the school leaders guide to social media
The S hool Leader s
Guide
to Social Media
PJ Caposey, @MCUSDSupe
Superintendent Meridian CUSD 223
1)Name
2)Position
3)District
4)Social Media
SelfAssessment
1)Phobic
2)Just not
there yet
3)Begrudgingly
there
4)Could teach
this class
PJ Caposey
@MCUSDSupe
pcaposey@mail.meridian223.org
815.980.0310
Personal journey in to social media
Big Ideas and Objectives
Understand SM Pho ia
Explore History of SM and
Current Trends
Analyze Pros and Cons of Varying
SM Sites
Evaluate Options and Sign Up for
SM, if Needed
Create SM Plan for Professional
Growth
TECHNOLOGY CAN BECOME
A SOLUTION LOOKING FOR A
PROBLEM – IN A
SUBCULTURE (Education and
Educators) that frequently
perceives the introduction of
technology as a problem rather
than a solution
Yong Zhao
To “see the light’ of
technology and social
media is not to condemn
past practice.
A person you should know
Eric Sheninger
Ted Talk Ideas
Ted Talk Ideas
Ted Talk Ideas
Termination
Prosecution
Time
Ignorance
Privacy
Tips to overcome SM fear
Tip 1: Someone is going to tell your story –
why not you
UNDERSTAND THE DATA
Percent of 'online' adults on Social Media
80
70
60
50
40
Percent of 'online' adults
on Social Media
30
20
10
0
2005
2009
2014
PEW INTERNET
AND LIFE PROJECT
What story could you
tell on Social Media?
Tip 2: Never say anything on SM you would
not say with a microphone in front of
a gym full of people
Tip 3: Study exemplars
Simply
Top Educators on Twitter
IT IS OKAY TO
WATCH
FROM AFAR
AND LEARN
FOR A WHILE
#edchat
#duallanguage
#edtech
#VIFteachers
#teacherstock
#edpolicy
#21stcentskills
#globeducation
#VIFchat
Jerry Blumengarten
@cybraryman1
Educator & Writer trying to catalog the internet
for students, educators and parents.
http://cybraryman.com
Who around you (peers) do a
great job?
TIP 4: Understand Trolls Exist
Dealing with a
negative feedback
QUESTIONS?
IS Social Media PART OF BEING A
TRANSPARENT COMMUNICATOR?
YOU
ARE THE
CEO
OF YOUR
LIFE
Past,
Present,
and
Future of SM
The (ancient) past . . .
Social Networking Dark-Ages
(Pre-2002)
The past . . .
Social Networking grows up
The Present (Golden Age?)
POLL: What SM do you think your
community uses the most?
• Facebook
• LinkedIn
• Twitter
• YouTube
• Google Plus and other Google
Extensions
The Present (Golden Age?)
What SM do you use
the most?
The Leading Edge
Voxer
G+
The data
says
The Scary Part is Schools are not even reacting . . . This is not new . . .
Data from 2012
HOW IS THE BUSINESS
WORLD VIEWING IT?
1) Social Media 22% of
digital marketing
budgets
2) Director of Social Media
is a very real job
3) More companies have
10+ employees with
jobs directly linked to
SM than zero
4) Video is the fastest
growing platform for
consumption
5) Top 3 goals of SM for
business:
1) Brand awareness
2) Drive website
traffic
3) Share voice and
grow audience
QUESTIONS?
The Five SM apps/sites
YOU Need to Know
Facebook
Twitter (Tweetdeck or HootSuite)
LinkedIn
Google Plus
YouTube
Facebook
PRO
CON
Twitter and Tweetdeck
PRO
CON
LinkedIn
PRO
CON
Google + / (G+)
PRO
CON
YouTube
PRO
CON
BONUS!!
PRO
Voxer
CON
EXPLORE
SOMETHING
NEW
TOGETHER
What other SM have you
used or heard of . .
The World of Social Media
STUDENTS AND SOCIAL MEDIA
Leader Response to Student SM
OWN SM
IGNORE SM
What else do we want
a change in behavior
with our students, but
almost universally do
not teach what that
behavioral change
should be?
You
do
not
want
to
SM QUOTE
become the SM police,
but you should feel
compelled to do
everything you can to
protect the health and
well-being of your
students.
Kids SM to be aware of
All aforementioned, plus:
Yik Yak
Snapchat
Public Relations
Know your target audience
What is
good PR
Data?
Tracking SM analytics
CONNECT
CONTRIBUTE
BUILD YOUR BRAND
Connect with
peers and
like minds
One on
One Chat
In what ways can you use SM
and electronic communication
to contribute to the
profession?
Personal and
Building
Branding
SM as PD
Twitter has been the
single best,
FREE
Professional
Development
I have ever experienced!
Twitter Goals for the Day
• Have an active Twitter account
• Have an accurate profile
• Have a strategically decided upon profile pic (no
egg)
• Have at least 20 followers
• Follow at least 30 educational leaders
• Have tweeted minimally 5 times
• Have linked to at least 2 educational articles
• Have used at least 2 specific and different
hashtags, including #IPASMAA
Great
Minds
Breaux
Whitaker
Burgess
Pink
Dufour
Organized Chats
THIS IS ONE PORTION OF ONE DAY OF CHATS
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
6:30am #BFC530: The Breakfast Club
5:00pm #BadgeChatK12: Digital Badges Chat
5:00pm #Thetitleonechat: Title I Chat
6:00pm #engchat: English Teachers Chat
6:00pm #engsschat: Combination of #engchat & #sschat (Last Mon. of month)
6:00pm #kyadmin: Kentucky School Administrators
6:00pm #sschat: Social Studies Teachers Chat
6:30pm #DubChat: Dublin City Schools
7:00pm #4thchat: Fourth Grade Teachers Chat
7:00pm #Admin2B: Aspiring Educational Administrator Chat
7:00pm #cdnedchat: Canada Educator's Chat
7:00pm #collabed: Collaborative Education Chat: Sharing & Learning Together - details:
http://www.askteacherz.com/collabed.html (every 2nd Monday monthly)
7:00pm #edtechchat: Educational Technology Chat
7:00pm #flipclass: Flipped Classroom Teachers
7:00pm #masspchat: Michigan Principals Chat
7:00pm #musedchat: Music Teachers Chat
7:00pm #teacherwellness: Teacher Wellness chat: preventing burnout/isolation & promoting
balance/coping - hosted by @atlteacher
7:00pm #TLchat: Teacher Librarian Chat - Details http://tlchat.wikispaces.com/ - hosted by
https://twitter.com/NikkiDRobertson
7:00pm #vachat: Virginia Ed Chat
All the major publishers, professional
organizations, and periodicals
BONUS – Useful APPS!
BONUS – Useful APPS!
BONUS – Useful APPS!
BONUS – Useful APPS!
BONUS – Useful APPS!
BONUS – Useful APPS!
BONUS – Useful APPS!
BONUS – Useful APPS!
Share APPS
Review
Understand SM Pho ia
Explore History of SM and
Current Trends
Analyze Pros and Cons of Varying
SM Sites
Evaluate Options and Sign Up for
SM, if Needed
Create SM Plan for Professional
Growth
Get started!
Pick one or both:
PR or PD and
get started ASAP
PD cannot be
controlled.
You can do
that no
matter what!
Social Media AA
Application and Dissemination Template
Self-Assessment
of Current SM
Usage
List social media platforms are you active on as a professional,
what is your level of comfort using each, what is something new
you might try moving forward.
Next Step personal
Social Media Platform You Plan to Implement to Influence Personal
Professional Growth.
Next Step –
professional
Social Media Platform You Plan to Implement to Help Promote or
Brand Your School.
Future
Connections
List three educators, leaders, professional development providers
you plan to connect with via social media.
Desired Outcome Overarching social media goal for the next six months.
Action Plan
Five to Seven Sentences detailing plan on how to achieve personal
social media goal.
PJ Caposey
@MCUSDSupe
pcaposey@mail.meridian223.org
815.980.0310
Guide
to Social Media
PJ Caposey, @MCUSDSupe
Superintendent Meridian CUSD 223
1)Name
2)Position
3)District
4)Social Media
SelfAssessment
1)Phobic
2)Just not
there yet
3)Begrudgingly
there
4)Could teach
this class
PJ Caposey
@MCUSDSupe
pcaposey@mail.meridian223.org
815.980.0310
Personal journey in to social media
Big Ideas and Objectives
Understand SM Pho ia
Explore History of SM and
Current Trends
Analyze Pros and Cons of Varying
SM Sites
Evaluate Options and Sign Up for
SM, if Needed
Create SM Plan for Professional
Growth
TECHNOLOGY CAN BECOME
A SOLUTION LOOKING FOR A
PROBLEM – IN A
SUBCULTURE (Education and
Educators) that frequently
perceives the introduction of
technology as a problem rather
than a solution
Yong Zhao
To “see the light’ of
technology and social
media is not to condemn
past practice.
A person you should know
Eric Sheninger
Ted Talk Ideas
Ted Talk Ideas
Ted Talk Ideas
Termination
Prosecution
Time
Ignorance
Privacy
Tips to overcome SM fear
Tip 1: Someone is going to tell your story –
why not you
UNDERSTAND THE DATA
Percent of 'online' adults on Social Media
80
70
60
50
40
Percent of 'online' adults
on Social Media
30
20
10
0
2005
2009
2014
PEW INTERNET
AND LIFE PROJECT
What story could you
tell on Social Media?
Tip 2: Never say anything on SM you would
not say with a microphone in front of
a gym full of people
Tip 3: Study exemplars
Simply
Top Educators on Twitter
IT IS OKAY TO
WATCH
FROM AFAR
AND LEARN
FOR A WHILE
#edchat
#duallanguage
#edtech
#VIFteachers
#teacherstock
#edpolicy
#21stcentskills
#globeducation
#VIFchat
Jerry Blumengarten
@cybraryman1
Educator & Writer trying to catalog the internet
for students, educators and parents.
http://cybraryman.com
Who around you (peers) do a
great job?
TIP 4: Understand Trolls Exist
Dealing with a
negative feedback
QUESTIONS?
IS Social Media PART OF BEING A
TRANSPARENT COMMUNICATOR?
YOU
ARE THE
CEO
OF YOUR
LIFE
Past,
Present,
and
Future of SM
The (ancient) past . . .
Social Networking Dark-Ages
(Pre-2002)
The past . . .
Social Networking grows up
The Present (Golden Age?)
POLL: What SM do you think your
community uses the most?
• YouTube
• Google Plus and other Google
Extensions
The Present (Golden Age?)
What SM do you use
the most?
The Leading Edge
Voxer
G+
The data
says
The Scary Part is Schools are not even reacting . . . This is not new . . .
Data from 2012
HOW IS THE BUSINESS
WORLD VIEWING IT?
1) Social Media 22% of
digital marketing
budgets
2) Director of Social Media
is a very real job
3) More companies have
10+ employees with
jobs directly linked to
SM than zero
4) Video is the fastest
growing platform for
consumption
5) Top 3 goals of SM for
business:
1) Brand awareness
2) Drive website
traffic
3) Share voice and
grow audience
QUESTIONS?
The Five SM apps/sites
YOU Need to Know
Twitter (Tweetdeck or HootSuite)
Google Plus
YouTube
PRO
CON
Twitter and Tweetdeck
PRO
CON
PRO
CON
Google + / (G+)
PRO
CON
YouTube
PRO
CON
BONUS!!
PRO
Voxer
CON
EXPLORE
SOMETHING
NEW
TOGETHER
What other SM have you
used or heard of . .
The World of Social Media
STUDENTS AND SOCIAL MEDIA
Leader Response to Student SM
OWN SM
IGNORE SM
What else do we want
a change in behavior
with our students, but
almost universally do
not teach what that
behavioral change
should be?
You
do
not
want
to
SM QUOTE
become the SM police,
but you should feel
compelled to do
everything you can to
protect the health and
well-being of your
students.
Kids SM to be aware of
All aforementioned, plus:
Yik Yak
Snapchat
Public Relations
Know your target audience
What is
good PR
Data?
Tracking SM analytics
CONNECT
CONTRIBUTE
BUILD YOUR BRAND
Connect with
peers and
like minds
One on
One Chat
In what ways can you use SM
and electronic communication
to contribute to the
profession?
Personal and
Building
Branding
SM as PD
Twitter has been the
single best,
FREE
Professional
Development
I have ever experienced!
Twitter Goals for the Day
• Have an active Twitter account
• Have an accurate profile
• Have a strategically decided upon profile pic (no
egg)
• Have at least 20 followers
• Follow at least 30 educational leaders
• Have tweeted minimally 5 times
• Have linked to at least 2 educational articles
• Have used at least 2 specific and different
hashtags, including #IPASMAA
Great
Minds
Breaux
Whitaker
Burgess
Pink
Dufour
Organized Chats
THIS IS ONE PORTION OF ONE DAY OF CHATS
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
6:30am #BFC530: The Breakfast Club
5:00pm #BadgeChatK12: Digital Badges Chat
5:00pm #Thetitleonechat: Title I Chat
6:00pm #engchat: English Teachers Chat
6:00pm #engsschat: Combination of #engchat & #sschat (Last Mon. of month)
6:00pm #kyadmin: Kentucky School Administrators
6:00pm #sschat: Social Studies Teachers Chat
6:30pm #DubChat: Dublin City Schools
7:00pm #4thchat: Fourth Grade Teachers Chat
7:00pm #Admin2B: Aspiring Educational Administrator Chat
7:00pm #cdnedchat: Canada Educator's Chat
7:00pm #collabed: Collaborative Education Chat: Sharing & Learning Together - details:
http://www.askteacherz.com/collabed.html (every 2nd Monday monthly)
7:00pm #edtechchat: Educational Technology Chat
7:00pm #flipclass: Flipped Classroom Teachers
7:00pm #masspchat: Michigan Principals Chat
7:00pm #musedchat: Music Teachers Chat
7:00pm #teacherwellness: Teacher Wellness chat: preventing burnout/isolation & promoting
balance/coping - hosted by @atlteacher
7:00pm #TLchat: Teacher Librarian Chat - Details http://tlchat.wikispaces.com/ - hosted by
https://twitter.com/NikkiDRobertson
7:00pm #vachat: Virginia Ed Chat
All the major publishers, professional
organizations, and periodicals
BONUS – Useful APPS!
BONUS – Useful APPS!
BONUS – Useful APPS!
BONUS – Useful APPS!
BONUS – Useful APPS!
BONUS – Useful APPS!
BONUS – Useful APPS!
BONUS – Useful APPS!
Share APPS
Review
Understand SM Pho ia
Explore History of SM and
Current Trends
Analyze Pros and Cons of Varying
SM Sites
Evaluate Options and Sign Up for
SM, if Needed
Create SM Plan for Professional
Growth
Get started!
Pick one or both:
PR or PD and
get started ASAP
PD cannot be
controlled.
You can do
that no
matter what!
Social Media AA
Application and Dissemination Template
Self-Assessment
of Current SM
Usage
List social media platforms are you active on as a professional,
what is your level of comfort using each, what is something new
you might try moving forward.
Next Step personal
Social Media Platform You Plan to Implement to Influence Personal
Professional Growth.
Next Step –
professional
Social Media Platform You Plan to Implement to Help Promote or
Brand Your School.
Future
Connections
List three educators, leaders, professional development providers
you plan to connect with via social media.
Desired Outcome Overarching social media goal for the next six months.
Action Plan
Five to Seven Sentences detailing plan on how to achieve personal
social media goal.
PJ Caposey
@MCUSDSupe
pcaposey@mail.meridian223.org
815.980.0310