Bakrieland AR2010 Company Profile 1 55

Dua puluh tahun berkarya di bisnis properti, Bakrieland telah

menempatkan diri sebagai salah satu perusahaan properti yang

layak diperhitungkan. Namun pencapaian ini belum lengkap jika

belum berhasil memberikan manfaat bagi masyarakat sekitar,

tempat Bakrieland berdiri dan berkembang. Di tahun 2010 ini,

selain menuntaskan target penyelesaian proyek, Bakrieland juga

mengambil langkah maju untuk lebih fokus dalam kegiatan CSR.

Kami berkomitmen untuk memberikan kontribusi yang lebih berarti

dalam pengembangan masyarakat dan pelestarian lingkungan

sekarang dan di masa mendatang.

After twenty years operating in the property business, Bakrieland

has positioned itself as one of the leading property developers in

Indonesia. However, this success could not have been achieved

without Bakrieland’s contribution of key benefits to the local

communities in which it operates. Besides accomplishing its

project completion targets in 2010, Bakrieland also focused its

efforts on CSR initiatives and activities. We are always committed,

in the most meaningful way, towards community development and

the preservation of the environment for now and in the future.

“SETIAP RUPIAH YANG DIHASILKAN BAKRIE, HARUS

DAPAT BERMANFAAT UNTUK ORANG BANYAK.”

Almarhum Achmad Bakrie

-“EVERY RUPIAH EARNED BY BAKRIE MUST COME TO

BENEFIT A LARGE NUMBER OF PEOPLE.”

-2

Kegiatan pengembangan masyarakat merupakan

bagian penting yang melekat pada setiap usaha yang

dijalani Bakrieland. Kami ingin tumbuh bersama

masyarakat sekitar dengan memberikan manfaat

sebanyak mungkin pada setiap kawasan yang kami

kembangkan.

Community development activities are an inherent

part in Bakrieland’s operations. We want to

grow together with the local communities by

engendering a positive multiplier effect in every

development project that we undertake.

4

Lebih dari itu, kami bersyukur bahwa kehadiran

Bakrieland di beberapa daerah telah memberikan

manfaat langsung bagi masyarakat setempat melalui

penyediaan lapangan pekerjaan dan terbukanya

peluang usaha baru.

Moreover, we are grateful that Bakrieland’s

presence in some areas has given direct benefits to

the local communities by offering employment and

new business opportunities.

DAfTAR iSi

PEMBUKA

INTRODUCTION

38

Laporan Presiden Komisaris

Report of the President

Commissioner

134

LAPORAN CSR

CSR REPORT

136 tanggung jawab sosial perusahaan

corporate social responsibility 1 penjelasan tema

description of the theme 8 apa kata mereka tentang

bakrieland

testimony about bakrieland 10 mengapa berinvestasi di

bakrieland?

why invest in bakrieland 12 sekilas perusahaan

company in brief 14 visi dan misi perusahaan

company’s vision and mission 16 nilai-nilai dan budaya perusahaan

corporate values and culture 17 pencapaian bakrieland

bakrieland facts 18 ikhtisar keuangan

financial highlights 22 ikhtisar saham dan obligasi

stocks and bonds highlights 26 aksi korporasi

corporate action 28 ikhtisar bisnis

business highlights 29 struktur perusahaan

corporate structure 30 area kerja

working area

32 jejak langkah perusahaan company milestone 34 peristiwa penting 2010

2010 event highlights 36 penghargaan & sertifikasi

awards & certifications 38 laporan presiden komisaris

report of the president commissioner

44 laporan presiden direktur & ceo report of the president director & ceo

52 pembahasan strategi 2010 2010 strategy overview

56

LAPORAN BISNIS

BUSINESS REPORT

58 city property 70 landed residential 78 hotel and resort

86 property-related infrastructure 94 rencana ke depan

future outlook 96 pemasaran

marketing 102 audit internal

internal audit

106 manajemen risiko dan kepatuhan risk management and compliance 118 sumber daya manusia

human capital 126 teknologi informasi

information technology 130 keselamatan, kesehatan, dan

lingkungan

coNTeNTS

234

160

299

LAPORAN GCG

GCG REPORT

LAPORAN MD&A

MD&A REPORT

DATA PERUSAHAAN

CORPORATE DATA

44

Laporan Presiden

Direktur & CEO

Report of the President

Director & CEO

300 profil dewan komisaris board of commissioners’ profile 303 profil direksi

board of directors’ profile 305 profil komite-komite

committees’ profile 305 • komite audit

audit committee 306 • komite nominasi dan

remunerasi

nomination and remuneration committee

306 • komite pemantau risiko risk monitoring committee 306 • komite kebijakan corporate

governance

corporate governance regulatory committee 307 manajemen senior

senior management 308 produk & layanan

products & services 312 struktur organisasi

organization structure

313 nama dan alamat anak perusahaan name and addresses of subsidiaries 315 alamat kantor pemasaran unit

usaha/kemitraan business unit marketing 316 informasi bagi pemegang saham

information for shareholders 317 surat pernyataan dewan komisaris

dan direksi

board of commissioners and directors’ statement 318 indeks untuk bapepam-lk

index for bapepam-lk (indonesia capital market & financial institution supervisory agency) 331 laporan keuangan

financial report 236 diskusi dan analisis manajemen

management discussion and analysis 162 laporan penilaian tata

kelola perusahaan assessment report on corporate governance 166 tata kelola perusahaan

corporate governance 204 corporate affairs 208 sekretaris perusahaan

corporate secretary 214 hubungan investor investor relations 220 perlindungan

konsumen consumer protection 223 laporan komite audit

audit committee report 226 laporan komite

pemantau risiko risk monitoring committee report 228 laporan komite

nominasi dan remunerasi nomination and remuneration committee report 230 laporan komite

kebijakan corporate governance

corporate governance policy committee report

8

“Adhi Karya telah bekerja sama (sebagai kontraktor utama) dengan Bakrieland dalam proyek pembangunan tol Kanci-Pejagan. Selama berlangsungnya proyek, kami merasakan kerja sama yang sangat baik dan komitmen yang tinggi dari pihak Bakrieland, tidak hanya di tingkat para pengambil keputusan, tetapi juga sampai ke level bawah. Artinya, keputusan di atas juga sampai dan dilaksanakan di tingkat bawah. Bakrieland sangat terbuka dalam diskusi-diskusi dengan kami untuk masalah teknis. Hal ini mendorong kami untuk banyak menciptakan inovasi teknik, sehingga pekerjaan menjadi lebih cepat, lebih baik dan lebih eisien. Kami berharap untuk dapat terus bekerja sama dan menjadi mitra yang terpercaya bagi Bakrieland untuk masa kini dan yang akan datang.”

”Dengan senang hati saya memperpanjang kerja sama dengan Aston Rasuna untuk sepuluh tahun lagi. Sejak membeli unit lima tahun lalu, saya bisa menikmati return 9-12%. Kini 50 persen investasi saya sudah kembali.”

“i am pleased to extend my partnership with Aston Rasuna for the next ten years. Since buying the unit ive years ago, i have been able to enjoy a 9-12% return. Now 50 percent of my investment is back.”

“Saya memiliki hubungan yang sangat baik dengan BSU maupun Bakrieland. Karena hubungan baik inilah kami ingin melanjutkan kerja sama dengan menawarkan desain terbaru untuk proyek yang akan datang di daerah Sentra Timur. Saya berharap, hubungan baik ini akan terus terjalin.”

“i have an excellent relationship with BSU and Bakrieland. Because of this good relationship we want to continue our cooperation by offering the latest design for the future projects in Sentra Timur area. i hope our good relationship will continue to be maintained.”

Bambang Triwibowo

President Director of PT Adhi Karya (Persero) Tbk

Budhijanto

Unit Owner Aston Rasuna M. Archica (Chicco)

Business Partner for the Wave project Rasuna Epicentrum

APA KATA MEREKA

TeNTANG

BAKRIELAND

8

TESTIMONY ABOUT BAKRIELAND

“Adhi Karya has collaborated (as the main contractor) with Bakrieland in the Kanci-Pejagan toll road development project. During the project, we had good teamwork and Bakrieland showed such high commitment, both at the decision-makers’ and operations’ levels. This meant that decisions made by top management were also implemented at the lower levels. Bakrieland was very open in discussions with us on technical problems. This

encouraged us to create many more technical innovations to expedite the work and yield better and more eficient results. We hope to continue the cooperation and become a trusted partner for Bakrieland for now and in the future.”

“Kini bila hendak memenuhi kebutuhan sehari-hari, berbelanja, menjamu klien atau bersantai bersama teman dan keluarga, saya tinggal melangkah ke epicentrum Walk, tidak jauh dari tempat tinggal saya di The 18th Residence di Rasuna epicentrum, Kuningan, Jakarta. Saya bisa berjalan kaki di udara terbuka dan bersih, sambil melihat pepohonan hijau dan langit serta melewati pedestrian yang nyaman. Memang sungguh pengalaman yang langka dan mewah di Jakarta yang macet, bising, dan berdebu ini.”

”Saya termasuk sepuluh orang pembeli pertama sejak ijen Nirwana Residence (iNR) dikembangkan pada awal 2007. Saya langsung jatuh cinta pada iNR. iNR berada di tengah kota sehingga dekat dengan berbagai fasilitas publik seperti sekolah, rumah sakit, pusat rekreasi dan belanja, namun memiliki suasana yang sejuk dan tenang. Saya selalu memanfaatkan libur akhir pekan atau hari besar untuk menikmati rumah resor saya di iNR.” “i was the irst ten buyers when ijen Nirwana Residence (iNR) was developed in early 2007. i immediately fell in love with the iNR. iNR is located in the center of town, very close to public facilities such as schools, hospitals, recreation and shopping center. However, it still has fresh atmosphere and very peaceful. i always spend the weekends or holidays to enjoy my resort home in iNR.”

Atty Kusmayati

Penghuni Bogor Nirwana Residence

Anggini Setiawan

Apartment Owner at The 18th Residence Rasuna Epicentrum

Muliati Mujihadi

House Owner at Ijen Nirwana Residence

“Sekarang rasanya saya tidak gampang sakit, lebih tenang dan tentram sejak bermukim di sini. Saya merasakan banyak manfaat dan pengalaman baru setelah menghuni rumah di klaster Tirta Nirwana hampir setahun terakhir ini. Saya suka tempat tanpa polusi udara dan suara untuk bermukim. Selain itu, lokasi ini memiliki fasilitas lengkap seperti kolam renang, pusat rekreasi, kuliner, dan belanja.”

“Now i do not seem to get sick as easily, i’m calmer and more peaceful since living here. i have enjoyed many beneits and new experiences since staying in my house at the Tirta Nirwana cluster for the past year. i like living where there is no pollution and noise. in addition, this location has complete facilities such as swimming pool, recreation center, culinary spots, and shopping outlets.“

“Now, for my daily needs, shopping, entertaining clients or relaxing with friends and family, i just step into epicentrum Walk, not far from where i live at The 18th Residence Rasuna epicentrum, Kuningan, Jakarta. i can walk under the open and clean air, looking at green trees and sky as well as walking on convenient pedestrian track. it is indeed a rare and luxurious experience in the jammed, noisy and dusty Jakarta.”

10

MeNGAPA

BERINVESTASI

_DI

BAKRIELAND

?

Bakrie Tower, Rasuna epicentrum

WHY INVEST IN

LAND BANK YANG BESAR

LARGE LAND BANK

NERACA KEUANGAN

YANG SEHAT

SOLID BALANCE SHEETS

SALAH SATU SAHAM

TERLIKUID

ONE OF THE MOST LIQUID STOCKS

Pertumbuhan pendapatan

rata-rata selama 5 tahun

terakhir

Average growth of

revenues in the last 5

years.

MODEL USAHA YANG UNIK

UNIQUE BUSINESS MODEL

Properti dan properti

terkait infrastruktur

(nilai tambah)

Property and

property-related infrastructure

(value creation)

Rasio hutang terhadap

ekuitas

| Debt equity ratio

Rasio hutang setelah

dikurangi kas dan setara

kas terhadap ekuitas

Net Gearing

Rata-rata nilai perdagangan

saham di 2010

Average daily trading value

in 2010

Limitless & Perumnas

Limitless & Perumnas

Total Land Bank

PEMIMPIN PASAR

MARKET LEADER

Pengembang

terbesar di Jakarta

cBD dan Kota Bogor

The largest Developer

in Jakarta cBD and

Bogor

54.40

%

Rp

50

billion/day

33.73

%

43.70

%

12

DREAM

DESIGN

DELIVER

PT Bakrieland Development Tbk adalah perusahaan pengembang kawasan terpadu di indonesia yang bergerak dalam pembangunan properti dan proyek-proyek infrastruktur terkait properti. Pada awalnya, Perusahaan didirikan dengan nama PT Purilestari indah Pratama pada Juni 1990, kemudian berganti nama menjadi PT elang Realty pada Desember 1994, sebelum menjadi PT Bakrieland Development Tbk pada tahun 1997. Sebagai pengembang superblok pertama dan terbesar di kawasan bisnis utama Jakarta, yaitu Rasuna epicentrum Kuningan, Bakrieland telah berhasil mengembangkan berbagai proyek properti perkotaan, kawasan perumahan, serta hotel dan resor kelas dunia di beberapa lokasi strategis dan bergengsi di indonesia. Keberhasilan Bakrieland menyelesaikan ruas jalan tol Kanci-Pejagan di tahun 2009 menjadikan Bakrieland sebagai perusahaan properti pertama di indonesia yang memiliki unit usaha dalam bidang pengembangan jalan tol berskala besar. Seluruh proyek Bakrieland dikembangkan dengan konsep ramah lingkungan dan bermanfaat bagi masyarakat sekitarnya. Selama lima tahun terakhir, Bakrieland telah membukukan kinerja keuangan yang solid, ditandai dengan rata-rata pertumbuhan penjualan tahunan yang baik sebesar 33,73%. Dengan kapitalisasi pasar mencapai Rp 6,3 triliun di Bursa efek indonesia per 31 Desember 2010, Bakrieland merupakan salah satu perusahaan dengan kapitalisasi pasar tertinggi di sektor industri properti.

Dengan proil keuangan yang sehat, portofolio bisnis yang beragam, dan cadangan lahan strategis yang luas, Bakrieland akan terus bertumbuh seiring dengan pengembangan proyeknya di tahun-tahun mendatang.

SEKILAS PERUSAHAAN

PT Bakrieland Development Tbk is an integrated property developer that engages in property and property-related project development in indonesia. At irst, the company was established under the name PT Purilestari indah Pratama in June 1990, changing to PT elang Realty in December 1994, before becoming PT Bakrieland Development Tbk in 1997. As the irst and largest superblock developer in the central Business District in Jakarta, namely with the Rasuna epicentrum Kuningan, Bakrieland has successfully developed a range of urban properties, residential estates, and world-class hotels and resorts at strategic and prestigious locations in indonesia. in 2009, with its successful completion of its irst toll road project, called the 35 km Kanci-Pejagan toll road, which connects cirebon (West Java) and Brebes (cental Java). Bakrieland became the only property company in indonesia having a business unit that operates a large scale toll road development. All of Bakrieland’s project developments emphasize an eco-friendly concept and particularly considers the beneits for the local community.

for the past ive years, Bakrieland has continuously recorded solid inancial performances, as indicated by its good compounded annual growth rate that reaches 33.73%. With market capitalization of Rp 6.3 trillion at the indonesia Stock exchange as of 31 December 2010, Bakrieland remains as one of the companies with the largest market capitalization in the property sector industry.

With a sound inancial proile, diversiied business portfolio, and large and strategically placed land bank, Bakrieland will continue to lourish in line with its project developments in the years to come.

14

ViSi

Vision

Penjelasan Visi Bakrieland • “Terkemuka di dunia” berarti

Bakrieland bercita-cita untuk menjadi suatu perusahaan yang dikenal dan disegani di masa depan pada tingkat nasional dan internasional.

• “Bidang real estat, properti, infrastruktur dan bidang usaha terkait properti lainnya” menunjukkan bidang-bidang usaha yang menjadi konsentrasi Bakrieland, yang berkaitan dan saling menunjang satu sama lain untuk menjadi perusahaan terkemuka di dunia.

Description of Bakrieland’s Vision • “A prominent global company”

means Bakrieland is inspired to be a well-known and respected company in the future at both national and international levels.

• “Real estate, property, infrastructure

and property-related business” demonstrates Bakrieland’s focus on businesses which are related and supportive of one another.

Menjadi perusahaan terkemuka di dunia dalam

bidang real estat, properti, infrastruktur dan

bidang usaha terkait properti lainnya.

To be a prominent global company in real estate,

property, infrastructure and property-related

business.

Mengembangkan dan mengelola portofolio

investasi yang bermutu, didukung oleh

tim yang berfokus pada kinerja dan

bertumpu pada kekuatan sumber daya

manusia, teknologi informasi tercanggih,

serta jaringan usaha yang kuat, guna

meningkatkan nilai bagi Pemegang Saham.

Professionally develop and manage a

quality business portfolio supported by a

team performance-driven and professional

human resources, the most advanced

information technology and a strong

business network, thereby increasing the

value for Shareholders.

Penjelasan Misi Bakrieland

• “Mengembangkan dan mengelola portofolio investasi yang bermutu” berarti dalam mengembangkan produk-produknya, Bakrieland senantiasa berusaha memberikan kualitas terbaik dan selesai tepat waktu, menggunakan konsep rancangan yang inovatif dan berkelas tinggi, ramah lingkungan, memperindah tata kota, serta berstandar internasional, sehingga menjadikannya investasi yang bermutu.

Description of Bakrieland’s Mission

• “Professionally develop and manage

a quality business portfolio” means in developing its products, Bakrieland strives to provide the best quality and on-time delivery, with innovative and environmental-friendly design concepts that beautify the city, and completes this with international quality standards, making Bakrieland a worth-buying investment.

• “Didukung oleh tim yang berfokus pada kinerja” dimana tim yang mendukung pencapaian Visi Bakrieland terdiri dari para individu yang memiliki komitmen untuk meningkatkan prestasi kerjanya. • “Bertumpu pada kekuatan sumber

daya manusia, teknologi informasi tercanggih, serta jaringan usaha yang kuat” berarti aset Bakrieland yang menjadi andalannya untuk maju adalah sumber daya manusia, teknologi informasi, dan jaringan usaha yang kuat. oleh karena

itu, peningkatan kualitas sumber daya manusia, pemutakhiran teknologi, serta pembinaan dan pengembangan jaringan usaha selalu menjadi prioritas utama. • “Meningkatkan nilai bagi Pemegang

Saham” berarti seluruh kekuatan yang dimiliki Bakrieland akan mendorongnya untuk terus maju dan berkembang, yang pada gilirannya akan memberikan keuntungan bagi para Pemegang Saham.

• “Supported by professional and

performance-driven teams” means that our teams support the accomplishment of Bakrieland’s Vision with individual commitments to improve performance.

• “Relying on a strong human

resource, the most advanced information technology, and a strong business network” means that Bakrieland’s assets to further growth include its strong human

resources, technology, and business networks. Therefore, improvement of human resources quality, updates of technology, and maintenance and development of business networks are always key priorities.

• “Increasing value for Shareholders”

means that all strengths that Bakrieland possesses drive us to continuously progress and develop; this in turn will deliver proit for the Shareholders.

MiSi

Mis

16

NiLAi-NiLAi DAN

BUDAyA PeRUSAHAAN

Corporate Values and Culture

Corporate Culture

Integritas

Integrity

Inovatif

Innovative

Adaptif

Adaptive

Responsif

Responsive

Disiplin

Discipline

Selalu menjunjung tinggi nilai-nilai kejujuran, loyalitas dan obyektivitas

Always upholding the value of honesty, loyalty and objectivity

Selalu mengeluarkan ide-ide baru demi memenangkan persaingan usaha

Always proposing new ideas to win over business competition

Peka atas kebutuhan pelanggan dan bereaksi secara cepat dan tepat

Sensitive to the customers’ needs, reacting rapidly and properly

Jaringan yang luas dan kerja sama yang erat

extending networks and strengthening collaboration

Mampu mengikuti perkembangan dunia usaha

Able to follow developments in the business world

Kewirausahaan,

Kekeluargaan, dan

Profesionalisme

Entrepreneurship,

Togetherness, and

Professionalism

Pelayanan Berkualitas

Terbaik

Excellent Service Quality

Inovasi

Innovation

Teguh dalam bekerja

Tenacious at work

Menjunjung tinggi nilai-nilai kemanusiaan

following the values of humanity

BUDAYA

PERUSAHAAN

Jaringan dan

Kerja sama

Networking and

Teamwork

Saling

Menghormati

Respect Each Other

1

3

2

4

5

6

7

8

9

Pengembang Jakarta CBD terbesar (menguasai sekitar 26% dari total pasokan apartemen di Jakarta CBD pada tahun 2010).

The largest Jakarta CBD Developer (commands around 26% of total apartment supply in Jakarta CBD in 2010)

Area pengembangan terbesar di Jakarta CBD (total luas pengembangan 53,5 ha).

The largest development area in Jakarta CBD (total development area 53.5 ha).

Ketersediaan cadangan lahan terbesar di Jakarta CBD (memiliki 16,1 ha cadangan lahan).

The largest land bank in Jakarta CBD (commanding 16.1 ha of land bank).

Area pengembangan terbesar di kota Bogor (total luas pengembangan 1.002 ha).

The largest development area in Bogor city (total development area 1,002 ha).

Salah satu perusahaan properti tercatat terbesar di BEI dalam hal kapitalisasi pasar (Rp 6,3 triliun per 31 Desember 2010).

One of the largest listed property companies in IDX in terms of market capitalization (Rp 6.3 trillion as of 31 December 2010). Salah satu saham properti dengan nilai perdagangan rata-rata harian tertinggi di BEI (Rp 50,1 miliar per hari pada tahun 2010). One of the highest average daily trading value of property stocks in IDX (Rp 50.1 billion per day in 2010).

Salah satu perusahaan properti dengan ekuitas terbesar yang tercatat di BEI (Rp 8 triliun per 31 Desember 2010).

One of the biggest property companies in terms of equity listed at the IDX (Rp 8 trillion as of 31 December 2010).

Salah satu perusahaan properti dengan aset terbesar yang tercatat di BEI (Rp 17,1 triliun per 31 Desember 2010).

One of the biggest property company in terms of assets listed at the IDX (Rp 17.1 trillion as of 31 December 2010).

Perusahaan properti pertama yang mengintegrasikan bisnisnya dengan pengembangan jalan tol berskala besar.

The first property company that integrates its business with a large scale of toll road development.

Bakrieland f

acts

P

e

N

cA

P

A

iA

N

18

Angka-angka pada seluruh tabel dan graik dalam Laporan Tahunan ini menggunakan notasi Bahasa inggris

Numerical notations in all tables and graphs in this Annual Report are in english

Dalam juta Rupiah, kecuali disebutkan lain in million Rupiah, except stated otherwise

2010

%

2009

2008

2007

2006

Hasil-hasil Operasi Result of Operations

Pendapatan Bersih 1,367,556 29.14% 1,059,004 1,053,801 782,106 393,232 Net Revenue

Laba Kotor 669,273 34.37% 498,098 510,254 321,142 167,189 Gross Proit

Laba Usaha 241,714 44.95% 166,751 226,031 170,508 72,201 operating Proit

Jumlah Taksiran Beban Pajak 15,269 -63.81% 42,192 81,844 110,142 8,978 Provision for Tax expenses

Laba Bersih 178,705 35.12% 132,256 272,100 134,185 67,608 Net Proit

Laba per Saham Proit per Share

Jumlah Saham yang Beredar (jutaan lembar) 39,919 100.44% 19,916 19,916 19,600 5,600 outstanding Shares (millions shares)

Laba Usaha per Saham (Rupiah) 7.76 -7.32% 8.37 11.35 11.54 11.73 operating Proit per Share _(Rupiah) Laba Bersih per Saham (Rupiah) 5.74 -13.61% 6.64 13.66 9.08 10.98 Net Proit per Share (Rupiah)

Posisi Keuangan Financial Position

Modal Kerja Bersih 8,121,683 107.70% 3,910,223 4,542,508 3,833,563 (47,449) Net Working capital

Aset Lancar 10,281,401 54.96% 6,634,866 6,457,550 3,201,151 977,939 current Assets

Aset Tetap 5,639,422 22.18% 4,615,514 1,488,690 701,186 637,822 fixed Assets

Jumlah Aset 17,064,196 47.20% 11,592,631 8,334,991 5,708,016 2,395,677 Total Assets

Jumlah investasi 1,124,681 228.61% 342,251 388,751 146,346 62,042 Total investment

Kewajiban Lancar 2,159,718 -20.73% 2,724,643 1,915,042 1,066,359 853,664 current Liabilities

Jumlah Kewajiban 6,582,727 13.61% 5,794,139 3,133,653 1,508,297 1,036,383 Total Liabilities

Modal Sendiri 8,021,729 72.79% 4,642,528 4,507,679 4,132,832 1,318,830 Stockholders’ equity

Rasio Keuangan Financial Ratios

Tingkat Pengembalian Aset 1.05% -0.09% 1.14% 3.26% 2.35% 2.82% Return on Assets

Tingkat Pengembalian ekuitas 2.23% -0.62% 2.85% 6.04% 3.25% 5.13% Return on equity

Rasio Lancar 476.05% 232.54% 243.51% 337.20% 300.19% 114.56% current Ratio

Rasio Kewajiban terhadap ekuitas 82.06% -42.74% 124.81% 69.52% 36.50% 78.58% Debt to equity Ratio

Rasio Tingkat Kewajiban terhadap Aset 38.58% -11.40% 49.98% 37.60% 26.42% 43.26% Debt to Assets Ratio

Informasi Keuangan lainnya Other Financial Information

eBiTDA terhadap Beban Bunga 3 x -4 x 7 x 5 x 24 x 10 x eBiTDA to interest expense

Tingkat Perputaran Persediaan 0.3 x 0.0 X 0.3 x 0.6 x 0.88 x 0.96 x inventory Turnover

Tingkat Perputaran Aset Tetap 0.3 x -0.1 x 0.4 x 1.25 x 1.17 x 0.61 x Property & equipment Turnover

Tingkat Perputaran Jumlah Aset 0.10 x -0.01 x 0.11 x 0.15 x 0.19 x 0.16 x Total Assets Turnover

Marjin Laba Kotor 48.94% 1.90% 47.03% 48.47% 41.06% 42.52% Gross Proit Margin

IKHTISAR KEUANGAN

financial Highlights

2008 2009 2007

2006 2010

178,705

132,256 272,100

134,185

67,608

Laba Bersih | Net Profit dalam juta Rupiah | in million Rupiah

2008 2009 2007

2006 2010

1,367,556

1,059,004 1,053,801

782,106

393,232

Pendapatan Bersih | Net Revenue dalam juta Rupiah | in million Rupiah

2008 2009 2007

2006 2010

8,021,729

4,642,528 4,507,679 4,132,832

1,318,830

Jumlah Ekuitas | Total Equity dalam juta Rupiah | in million Rupiah

2008 2009 2007

2006 2010

17,064,196

11,592,631

8,334,991 5,708,016 2,395,677

Jumlah Aset | Total Assets dalam juta Rupiah | in million Rupiah

29.14

%

35.12

%

47.20

%

20

Dalam miliar Rupiah, kecuali disebutkan lain in billion Rupiah, except stated otherwise

Posisi Keuangan

2010

Financial Position

Jumlah Aset 17,064 ; 47.20% Total Assets

Aset Lancar 10,281 ; 54.96% current Assets

Aset Tetap 5,639 ; 22.18% fixed Assets

Jumlah Kewajiban 6,583 ; 13.61% Total Liabilities

Jumlah ekuitas 8,022 ; 72.79% Total equity

Jumlah investasi 1,125 ; 228.61% Total investment

Modal Kerja Bersih 8,122 ; 107.70% Net Working capital

Hasil-hasil Operasi Result of Operations

Pendapatan Bersih 1,368 ; 29.14% Net Revenue

Laba Kotor 669 ; 34.37% Gross Proit

Laba Usaha 242 ; 44.95% operating Proit

Laba Sebelum Pajak 226 ; 11.07% income Before Tax

Rasio Keuangan Financial Ratios

Tingkat Pengembalian Aset 1.05% ; -0.09% Return on Assets

Tingkat Pengembalian ekuitas 2.23% ; -0.62% Return on equity

Rasio Lancar 476.05% ; 232.54% current Ratio

Kewajiban terhadap ekuitas 82.06% ; -42.74% Debt to equity

Kewajiban terhadap Aset 38.58% ; -11.40% Debt to Assets

Indikator Keuangan Lain Other Financial Indicators eBiTDA terhadap Beban Bunga 3 x ; -4 x eBiTDA to interest expense

Tingkat Perputaran Persediaan 0.3 x ; – 0.0 x inventory Turnover

Tingkat Perputaran Aset Tetap 0.3 x ; -0.1 x Property & equipment Turnover

Tingkat Perputaran Jumlah Aset 0.10 x ; -0.01 x Total Assets Turnover

Marjin Laba Kotor 48.94% ; 1.90% Gross Proit Margin

Rangkuman Kinerja Keuangan | Summary of Financial Performance

IKHTISAR KEUANGAN

financial Highlights

44.95

%

laba usaha

operating proit

34.37

%

laba kotor

gross proit

22.18

%

aset tetap

ixed assets

1.90

%

marjin laba kotor

gross proit margin

42.74

%

peningkatan rasio kewajiban terhadap

ekuitas

increase of debt to equity ratio

11.40

%

peningkatan rasio kewajiban

terhadap aset

increase of debt to assets ratio

232.54

%

rasio lancar

current ratio

107.70

%

modal kerja bersih

net working capital

22

IKHTISAR SAHAM & OBLIGASI

Stocks & Bonds Highlights

Komposisi Pemegang Saham | Composition of Shareholders

Per 31 Desember 2010 As of 31 December 2010

Jumlah Saham

Number of Shares

Jumlah (Rp)

Amount (Rp) %

Modal Dasar | Authorized capital - 10,000,000,000,000

-Saham Biasa Seri A | ordinary Shares (A-Series) 1,400,000,000 -

-Saham Biasa Seri B | ordinary Shares (B-Series) 93,000,000,000 -

-Modal Ditempatkan dan Disetor Penuh | Issued and Paid Up Capital

cGMi 1 client Safekeeping Account - 4,858,177,212 12.17

Reksadana Danamas Stabil - 3,602.000,000 9.02

Masyarakat (kepemilikan di bawah 5%) | Public (ownership below 5%) - 31,459,594,178 78.81

Jumlah Lembar Saham | Total Number of Shares - 39,919,771,390 100.00

Jumlah Modal Ditempatkan dan Disetor Penuh

Amount of issued and Paid Up capital - 4,551,977,139,000

-Saham dalam Portepel | Subscription Stock

Saham Biasa Seri A | ordinary Shares (A-Series) - -

-Saham Biasa Seri B | ordinary Shares (B-Series) 54,480,228,610 5,448,022,861,000

-CGMI 1 CLIENT SAFEKEEPING ACCOUNT

(Kode Kustodian dari Avenue Luxembourg Sarl)

Avenue Luxembourg Sarl adalah perusahaan investasi global yang merupakan bagian dari Avenue capital Group yang memiliki kantor pusat di New york, Amerika Serikat serta beberapa kantor cabang di eropa seperti di London, Luxembourg, Munich, dan 9 kantor cabang di Asia. REKSADANA DANAMAS STABIL

Reksadana Danamas Stabil adalah salah satu produk reksadana yang dikelola oleh PT Sinarmas Sekuritas yang terailiasi dengan Sinar Mas Group.

CGMI 1 CLIENT SAFEKEEPING ACCOUNT

(Custodian Code from Avenue Luxembourg Sarl)

Avenue Luxembourg Sarl is a global investment company, which is part of Avenue capital Group with headquarters in New york, USA, and has several branch ofices in europe such as London, Luxembourg, Munich, and 9 branch ofices in Asia.

REKSADANA DANAMAS STABIL

Reksadana Danamas Stabil is a mutual funds product managed by PT Sinarmas Sekuritas, a company afiliated with Sinar Mas Group.

2010

Harga Saham | Stock Price (Rp) Perdagangan Saham | Stock Trading Tertinggi

Highest

Terendah

Lowest

Penutupan

closing Rp Volume

January 270 193 260 1,928,978,717,000 7,955,660,500

february 265 210 220 472,252,815,000 1,987,927,000

March 285 210 240 1,381,127,605,000 5,494,222,000

April 265 225 235 863,901,940,000 3,498,809,000

May 240 105 141 1,030,254,976,000 5,793,219,500

June 154 132 144 461,271,910,000 3,214,718,000

July 147 131 133 247,084,926,500 1,780,191,000

August 135 95 112 521,888,133,000 4,618,748,500

September 168 112 154 952,569,674,000 6,351,288,000

october 196 152 158 2,540,041,531,500 14,498,490,500

November 172 154 160 1,375,246,431,000 8,486,091,500

December 167 155 157 510,244,794,000 3,160,535,000

Kinerja Saham | Stock Performance

Jan feb Mar Apr May Jun Jul Aug Sep oct Nov Dec

400

300

200

100

0 (Rp)

Tertinggi | Highest

Terendah | Lowest

Penutupan | closing

Kronologi Pencatatan Saham | Stock Listing Chronology

Tanggal Pencatatan

Listing Date

Saham Terakumulasi

Accumulated Shares

Nominal Terakumulasi (Rp)

Accumulated Nominal (Rp)

Pra Penawaran Umum Saham Perdana |

Pre initial Public offering 29 october 95 240,000,000 120,000,000,000

Penawaran Umum Saham Perdana | initial Public offering 30 october 95 350,000,000 175,000,000,000 Penawaran Umum Terbatas i | Limited Public offering i (1:3) 6 october 97 1,400,000,000 700,000,000,000 Penawaran Umum Terbatas ii | Limited Public offering ii (1:3) 12 December 05 5,600,000,000 1,120,000,000,000 Penawaran Umum Terbatas iii | Limited Public offering iii

(2:5) 1 May 07 19,600,000,000 2,520,000,000,000

Pelaksanaan Waran i | Warrant issuance i 1 November 2007 –

30 April 2010 359,885,695 35,988,569,500 Penawaran Umum Terbatas iV | Limited Public offering iV

(1:1) 9 July 2010 39,919,771,390 4,551,997,139,000

Saham Ditempatkan & Disetor Penuh | issued & Paid Up

Shares 31 December 2010 39,919,771,390 4,551,997,139,000

24

Riwayat Dividen 2010 | 2010 Dividend History

Dividen per Saham

Dividend per Share

Jumlah Dividen Total Dividend Dividend yield Dividend yield Recording Date Recording Date Tanggal Pembayaran Payment Date

Rp 1,- Rp 19,959,885,695 15.1% 14 June 2010 28 June 2010

Kronologi Penawaran Equity-Linked Bond | Equity-Linked Bond Offering Chronology

Tanggal Penawaran offering Date Jumlah (USD) Amount (USD) Bunga (Triwulan) interest (Quarterly) Jangka Waktu Period

Penawaran equity-Linked Bond

equity-Linked Bond offering 23 March 2010 155,000,000 8.625% 5 tahun | years

Kronologi Pencatatan Obligasi | Bonds Listing Chronology

Tanggal Pencatatan

Listing Date

Jumlah (Rp) Amount (Rp)

Bunga / Jangka Waktu

interest / Period

Penawaran Umum obligasi i Seri A | Bonds i A Series offering 12 March 2008 220,000,000,000 11.90% p.a./3 years Penawaran Umum obligasi i Seri B | Bonds i B Series offering 12 March 2008 280,000,000,000 12.85% p.a./5 years

Peringkat | Rating PefiNDo : idBBB+

Kronologi Pencatatan Sukuk | Sukuk Listing Chronology

Tanggal Pencatatan

Listing Date

Jumlah (Rp)

Amount (Rp)

cicilan imbalan (Rp)

Return installment (Rp)

Jangka Waktu

Period

Penawaran Umum Sukuk ijarah i Seri A

Sukuk ijarah i A Series offering 9 July 2009 60,000,000,000 154,800,000 per 1,000,000,000 2 tahun | years

Penawaran Umum Sukuk ijarah i Seri B

Sukuk ijarah i B Series offering 9 July 2009 90,000,000,000 160,000,000 per 1,000,000,000 3 tahun | years Peringkat | Rating PefiNDo : idBBB+(sy)

Jumlah Saham Diperdagangkan per Triwulan | Number of Stock Traded per Quarter

2010

Harga Saham | Stock Price (Rp)

2009

Harga Saham | Stock Price (Rp)

Tertinggi Highest Terendah Lowest Penutupan closing Volume Tertinggi Highest Terendah Lowest Penutupan closing Volume Triwulan i

1st Quarter 285 193 240 15,437,809,500

Triwulan i

1st Quarter 88 54 85 12,906,864,500

Triwulan ii

2nd Quarter 265 105 144 12,506,746,500

Triwulan ii

2nd Quarter 335 84 295 36,552,449,500

Triwulan iii

3rd Quarter 168 95 154 12,750,227,500

Triwulan iii

3rd Quarter 390 280 370 13,544,941,500

Triwulan iV

4th Quarter 196 152 157 26,145,117,000

Triwulan iV

4th Quarter 370 177 193 8,478,922,500

IKHTISAR SAHAM & OBLIGASI

Stocks & Bonds Highlights

Pembayaran Bunga Obligasi I Bakrieland Development Tahun 2008 hingga 31 Desember 2010

Interest Payment for Bakrieland Development’s 2008 Bond I up to 31 December 2010

No. Keterangan

Remarks

Tanggal Pembayaran

Payment Date

Jumlah (Rp) Amount (Rp)

1 Pembayaran Bunga ke-1 | interest Payment 1 11 June 2008 15,540,000,000 2 Pembayaran Bunga ke-2 | interest Payment 2 11 September 2008 15,540,000,000 3 Pembayaran Bunga ke-3 | interest Payment 3 11 December 2008 15,540,000,000 4 Pembayaran Bunga ke-4 | interest Payment 4 11 March 2009 15,540,000,000 5 Pembayaran Bunga ke-5 | interest Payment 5 11 June 2009 15,540,000,000 6 Pembayaran Bunga ke-6 | interest Payment 6 11 September 2009 15,540,000,000 7 Pembayaran Bunga ke-7 | interest Payment 7 11 December 2009 15,540,000,000 8 Pembayaran Bunga ke-8 | interest Payment 8 11 March 2010 15,540,000,000 9 Pembayaran Bunga ke-9 | interest Payment 9 11 June 2010 15,540,000,000 10 Pembayaran Bunga ke-10 | interest Payment 10 11 September 2010 15,540,000,000 11 Pembayaran Bunga ke-11 | interest Payment 11 11 December 2010 15,540,000,000

Pembayaran Cicilan Imbalan Sukuk Ijarah I Bakrieland Development Tahun 2009 hingga 31 Desember 2010

Payment of Return Installment for Bakrieland Development’s 2009 Sukuk Ijarah I up to 31 December 2010

Keterangan

Remarks

Tanggal Pembayaran

Payment Date

Jumlah (Rp) Amount (Rp)

cicilan imbalan ke-1 | Return installment 1 7 october 2009 5,922,000,000 cicilan imbalan ke-2 | Return installment 5 7 January 2010 5,922,000,000

cicilan imbalan ke-3 | Return installment 5 7 April 2010 5,922,000,000

cicilan imbalan ke-4 | Return installment 5 7 July 2010 5,922,000,000

cicilan imbalan ke-5 | Return installment 5 7 october 2010 5,922,000,000

Pembayaran Bunga Equity-Linked Bond Tahun 2010 hingga 31 Desember 2010

Payment of Equity-Linked Bond Interest 2010 up to 31 December 2010

Keterangan

Remarks

Tanggal Pembayaran

Payment Date

Jumlah (USD) Amount (US$)

Pembayaran Bunga ke-1 | 1st interest 21 June 2010 3,342,187.50

Pembayaran Bunga ke-2 | 2nd interest 20 September 2010 3,342,187.50

26

AKSi

KORPORASI

corporate Action

Equity-Linked Bond Bakrieland Development Pada tanggal 23 Maret 2010, Perusahaan melalui BLD investment Pte. Ltd., anak perusahaan, menerbitkan equity-Linked Bond sebesar USD 155.000.000 yang akan jatuh tempo pada tanggal 23 Maret 2015 dengan suku bunga 8,625% yang dibayar setiap tiga bulan. Hasil bersih penerbitan tersebut digunakan oleh Perusahaan untuk modal kerja, pembiayaan kembali, keperluan umum perusahaan dan untuk lindung nilai (hedging).

Pembelian Kembali Saham

Sebagai dampak dari krisis pada tahun 2008 yang mengakibatkan penurunan harga-harga saham secara signiikan, Bapepam-LK menerbitkan peraturan No. Xi.B.3, Lampiran Keputusan Ketua Bapepam dan LK No. Kep-401/BL/2008 tanggal 9 oktober 2008 tentang Pembelian Kembali Saham emiten atau Perusahaan Publik Dalam Kondisi Pasar yang Berpotensi Krisis, yang memperbolehkan pembelian kembali saham dengan batasan-batasan tertentu, tanpa melalui persetujuan Rapat Umum Pemegang Saham (RUPS). Peraturan ini terutama bertujuan mengurangi dampak penurunan harga-harga saham lebih jauh. Berdasarkan peraturan tersebut, pada tanggal 14 oktober 2008 Perusahaan telah mengajukan permohonan pembelian kembali saham selama masa 3 bulan dan melakukan permohonan perpanjangan periode pada tanggal 14 Januari 2009, 14 April 2009, 14 Juli 2009 dan 14 oktober 2009. Jumlah maksimal dana yang

Bakrieland Development Equity-Linked Bond on 23 March 2010, through its subsidiary BLD investment Pte. Ltd., the company issued equity-Linked Bonds worth USD 155,000,000 which shall mature on 23 March 2015 with an 8.625% interest rate payable every three months. Net proceeds from this issuance were invested into working capital, reinancing, general corporate purposes and hedging.

Share Buy-Back

As a consequence of the 2008 crisis which ultimately resulted in plummeting share prices, Bapepam-LK found it necessary to issue Regulation No. Xi.B.3, Annex to the Decree of the Head of Bapepam and LK Head No. Kep-401/ BL/2008 on 9 october 2008 concerning Buy-Back of Shares issued by an issuer or a Public company During Potential Market crisis, which allowed for the repurchase of shares under speciied limits without having to seek approval from the General Meeting of Shareholders. This regulation is primarily designed to alleviate the impact brought about by the downward spiral of share prices. Based on this regulation, the company did on 14 october 2008 submit a request for share buy-back within a span of 3 months and for a duration extension on14 January 2009, 14 April 2009, 14 July 2009 and 14 october 2009. The maximum amount of funds allocated for the share buy-back scheme reached Rp 510 billion and the amount of

Bakrie Tower, Rasuna epicentrum

dialokasikan dalam program pembelian kembali saham ini sebesar Rp 510 miliar dan jumlah saham yang dibeli kembali tidak melebihi 20% dari jumlah modal ditempatkan dan disetor penuh. Hingga program pembelian kembali saham berakhir, Perusahaan telah membeli 120.750.000 lembar saham dengan harga pembelian rata-rata sebesar Rp 230,50 per lembar saham.

Penawaran Umum Terbatas IV

Rapat Umum Pemegang Saham Luar Biasa (RUPSLB) Perusahaan pada tanggal 25 Juni 2010 telah memberikan persetujuan kepada Perusahaan untuk melakukan Penawaran Umum Terbatas (PUT) iV kepada Para Pemegang Saham melalui penerbitan Hak Memesan efek Terlebih Dahulu (HMeTD) dengan cara menerbitkan saham dari portepel/simpanan Perusahaan sebanyak 19.959.885.695 (sembilan belas miliar sembilan ratus lima puluh sembilan juta delapan ratus delapan puluh lima ribu enam ratus sembilan puluh lima) saham biasa Seri B dengan Nilai Nominal Rp 100 (seratus Rupiah) per saham dan dengan harga penawaran Rp 160 (seratus enam puluh Rupiah) per saham, yang dicatatkan di Bursa efek indonesia.

Dari hasil penjualan saham Seri B tersebut, maka Perusahaan memperoleh setoran modal sebesar Rp 3.193.581.711.200 (tiga triliun seratus sembilan puluh tiga miliar lima ratus delapan puluh satu juta tujuh ratus sebelas ribu dua ratus Rupiah). Bersamaan dengan PUT iV ini, Perusahaan juga menerbitkan 6.985.959.993 (enam miliar sembilan ratus delapan puluh lima juta sembilan ratus lima puluh sembilan ribu sembilan ratus sembilan puluh tiga) Waran Seri ii. Pada setiap 20 saham baru hasil pelaksanaan HMeTD melekat 7 Waran Seri ii yang diberikan secara cuma-cuma sebagai insentif bagi pemegang saham Perusahaan dan/ atau pemegang HMeTD yang melaksanakan haknya. Setiap pemegang 1 waran berhak membeli 1 saham Seri B dengan Nilai Nominal Rp 100 (seratus Rupiah) per saham dengan harga pelaksanaan Rp 165 (seratus enam puluh lima Rupiah) per saham.

shares for repurchase did not exceed 20% of the total amount of subscribed capital and paid-up capital.

Up until the share buy-back period ended, the company had purchased 120,750,000 shares with average purchase price of Rp 230.50 per share.

Limited Public Offering IV

The company’s extraordinary General Meeting of Shareholders convened on 25 June 2010 and granted approval to the company for undertaking Limited Public offering iV aimed at Shareholders through pre-emptive rights by issuing shares held by the company in portfolio/treasury for a total of 19,959,885,695 (nineteen billion nine hundred and ifty nine million eight hundred and eighty ive thousand six hundred and ninety ive) Series B shares with face value of Rp 100 (one hundred Rupiah) per share and with an offering price of Rp 160 (one hundred and sixty Rupiah) for each share, to be listed with the indonesia Stock exchange.

from the sales of Series B shares, the company gained paid-up capital worth Rp 3,193,581,711,200 (three trillion one hundred and ninety three billion ive hundred and eighty one million seven hundred and eleven thousand two hundred Rupiah). in concurrence with Limited Public offering iV, the company has also issued 6,985,959,993 (six billion nine hundred and eighty ive million nine hundred and ifty nine thousand nine hundred and ninety three) Series ii Warrants. for every 20 new shares from the exercising of pre-emptive rights, 7 Series ii Warrants are included as incentive for company shareholders and/or pre-emptive rights holders who use this privilege. every holder of a warrant is entitled to one Series B share for the face value of Rp 100 (one hundred Rupiah) per share and at the exercise price of Rp 165 (one hundred sixty ive Rupiah) per share.

28

CITY PROPERTY

HOTEL & RESORT

LANDED RESIDENTIAL

PROPERTY-RELATED

INFRASTRUCTURE

• Salah satu pengembang

properti berkelas dunia di Jakarta.

• Proyek utama: Rasuna

epicentrum, suatu kawasan superblok modern terpadu di pusat kota.

• Penyumbang utama

pendapatan Bakrieland, sebesar 35,1% dari total pendapatan Perusahaan di tahun 2010.

• One of the world-class

property developers in Jakarta.

• Main projects: Rasuna

epicentrum, an integrated state-of-the-art superblock located in the heart of the city.

• Bakrieland’s principal

revenue contributor of 35.1% to the company’s total earnings in 2010.

• Mengembangkan kawasan

pemukiman untuk segmen menengah dan menengah atas.

• Lokasi: Bogor, Malang, dan

Batam.

• Proyek utama: Bogor

Nirwana Residence.

• Memberikan kontribusi

sebesar 29,5% dari total pendapatan Bakrieland di tahun 2010.

• Develop eco-friendly

integrated residential areas speciically for the middle and middle-upper class segments.

• Location: Bogor, Malang, and

Batam.

• Main project: Bogor Nirwana

Residence.

• Contributed 29.5% of

Bakrieland’s total revenue in 2010.

IKHTISAR BISNIS

Business Highlights

• Mengembangkan dan

mengelola hotel dan resor berkelas internasional.

• Lokasi: Bali, Lampung, dan

Balikpapan.

• Memberikan kontribusi

sebesar 29,2% dari total pendapatan Bakrieland di tahun 2010.

• Develop and manage

international caliber hotels and resorts.

• Location: Bali, Lampung, and

Balikpapan.

• Contributed 29.2% of

Bakrieland’s total earnings in 2010.

• Jalan tol Kanci-Pejagan

mulai beroperasi pada tanggal 26 Januari 2010. Jalan tol sepanjang 35 km ini menghubungkan cirebon, Jawa Barat dengan Brebes, Jawa Tengah, dan memiliki masa konsesi selama 35 tahun.

• Memberikan kontribusi

sebesar 6,2% dari total pendapatan Bakrieland di tahun 2010.

• Started Kanci-Pejagan

toll road operations on 26 January 2010. The 35 km toll-road connects cirebon, West Java and Brebes, central Java, and has a 35-year concession period.

• Contributed 6.2% of

Bakrieland’s total earnings in 2010.

PT Berkah Puhu Lestari *

_99.99%

PT Nirwana Legian Hotel *

_99.92%

PT Bakrie Nirwana Semesta

99.99%

PT Bali Nirwana Resort

_52.55%

PT Jasa Sarana

15.93%

PT Bakrie Graha Nirwana *

_99.80%

PT Libratindo Gemilang *

_99.99%

PT Bakrie Pesona Rasuna

98.80%

PT Bakrie Swasakti Utama

_69.62%

PT Rasuna Residence

Development

98.80%

PT Villa Del Sol *

_99.99%

90.00%

PT Krakatau Lampung Tourism Development

PT Bakrieland Development Tbk

PT Rasuna caturtama corpora **

_99.59%

PT Provices indonesia

99.75%

PT Bakrie Pangripta Loka

_99.99%

PT Bakrie Toll Road

BLD Asia Pte. Ltd. PT Lido Sarana Prima PT Lido Golf Prima Hotel elty Tenggarong

99.99%

100%

99.99%

50.00%

99.00%

PT Transglobal finance Limited

_100%

PT Pan Galactic investment Limited

100%

PT Semesta Marga Raya

_65.00%

99.99%

PT Alberta Utilities

_75.04%

PT Bakrie infrastructure

_99.99%

PT Aetra Air Jakarta

_5.00%

BLD investment Pte. Ltd.

PT fusion Plus indonesia PT Bukit Jonggol Asri PT Bakrie Sentra investama

99.99%

50.00%

PT Sentul city Tbk

5.26%

37.88%

99.98%

PT Satria cita Perkasa PT citra Saudara Abadi *

_99.99%

PT Dutaperkasa Unggullestari

_65.00%

PT Mutiara Permata Biru

_99.77%

PT Bahana Sukmasejahtera *

_99.96%

PT Graha Andrasentra Propertindo

_99.78%

PT Sanggraha Pelita Sentosa *

_99.52%

PT Graha intan Bali **

99.00%

PT Samudra Asia Nasional

_99.99%

PT Superwish Perkasa *

_69.99%

PT Bumi Daya Makmur

69.99%

* Dalam pengembangan

Under development

** Belum beroperasi

Not in operations

construction/Developer, Real estate, Apartment, ofice, infrastructure, and Trading

General Trading and Services, Property Management construction and Agriculture Hotel and Tourism

Lini Usaha |

Lines of Businesses

corporate Structure

30

Batam

Lampung

Batam Nirwana Residence (Landed Residential) Proyek perumahan kelas menengah di Pulau Batam dengan luas area pengembangan 40 ha.

A middle-class residential project in Batam island, covering 40 ha of development area.

Travellers Krakatoa Nirwana Resort (Hotel & Resort)

Kawasan resor dan rekreasi terpadu dengan total luas area 101 ha.

An integrated resort and recreation destination with a total area of 101 ha.

Rasuna Epicentrum (City Property I)

53,5 ha kawasan pengembangan di area cBD Kuningan, merupakan proyek superblok pertama, terbesar dan terlengkap di Jakarta yang terdiri dari Apartemen, Perkantoran, Komersial, Hotel dan Pusat Kebugaran.

A 53.5 ha development in Kuningan cBD, the irst, the largest, and most complete superblock project in Jakarta, consisting of Apartments, ofices, commercial Space, Hotel and fitness center.

Sentra Timur Residence (City Property II)

3,2 ha kawasan proyek Rusunami dengan 11 menara yang berlokasi di kawasan Pulogebang, Jakarta Timur.

A 3.2 ha subsidized apartment block with 11 towers, located at Pulogebang, east Jakarta.

Kota Baru Perumnas (City Property II)

30 ha potensi area pengembangan Kawasan Kota Baru Perumnas di Jakarta Timur, dibangun dengan tujuan mengoptimalkan potensi Terminal Pulogebang dan Banjir Kanal Timur di kawasan tersebut.

A 30 ha potential area development in Kota Baru Perumnas area in east Jakarta, aimed to optimize the utilization of Terminal Pulogebang and Banjir Kanal Timur in the area.

Bogor Nirwana Residence (Landed Residential)

1.002 ha kawasan pengembangan untuk proyek perumahan menengah-menengah atas dipusat kota Bogor, Jawa Barat, yang dilengkapi area komersial dan wahana edutainment (The Jungle Waterpark) secara terintegrasi.

An 1,002 ha middle to middle-upper residential project in central Bogor, West Java, completed with integrated commercial and edutainment area (The Jungle Waterpark).

Lido Lake Resort (Landed Residential)

Lebih dari 1.000 ha kawasan pengembangan yang terletak diantara pegunungan, danau serta hutan di daerah Lido, Sukabumi, Jawa Barat.

over 1,000 ha development area located among the mountains, lake and forests in Lido, Sukabumi, West Java.

Jakarta

Bogor

Ijen Nirwana Residence (Landed Residential)

Proyek perumahan di kawasan prestisius di kota Malang dengan luas pengembangan 22,4 ha.

A residential project at a prestigious area in Malang, with a development area of 22.4 ha.

Bakrie Toll Road

Proyek ruas jalan tol Kanci-Pejagan sepanjang 35 km, yang menghubungkan cirebon (Jawa Barat) dan Brebes (Jawa Tengah).

The project of the 35 km Kanci-Pejagan toll road section connecting cirebon (West Java) and Brebes (central Java).

Lagoon Nirwana Residence (Hotel & Resort)

Sebelumnya bernama Balikpapan Nirwana Suites & Residences, yaitu Hotel dan serviced residence pertama di Balikpapan di area seluas 3,3 ha di pusat kota Balikpapan.

Previously named Balikpapan Nirwana Suites & Residences, the irst hotel and serviced residence in Balikpapan, built on 3.3 ha in the city of Balikpapan.

Pullman Bali Legian Nirwana (Hotel & Resort)

Strata hotel bintang 5 pertama di pantai Kuta Bali dengan luas area 2,4 ha.

The irst ive-star strata hotel located at Kuta beach, Bali with an area of 2.4 ha.

Pan Paciic Nirwana Bali Resort (Hotel & Resort)

Kawasan resor terpadu pertama di Bali seluas lebih dari 100 ha, yang merupakan kombinasi hotel bintang 5 dan hunian eksklusif dilengkapi dengan lapangan golf 18-hole rancangan Greg Norman serta fasilitas rekreasi.

Bali’s irst fully integrated resort of over 100 ha, combining a ive-star luxury hotel and exclusive residences complete with Greg Norman designed 18-hole golf course and recreation facilities.

Malang

Cirebon

Bali

Balikpapan

AREA KERJA

32

1984

to

1997

1998

to

2007

June 1984

Kelompok Usaha Bakrie (KUB) melalui PT catur Swasakti Utama (sekarang bernama PT Bakrie Swasakti Utama, anak perusahaan Bakrieland), mengawali bisnis pembangunan properti dengan membangun Wisma Bakrie, gedung Graha Kapital, dan Apartemen Taman Rasuna di Jakarta. The Bakrie Group through PT catur Swasakti Utama (now known as PT Bakrie Swasakti Utama, a subsidiary of Bakrieland), started the property development business by building Wisma Bakrie, Graha Kapital building, and Taman Rasuna Apartment in Jakarta.

June 1990

Perusahaan didirikan dengan nama PT Purilestari indah Pratama pada Juni 1990, nama Perusahaan diganti menjadi PT elang Realty pada Desember 1994, dan pada tahun 1997 menjadi PT Bakrieland Development Tbk.

Bakrieland was established as PT Purilestari indah Pratama in June 1990, changing its name to PT elang Realty in December 1994, and then to PT Bakrieland Development Tbk in 1997.

October 1995

Penawaran Umum Saham Perdana di Bursa efek indonesia (d/h Bursa efek Jakarta) sejumlah 110.000.000 saham dengan nilai nominal Rp 500 per saham dan harga penawaran sebesar Rp 625 per saham, pada tanggal 30 oktober 1995.

initial Public offering at the indonesia Stock exchange (previously Jakarta Stock exchange) amounted 110,000,000 shares with nominal value of Rp 500 per share and offering price of Rp 625 per share, conducted on 30 october 1995.

September 1997

Penawaran Umum Terbatas i sejumlah 1.050.000.000 saham biasa.

The 1st Limited Public offering, amounted 1,050,000,000 ordinary shares.

January 1998

PT Bakrie capital indonesia (Bci) mengakuisisi 57,84% kepemilikan saham PT elang

Sentrainvestama Abadi dan PT elang Karuna Abadi. PT Bakrie capital indonesia (Bci) acquired 57.84% of shares in PT elang Sentrainvestama Abadi and PT elang Karuna Abadi.

May 2004

Bakrieland mengakuisisi 73,48% kepemilikan saham PT Bakrie Swasakti Utama.

Bakrieland acquired 73.48% of shares in PT Bakrie Swasakti Utama.

November 2005

Penawaran Umum Terbatas ii sejumlah 4.200.000.000 saham biasa.

The 2nd Limited Public offering, amounted 4,200,000,000 ordinary shares.

Avenue Luxembourg Sarl membeli 12% kepemilikan saham dalam PT Bakrieland Development Tbk. Avenue Luxembourg Sarl acquired 12% of shares in PT Bakrieland Development Tbk.

April 2007

Penawaran Umum Terbatas iii sejumlah 14.000.000.000 saham biasa.

The 3rd Limited Public offering, amounted 14,000,000,000 ordinary shares.

JeJAK

LANGKAH

_{company Milestone}

2008

to

2009

2010

March 2008

Penerbitan obligasi i Bakrieland Development Tahun 2008 dengan tingkat bunga tetap sebesar Rp 500.000.000.000.

issuance of Bakrieland Development Bonds i year 2008 with ixed interest rate, worth Rp 500,000,000,000.

April 2008

Persetujuan RUPSLB tanggal 9 April 2008 untuk restrukturisasi dan divestasi penyertaan di PT Bakrie Swasakti Utama, PT Bumi Daya Makmur dan PT Superwish Perkasa kepada Limitless (anak perusahaan Dubai World) dan pembelian saham PT Satria cita Perkasa (pemegang saham PT Semesta Marga Raya/pemegang konsesi ruas tol Kanci-Pejagan).

eGMS approval on 9 April 2008 for the restructuring and divestment of its investment in PT Bakrie Swasakti Utama, PT Bumi Daya Makmur and PT Superwish Perkasa to Limitless (a subsidiary of Dubai World), and to purchase shares in PT Satria cita Perkasa (shareholder of PT Semesta Marga Raya/ holder of Kanci-Pejagan toll road concession).

July 2008

Melalui PT Bakrie infrastructure, membeli 75,04% saham dalam PT Alberta Utilities sebagai pemegang 5% saham PT Aetra Air Jakarta (d/h PT Thames PAM Jaya), perusahaan penyedia air bersih di wilayah timur DKi Jakarta.

Through PT Bakrie infrastructure, the company purchased 75.04% shares in PT Alberta Utilities, which owns 5% shares of PT Aetra Air Jakarta (previously PT Thames PAM Jaya), a clean water provider company in eastern Jakarta.

July 2009

• Penerbitan Sukuk Ijarah I Bakrieland Development dengan Sisa imbalan sebesar Rp 150.000.000.000. issuance of Sukuk ijarah i Bakrieland Development with installments totaling Rp 150,000,000,000. • Melalui PT Bakrie Nirwana Semesta, Bakrieland

meningkatkan penyertaan modal pada PT Bali Nirwana Resort menjadi 52,55%.

Through PT Bakrie Nirwana Semesta, Bakrieland increased its capital investment in PT Bali Nirwana Resort to 52.55%.

October 2009

Melalui PT Bakrie Toll Road yang sahamnya 99,99% dimiliki oleh PT Bakrie infrastructure (anak perusahaan), Bakrieland meningkatkan investasinya pada PT Semesta Marga Raya menjadi 64,98%. Through PT Bakrie Toll Road, whose shares are 99.99% owned by PT Bakrie infrastructure (subsidiary), Bakrieland increased investment in PT Semesta Marga Raya to 64.98%.

January 2010

Perusahaan meningkatkan kepemilikan menjadi 100% di PT Semesta Marga Raya melalui anak perusahaannya, PT Satria cita Perkasa, Pan Galactic investment Ltd., dan Transglobal finance Ltd. The company increased its ownership to 100% in PT Semesta Marga Raya through its subsidiaries, PT Satria cita Perkasa, Pan Galactic investment Ltd., and Transglobal finance Ltd.

March 2010

Melalui anak perusahaan BLD investment Pte. Ltd., menerbitkan equity-Linked Bond sebesar USD 155.000.000.

Through subsidiary company BLD investment Pte. Ltd., issued equity-Linked Bond worth USD 155,000,000.

June 2010

Penawaran Umum Terbatas iV sejumlah 19.959.885.695 saham biasa Seri B dengan nilai nominal Rp 100 per saham dan dengan harga penawaran Rp 160 per saham atau sebesar Rp 3.193.581.711.200, yang tercatat di Bursa efek indonesia.

Limited Public offering iV amounted to 19,959,885,695 Series B shares for the nominal value of Rp 100 per share and for the offering price of Rp 160 per share or worth Rp 3,193,581,711,200 listed at the indonesia Stock exchange.

July 2010

Perusahaan membeli 50% saham milik Baroque Development inc dalam PT fusion Plus indonesia. The company purchased 50% shares of Baroque Development inc in PT fusion Plus indonesia.

August 2010

• Perusahaan membeli 5,26% saham milik PT Citra Kharisma Komunika dalam PT Sentul city Tbk. The company purchased 5.26% shares of PT citra Kharisma Komunika in PT Sentul city Tbk. • Perusahaan mengambil saham baru yang

diterbitkan oleh PT Bukit Jonggol Asri sebanyak 666.666.667 saham atau 37,88%.

The company acquired new shares issued by PT Bukit Jonggol Asri amounting 666.666.667 shares or 37.88%.

34

Peresmian Ruas Tol Kanci-Pejagan

inauguration of Kanci-Pejagan Toll Road

Bakrieland mendukung Global enterprise challenge 2010

Bakrieland supported the Global enterprise challenge 2010

Bakrieland mendukung ASeAN enterprise challenge 2010

Bakrieland supported the ASeAN enterprise challenge 2010

Bakrie Tower beroperasi untuk umum

Bakrie Tower operates for public

Perubahan operator Pan Paciic Nirwana Bali Resort

change of operator in Pan Paciic Nirwana Bali Resort

Soft opening epicentrum Walk

epicentrum Walk Soft opening

Sertiikasi iSo 9001 : 2008

iSo 9001 : 2008 certiication

RUPS Tahunan - Luar Biasa

The Annual and extraordinary GMS

Partisipasi Bakrieland pada The 61st fiABci World congress 2010

Bakrieland’s participation in The 61st fiABci World congress 2010

customer Appreciation Night - Pullman Bali Legian Nirwana

customer Appreciation Night - Pullman Bali Legian Nirwana

Peresmian Taman Lansia Langsat

inauguration of the Langsat Park for the elderly

26 JANUARY

15 JUNE

24 FEBRUARY

26 MARCH

12 APRIL

18 MAY

24 - 28 MAY

10 JUNE

13 JUNE

30 MAY

MAY 2010

PERISTIWA

PENTING

2010

Paparan Publik dan Pertemuan Analis

Public expose and Analyst Meeting

RUPS Luar Biasa - PUT

The extraordinary GMS – Limited Limited Public offering

Dukungan Bakrieland terhadap pegolf muda berbakat: Almer

Bakrieland’s Support for the young and talented golf player: Almer

Pembukaan epicentrum Walk ofice Suites

epicentrum Walk ofice Suites opening

Kongres Pan Paciic ke-25 Tahun 2010 The 25th Pan Paciic congress 2010

Peresmian proyek cSR one Village one Playground

inauguration of the one Village one Playground cSR project

investor Summit & capital Market expo: Paparan Publik

investor Summit & capital Market expo: Public expose

Pembukaan Aston Bogor Hotel & Resort

Aston Bogor Hotel & Resort opening

Acara Akhir Tahun bersama Media & Apresiasi Karya Media (Aryadia)

year-end Media Gathering & Aryadia Media Appreciation

Menerima penghargaan indonesia Most Trusted companies 2010 dari iicG dan majalah SWA.

Awarded as indonesia Most Trusted companies 2010 by iicG and SWA magazine.

23 JUNE

25 JUNE

30 JUNE

5 AUGUST

28 & 30 SEPTEMBER

28 OCTOBER

11 NOVEMBER

11 DECEMBER

20 DECEMBER

9 DECEMBER

Serah Terima Unit Sentra Timur Residence

Sentra Timur Residence Units Handover

36

PENGHARGAAN &

SERTIFIKASI

Awards & certiications

• Setiikat Keanggotaan sebagai Anggota dari Kalangan Perusahaan dari Konsil Bangunan Hijau Indonesia.

certiicate Memberships as corporate Member of Green Building council indonesia.

• Best Indonesia Green CSR Awards 2010 (PT Bakrieland Development Tbk).

Best indonesia cSR Awards 2010 (PT Bakrieland Development Tbk).

• Highly Commended Best Developer - Tanggungjawab Sosial Perusahaan.

Highly commended Best Developer - corporate Social Responsibility.

• Pengembang Terbaik Sangat Terpuji - Green Development (Built), Rasuna epicentrum.

Highly commended Best Developer - Green Development (Built), Rasuna epicentrum.

• Peringkat ‘Terpercaya’ berdasarkan Indeks Persepsi Tata Kelola Perusahaan.

Ranked as Trusted company based on corporate Governance Perception index.

• Sertiikasi ISO 9001: 2008 PT Bakrieland Development Tbk.

iSo 9001:2008 certiication for PT Bakrieland Development Tbk.

• Sertiikasi OHSAS 18001: 2007.

oHSAS 18001: 2007 certiication.

• Peringkat ke-2 Terbaik CFO Indonesia.

Rank 2 Best indonesia cfo.

CORPORATE GOVERNANCE & CORPORATE SOCIAL RESPONSIBILITY

Laporan Tahunan 2010 Bakrieland 50

Pada tahun 2010, Bakrieland berhasil mempertahankan peringkat “terpercaya” dalam pemeringkatan indeks persepsi tata kelola perusahaan selama dua tahun berturut-turut. Aksi Korporasi

Sepanjang tahun 2010, Bakrieland melakukan 3 (tiga) kegiatan aksi korporasi. Aksi korporasi pertama yaitu penerbitan equity-linked bonds sebesar USD 155.000.000 pada tanggal 23 Maret 2010, yang digunakan oleh Perusahaan untuk modal kerja, pembiayaan kembali, keperluan umum Perusahaan dan lindung nilai. Aksi korporasi kedua adalah rights issue atau Penawaran Umum Terbatas (PUT) iV senilai lebih dari Rp 3 triliun, yang digunakan untuk membiayai akuisisi tanah di cBD Jakarta dan kota Bogor, ekspansi ke daerah yang tinggi pertumbuhannya, serta pengembangan proyek superblok dan infrastruktur terkait properti. Melalui PUT iV ini, Bakrieland akan menjadi perusahaan properti dengan land bank terluas se-Jabodetabek, seluas 14.326 hektar. Aksi korporasi ketiga adalah pembelian saham kembali sebanyak 120.750.000 lembar saham dengan harga pembelian rata-rata sebesar Rp 230,50 per lembar saham.

Pembagian Dividen

RUPS Tahunan tanggal 18 Mei 2010 menyetujui penetapan penggunaan 10% (sepuluh persen) dari laba bersih Perusahaan tahun 2009 untuk dana cadangan dan lebih kurang 15,1% untuk pembagian dividen, serta sisanya untuk pengembangan usaha dan modal kerja Perusahaan. Pembagian dividen dilaksanakan pada bulan Juni 2010, dengan total dividen tunai yang dibagikan sebesar Rp 19.959.885.695.

Penghargaan & Sertiikasi

Sepanjang tahun 2010 Bakrieland kembali meraih berbagai penghargaan melalui berbagai proyek pengembangan propertinya, antara lain Rasuna epicentrum Sebagai Superblok Terluas di cBD Jakarta, Bakrieland sebagai The Developer of The year, Bogor Nirwana Residence sebagai Perumahan Berpengaruh Dalam Pengembangan Kawasan. Bakrieland juga memperoleh penghargaan-penghargaan lain di bidang cSR dan pembangunan yang ramah lingkungan, serta berhasil meraih sertiikasi iSo 9001: 2008.

Prospek

industri properti indonesia akan tumbuh lebih pesat di tahun 2011 sejalan dengan semakin membaiknya perekonomian indonesia dan diterapkannya berbagai regulasi properti yang menguntungkan

in 2010, Bakrieland managed to maintain recognition as a “trusted” company in the corporate governance perception index ratings for two consecutive years.

Corporate Actions

Throughout 2010, Bakrieland launched 3 (three) major corporate actions. The irst corporate action relates to the issue of equity-linked bonds worth USD 155,000,000 on 23 March 2010, which the company earmarked for working capital, reinancing, corporate general purposes and hedging. The second corporate action involves rights issue in the amount of more than Rp 3 trillion channeled for the inancing of land acquisition in cBD Jakarta and Bogor, expansion into high-growth areas, and the development of a superblock project and property-related infrastructure. Through this rights issue, Bakrieland established itself as a property company with the largest land bank in the Jabodetabek area, covering 14,326 hectares. The third corporate action refers to the buyback of 120,750,000 shares at the average buying price of Rp 230.50 per share.

Dividend Payment

The Annual General Meeting of Shareholders on 18 May 2010 agreed to set aside 10% (ten percent) of company net income in 2009 for reserve funds and roughly 15.1% for dividend payment, while the rest was assigned for business development and the company’s working capital. The dividend payment was distributed in June 2010 for total cash dividend amounting to Rp 19,959,885,695.

Awards & Certiications

in 2010, Bakrieland yet again garnered a succession of awards for its property development projects, including Rasuna epicentrum as the Largest Superblock in cBD Jakarta; Bakrieland as Developer of the year; Bogor Nirwana Residence as the Residential complex with inluence on Area Development. Bakrieland was also honored with other awards of appreciation with regard to cSR and eco-friendly construction, and succeeded in securing the iSo 9000: 2008 certiication.

Prospects

indonesia’s property industry is projected to demonstrate accelerated growth in 2011 in parallel with the recovery of indonesia’s economy and the enforcement of various property regulations that

Annual Report 2010 Bakrieland 51

baik bagi konsumen, investor, maupun pengembang. Pertumbuhan industri properti juga didukung oleh likuiditas perbankan dalam penyediaan KPR yang semakin tinggi dan stabilitas sukubunga kredit perbankan. investor asingpun akan berlomba menjadikan indonesia tujuan investasi, khususnya di bidang properti karena selain faktor kondisi perekonomian dan politik nasional yang stabil, harga properti di indonesia dinilai masih lebih murah dibandingkan dengan negara lain dan menjanjikan imbal hasil yang tinggi.

Bakrieland yakin dapat menggunakan momentum pertumbuhan tersebut untuk mengembangkan usaha baik melalui pertumbuhan organik, anorganik dan eksponensial. Berbagai aksi korporasi telah direncanakan di 2011, diantaranya rencana penerbitan obligasi yang akan digunakan sebagai sumber pendanaan proyek. Bakrieland juga akan mendukung rencana Unit Usaha PT Bakrie Toll Road untuk melaksanakan penawaran saham perdana ke publik. Pembangunan infrastruktur jalan tol akan semakin menegaskan eksistensi Bakrieland sebagai satu-satunya pengembang kawasan dan infrastuktur terpadu.

Perubahan Komposisi Direksi

Direksi mengucapkan terimakasih kepada ferdinand Sadeli yang telah memberikan kontribusi kepada Bakrieland selama menjabat sebagai cfo dan kemudian diangkat menjadi anggota Direksi Bakrieland sesuai RUPS Tahunan tanggal 18 Mei 2010. Direksi menerima pengunduran diri beliau dari jajaran Direksi efektif tanggal 1 November 2010. Apresiasi

Sebagai penutup, mewakili Direksi, saya mengucapkan terima kasih kepada seluruh pemegang saham, Dewan Komisaris, pelanggan dan mitra usaha atas dukungan dan kerjasamanya. Demikian pula kepada seluruh karyawan yang telah bekerja dengan penuh dedikasi. Semua dukungan yang tanpa henti ini memberikan kekuatan bagi kami untuk mampu mewujudkan target dan rencana Bakrieland di masa mendatang, serta terus meningkatkan manfaat keberadaannya bagi masyarakat.

Untuk dan atas nama Direksi PT Bakrieland Development Tbk

augur well for customers, investors and developers. This rapid growth in the property industry is also bolstered by higher bank liquidity in the provision of mortgage loans coupled with the stability of banks’ interest rates. As a consequence, foreign investors will hasten to target indonesia as an investment destination, notably in the property business not only due to a stable economic and political situation but also as property prices in indonesia are considered far less costly compared to other countries as well as the promise of high yields.

Bakrieland is convinced that it can seize this opportune moment to expand its business through organic, inorganic and exponential growth. A series of corporate actions are planned for 2011, among others for the issue of bonds to be utilized as a source for project funding. Bakrieland will also show support for plans developed by Business Unit PT Bakrie Toll Road in launching its initial public offering. The development of toll road infrastructure shall further reinforce Bakrieland’s presence as the only integrated area and infrastructure developer.

Changes to BOD Composition

The Board of Directors would like to extend a word of appreciation to ferdinand Sadeli for his worthy contributions to Bakrieland during his tenure as cfo and later as Bakrieland’s BoD member pursuant to the Annual GMS on 18 May 2010. The Board of Directors accepted his decision to resign effective on 1 November 2010.

Appreciation

To conclude, on behalf of the Board of Directors, allow me to express gratitude to all shareholders, the Board of commissioners, customers and business partners for their invaluable support and cooperation. A similar gesture of appreciation is also addressed to all employees who have worked with unreserved dedication. This enduring show of support gives us the strength to make real Bakrieland’s goals and plans for the future, and continue to deliver greater beneit for the people.

on behalf of the Board of Directors PT Bakrieland Development Tbk

Laporan Tahunan 2010 Bakrieland 52

PEMBAHASAN

STRA

TEGI

2

0

Re

vie

w on the 2010 Str

pada pembangunan yang ramah

lingkungan, mengoptimalkan

berbagai sumber pendanaan,

serta mempertajam fokus

pemasaran dan komunikasi.

Bakrieland kept its

orientation on

eco-friendly development,

sought various

funding sources,

and sharpened

its marketing and

communication focus.

Perkembangan ekonomi nasional di akhir tahun 2009 menunjukkan tren membaik sehingga menumbuhkan optimisme bagi para pelaku usaha untuk memulai tahun 2010. Dalam mengantisipasi berbagai peluang yang akan muncul sehubungan dengan ekspansi ekonomi indonesia, Bakrieland melakukan percepatan pengembangan proyek yang di tahun sebelumnya terkena dampak krisis keuangan global, serta merencanakan alternatif pendanaan untuk ekspansi Perusahaan.

The national economic development at end of 2009 showed an improving trend that nurtured high optimism for business actors at the start of 2010. in anticipation of the opportunities arising from indonesia’s economic expansion, Bakrieland accelerated its project developments, which in the previous year had been affected by the global inancial crisis, and planned funding alternatives for company expansion.

Annual Report 2010 Bakrieland 53

Strategi Pembangunan

Bakrieland tetap berorientasi pada pembangunan yang ramah lingkungan di dalam mengembangkan kawasan propertinya. Pembangunan difokuskan untuk menyelesaikan unit rumah, kondominium dan hotel. Untuk meningkatkan daya saing properti yang dimilikinya, Bakrieland melengkapi kawasan perumahan dengan membangun lebih banyak akses, fasilitas transportasi umum, dan fasilitas publik lainnya. Selain itu, Bakrieland melakukan kerja sama dengan mitra strategis untuk mengembangkan berbagai fasilitas kegiatan masyarakat yang mendukung program pemerintah. Di bidang infrastruktur, persiapan pembangunan ruas jalan tol berikutnya dimulai dengan pembebasan tanah.

Strategi Keuangan

Bakrieland mengupayakan sumber-sumber pendanaan baik dari bank, pasar modal, maupun kerja sama dengan mitra strategis untuk membiayai proyek-proyeknya. Selain sumber dana eksternal, selama setahun terakhir Bakrieland telah merintis pengembangan bisnis infrastruktur yang bersinergi dengan bisnis properti sebagai sumber pendapatan berkelanjutan di masa depan.

Strategi Pemasaran

Semakin ketatnya persaingan menuntut Perusahaan untuk melakukan penajaman fokus strategi pemasaran yang efektif mencapai sasaran. Strategi pemasaran tahun 2010 tetap mengedepankan strategi pemasaran yang terintegrasi, yaitu dengan menggabungkan unsur branding, promosi (iklan dan kegiatan), hubungan masyarakat, marketing intelligence, dan hubungan pelanggan dalam satu benang merah yang saling mendukung dan bersinergi.

Upaya pencitraan Bakrieland mencakup strategi positioning, brand hierarchy and identity, serta strategi komunikasi perusahaan, merupakan payung dari tujuan pemasaran dan menjadi

Development Strategy

Bakrieland kept its orientation on eco-friendly development in expanding its property areas. Development was focused on completing houses, condominiums and hotels. To improve the competitiveness of its properties, Bakrieland enhanced its residential area by building more access, public transportation facilities, and other public facilities. in addition, Bakrieland cooperated with strategic partners to develop various facilities for community activities to support government programs. in the ield of infrastructure, preparation for the next toll road development began with land acquisition.

Financial Strategy

Bakrieland sought funding sources from banks, capital markets, and cooperation with strategic partners to inance its projects. in addition to external funding sources, over the last year Bakrieland had initiated the development of infrastructure businesses in synergy with the property businesses, which will serve as a source of recurring income in the future.

Marketing Strategy

The increasing competition forced the company to sharpen the focus of its marketing strategy to effectively reach target. The marketing strategy for 2010 still promoted an integrated marketing strategy that combines elements of branding, promotion (advertising and events), public relations, marketing intelligence, and customer relations within a common thread of mutual support and synergy.

Bakrieland’s brand image efforts include a positioning strategy, brand hierarchy and identity, as well as corporate communications strategy, under an umbrella of marketing goals, which serve as the

Laporan Tahunan 2010 Bakrieland 54

di setiap unit usaha disesuaikan dengan target pasar dan karakteristik dari produk-produk di unit usaha itu sendiri. Penerapan strategi pemasaran yang terintegrasi ini menghasilkan program-program pemasaran yang berkelanjutan, nama perusahaan yang lebih dikenal dan terpercaya, serta pengolahan hubungan pelanggan yang lebih baik dan handal.

Strategi Pengembangan SDM

Divisi SDM selalu menyelaraskan program pengembangan dan pelatihan human capital dengan target-target pencapaian Perusahaan. Tahun 2010, kegiatan pengembangan SDM difokuskan pada restrukturisasi organisasi induk Perusahaan dan Unit Usaha untuk tingkat manajemen puncak, yang diikuti oleh proses seleksi serta pengembangan kompetensi dan fungsional yang mencakup efektivitas perorangan dan pelatihan teknis.

Strategi Komunikasi

Dilatarbelakangi oleh meningkatnya kebutuhan akan sistem pengolahan informasi dan komunikasi yang terpadu guna menunjang citra perusahaan, Bakrieland memandang perlu untuk membentuk Direktorat corporate Affairs (cA). Direktorat ini membawahi tiga bidang kegiatan yaitu Komunikasi internal, Komunikasi eksternal, dan corporate Social Responsibility (cSR). fokus program cA tahun 2010 adalah mengangkat citra Bakrieland dan unit-unit usaha sebagai “perusahaan terpercaya” melalui kinerja dan penyelesaian proyek-proyeknya.

Selain itu, Bakrieland tetap memenuhi tanggung jawabnya sebagai perusahaan publik melalui penyampaian informasi material mengenai Perusahaan kepada para pemangku kepentingan terkait, serta secara aktif melakukan korespondensi dengan regulator pasar modal (Bapepam-LK dan Bei) maupun lembaga penunjang pasar modal lainnya. Penyampaian informasi terbaru mengenai perkembangan kemajuan proyek dan aktivitas penjualan disampaikan melalui pertemuan dengan para investor maupun analis yang dilakukan secara rutin dan intensif.

clients in every business unit are adapted to the target market and the characteristics of the products in the business unit itself. Application of this integrated marketing strategy produces sustainable marketing programs making the company name better known and trusted, and creating better and more reliable customer relations.

HR Development Strategy

The HRD Division continuously aligned its training and human capital development program with the company’s targets achievement. in 2010, human resource development activities were focused on organizational restructuring of Holding company and Business Unit for top management levels, followed by selection, as well as competency and functional development that included personal effectiveness and technical training.

Communications Strategy

Prompted by a growing need for an integrated information and communication processing system to bolster company image, in early 2010 Bakrieland established the Directorate for corporate Affairs (cA). This directorate oversees three key areas, namely internal communication, external communication and corporate Social Responsibility (cSR). The cA program focus for 2010 was designed to boost the image of Bakrieland and its business units as a “trustworthy company” through superior performance and timely completion of projects.

in addition, Bakrieland still fulilled its

responsibilities as a public company through the delivery of material information about the company to relevant stakeholders and actively conducted correspondence with the capital market regulators (Bapepam-LK and iDX) and other capital market supporting institutions. Submission of updated information on the progress of development projects and sales activities are conveyed in meetings with investors and analysts, which are conducted regularly and intensively.

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Penerapan GCG dan Manajemen Risiko

Bakrieland berkomitmen untuk senantiasa menegakkan dan menyempurnakan penerapan GcG di seluruh jajaran perusahaan. Untuk mendukung hal ini, sosialisasi kepada karyawan terus dilanjutkan dan evaluasi atas efektivitas penerapan di dalam Perusahaan akan dilakukan kembali dengan menggunakan jasa penilai independen sebagaimana tahun-tahun sebelumnya. Seiring dengan semakin kompleksnya kegiatan bisnis Perusahaan, fungsi manajemen risiko dan kepatuhan ditingkatkan untuk mengatasi potensi risiko yang meningkat dan memastikan kepatuhan terhadap peraturan dan ketentuan yang berlaku.

Program Pembangunan Perumahan Masyarakat Kerja sama dengan Perumnas dalam proyek pembangunan Kota Baru Sentra Timur Residence masih akan terus dilanjutkan hingga beberapa tahun ke depan. Tahun 2010, Bakrieland menargetkan untuk menyelesaikan konstruksi Tahap 1A berikut fasilitas dan infrastruktur, yang dilanjutkan dengan proses serah terima kepada pemilik. Kompetisi yang ketat, biaya investasi tinggi, risiko pasar dan bisnis, serta perijinan merupakan beberapa hal yang harus diantisipasi pada tahun ini. Dengan pengalamannya membangun dan memasarkan Tahap 1A, diharapkan pembangunan tahap berikutnya dapat berlangsung lebih lancar.

GCG and Risk Management Implementation Bakrieland is committed to always upholding and improving GcG implementation at an overall company level. To support this, socialization to employees continued to proceed and evaluation on the effectiveness of implementation within the company will be performed again by using an independent appraisal service as had been carried out in previous years. Along with the increasing complexity of the company’s business activities, risk management and compliance functions were improved to cope with the increasing potential risks and ensure compliance with applicable rules and regulations.

Community Housing Development Program cooperation with the Perumnas in the Kota Baru Sentra Timur Residence development project is still ongoing and will be for the next few years. in 2010, Bakrieland completed the construction of Phase 1A including facilities and infrastructure, which was followed by hand over process to the owners. intense competition, high investment cost, market and business risks, and licensing issues were among the challenges that were experienced this year. With its experience in building and marketing of Phase 1A, the next phase of development is expected to take place more eficiently.