Muhammad Yusuf SSTPi MSi PhD – Teknologi Pangan Universitas Muhammadiyah Semarang (UNIMUS) CV MUH YUSUF PHD1

MUHAMMAD YUSUF
Mobile: + 62 81215360411, +47 45015206
E-mail : yus_crab@yahoo.com; muhammad.yusuf@uit.no
Address: Perum Graha Wahid, Cluster Texas No. 3A, Semarang, Central Java -Indonesia

CURRICULUM VITAE
I.

II.

Bio data
Name
Nationality
Place/date of birth

: Muhammad Yusuf
: Indonesia
: Rembang, 10 November 1979

Education
 Ph.D. 2014, Norwegian College Fisheries Science, UiT The Arctic University of Norway.

Title Dissertation: Indonesia - Innovation strategies and competitive forces to enter the
European seafood market.


M.Sc. 2007, Coastal Resource Management, Diponegoro University
Title Thesis: Marketing and Value Added Product of Blue Swimming Crab



B.Sc. 2001, Fisheries Post-Harvest Technologies, Fisheries University
Title Thesis: Study for quality management post-fishing skipjack tuna in the area operation of
North Maluku – Indonesia

III.

Research Interest
Fisheries Innovation, value chain and sustainability, competitiveness, international trade and
marketing

IV.


Training/Seminar participation
 20 – 24.08.2001 “Training Hazard Analysis Critical Control Point (HACCP)”, Ministry of Marine
Affairs and Fisheries, Jakarta – Indonesia.
 24 – 26.02.2003 “Mentoring and Coaching for Managers “, MAS – Persona Training Centre,
Jakarta – Indonesia.
 28.04.2011 “Seminar om publisering” (1) Translating research into peer-reviewed publication:
The novice and non-native dimensions (2) Getting inside the „black-box‟ of international journal
publishing, UiT, Tromsø-Norway.
 14.06.2011 “UK & Ireland pre-packed fish local event” Cryovac Exhibition Centre, Paris-France
 22.06.2011 “French event on fish and packing for seafood traders - Evenement Francais sur le
poisson emballe & les produits de la mer traiteurs” Cryovac Exhibition Centre, Paris-France.
 28.06.2011 “Presentation of the report of the EU-Indonesia Vision Group on trade and
investment relation” The Centre European Policy Studies (CEPS) conference room, BrusselsBelgium.


V.

11 – 12.07.2014 Twinning workshop “Socio-economic assessment of fisheries management
measures: EU experiences” Brisbane-Australia.


Professional Experience
 Operational Management, PT. Windika Utama Group (Marine Product Exporter), November
2001 - March 2010. Experienced in the following position:
Length
3 months
7 years

Position
Area Coordinator
Production Manager

6 months

Factory Manager

Responsibility
Purchasing fish meat, mentoring supplier
Operational pasteurization crab meat, quality
supervision (GMP and SSOP standard),

product development
Operational factory, cost controlling, HRD



Lecturer, Department of Food Technology. Semarang Muhammadiyah University, May 2008
until now



Visitor Lecturer, Diponegoro University, 2007

VI.

Poster/article presentation
 Yusuf, M. (2014) “Testing Seafood By-Product of Second-Quality for Market Preferences”, at
SenseAsia 2014: The Asian Sensory and Consumer Research Symposium, 11-13 May 2014,
SingEx, Singapore.
 Yusuf, M. (2014) “A Value Chain Framework of Global Seafood Industries” at the International
Institute of Fisheries Economics and Trade (IIFET) 2014 Australia conference: Towards

Ecosystem Based Management of Fisheries - What Role can Economics Play, 7-11 July 2014,
Queensland University of Technology (QUT), Brisbane, Australia.

VII.

International Publication
 Yusuf, M. and Trondsen, T. (2013). A market-oriented innovative quality framework for the
investigation of competitive entry opportunities into new seafood markets for producers.
International Journal of Quality and Innovation, Vol. 2 No. 2, pp. 175–192.
 Yusuf, M. and Trondsen, T. (2013). Improving Indonesia‟s competitiveness: Innovation, value
chains and cluster-bases for realizing the huge potential of marine and fisheries. International
Journal of Organizational Innovation, Vol. 6 No. 1, pp. 128–136.
 Yusuf, M. (2013). Innovations under the concept „turning garbage into gold‟ in fisheries waste
management. Journal of Entrepreneurship, Management and Innovation, Vol. 9 No. 4, pp. 101–
122.
 Yusuf, M., Xie, J. and Trondsen, T. (In press). Decision process for adoption of innovative
products in the European seafood market: The importance of the supply and demand factors.
Journal of International Food & Agribusiness Marketing.
 Yusuf, M. and Trondsen, T. (2014). Competitive forces and innovation strategies for entering
new market: A study of Indonesian crab industries. Journal of Agribusiness in Developing and

Emerging Economies, Vol. 4 No. 1, pp. 78–96.
 Ørebech, P. and Yusuf, M. „Trade, not aid‟: How to conquer the EU food market? Disguised
trade barriers or exporter imperfections. European Journal of International Law, Submitted