Slide KOM666 FLIERS AND BROCHURE

FLIERS & BROCHURES
Smith, Ronald D. (2003), Becoming public relations writer (2nd ed.). New
Jersey: Lawrence Erlbaum Associates

Penulisan Public Relations – KOM 210
Program Studi Ilmu Komunikasi
Dosen Pengampu

Prida Ariani Ambar Astuti, S.Sos., M.Si.

FLIERS
Penulisan Public Relations

Circulars

Broadsides
Handbills
Fact sheets

CHARACTERISTICs OF FLIERS
Fliers – Penulisan Public Relations

Unfolded sheet

Meant to be read as single unit
Time specific
Serve awareness objectives

to announce
specific events
Meetings

New
products

New
programs

VISUAL DESIGN FOR FLIERS
Penulisan Public Relations

Visual appeal

2 common font families
Times roman

Helvetica

Alignment characters
Centered type

Boxes

Justified left & right

Use
Lines

Borders

Tints &

boxes

Logos

Clip art

Photograph

BROCHURES
Penulisan Public Relations

Leaflet & Folder

A folded single sheet
Pamphlets, brochures, booklets, tracts,
bulletins, packets

Multipage publication

CHARACTERISTICS

BROCHURES
Penulisan Public Relations

Controlled medium

Nonpublic medium

Published once (long-term interest)

Stand-alone pieces

EFFECTIVE BROCHURES
Penulisan Public Relations

Two-way communication
Tear-our or clipout response card

Product sample

Opportunity to

request additional
information

Invite reader to call a
telephone hot line or make
contact with organization

TYPES OF BROCHURES
Penulisan Public Relations

Information (Awareness)

Present basic facts about organization

Interest (Acceptance)

Persuasive message

Action

To affect behavior of the reader

PLANNING BROCHURES
Penulisan Public Relations

Planning sheet
Topical divisions
1st draft
Graphic elements
Polished, Edited
Copy testing
Approvals

Terima kasih