN WEBSITE
PERUSAHAAN INDUSTRI KECIL RUMAHAN GENTENG CETAK
“SUMBER REJEKI” DI PONOROGO
Tugas Akhir ini disusun untuk memenuhi persyaratan guna mencapai gelar
Ahli Madya dalam Program Studi Desain Komunikasi Visual, Fakultas Seni Rupa
dan Desain, Universitas Sebelas Maret Surakarta.
Selesainya Tugas Akhir ini tidak lepas dari bantuan dan bimbingan secara
moril maupun materil dari berbagai pihak. Pada kesempatan ini penulis ingin
mengucapkan terima kasih kepada :
1. Drs. Ahmad Adib, M.Hum, Ph.D, selaku Dekan Fakultas Seni Rupa dan
Desain Universitas Sebelas Maret.
2. Hermansyah Muttaqin, S.Sn, M.Sn, selaku Ketua Program Studi Desain
Komunikasi Visual.
3. Nidyah Widyamurti, S.Sn, M.Ikom, selaku Pembimbing I Tugas Akhir.
4. Arief Fajar Nursyamsu, S.Si, selaku Pembimbing II Tugas Akhir.
5. Seluruh Dosen DIII Desain Komunikasi Visual yang telah memberikan
bimbingan selama perkuliahan.
6. Seluruh Staf Tata Usaha
Program Studi Desain Komunikasi Visual atas
kemudahan beradministrasi.
7. Djamin selaku pemilik perusahaan genteng cetak Sumber Rejeki yang telah
membantu memberikan informasi dan semangat.
8. Semua pihak yang telah membantu dalam penyusunan Tugas Akhir yang tidak
bisa penulis sebutkan satu persatu. Terima kasih.
commit to
vi user
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digilib.uns.ac.id
Penulis menyadari bahwa penulisan Tugas Akhir ini masih jauh dari
kesempurnaan. Oleh karena itu penulis mengharapkan kritik dan saran yang
membangun demi kesempurnaan penulisan Tugas Akhir ini. Semoga Tugas Akhir
ini dapat bermanfaat bagi penulis khususnya dan bagi pembaca umumnya. Atas
perhatian dan kerjasamanya penulis ucapkan terima kasih.
Surakarta,
Februari 2016
Penulis
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DAFTAR ISI
HALAMAN JUDUL .........................................................................................
i
LEMBAR PERSETUJUAN .............................................................................
ii
LEMBAR PENGESAHAN .............................................................................. iii
MOTTO ............................................................................................................. iv
HALAMAN PERSEMBAHAN .......................................................................
v
KATA PENGANTAR ....................................................................................... vi
DAFTAR ISI ...................................................................................................... viii
DAFTAR GAMBAR ........................................................................................ xiii
DAFTAR TABEL ............................................................................................. xiv
BAB I PENDAHULUAN ..................................................................................
1
A. Latar Belakang .......................................................................................
1
B. Rumusan Masalah ...................................................................................
3
C. Tujuan Perancangan ................................................................................
3
BAB II IDENTIFIKASI MASALAH ..............................................................
4
A. Data Produk .............................................................................................
5
1.
Bahan Baku ......................................................................................
5
2.
Proses Pembuatan Genteng Cetak ....................................................
6
3.
Model Genteng Yang Tersedia ........................................................
7
B. Target Market ..........................................................................................
8
1.
Segmen Geografi ..............................................................................
8
2.
Segmen Demografi...........................................................................
8
3.
Psikografi ........................................................................................
8
C. Aktivitas Marketing Yang Sudah Dilakukan ..........................................
9
BAB III KONSEP PERANCANGAN ............................................................. 10
A. Konsep Kreatif ........................................................................................ 10
B. Strategi Kreatif ........................................................................................ 10
1. Strategi Verbal ...................................................................................... 10
a. Kepala Berita (Headline) ............................................................... 10
b. Body Copy ...................................................................................... 11
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c. Caption ........................................................................................... 11
d. Kalimat Dasar (Base Line) ............................................................. 12
2. Strategi Visual Non Verbal ................................................................... 13
a. Ilustrasi ............................................................................................ 13
b. Grafis Pengikat................................................................................ 14
c. Layout ............................................................................................. 14
1) Axial .......................................................................................... 15
2) Center ........................................................................................ 16
d. Tipografi ......................................................................................... 17
e. Warna .............................................................................................. 19
f. Logo ................................................................................................ 21
1) Bentuk Dasar ............................................................................. 21
2) Nilai Visual Logo ...................................................................... 22
3) Warna Logo .............................................................................. 22
4) Grid ........................................................................................... 23
5) Skala.......................................................................................... 24
6) Konfigurasi ............................................................................... 24
7) Grayscale .................................................................................. 25
8) Incorrect Logo .......................................................................... 26
9) Reserved .................................................................................... 27
3. Refrensi Perancangan............................................................................ 28
a. Refrensi Logo.................................................................................. 28
b. Refrensi Layout Website ................................................................. 28
c. Refrensi Warna dan Layout Karya Pendukung .............................. 33
4. Prediksi Biaya ....................................................................................... 34
5. Proses Pra Produksi Hingga Pasca Produksi ........................................ 35
6. Target Audience .................................................................................... 36
a. Geografi .......................................................................................... 36
1) Primer ........................................................................................ 36
2) Sekunder ................................................................................... 36
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b. Demografi ....................................................................................... 36
c. Psikografi
7. Penempatan Dan Penggunaan Media.................................................... 37
A. Daftar Target Media ........................................................................ 36
1. Media Luar Ruang .................................................................. 36
2. Media Dalam Ruang ............................................................... 36
3. Merchandise ........................................................................... 36
B. Penempatan Target Media .............................................................. 38
1. Media Luar Ruang .................................................................. 38
a. Spanduk ............................................................................ 38
b. Poster ................................................................................ 38
2. Media Dalam Ruang ............................................................... 39
a. X-Banner .......................................................................... 39
b. Kartu Nama....................................................................... 39
c. Nota .................................................................................. 40
d. Stempel ............................................................................. 41
e. Kop Surat .......................................................................... 41
f. Amplop ............................................................................. 41
g. Seragam Karyawan ........................................................... 42
h. Rak Display Genteng Cetak ............................................. 42
3. Merchandise ........................................................................... 43
a. Mug/Gelas ........................................................................ 43
b. Gantungan Kunci .............................................................. 43
c. Jam Dinding ...................................................................... 44
d. Sticker ............................................................................... 44
8. Visualisasi Karya Perancangan ............................................................. 45
a. Website ............................................................................................ 45
1) Halaman Utama ........................................................................ 45
2) Halaman Produk........................................................................ 46
3) Halaman Cara Pemesanan......................................................... 47
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4) Halaman Tentang Kami ............................................................ 48
5) Halaman Minta Penawaran ....................................................... 49
6) Halaman Kontak ....................................................................... 50
b. Media Pendukung ........................................................................... 52
1) Merchandise .............................................................................. 52
a) Mug/Gelas ........................................................................... 52
b) Gantungan Kunci ................................................................ 53
c) Jam Dinding ........................................................................ 54
d) Sticker ................................................................................. 55
2) Media Luar Dan Dalam Ruang ................................................. 56
a) Seragam Karyawan ............................................................. 56
b) Kartu Nama ......................................................................... 57
c) Poster................................................................................... 58
d) X-Banner ............................................................................ 59
e) Spanduk .............................................................................. 60
f) Nota ..................................................................................... 61
g) Kop Surat ............................................................................ 62
h) Amplop ............................................................................... 63
i) Stempel ............................................................................... 64
BAB IV PENUTUP ........................................................................................... 65
DAFTAR PUSTAKA ........................................................................................ 66
LAMPIRAN
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xi user
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digilib.uns.ac.id
DAFTAR GAMBAR
Gambar 2.1. Bahan baku ....................................................................................... 5
Gambar 2.2. Proses cetak genteng. ...................................................................... 5
Gambar 2.3.Proses pembuatan genteng ............................................................... 6
Gambar 2.4. Model genteng produksi Sumber Rejeki. ......................................... 7
Gambar 3.1. Headline.......................................................................................... 11
Gambar 3.2. Body Copy....................................................................................... 11
Gambar 3.3. Caption. .......................................................................................... 12
Gambar 3.4. Base Line media utama di website .................................................. 12
Gambar 3.5. Base Line media pendukung. .......................................................... 12
Gambar 3.6. Media pendukung Di X-Baner dan Poster...................................... 13
Gambar 3.7. Grafis pengikat. .............................................................................. 14
Gambar 3.8. Refrensi Visual Logo. ..................................................................... 28
Gambar 3.9. Refrensi visual desain website. ....................................................... 32
Gambar 3.10. Referensi warna dan layout karya pendukung. ............................. 33
commit xii
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perpustakaan.uns.ac.id
digilib.uns.ac.id
DAFTAR TABEL
Tabel 3.1. Prediksi biaya ..................................................................................... 34
commit xiii
to user
digilib.uns.ac.id
PENGANTAR KARYA TUGAS AKHIR
PERANCANGAN WEBSITE PERUSAHAAN
INDUSTRI KECIL RUMAHAN GENTENG CETAK
“SUMBER REJEKI” DI PONOROGO.
Diajukan untuk Menempuh Ujian Tugas Akhir
Guna Memenuhi Syarat dalam Meraih Gelar Ahli Madya
Program Studi Desain Komunikasi Visual
Disusun Oleh :
DODIT DWIJAGAD ARISENO
C9512022
PROGRAM STUDI D III DESAIN KOMUNIKASI VISUAL
FAKULTAS SENI RUPA DAN DESAIN
UNIVERSITAS SEBELAS MARET
SURAKARTA
2016
commit to user
perpustakaan.uns.ac.id
digilib.uns.ac.id
commit to
ii user
perpustakaan.uns.ac.id
digilib.uns.ac.id
commit to
iii user
perpustakaan.uns.ac.id
digilib.uns.ac.id
MOTTO
Bersemangatlah dalam penyelesaian suatu urusan, jangan menunda-nunda urusan
yang belum terselesaikan agar tidak menjadi urusan yang semakin besar.
-Dodit Dwijagad-
commit to
iv user
perpustakaan.uns.ac.id
digilib.uns.ac.id
PERSEMBAHAN
Karya Tugas Akhir ini penulis persembahkan untuk :
1. Kedua orangtua yang sudah memberikan dukungan baik modal dan
morilnya selama pengerjaan Tugas Akhir.
2. Jurusan D3 Desain Komunikasi Visual, Fakultas Seni Rupa dan Desain,
Universitas Sebelas Maret Surakarta.
commit to
v user
perpustakaan.uns.ac.id
digilib.uns.ac.id
KATA PENGANTAR
Dengan mengucapkan puji syukur kepada Tuhan Yang Maha Esa yang
telah memberikan kemudahan dan melimpahkan hikmah-Nya, akhirnya penulis
dapat menyelesaikan Tugas Akhir dengan judul PERANCANGAN WEBSITE
PERUSAHAAN INDUSTRI KECIL RUMAHAN GENTENG CETAK
“SUMBER REJEKI” DI PONOROGO
Tugas Akhir ini disusun untuk memenuhi persyaratan guna mencapai gelar
Ahli Madya dalam Program Studi Desain Komunikasi Visual, Fakultas Seni Rupa
dan Desain, Universitas Sebelas Maret Surakarta.
Selesainya Tugas Akhir ini tidak lepas dari bantuan dan bimbingan secara
moril maupun materil dari berbagai pihak. Pada kesempatan ini penulis ingin
mengucapkan terima kasih kepada :
1. Drs. Ahmad Adib, M.Hum, Ph.D, selaku Dekan Fakultas Seni Rupa dan
Desain Universitas Sebelas Maret.
2. Hermansyah Muttaqin, S.Sn, M.Sn, selaku Ketua Program Studi Desain
Komunikasi Visual.
3. Nidyah Widyamurti, S.Sn, M.Ikom, selaku Pembimbing I Tugas Akhir.
4. Arief Fajar Nursyamsu, S.Si, selaku Pembimbing II Tugas Akhir.
5. Seluruh Dosen DIII Desain Komunikasi Visual yang telah memberikan
bimbingan selama perkuliahan.
6. Seluruh Staf Tata Usaha
Program Studi Desain Komunikasi Visual atas
kemudahan beradministrasi.
7. Djamin selaku pemilik perusahaan genteng cetak Sumber Rejeki yang telah
membantu memberikan informasi dan semangat.
8. Semua pihak yang telah membantu dalam penyusunan Tugas Akhir yang tidak
bisa penulis sebutkan satu persatu. Terima kasih.
commit to
vi user
perpustakaan.uns.ac.id
digilib.uns.ac.id
Penulis menyadari bahwa penulisan Tugas Akhir ini masih jauh dari
kesempurnaan. Oleh karena itu penulis mengharapkan kritik dan saran yang
membangun demi kesempurnaan penulisan Tugas Akhir ini. Semoga Tugas Akhir
ini dapat bermanfaat bagi penulis khususnya dan bagi pembaca umumnya. Atas
perhatian dan kerjasamanya penulis ucapkan terima kasih.
Surakarta,
Februari 2016
Penulis
commit vii
to user
perpustakaan.uns.ac.id
digilib.uns.ac.id
DAFTAR ISI
HALAMAN JUDUL .........................................................................................
i
LEMBAR PERSETUJUAN .............................................................................
ii
LEMBAR PENGESAHAN .............................................................................. iii
MOTTO ............................................................................................................. iv
HALAMAN PERSEMBAHAN .......................................................................
v
KATA PENGANTAR ....................................................................................... vi
DAFTAR ISI ...................................................................................................... viii
DAFTAR GAMBAR ........................................................................................ xiii
DAFTAR TABEL ............................................................................................. xiv
BAB I PENDAHULUAN ..................................................................................
1
A. Latar Belakang .......................................................................................
1
B. Rumusan Masalah ...................................................................................
3
C. Tujuan Perancangan ................................................................................
3
BAB II IDENTIFIKASI MASALAH ..............................................................
4
A. Data Produk .............................................................................................
5
1.
Bahan Baku ......................................................................................
5
2.
Proses Pembuatan Genteng Cetak ....................................................
6
3.
Model Genteng Yang Tersedia ........................................................
7
B. Target Market ..........................................................................................
8
1.
Segmen Geografi ..............................................................................
8
2.
Segmen Demografi...........................................................................
8
3.
Psikografi ........................................................................................
8
C. Aktivitas Marketing Yang Sudah Dilakukan ..........................................
9
BAB III KONSEP PERANCANGAN ............................................................. 10
A. Konsep Kreatif ........................................................................................ 10
B. Strategi Kreatif ........................................................................................ 10
1. Strategi Verbal ...................................................................................... 10
a. Kepala Berita (Headline) ............................................................... 10
b. Body Copy ...................................................................................... 11
commit viii
to user
perpustakaan.uns.ac.id
digilib.uns.ac.id
c. Caption ........................................................................................... 11
d. Kalimat Dasar (Base Line) ............................................................. 12
2. Strategi Visual Non Verbal ................................................................... 13
a. Ilustrasi ............................................................................................ 13
b. Grafis Pengikat................................................................................ 14
c. Layout ............................................................................................. 14
1) Axial .......................................................................................... 15
2) Center ........................................................................................ 16
d. Tipografi ......................................................................................... 17
e. Warna .............................................................................................. 19
f. Logo ................................................................................................ 21
1) Bentuk Dasar ............................................................................. 21
2) Nilai Visual Logo ...................................................................... 22
3) Warna Logo .............................................................................. 22
4) Grid ........................................................................................... 23
5) Skala.......................................................................................... 24
6) Konfigurasi ............................................................................... 24
7) Grayscale .................................................................................. 25
8) Incorrect Logo .......................................................................... 26
9) Reserved .................................................................................... 27
3. Refrensi Perancangan............................................................................ 28
a. Refrensi Logo.................................................................................. 28
b. Refrensi Layout Website ................................................................. 28
c. Refrensi Warna dan Layout Karya Pendukung .............................. 33
4. Prediksi Biaya ....................................................................................... 34
5. Proses Pra Produksi Hingga Pasca Produksi ........................................ 35
6. Target Audience .................................................................................... 36
a. Geografi .......................................................................................... 36
1) Primer ........................................................................................ 36
2) Sekunder ................................................................................... 36
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digilib.uns.ac.id
b. Demografi ....................................................................................... 36
c. Psikografi
7. Penempatan Dan Penggunaan Media.................................................... 37
A. Daftar Target Media ........................................................................ 36
1. Media Luar Ruang .................................................................. 36
2. Media Dalam Ruang ............................................................... 36
3. Merchandise ........................................................................... 36
B. Penempatan Target Media .............................................................. 38
1. Media Luar Ruang .................................................................. 38
a. Spanduk ............................................................................ 38
b. Poster ................................................................................ 38
2. Media Dalam Ruang ............................................................... 39
a. X-Banner .......................................................................... 39
b. Kartu Nama....................................................................... 39
c. Nota .................................................................................. 40
d. Stempel ............................................................................. 41
e. Kop Surat .......................................................................... 41
f. Amplop ............................................................................. 41
g. Seragam Karyawan ........................................................... 42
h. Rak Display Genteng Cetak ............................................. 42
3. Merchandise ........................................................................... 43
a. Mug/Gelas ........................................................................ 43
b. Gantungan Kunci .............................................................. 43
c. Jam Dinding ...................................................................... 44
d. Sticker ............................................................................... 44
8. Visualisasi Karya Perancangan ............................................................. 45
a. Website ............................................................................................ 45
1) Halaman Utama ........................................................................ 45
2) Halaman Produk........................................................................ 46
3) Halaman Cara Pemesanan......................................................... 47
commit to
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digilib.uns.ac.id
4) Halaman Tentang Kami ............................................................ 48
5) Halaman Minta Penawaran ....................................................... 49
6) Halaman Kontak ....................................................................... 50
b. Media Pendukung ........................................................................... 52
1) Merchandise .............................................................................. 52
a) Mug/Gelas ........................................................................... 52
b) Gantungan Kunci ................................................................ 53
c) Jam Dinding ........................................................................ 54
d) Sticker ................................................................................. 55
2) Media Luar Dan Dalam Ruang ................................................. 56
a) Seragam Karyawan ............................................................. 56
b) Kartu Nama ......................................................................... 57
c) Poster................................................................................... 58
d) X-Banner ............................................................................ 59
e) Spanduk .............................................................................. 60
f) Nota ..................................................................................... 61
g) Kop Surat ............................................................................ 62
h) Amplop ............................................................................... 63
i) Stempel ............................................................................... 64
BAB IV PENUTUP ........................................................................................... 65
DAFTAR PUSTAKA ........................................................................................ 66
LAMPIRAN
commit to
xi user
perpustakaan.uns.ac.id
digilib.uns.ac.id
DAFTAR GAMBAR
Gambar 2.1. Bahan baku ....................................................................................... 5
Gambar 2.2. Proses cetak genteng. ...................................................................... 5
Gambar 2.3.Proses pembuatan genteng ............................................................... 6
Gambar 2.4. Model genteng produksi Sumber Rejeki. ......................................... 7
Gambar 3.1. Headline.......................................................................................... 11
Gambar 3.2. Body Copy....................................................................................... 11
Gambar 3.3. Caption. .......................................................................................... 12
Gambar 3.4. Base Line media utama di website .................................................. 12
Gambar 3.5. Base Line media pendukung. .......................................................... 12
Gambar 3.6. Media pendukung Di X-Baner dan Poster...................................... 13
Gambar 3.7. Grafis pengikat. .............................................................................. 14
Gambar 3.8. Refrensi Visual Logo. ..................................................................... 28
Gambar 3.9. Refrensi visual desain website. ....................................................... 32
Gambar 3.10. Referensi warna dan layout karya pendukung. ............................. 33
commit xii
to user
perpustakaan.uns.ac.id
digilib.uns.ac.id
DAFTAR TABEL
Tabel 3.1. Prediksi biaya ..................................................................................... 34
commit xiii
to user