Slide KOM666 NEWSLETTER

NEWS LETTER
Smith, Ronald D. (2003), Becoming public relations writer (2nd ed.). New
Jersey: Lawrence Erlbaum Associates

Penulisan Public Relations – KOM 210
Program Studi Ilmu Komunikasi
Dosen Pengampu

Prida Ariani Ambar Astuti, S.Sos., M.Si.

A printed periodic
publication distributed
by an organization to a
particular
information-seeking
audience

Should be
directed to
particular
audiences

Should focus on information relevant to its audience

The wants, interests & needs of the key public should
determine the news value of information for newsletters

Less formal, more letter like, more featurish

Mutual interest & mutual benefit

Objectives
NEWSLETTER

Maintain a relationship
Reinforce attitudes & actions

Create & maintain a dialogue
Increase a level of awareness
Increase a level of interest

TYPES
NEWSLETTER

Member Newsletter

External Newsletter

Special-Interest Newsletter (particular profession)

Subscription Newsletter

Consumer Newsletter (how-to)

Advocacy Newsletter

Effective Writing
NEWSLETTER

A nose for news
Audience focus

Writing Style

Writing Style
Informal, but not chatty

Businesslike language

Short sentences

Quotes to personalize & brighten a story

Headlines
Both a design element & an
information component

How to use a few words to
summarize an entire
article

EXAMPLES

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