DAFTAR PUSTAKA Pengembangan Strategi Pemasaran Sekolah Berbasis Word Of Mouth Di SD Al Firdaus Surakarta.
57
DAFTAR PUSTAKA
Adisaputro, Gunawan. 2010. Manajemen pemasaran analisis untuk perancangan
strategi pemasaran. Yogyakarta: UPP STIM YKPN
Alma, Buchari. 2009. Manajemen Pemasaran dan Pemasaran Jasa. Bandung:
Alfabeta
Al a, Bu ho i da Hu i ati, Ratih. Edito ,
. Me iptaka “upe io Custo e
Value Perguruan Tinggi Negeri Melalui peningkatan Kinerja Bauran Pemasaran
Pe didika . Manajemen Corporate Strategi Pemasaran Jasa Pendidikan Fokus
pada Mutu dan Layanan Prima. Bandung: Alfabeta
Ali e, Ca ila A.,
. Wo d of outh: a a do i g the a ade i li a
to e . New Library World Vol. 108 No. 11/12, 2007 pp. 545-551
i o
Arya, Dhar Prakash,
. Advertisement Effectiveness: Role of 'Word-of-Mouth'
in Success of Educational Institutes in Non-Met o Cities . The IUP Journal of
Management Research, Vol. IX, No. 1, 2010.pp.346-351
Barnawi dan Arifin, Mohammad. 2012. Buku pintar mengelola sekolah swasta.
Yogyakarta: Ar Ruz Media
Cheu g, Christy M.K.,
. The effe ti e ess of ele tro i
ord of
o
u i atio : a literature a alysis . E-Trust vol 23 pp.329-345
outh
Daniasa, Cora I.,
. The Mechanisms of The Influence of Viral Marketing Social
Media . E o o i Ma age e t, a d Fi a ial Markets Volume 5 (3)
2012.pp.654-659
Djat iko, Ed Ha a to,
2012. Pp. 32-33
. Me e ai Pela gga Tulus . SWA, XXVIII Mei- Juni
Dua , We ji g; Gu Bi ; Whi sto , A d e B.,
. The d a i s of o li e
word-of-mouth and product sales—An empirical investigation of the movie
i dust . Journal of Retailing 84 no. 2 pp. 233–242
57
58
Fe guso , Ri k,
. Wo d of outh a d i al a keti g: taki g the te pe atu e
of the hottest t e ds i
a keti g . Journal of Consumer Marketing no.25/3
.pp. 179–182
Fulto , Joa ; Foltz, Joh ; Ale a de , Co i e; Xu, Pei,
. Wo d-of-Mouth
Marketi g, You a
ake it o k fo ou! . Feed & Grain January. pp.42-50
Gho a , )ah a “e ed; Tahe ejad, Hossei ,
. A studi o effe t of a d
credibility on wod of mouh ; with reference to internet service provider in
Mala sia . I te atio al jou al of marketing studies vol 4 pp. 26-37
Hasan, Ali. 2010. Marketing dari Mulut Ke Mulut Word of Mouth. Jakarta: Media
Presindo
Irwanto. 2006. Focused Group Discussion: Sebuah Pengantar Praktis.Yayasan Obor
Indonesia: Jakarta
Kelly, Lois .2007. Beyond Buzz : The Next Generation Of Word Of Mouth Marketing.
USA : American management association
Kha e, Ad ait; La e ue, Lau e I; Asha e, A tho K.,
. The Assi ilati e a d
Contrastive Effects of Word-of-Mouth Volume: An Experimental Examination
of Online Co su e Rati gs . Journal of Retailing 87 no.1.pp.111-126
Lan, Meei-Ying; Liu, Fangyi; Fang, Cheng-Hsi; Li , To M. Y.,
. U de sta di g
Word-of-Mouth i Cou te feiti g . Psychology 2012. Vol.3, No.3, pp. 289-295
Lin, Long-Yi; Lu, Ching-Yuh, 2010. "The Influence of Corporate Image, Relationship
Marketing, and Trust on Purchase Intention : The Moderating Effect of Word
of Mouth". Tourism Review, Vol.65 No. 3, 2010. pp.16-34
Lovelock, Christhopher dan Wright, Lauren alih bahasa Agus Widyantoro. 2005.
Manajemen Pemasaran Jasa. Jakarta: Indek
Mak, Ki gie,
. Ho Gua i I flue es Wo d of Mouth I te tio s . Journal of
Business and Management Vol. 6, No. 7; July.pp.3-14
Malhotra,Naresh K, 2005. Riset Pemasaran Pendekatan Terapan. Jakarta: indeks
59
Ma opol, Yu u ; De oa , Ri aldi; Wi akso o, Radito,
. WOM Bagia
“t ategi
° Ma keti g . SWA, XXVIII Mei- Juni 2012. Pp. 61-62
da i
Moli a i, Lo i K.; A att, Russell; Dio , Paul,
. “atisfa tio , ualit a d alue
and effects on repurchase and positive word-of-mouth behavioral intentions in
a B B se i es o te t . Journal of Services Marketing 22/5 pp. 363–373
Muhaimin, Sutiah, Prabowo. 2009. Manajemen Pendidikan Aplikasinya Dalam
Pengembangan Sekolah/Madrasah. Jakarta: Kencana Prenada Media Group
Palka, Wolfga g; Poustt hi,Ke ; Wiede a , Diet a G,
. Mo ile o d-ofmouth – A g ou ded theo of o ile i al a keti g . Journal of Information
Technology no. 24.pp. 172–185
Lans, Ralf Van Der; Bruggen, Gerrit Van; Eliashberg, Jehoshua; Wierenga, Berend,
. seedi g a essage to Ha est ea h p edi ti g a d opti izi g the
sp ead of ele t o i o d of outh . Ne
ode ol. pp. -41
Sandy Ng; David, Meredith E; Dagger, Tracey S., 2011. "Generating Positive Word Of
Mouth in The Service Experience". Managing Service Quality, Vol.21, No.2,
2011. pp.133-151
“teffes, E i M.; Bu gee, La e e E.,
. “o ial ties a d o li e o d of
Internet Research Vol. 19 No. 1, pp. 42-59
outh .
Sugiyono. 2009. Metode Penelitian Bisnis. Bandung : Alfabeta
Sumardy; Silviana, Marlin; Melone, Melina. Rest In Peace Advertising (1729-2010)
Mind and Soul Deceiver, Lie Teller And Exaggeration Expert Killed By The Power
Of Word of mouth. Jakarta: Gramedia Pustaka Utama
Sutama. 2011. Metode Penelitian Pendidikan Kuantitatif, Kualitatif, PTK R & D.
Surakarta: Fairuz Media
Trusov, Michael; Bucklin, Randolph E; Pauwels, Koen, 2009. , Effects of Word-ofMouth Versus Traditional Marketing: Findings from an Internet Social
Networking Site . Jour al of Marketi g “epte er
9. Pp.325-330
-------
. Do You Wa t To Be M F ie d ? Mo eta Value Of Wo d-Of-Mouth
Ma keti g I O li e Co
u ities . New Strategies / Vol. 2, No. 1.pp.26-63
60
Uen, Jin Feng; Peng, Sz-Ping; Chen, Shu-Yuan; Chien, “hu H a,
. The I pa t of
Wo d of Mouth o O ga izatio al Att a ti e ess . Asia Pacific Management
Review vol 16.no 3 pp. 239-253
Wulan,
Intan
Zahara.
2012.
New
Media
New
Marketing.
http://inzainza.blogspot.com/2010/02/new-medianew-marketing.html.
diakses 28 Oktober 2012
DAFTAR PUSTAKA
Adisaputro, Gunawan. 2010. Manajemen pemasaran analisis untuk perancangan
strategi pemasaran. Yogyakarta: UPP STIM YKPN
Alma, Buchari. 2009. Manajemen Pemasaran dan Pemasaran Jasa. Bandung:
Alfabeta
Al a, Bu ho i da Hu i ati, Ratih. Edito ,
. Me iptaka “upe io Custo e
Value Perguruan Tinggi Negeri Melalui peningkatan Kinerja Bauran Pemasaran
Pe didika . Manajemen Corporate Strategi Pemasaran Jasa Pendidikan Fokus
pada Mutu dan Layanan Prima. Bandung: Alfabeta
Ali e, Ca ila A.,
. Wo d of outh: a a do i g the a ade i li a
to e . New Library World Vol. 108 No. 11/12, 2007 pp. 545-551
i o
Arya, Dhar Prakash,
. Advertisement Effectiveness: Role of 'Word-of-Mouth'
in Success of Educational Institutes in Non-Met o Cities . The IUP Journal of
Management Research, Vol. IX, No. 1, 2010.pp.346-351
Barnawi dan Arifin, Mohammad. 2012. Buku pintar mengelola sekolah swasta.
Yogyakarta: Ar Ruz Media
Cheu g, Christy M.K.,
. The effe ti e ess of ele tro i
ord of
o
u i atio : a literature a alysis . E-Trust vol 23 pp.329-345
outh
Daniasa, Cora I.,
. The Mechanisms of The Influence of Viral Marketing Social
Media . E o o i Ma age e t, a d Fi a ial Markets Volume 5 (3)
2012.pp.654-659
Djat iko, Ed Ha a to,
2012. Pp. 32-33
. Me e ai Pela gga Tulus . SWA, XXVIII Mei- Juni
Dua , We ji g; Gu Bi ; Whi sto , A d e B.,
. The d a i s of o li e
word-of-mouth and product sales—An empirical investigation of the movie
i dust . Journal of Retailing 84 no. 2 pp. 233–242
57
58
Fe guso , Ri k,
. Wo d of outh a d i al a keti g: taki g the te pe atu e
of the hottest t e ds i
a keti g . Journal of Consumer Marketing no.25/3
.pp. 179–182
Fulto , Joa ; Foltz, Joh ; Ale a de , Co i e; Xu, Pei,
. Wo d-of-Mouth
Marketi g, You a
ake it o k fo ou! . Feed & Grain January. pp.42-50
Gho a , )ah a “e ed; Tahe ejad, Hossei ,
. A studi o effe t of a d
credibility on wod of mouh ; with reference to internet service provider in
Mala sia . I te atio al jou al of marketing studies vol 4 pp. 26-37
Hasan, Ali. 2010. Marketing dari Mulut Ke Mulut Word of Mouth. Jakarta: Media
Presindo
Irwanto. 2006. Focused Group Discussion: Sebuah Pengantar Praktis.Yayasan Obor
Indonesia: Jakarta
Kelly, Lois .2007. Beyond Buzz : The Next Generation Of Word Of Mouth Marketing.
USA : American management association
Kha e, Ad ait; La e ue, Lau e I; Asha e, A tho K.,
. The Assi ilati e a d
Contrastive Effects of Word-of-Mouth Volume: An Experimental Examination
of Online Co su e Rati gs . Journal of Retailing 87 no.1.pp.111-126
Lan, Meei-Ying; Liu, Fangyi; Fang, Cheng-Hsi; Li , To M. Y.,
. U de sta di g
Word-of-Mouth i Cou te feiti g . Psychology 2012. Vol.3, No.3, pp. 289-295
Lin, Long-Yi; Lu, Ching-Yuh, 2010. "The Influence of Corporate Image, Relationship
Marketing, and Trust on Purchase Intention : The Moderating Effect of Word
of Mouth". Tourism Review, Vol.65 No. 3, 2010. pp.16-34
Lovelock, Christhopher dan Wright, Lauren alih bahasa Agus Widyantoro. 2005.
Manajemen Pemasaran Jasa. Jakarta: Indek
Mak, Ki gie,
. Ho Gua i I flue es Wo d of Mouth I te tio s . Journal of
Business and Management Vol. 6, No. 7; July.pp.3-14
Malhotra,Naresh K, 2005. Riset Pemasaran Pendekatan Terapan. Jakarta: indeks
59
Ma opol, Yu u ; De oa , Ri aldi; Wi akso o, Radito,
. WOM Bagia
“t ategi
° Ma keti g . SWA, XXVIII Mei- Juni 2012. Pp. 61-62
da i
Moli a i, Lo i K.; A att, Russell; Dio , Paul,
. “atisfa tio , ualit a d alue
and effects on repurchase and positive word-of-mouth behavioral intentions in
a B B se i es o te t . Journal of Services Marketing 22/5 pp. 363–373
Muhaimin, Sutiah, Prabowo. 2009. Manajemen Pendidikan Aplikasinya Dalam
Pengembangan Sekolah/Madrasah. Jakarta: Kencana Prenada Media Group
Palka, Wolfga g; Poustt hi,Ke ; Wiede a , Diet a G,
. Mo ile o d-ofmouth – A g ou ded theo of o ile i al a keti g . Journal of Information
Technology no. 24.pp. 172–185
Lans, Ralf Van Der; Bruggen, Gerrit Van; Eliashberg, Jehoshua; Wierenga, Berend,
. seedi g a essage to Ha est ea h p edi ti g a d opti izi g the
sp ead of ele t o i o d of outh . Ne
ode ol. pp. -41
Sandy Ng; David, Meredith E; Dagger, Tracey S., 2011. "Generating Positive Word Of
Mouth in The Service Experience". Managing Service Quality, Vol.21, No.2,
2011. pp.133-151
“teffes, E i M.; Bu gee, La e e E.,
. “o ial ties a d o li e o d of
Internet Research Vol. 19 No. 1, pp. 42-59
outh .
Sugiyono. 2009. Metode Penelitian Bisnis. Bandung : Alfabeta
Sumardy; Silviana, Marlin; Melone, Melina. Rest In Peace Advertising (1729-2010)
Mind and Soul Deceiver, Lie Teller And Exaggeration Expert Killed By The Power
Of Word of mouth. Jakarta: Gramedia Pustaka Utama
Sutama. 2011. Metode Penelitian Pendidikan Kuantitatif, Kualitatif, PTK R & D.
Surakarta: Fairuz Media
Trusov, Michael; Bucklin, Randolph E; Pauwels, Koen, 2009. , Effects of Word-ofMouth Versus Traditional Marketing: Findings from an Internet Social
Networking Site . Jour al of Marketi g “epte er
9. Pp.325-330
-------
. Do You Wa t To Be M F ie d ? Mo eta Value Of Wo d-Of-Mouth
Ma keti g I O li e Co
u ities . New Strategies / Vol. 2, No. 1.pp.26-63
60
Uen, Jin Feng; Peng, Sz-Ping; Chen, Shu-Yuan; Chien, “hu H a,
. The I pa t of
Wo d of Mouth o O ga izatio al Att a ti e ess . Asia Pacific Management
Review vol 16.no 3 pp. 239-253
Wulan,
Intan
Zahara.
2012.
New
Media
New
Marketing.
http://inzainza.blogspot.com/2010/02/new-medianew-marketing.html.
diakses 28 Oktober 2012