Slide KOM666 NEWS RELEASE

NEWS RELEASE
Smith, Ronald D. (2003), Becoming public relations writer (2nd ed.). New
Jersey: Lawrence Erlbaum Associates

Penulisan Public Relations – KOM 210
Program Studi Ilmu Komunikasi
Dosen Pengampu

Prida Ariani Ambar Astuti, S.Sos., M.Si.

Physical Format
Components

Elements

PHYSICAL FORMAT
NEWS RELEASE

PHYSICAL FORMAT
A4/Letter

1,5/2
spacing

12 point

1/1,5
margins

5/6 spaces
indent
paragraph

Justify/left
margin

COMPONENTS
(A Properly Format)
NEWS RELEASE

Letterhead

News Flag

Organization Contact
Personal Contact
Date of Intended Use
Distribution Date

Headline (optional, signals of the content)

Dateline (the name of the city/town)

End Mark (######), ((END)), -30-

More Line ((more)), ((more-more-more)) – after the complete paragraph

Slug Line (1/2 word summary & indicating the page number)

Editor’s Note (optional, message directed to editors/news directors)

ELEMENTS

(Basics of News Release Writing)
NEWS RELEASE

LEADS (the most significant & interesting facts)

BENEFIT STATEMENTS (the benefit you offering)

INFO/ACTION STATEMENT (ways to obtain more information)

SECONDARY DETAILS (amplify information in the lead)

BACKGROUND INFORMATION (a context to report)

ORGANIZATIONAL IDENTIFICATION

KEY INGREDIENTS OF NEWS

Significant

Local

Balanced

Timely

Unusualness

Fame

LEADS
NEWS RELEASE

News

Context (focus on time or location)
Delayed Detail
Names
Reference
Attribution
Topic

Terima kasih