KOMUNIKASI PEMASARAN VEARST JEANS MELALUI MEDIA SOSIAL TUMBLR.

ABSTRACT
Akbar Royan Kumara, 210110080091. Vearst Jeans Marketing Communication
Through Social Media ‘Tumblr’. under the guidance of Dr. Eni Maryani, M. Si.
And

Teddy Kurniawan

Communication

Wirakusumah,

Management

Faculty of

Drs.,

M.I.Kom.

Communication

Department

of

University of

Padjadjaran.
The purpose of this research is to find out about marketing communication
planning, implementation, and evaluation from Vearst Jeans through social media
‘Tumblr’. the method used in this research was descriptive method. The data for
this research were obtained from depth interview, observation, and literature study
related communication process, and marketing of Vearst jeans through social
media ‘Tumblr’.
The result of this research showed that on planning phase of marketing
communication, Vearst Jeans made the planning for the next five or six months
and the result reported to Owner and CEO. On the implementation, they divided it
into two based on the scale of that event, which were independent concept and
local hero concept. The evaluation was always done after the implementation
finished to the name of feedback report. This feedback report made and reported
by every single department of Vearst Jeans to the Owner and CEO of Vearst

Jeans.

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