Kegiatan Marketing Public Relations Jakarta International Java Jazz Festival Oleh PT Java Festival Production.
ABSTRAK
Almyra Amalia Juned, 210110090093. Kegiatan Marketing Public Relations
Jakarta International Java Jazz Festival Oleh PT Java Festival Production.
Pembimbing utama Dr. H. Hanny Hafiar, M.Si. Pembimbing pendamping Diah
Fatma Sjoraida S.E., M.Si. Jurusan Hubungan Masyarakat Fakultas Ilmu Komunikasi
Universitas Padjadjaran (2013).
Tujuan dari penelitian ini untuk mengetahui program Marketing Public
Relations Jakarta International Java Jazz Festival oleh PT Java Festival Productio n
dalam mendapatkan sponsorship, langkah-langkah Marketing Public Relations
Jakarta International Java Jazz Festival apa saja yang dilakukan oleh PT Java Festival
Production dalam mempertahankan sponsorship serta hal- hal apa saja yang membuat
perusahaan mensponsori Jakarta International Java Jazz Festival. Metode yang
digunakan dalam penelitian ini adalah studi kasus deskriptif dengan jenis data
kualitatif. Metode pengumpulan data yang digunakan adalah observasi partisipatif,
wawancara mendalam, dan analisis dokumen.
Hasil penelitian ini menunjukkan bahwa marketing public relations Jakarta
International Java Jazz Festival dalam mendapatkan sponsor pada intinya sama
dengan marketing public relations yang dilakukan oleh perusahaan lainnya tetapi PT
Java Festival Production selalu jujur dengan keadaan dilapangan nanti, saling share
apa saja yang diinginkan antara promotor dan perusahaan, membangun hubungan
interpersonal dengan pihak perusahaan. Ada prinsip-prinsip pelayanan dan kegiatan
pelayanan yang dilakukan tim sales and marketing PT Java Festival Production dalam
mempertahankan sponsor. Perusahaan tertarik untuk mensponsori Jakarta
International Java Jazz Festival karena brand building perusahaan, bisnis, target
audience sesuai dengan target market perusahaan, serta bentuk dukungan terhadap
industri musik.
Saran untuk penelitian ini tim sales and marketing PT Java Festival
Production diharapkan meningkatkan lagi program-program yang dibuat tim sales
and marketing PT Java Festival Production agar perusahaan yang menjadi target PT
Java Festival Production bisa tertarik dan akhirnya memberikan sponsor untuk
Jakarta International Java Jazz Festival. Perusahaan yang mensponsori Jakarta
International Java Jazz Festival perlu membuat strategi-strategi yang pas agar
keuntungan yang didapatkan bisa maksimal dan juga menjangkau semua target
market yang telah ditentukan perusahaan. Selain itu perusahaan memang harus
bersabar untuk bisa mendapatkan semua keuntungan secara maksimal karena untuk
mencapainya dibutuhkan waktu yang tidak sebentar.
i
ABSTRACT
Almyra Amalia Juned, 210 110 090 093. Marketing Public Relations
Activities Jakarta International Java Jazz Festival By PT Java Festival Production.
Principal supervisor Dr. H. Hanny Hafiar, M.Sc. Supervising companion Diah
Fatma Sjoraida SE, M.Sc. Department of Public Relations Faculty of Communication
University of Padjadjaran (2013).
The purposed for this study to determine program of Marketing Public
Relation Jakarta International Java Jazz Festival by PT Java Festival Production in
obtaining sponsorship, step of Marketing Public Relation Jakarta International Java
Jazz Festival by PT Java Festival Production to maintain sponsorship and also
anything that made the company sponsor the Jakarta International Java Jazz
Festival. The method used in this study is a descriptive case study with qualitative
data types. Data collection methods used were pa rticipant observation, in-depth
interviews, and document analysis.
These results indicated that marketing public relations Jakarta International
Java Jazz Festival in getting links is essentially the same as marketing public
relations conducted by other companies but PT Java Festival Production is always
honest with the situation later in the field, mutually share whatever is desired
between the promoter and the company , and build interpersona l relationships with
the company. There are principles of service and service activities conducted sales
and marketing team of PT Java Festival Production in maintaining sponsor.
Companies interested in sponsoring Jakarta International Java Jazz Festival as the
brand building company, business, target audience according to the company's target
market, as well as a support for the music industry.
Suggestions for this research sales and marketing team PT Java Festival
Production is expected to increase further programs that made sales and marketing
team of PT Java Festival Production for the company that became the target of PT
Java Festival Production can be attracted and ultimately provide sponsorship for the
Jakarta International Java Jazz Festival. Companies that sponsor the Jakarta
International Java Jazz Festival need to make the right strategies in order to gain the
maximum that can be obtained and also reach all of the target market that the
company has been determined. In addition the company had to be patient to be able
to get all the benefits of achieving the maximum because it takes a long time.
ii
Almyra Amalia Juned, 210110090093. Kegiatan Marketing Public Relations
Jakarta International Java Jazz Festival Oleh PT Java Festival Production.
Pembimbing utama Dr. H. Hanny Hafiar, M.Si. Pembimbing pendamping Diah
Fatma Sjoraida S.E., M.Si. Jurusan Hubungan Masyarakat Fakultas Ilmu Komunikasi
Universitas Padjadjaran (2013).
Tujuan dari penelitian ini untuk mengetahui program Marketing Public
Relations Jakarta International Java Jazz Festival oleh PT Java Festival Productio n
dalam mendapatkan sponsorship, langkah-langkah Marketing Public Relations
Jakarta International Java Jazz Festival apa saja yang dilakukan oleh PT Java Festival
Production dalam mempertahankan sponsorship serta hal- hal apa saja yang membuat
perusahaan mensponsori Jakarta International Java Jazz Festival. Metode yang
digunakan dalam penelitian ini adalah studi kasus deskriptif dengan jenis data
kualitatif. Metode pengumpulan data yang digunakan adalah observasi partisipatif,
wawancara mendalam, dan analisis dokumen.
Hasil penelitian ini menunjukkan bahwa marketing public relations Jakarta
International Java Jazz Festival dalam mendapatkan sponsor pada intinya sama
dengan marketing public relations yang dilakukan oleh perusahaan lainnya tetapi PT
Java Festival Production selalu jujur dengan keadaan dilapangan nanti, saling share
apa saja yang diinginkan antara promotor dan perusahaan, membangun hubungan
interpersonal dengan pihak perusahaan. Ada prinsip-prinsip pelayanan dan kegiatan
pelayanan yang dilakukan tim sales and marketing PT Java Festival Production dalam
mempertahankan sponsor. Perusahaan tertarik untuk mensponsori Jakarta
International Java Jazz Festival karena brand building perusahaan, bisnis, target
audience sesuai dengan target market perusahaan, serta bentuk dukungan terhadap
industri musik.
Saran untuk penelitian ini tim sales and marketing PT Java Festival
Production diharapkan meningkatkan lagi program-program yang dibuat tim sales
and marketing PT Java Festival Production agar perusahaan yang menjadi target PT
Java Festival Production bisa tertarik dan akhirnya memberikan sponsor untuk
Jakarta International Java Jazz Festival. Perusahaan yang mensponsori Jakarta
International Java Jazz Festival perlu membuat strategi-strategi yang pas agar
keuntungan yang didapatkan bisa maksimal dan juga menjangkau semua target
market yang telah ditentukan perusahaan. Selain itu perusahaan memang harus
bersabar untuk bisa mendapatkan semua keuntungan secara maksimal karena untuk
mencapainya dibutuhkan waktu yang tidak sebentar.
i
ABSTRACT
Almyra Amalia Juned, 210 110 090 093. Marketing Public Relations
Activities Jakarta International Java Jazz Festival By PT Java Festival Production.
Principal supervisor Dr. H. Hanny Hafiar, M.Sc. Supervising companion Diah
Fatma Sjoraida SE, M.Sc. Department of Public Relations Faculty of Communication
University of Padjadjaran (2013).
The purposed for this study to determine program of Marketing Public
Relation Jakarta International Java Jazz Festival by PT Java Festival Production in
obtaining sponsorship, step of Marketing Public Relation Jakarta International Java
Jazz Festival by PT Java Festival Production to maintain sponsorship and also
anything that made the company sponsor the Jakarta International Java Jazz
Festival. The method used in this study is a descriptive case study with qualitative
data types. Data collection methods used were pa rticipant observation, in-depth
interviews, and document analysis.
These results indicated that marketing public relations Jakarta International
Java Jazz Festival in getting links is essentially the same as marketing public
relations conducted by other companies but PT Java Festival Production is always
honest with the situation later in the field, mutually share whatever is desired
between the promoter and the company , and build interpersona l relationships with
the company. There are principles of service and service activities conducted sales
and marketing team of PT Java Festival Production in maintaining sponsor.
Companies interested in sponsoring Jakarta International Java Jazz Festival as the
brand building company, business, target audience according to the company's target
market, as well as a support for the music industry.
Suggestions for this research sales and marketing team PT Java Festival
Production is expected to increase further programs that made sales and marketing
team of PT Java Festival Production for the company that became the target of PT
Java Festival Production can be attracted and ultimately provide sponsorship for the
Jakarta International Java Jazz Festival. Companies that sponsor the Jakarta
International Java Jazz Festival need to make the right strategies in order to gain the
maximum that can be obtained and also reach all of the target market that the
company has been determined. In addition the company had to be patient to be able
to get all the benefits of achieving the maximum because it takes a long time.
ii