Student Retention: What, Why, How.
“ Add your company slogan ”
St udent Ret ent ion
What, Why, How
Presented by Rudy Wawolumaja
Program Pengembangan Eksekutif
UK. Maranatha – 24 Februari 2011
Student Retention vs Student Attrition
Student Retention suatu Perguruan Tinggi adalah
Ukuran berapa persentase mahasiswa yang tinggal tetap
di sebuah institusi Perguruan Tinggi sampai mereka
lulus (graduate)
Student Attrition suatu Perguruan Tinggi adalah
Ukuran berapa persentase mahasiswa yang
meninggalkan sebuah institusi Perguruan Tinggi
sebelum mereka lulus (graduate)
Mengapa St udent Ret ent ion Penting?
Kepentingan Institusi dan Mahasiswa,
Orang tua dan masyarakat
Keuangan
Reputasi
Integrity (kejujuran)
Pemborosan uang
dan waktu
Trauma psikologis
Institusi kehilangan revenue
(pendapatan) dari tuition fee;
Hilangnya kesempatan pembinaan
generasi muda (student development)
retention rate menjadi ukuran
reputasi sebuah perguruan tinggi
Ketika perguruan tinggi menerima
mahasiswa
tanggung jawab moral
untuk berusaha mendidik mahasiswa
agar dapat menyelesaikan studinya
dengan baik.
HOW….
Tujuh pertanyaan penuntun dalam mengelola Student Retention
(Watson Scott Swail, Ed.D, 2006)
1. Do you understand the nature of the problem?
2. Do you know why your student leave?
3. Do you know what your institution is already doing to
improve this issue?
4. Do you know how effective these programs or strategies
are?
5. Do you know what programs or strategies may be worth
considering?
6. Do you have evidence that there exists significant
support on campus to do something about this issue?
7. Do you understand the institutional change process?
“If you don’t want to lose students, recruit honestly
and be sure freshers know what to expect,
and what support is available, from start”
- Harriet Swain, 2008 -
“In order not to lose students, they should be recruiting
honestly in the first place”
- Tony Cook -
Retention Formula for Student Success
For Intervention Programs and Services to be Successful,
they must be powerful enough to effect change
Retention = Early Identification +
(Early + Intensive + Continuous) Intervention
SEIDMAN Model
Student not
in Need
In Class
Evaluation
Continue
Facilitate
Student Social
Interaction
Assessment
Student in
Need of
Assistance
Prior to
Enrollment
Program
of Study
Diagnostic
Prescription
Program
of Study
Orientation
Activities
Career
Services
Facility
Program
Modification
Monitor
Evaluation
/ Modify
Continue
Program Pengembangan Eksekutif UK. Maranatha, 24 Februari 2011
Rudy Wawolumaja – PR I UK. Maranatha
Student Retention
What, Why, How
What ? student retention versus student attrition.
St udent Ret ent ion suat u Perguruan Tinggi adalah ukuran berapa persentase mahasiswa yang t inggal
tetap disebuah institusi Perguruan Tinggi sampai mereka lulus (graduate).
St udent at t rit ion suat u Perguruan Tinggi adalah suat u ukuran berapa persentase mahasiswa yang
meninggalkan disebuah institusi Perguruan Tinggi sebelum ybs lulus (graduate).
Why? Kenapa student retention penting?
Alasan utama: kepentingan institusi & mahasiswa, orang tua mahasiswa & masyarakat.
Dari sisi inst it usi : - keuangan, reput asi & nilai int egrit y (kej uj uran). Inst it usi kehilangan
revenue/pendapat an dari t uit ion fee, hilangnya kesempat an pembinaan generasi muda (st udent
development). Ret ent ion rat e merupakan ukuran dari reput asi suat u inst it usi perguruan t inggi.
Int egrit y : Ket ika PT menerima seorang mahasiswa unt uk belaj ar di inst it usinya maka PT
mempunyai t anggung j awab moral unt uk berusaha agar mahasiswa t ersebut menyelesaikan st udinya
sampai selesai.
Dari sisi mahasiswa & masyarakat: - Pemborosan uang dan waktu, trauma psikologis ,
DMAIC (Define ----> Measure -----> Analyse -----> Improve -----> Control ) = Manage.
Tujuh pertanyaan penuntun dalam mengelola student retention (Watson Scott Swail, Ed.D, 2006):
1
Do you understand the nature of the problem?.
2
Do you know why your students leave?
3
Do you know what your institution is already doing to improve this issue?
4
Do you know how effective these programs or strategies are?
5
Do you know what programs or strategies may be worth considering?
6
Do you have evidence t hat t here exist s significant support on campus t o do somet hing
about this issues?
7
Do you understand the institutional change process?
“If you don’t want to lose students, recruit honestly and be sure freshers know what to expect, and
what support is available, from the start” – Harriet Swain, 2008.
“In order not to lose students, they should be recruiting honestly in the first place” - Tony Cook.
Retention Formula for Student Success:
‘ For Int ervent ion Programs and Services t o be Successful, t hey must be powerful enough t o effect
change’
*RET = E id + (E + IN + C) iv
RETENTION = EARLY IDENTIFICATION +(EARLY+INTENSIVE+CONTINUOUS) INTERVENTION
SEIDMAN Model
Student not
in Need
In Class
Evaluation
Continue
Program of
Study
Facilitate
Student Social
Interaction
Orientation
Activities
Carreer
Services
Facility
Assessment
Student in
Need of
Assistance
Prior to
Enrollment
Diagnostic
Prescription
Program
modification
Program of
Study
Monitor
Evaluation/M
odify
RET = E id + (E + IN + C) iv
RETENTION = EARLY IDENTIFICATION +(EARLY+INTENSIVE+CONTINUOUS) INTERVENTION
Continue
Kerugian Finansial (1)
Kerugian finansial akibat student Attrition :
Asumsi :
Data biaya mahasiswa angkatan 2010
(diluar biaya praktikum, dll)
Kerugian Finansial (2)
Fakultas Kedokteran :
Biaya kuliah & pengembangan: Rp.
20.000.000/semester
Biaya Daftar Ulang : Rp. 100.000/semester
Biaya/semester :
= 20.000.000 + 100.000
= Rp. 20.100.000/mahasiswa/semester
Kerugian Finansial (3)
Fakultas/Jurusan/Progdi lain :
Rata-rata biaya SKS : Rp.160.000/SKS
Asumsi pengambilan SKS/semester : 18 SKS
Rata-rata biaya pengembangan :
Rp. 1.700.000/semester
Biaya Daftar Ulang : Rp. 100.000/semester
Biaya/semester :
= (160.000 x 18) + 1.700.000 + 100.000
= Rp.4.680.000/mahasiswa/semester
Kerugian Finansial (4)
Bila mahasiswa hanya bertahan di UKM
selama 2 semester
Kerugian yang dialami UK. Maranatha :
Kedokteran Umum :
= Rp. 20.100.000 x 6 semester
= Rp.120.600.000 / mahasiswa
Fakultas/jurusan/progdi lain :
= Rp.4.680.000 x 6 semester
= Rp. 28.080.000 / mahasiswa
Kerugian Finansial (5)
Kerugian yang dialami mahasiswa :
Kedokteran Umum :
= Rp. 20.100.000 x 2 semester
= Rp. 40.200.000 / mahasiswa
Fakultas/jurusan/progdi lain :
= Rp. 4.680.000 x 2 semester
= Rp. 9.360.000 / mahasiswa
Data Mahasiswa DO (1)
Fak/Jur/Progdi
KEDOKTERAN UMUM
TEK SIPIL
2005
2006
15
8
2007
1
2008
2009
2010
TOTAL
7
1
1
32
18
11
46
76
TEK ELEKTRO
67
26
11
30
134
TEK INDUSTRI
129
33
18
183
363
SISTEM KOMPUTER
1
1
PSIKOLOGI
40
28
66
37
16
79
266
SASTRA INGGRIS
67
12
37
22
7
20
165
SASTRA JEPANG
20
9
20
12
1
18
80
3
7
3
9
22
SASTRA CINA
D3 BHS INGGRIS
35
20
49
16
6
10
136
D3 BHS MANDARIN
33
21
27
7
3
4
95
Data Mahasiswa DO (2)
Fak/Jur/Progdi
2005
2006
2007
2008
2009
AKUNTANSI
74
28
55
73
19
125
374
MANAJEMEN
159
41
129
96
45
264
734
4
31
13
12
56
14
15
45
SENI RUPA MURNI
27
TOTAL
DISAIN INTERIOR
17
DISAIN KOM. VISUAL
16
D3 SENI RUPA
40
11
4
7
62
TEK INFORMATIKA
100
33
23
43
199
SISTEM INFORMASI
D3 TEKNIK
INFORMATIKA
DOUBLE DEGREE
TS/SI
25
9
9
15
58
2
19
88
TOTAL
14
2010
67
1
444
167
848
1
448
207
904
3,018
Mahasiswa Baru vs DO 2010 (1)
No
Fak/Jur/Progdi
1
KEDOKTERAN UMUM
2
MaBa 2010
DO 2010
170
1
TEK SIPIL
52
46
3
TEK ELEKTRO
69
30
4
TEK INDUSTRI
70
183
5
PSIKOLOGI
216
79
6
SASTRA INGGRIS
82
20
7
SASTRA JEPANG
20
18
8
SASTRA CINA
21
9
9
D3 BHS INGGRIS
49
10
10
D3 BHS MANDARIN
25
4
Mahasiswa Baru vs DO 2010 (2)
No
Fak/Jur/Progdi
MaBa 2010
DO 2010
11
AKUNTANSI
356
125
12
MANAJEMEN
326
264
13
SENI RUPA MURNI
13
4
14
DISAIN INTERIOR
75
12
15
DISAIN KOM. VISUAL
176
15
16
D3 SENI RUPA
38
7
17
TEK INFORMATIKA
184
43
18
SISTEM INFORMASI
49
15
19
D3 TEKNIK INFORMATIKA
10
19
Mahasiswa Baru vs DO 2010 (3)
Data Mahasiswa Mutasi (1)
Jenis Mutasi :
Mutasi Internal (MI) : perpindahan antara
Fak/Jur/Progdi di lingkungan UKM.
Mutasi Eksternal (ME) : mahasiswa
mengundurkan diri.
Data Mahasiswa Mutasi (2)
No
FAK/JUR/PROGDI
Mutasi Internal
Mutasi Eksternal
1
KEDOKTERAN UMUM
32
102
2
KEDOKTERAN GIGI
1
0
3
TEK SIPIL
48
136
4
TEK ELEKTRO
31
246
5
TEK INDUSTRI
31
178
6
SISTEM KOMPUTER
1
1
7
DOUBLE DEGREE TS/SI
5
4
8
PSIKOLOGI
17
164
9
PSIKOLOGI SIANG
10
4
10
SASTRA INGGRIS
183
134
Data Mahasiswa Mutasi (3)
No
FAK/JUR/PROGDI
Mutasi Internal
Mutasi Eksternal
11
SASTRA JEPANG
8
56
12
SASTRA CINA
14
26
13
D3 BHS INGGRIS
15
93
14
D3 BHS MANDARIN
1
43
15
AKUNTANSI
50
182
16
MANAJEMEN
42
268
17
AKUNTANSI SORE
4
0
18
MANAJEMEN SORE
5
1
19
SENI RUPA MURNI
168
6
20
DISAIN INTERIOR
29
24
Data Mahasiswa Mutasi (4)
No
FAK/JUR/PROGDI
Mutasi Internal
Mutasi Eksternal
21
DISAIN KOM. VISUAL
43
48
22
D3 SENI RUPA
22
17
23
TEK INFORMATIKA
49
61
24
SISTEM INFORMASI
17
22
25
D3 TEKNIK INFORMATIKA
87
16
26
EXT TEKNIK INF
5
0
27
EXT SISTEM INF
1
1
28
EXT TEKNIK INF MALAM
1
0
29
HUKUM
0
5
920
1838
TOTAL
St udent Ret ent ion
What, Why, How
Presented by Rudy Wawolumaja
Program Pengembangan Eksekutif
UK. Maranatha – 24 Februari 2011
Student Retention vs Student Attrition
Student Retention suatu Perguruan Tinggi adalah
Ukuran berapa persentase mahasiswa yang tinggal tetap
di sebuah institusi Perguruan Tinggi sampai mereka
lulus (graduate)
Student Attrition suatu Perguruan Tinggi adalah
Ukuran berapa persentase mahasiswa yang
meninggalkan sebuah institusi Perguruan Tinggi
sebelum mereka lulus (graduate)
Mengapa St udent Ret ent ion Penting?
Kepentingan Institusi dan Mahasiswa,
Orang tua dan masyarakat
Keuangan
Reputasi
Integrity (kejujuran)
Pemborosan uang
dan waktu
Trauma psikologis
Institusi kehilangan revenue
(pendapatan) dari tuition fee;
Hilangnya kesempatan pembinaan
generasi muda (student development)
retention rate menjadi ukuran
reputasi sebuah perguruan tinggi
Ketika perguruan tinggi menerima
mahasiswa
tanggung jawab moral
untuk berusaha mendidik mahasiswa
agar dapat menyelesaikan studinya
dengan baik.
HOW….
Tujuh pertanyaan penuntun dalam mengelola Student Retention
(Watson Scott Swail, Ed.D, 2006)
1. Do you understand the nature of the problem?
2. Do you know why your student leave?
3. Do you know what your institution is already doing to
improve this issue?
4. Do you know how effective these programs or strategies
are?
5. Do you know what programs or strategies may be worth
considering?
6. Do you have evidence that there exists significant
support on campus to do something about this issue?
7. Do you understand the institutional change process?
“If you don’t want to lose students, recruit honestly
and be sure freshers know what to expect,
and what support is available, from start”
- Harriet Swain, 2008 -
“In order not to lose students, they should be recruiting
honestly in the first place”
- Tony Cook -
Retention Formula for Student Success
For Intervention Programs and Services to be Successful,
they must be powerful enough to effect change
Retention = Early Identification +
(Early + Intensive + Continuous) Intervention
SEIDMAN Model
Student not
in Need
In Class
Evaluation
Continue
Facilitate
Student Social
Interaction
Assessment
Student in
Need of
Assistance
Prior to
Enrollment
Program
of Study
Diagnostic
Prescription
Program
of Study
Orientation
Activities
Career
Services
Facility
Program
Modification
Monitor
Evaluation
/ Modify
Continue
Program Pengembangan Eksekutif UK. Maranatha, 24 Februari 2011
Rudy Wawolumaja – PR I UK. Maranatha
Student Retention
What, Why, How
What ? student retention versus student attrition.
St udent Ret ent ion suat u Perguruan Tinggi adalah ukuran berapa persentase mahasiswa yang t inggal
tetap disebuah institusi Perguruan Tinggi sampai mereka lulus (graduate).
St udent at t rit ion suat u Perguruan Tinggi adalah suat u ukuran berapa persentase mahasiswa yang
meninggalkan disebuah institusi Perguruan Tinggi sebelum ybs lulus (graduate).
Why? Kenapa student retention penting?
Alasan utama: kepentingan institusi & mahasiswa, orang tua mahasiswa & masyarakat.
Dari sisi inst it usi : - keuangan, reput asi & nilai int egrit y (kej uj uran). Inst it usi kehilangan
revenue/pendapat an dari t uit ion fee, hilangnya kesempat an pembinaan generasi muda (st udent
development). Ret ent ion rat e merupakan ukuran dari reput asi suat u inst it usi perguruan t inggi.
Int egrit y : Ket ika PT menerima seorang mahasiswa unt uk belaj ar di inst it usinya maka PT
mempunyai t anggung j awab moral unt uk berusaha agar mahasiswa t ersebut menyelesaikan st udinya
sampai selesai.
Dari sisi mahasiswa & masyarakat: - Pemborosan uang dan waktu, trauma psikologis ,
DMAIC (Define ----> Measure -----> Analyse -----> Improve -----> Control ) = Manage.
Tujuh pertanyaan penuntun dalam mengelola student retention (Watson Scott Swail, Ed.D, 2006):
1
Do you understand the nature of the problem?.
2
Do you know why your students leave?
3
Do you know what your institution is already doing to improve this issue?
4
Do you know how effective these programs or strategies are?
5
Do you know what programs or strategies may be worth considering?
6
Do you have evidence t hat t here exist s significant support on campus t o do somet hing
about this issues?
7
Do you understand the institutional change process?
“If you don’t want to lose students, recruit honestly and be sure freshers know what to expect, and
what support is available, from the start” – Harriet Swain, 2008.
“In order not to lose students, they should be recruiting honestly in the first place” - Tony Cook.
Retention Formula for Student Success:
‘ For Int ervent ion Programs and Services t o be Successful, t hey must be powerful enough t o effect
change’
*RET = E id + (E + IN + C) iv
RETENTION = EARLY IDENTIFICATION +(EARLY+INTENSIVE+CONTINUOUS) INTERVENTION
SEIDMAN Model
Student not
in Need
In Class
Evaluation
Continue
Program of
Study
Facilitate
Student Social
Interaction
Orientation
Activities
Carreer
Services
Facility
Assessment
Student in
Need of
Assistance
Prior to
Enrollment
Diagnostic
Prescription
Program
modification
Program of
Study
Monitor
Evaluation/M
odify
RET = E id + (E + IN + C) iv
RETENTION = EARLY IDENTIFICATION +(EARLY+INTENSIVE+CONTINUOUS) INTERVENTION
Continue
Kerugian Finansial (1)
Kerugian finansial akibat student Attrition :
Asumsi :
Data biaya mahasiswa angkatan 2010
(diluar biaya praktikum, dll)
Kerugian Finansial (2)
Fakultas Kedokteran :
Biaya kuliah & pengembangan: Rp.
20.000.000/semester
Biaya Daftar Ulang : Rp. 100.000/semester
Biaya/semester :
= 20.000.000 + 100.000
= Rp. 20.100.000/mahasiswa/semester
Kerugian Finansial (3)
Fakultas/Jurusan/Progdi lain :
Rata-rata biaya SKS : Rp.160.000/SKS
Asumsi pengambilan SKS/semester : 18 SKS
Rata-rata biaya pengembangan :
Rp. 1.700.000/semester
Biaya Daftar Ulang : Rp. 100.000/semester
Biaya/semester :
= (160.000 x 18) + 1.700.000 + 100.000
= Rp.4.680.000/mahasiswa/semester
Kerugian Finansial (4)
Bila mahasiswa hanya bertahan di UKM
selama 2 semester
Kerugian yang dialami UK. Maranatha :
Kedokteran Umum :
= Rp. 20.100.000 x 6 semester
= Rp.120.600.000 / mahasiswa
Fakultas/jurusan/progdi lain :
= Rp.4.680.000 x 6 semester
= Rp. 28.080.000 / mahasiswa
Kerugian Finansial (5)
Kerugian yang dialami mahasiswa :
Kedokteran Umum :
= Rp. 20.100.000 x 2 semester
= Rp. 40.200.000 / mahasiswa
Fakultas/jurusan/progdi lain :
= Rp. 4.680.000 x 2 semester
= Rp. 9.360.000 / mahasiswa
Data Mahasiswa DO (1)
Fak/Jur/Progdi
KEDOKTERAN UMUM
TEK SIPIL
2005
2006
15
8
2007
1
2008
2009
2010
TOTAL
7
1
1
32
18
11
46
76
TEK ELEKTRO
67
26
11
30
134
TEK INDUSTRI
129
33
18
183
363
SISTEM KOMPUTER
1
1
PSIKOLOGI
40
28
66
37
16
79
266
SASTRA INGGRIS
67
12
37
22
7
20
165
SASTRA JEPANG
20
9
20
12
1
18
80
3
7
3
9
22
SASTRA CINA
D3 BHS INGGRIS
35
20
49
16
6
10
136
D3 BHS MANDARIN
33
21
27
7
3
4
95
Data Mahasiswa DO (2)
Fak/Jur/Progdi
2005
2006
2007
2008
2009
AKUNTANSI
74
28
55
73
19
125
374
MANAJEMEN
159
41
129
96
45
264
734
4
31
13
12
56
14
15
45
SENI RUPA MURNI
27
TOTAL
DISAIN INTERIOR
17
DISAIN KOM. VISUAL
16
D3 SENI RUPA
40
11
4
7
62
TEK INFORMATIKA
100
33
23
43
199
SISTEM INFORMASI
D3 TEKNIK
INFORMATIKA
DOUBLE DEGREE
TS/SI
25
9
9
15
58
2
19
88
TOTAL
14
2010
67
1
444
167
848
1
448
207
904
3,018
Mahasiswa Baru vs DO 2010 (1)
No
Fak/Jur/Progdi
1
KEDOKTERAN UMUM
2
MaBa 2010
DO 2010
170
1
TEK SIPIL
52
46
3
TEK ELEKTRO
69
30
4
TEK INDUSTRI
70
183
5
PSIKOLOGI
216
79
6
SASTRA INGGRIS
82
20
7
SASTRA JEPANG
20
18
8
SASTRA CINA
21
9
9
D3 BHS INGGRIS
49
10
10
D3 BHS MANDARIN
25
4
Mahasiswa Baru vs DO 2010 (2)
No
Fak/Jur/Progdi
MaBa 2010
DO 2010
11
AKUNTANSI
356
125
12
MANAJEMEN
326
264
13
SENI RUPA MURNI
13
4
14
DISAIN INTERIOR
75
12
15
DISAIN KOM. VISUAL
176
15
16
D3 SENI RUPA
38
7
17
TEK INFORMATIKA
184
43
18
SISTEM INFORMASI
49
15
19
D3 TEKNIK INFORMATIKA
10
19
Mahasiswa Baru vs DO 2010 (3)
Data Mahasiswa Mutasi (1)
Jenis Mutasi :
Mutasi Internal (MI) : perpindahan antara
Fak/Jur/Progdi di lingkungan UKM.
Mutasi Eksternal (ME) : mahasiswa
mengundurkan diri.
Data Mahasiswa Mutasi (2)
No
FAK/JUR/PROGDI
Mutasi Internal
Mutasi Eksternal
1
KEDOKTERAN UMUM
32
102
2
KEDOKTERAN GIGI
1
0
3
TEK SIPIL
48
136
4
TEK ELEKTRO
31
246
5
TEK INDUSTRI
31
178
6
SISTEM KOMPUTER
1
1
7
DOUBLE DEGREE TS/SI
5
4
8
PSIKOLOGI
17
164
9
PSIKOLOGI SIANG
10
4
10
SASTRA INGGRIS
183
134
Data Mahasiswa Mutasi (3)
No
FAK/JUR/PROGDI
Mutasi Internal
Mutasi Eksternal
11
SASTRA JEPANG
8
56
12
SASTRA CINA
14
26
13
D3 BHS INGGRIS
15
93
14
D3 BHS MANDARIN
1
43
15
AKUNTANSI
50
182
16
MANAJEMEN
42
268
17
AKUNTANSI SORE
4
0
18
MANAJEMEN SORE
5
1
19
SENI RUPA MURNI
168
6
20
DISAIN INTERIOR
29
24
Data Mahasiswa Mutasi (4)
No
FAK/JUR/PROGDI
Mutasi Internal
Mutasi Eksternal
21
DISAIN KOM. VISUAL
43
48
22
D3 SENI RUPA
22
17
23
TEK INFORMATIKA
49
61
24
SISTEM INFORMASI
17
22
25
D3 TEKNIK INFORMATIKA
87
16
26
EXT TEKNIK INF
5
0
27
EXT SISTEM INF
1
1
28
EXT TEKNIK INF MALAM
1
0
29
HUKUM
0
5
920
1838
TOTAL