S MPP 1105469 Table of content
DAFTAR ISI
ABSTRAK ........................................................................................................................ i
ABSTRACT ........................................................................................................................ ii
KATA PENGANTAR ....................................................................................................... iii
UCAPAN TERIMAKASIH ............................................................................................. iv
DAFTAR ISI ...................................................................................................................... iv
DAFTAR TABEL ............................................................................................................ v
DAFTAR GAMBAR ........................................................................................................ iv
BAB I PENDAHULUAN
1.1 Latar Belakang Penelitian ............................................................................................ 1
1.2 Rumusan Masalah ......................................................................................................... 12
1.3 Tujuan Penelitian ......................................................................................................... 12
1.4 Kegunaan Penelitian .................................................................................................... 12
1.4.1 Kegunaan Teoritis .............................................................................................. 12
1.4.2 Kegunaan Praktis ............................................................................................... 12
BAB II KAJIAN PUSTAKA, KERANGKA PEMIKIRAN DAN HIPOTESIS
2.1 Kajian Pustaka ............................................................................................................
13
2.1.1 Konsep Kepariwisataan....................................................................................... 13
2.1.1.1 Pariwisata dan Kepariwisataan .............................................................. 13
2.1.1.2 Industri Pariwisata ................................................................................. 13
2.1.1.3 Destinasi Pariwisata ............................................................................... 14
2.1.1.4 Konsep Museum ..................................................................................... 15
2.1.2 Konsep Museum Experience ............................................................................... 16
2.1.2.1 Museum Experience bagian dari Marketing Hospitality and
Tourism ............................................................................................................. 16
2.1.2.2 Konsep Pemasaran Museum ................................................................... 17
2.1.2.3 Definisi Museum Experience .................................................................. 20
2.1.2.4 Dimensi Museum Experience ................................................................. 24
2.1.3 Konsep Behavioral Intention .............................................................................. 26
Fajar Siddiq Iskandar, 2016
PENGARUH MUSEUM EXPERIENCE TERHADAP BEHAVIORAL INTENTION WISATAWAN DI
MUSEUM KONPERENSI ASIA AFRIKA
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
viii
ix
2.1.3.1 Definisi Behavioral Intention ................................................................. 26
2.1.3.2 Dimensi Behavioral Intention ................................................................ 27
2.1.4 Pengaruh Museum Experience terhadap Behavioral Intention ........................... 30
2.1.5 Orisinalitas Penelitian ........................................................................................ 31
2.2 Kerangka Pemikiran ..................................................................................................... 32
2.3 Hipotesis ...................................................................................................................... 36
BAB III OBJEK DAN METODE PENELITIAN
3.1 Objek Penelitian ........................................................................................................... 38
3.2 Metode Penelitian ........................................................................................................ 39
3.2.1 Jenis Penelitian dan Metode yang Digunakan ................................................... 39
3.2.1.1 Jenis Penelitian ...................................................................................... 39
3.2.1.2 Metodologi Penelitian ............................................................................ 39
3.2.2 Operasionalisasi Variabel .................................................................................. 40
3.2.3 Jenis dan Sumber Data ...................................................................................... 46
3.2.4 Populasi, Sampel dan Teknik Sampling ............................................................ 47
3.2.4.1 Populasi ................................................................................................. 47
3.2.4.2 Sampel ................................................................................................... 48
3.2.4.3 Teknik Sampling .................................................................................... 49
3.2.5 Teknik Pengumpulan Data ................................................................................. 50
3.2.6 Hasil Pengujian Validitas dan Reliabilitas ....................................................... 50
3.2.6.1 Pengujian Validitas ................................................................................. 50
3.2.6.2 Pengujian Reliabilitas ............................................................................. 56
3.2.7 Rancangan Analisis Data dan Uji Hipotesis ...................................................... 57
3.2.7.1 Rancangan Analisis Data Verifikatif ..................................................... 57
3.2.7.2 Pengujian Hipotesis ............................................................................... 59
BAB IV HASIL PENELITIAN DAN PEMBAHASAN
4.1 Profil Museum dan Responden ..................................................................................... 64
4.1.1 Profil Museum .................................................................................................... 64
4.1.1.1 Indentitas Museum ................................................................................. 64
4.1.1.2 Sejarah Singkat ....................................................................................... 65
4.1.1.3 Produk dan Jasa Yang Ditawarkan ......................................................... 67
Fajar Siddiq Iskandar, 2016
PENGARUH MUSEUM EXPERIENCE TERHADAP BEHAVIORAL INTENTION WISATAWAN DI
MUSEUM KONPERENSI ASIA AFRIKA
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
x
4.1.1.3.1 Pameran Tetap ......................................................................... 67
4.1.1.3.2 Perpustakaan ............................................................................ 68
4.1.1.3.3 Audio Visual ............................................................................ 68
4.1.1.3.4 Gedung Merdeka ..................................................................... 68
4.1.1.3.5 Aktivitas di Museum Konperensi Asia Afrika ........................ 68
4.1.1.4 Struktur Organisasi ................................................................................. 69
4.1.2 Profil Responden Museum Konperensi Asia Afrika Berdasarkan
Karakteristik ..................................................................................................... 71
4.1.2.2 Karakteristik Berdasarkan Jenis Kelamin dan Usia................................ 71
4.1.2.3 Karakterisik Berdasarkan Pendidikan Terakhir dan Pekerjaan ............. 72
4.1.2.4 Karakteristik Berdasarkan Asal Tinggal ................................................ 72
4.1.3 Profil Responden Museum Konperensi Asia Afrika Berdasarkan
Pengalaman .................................................................................................... 73
4.1.3.1 Pengalaman responden berdasarkan frekuensi Kunjungan .................... 74
4.1.3.2 Pengalaman responden berdasarkan dengan siapa berkunjung .............. 74
4.1.3.3 Pengalaman responden berdasarkan informasi....................................... 75
4.1.3.4 Pengalaman responden berdasarkan tujuan berkunjung ......................... 76
4.1.3.5 Pengalaman responden berdasarkan model transportasi yang
digunakan ................................................................................................ 77
4.1.3.6 Pengalaman responden berdasarkan pengeluaran saat
berkunjung .............................................................................................. 78
4.2 Pelaksanaan Museum Experience di Museum Konperensi Asia Afrika ....................... 79
4.2.1 Tanggapan Responden terhadap Recreation di Museum Konperensi
Asia Afrika ..................................................................................................... 79
4.2.2 Tanggapan responden terhadap Socibility di Museum Konperensi
Asia Afrika ..................................................................................................... 82
4.2.3 Tanggapan responden terhadap Learning Experience di Museum
Konperensi Asia Afrika ................................................................................. 84
4.2.4 Tanggapan responden terhadap Aesthetic Experience di Museum
Konperensi Asia Afrika ................................................................................. 86
4.2.5 Tanggapan responden terhadap celebrative Experience di Museum
Konperensi Asia Afrika ................................................................................. 89
Fajar Siddiq Iskandar, 2016
PENGARUH MUSEUM EXPERIENCE TERHADAP BEHAVIORAL INTENTION WISATAWAN DI
MUSEUM KONPERENSI ASIA AFRIKA
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
xi
4.2.6 Rekapitulasi hasil Tanggapan responden terhadap implementasi
Museum Experience di Museum Konperensi Asia Afrika............................. 90
4.3 Tanggapan Responden Museum Konperensi Asia Afrika terhadap behavioral
intention ....................................................................................................................... 92
4.3.1 Tanggapan Responden terhadap Revisit The Same Destination di
Museum Konperensi Asia Afrika ....................................................................... 92
4.3.2 Tanggapan Responden terhadap Willingness To Recommend The
Destination To Other di Museum Konperensi Asia Afrika ................................ 94
4.3.3 Rekapitulasi Hasil Tanggapan Responden Terhadap Implementasi
Behavioral Intention Wisatawan di Museum Konperensi Asia Afrika .............. 95
4.4 Pengaruh Museum Experience Terhadap Behavioral Intention Wisatawan
Museum Konperensi Asia Afrika ................................................................................ 98
4.4.1 Hasil Uji Asumsi Regresi Berganda ................................................................... 98
4.4.1.1 Hasil Pengujian Asumsi Normalitas ....................................................... 98
4.4.1.2 Hasil Pengujian Asumsi Heterokedasitas ............................................... 100
4.4.1.3 Hasil Pengujian Asumsi Linieritas ......................................................... 101
4.4.1.4 Hasil Pengujian Asumsi Multikolinierutas ............................................. 103
4.4.1.5 Hasil Pengujian Korelasi dan Koefisien Determinasi ............................ 104
4.4.2 Pengujian Hipotesis dan Uji Signifikansi Secara Simultan (Uji F) .................... 105
4.4.3 Pengujian Hipotesis dan Uji Signifikansi Secara Parsial (Uji t) ......................... 106
4.4.4 Model Persamaan Regresi Berganda Pengaruh Museum Experience
wisatawan terhadap Behavioral Intention .......................................................... 108
4.5 Implikasi Hasil Temuan Penelitian ............................................................................... 109
4.5.1 Temuan Penelitian Bersifat Teoritik ................................................................... 109
4.5.2 Temuan Penelitian Bersifat Empirik ................................................................... 110
BAB V KESIMPULAN DAN REKOMENDASI
5.1 Kesimpualan.................................................................................................................. 112
5.2 Rekomendasi ................................................................................................................. 113
Fajar Siddiq Iskandar, 2016
PENGARUH MUSEUM EXPERIENCE TERHADAP BEHAVIORAL INTENTION WISATAWAN DI
MUSEUM KONPERENSI ASIA AFRIKA
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
ABSTRAK ........................................................................................................................ i
ABSTRACT ........................................................................................................................ ii
KATA PENGANTAR ....................................................................................................... iii
UCAPAN TERIMAKASIH ............................................................................................. iv
DAFTAR ISI ...................................................................................................................... iv
DAFTAR TABEL ............................................................................................................ v
DAFTAR GAMBAR ........................................................................................................ iv
BAB I PENDAHULUAN
1.1 Latar Belakang Penelitian ............................................................................................ 1
1.2 Rumusan Masalah ......................................................................................................... 12
1.3 Tujuan Penelitian ......................................................................................................... 12
1.4 Kegunaan Penelitian .................................................................................................... 12
1.4.1 Kegunaan Teoritis .............................................................................................. 12
1.4.2 Kegunaan Praktis ............................................................................................... 12
BAB II KAJIAN PUSTAKA, KERANGKA PEMIKIRAN DAN HIPOTESIS
2.1 Kajian Pustaka ............................................................................................................
13
2.1.1 Konsep Kepariwisataan....................................................................................... 13
2.1.1.1 Pariwisata dan Kepariwisataan .............................................................. 13
2.1.1.2 Industri Pariwisata ................................................................................. 13
2.1.1.3 Destinasi Pariwisata ............................................................................... 14
2.1.1.4 Konsep Museum ..................................................................................... 15
2.1.2 Konsep Museum Experience ............................................................................... 16
2.1.2.1 Museum Experience bagian dari Marketing Hospitality and
Tourism ............................................................................................................. 16
2.1.2.2 Konsep Pemasaran Museum ................................................................... 17
2.1.2.3 Definisi Museum Experience .................................................................. 20
2.1.2.4 Dimensi Museum Experience ................................................................. 24
2.1.3 Konsep Behavioral Intention .............................................................................. 26
Fajar Siddiq Iskandar, 2016
PENGARUH MUSEUM EXPERIENCE TERHADAP BEHAVIORAL INTENTION WISATAWAN DI
MUSEUM KONPERENSI ASIA AFRIKA
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
viii
ix
2.1.3.1 Definisi Behavioral Intention ................................................................. 26
2.1.3.2 Dimensi Behavioral Intention ................................................................ 27
2.1.4 Pengaruh Museum Experience terhadap Behavioral Intention ........................... 30
2.1.5 Orisinalitas Penelitian ........................................................................................ 31
2.2 Kerangka Pemikiran ..................................................................................................... 32
2.3 Hipotesis ...................................................................................................................... 36
BAB III OBJEK DAN METODE PENELITIAN
3.1 Objek Penelitian ........................................................................................................... 38
3.2 Metode Penelitian ........................................................................................................ 39
3.2.1 Jenis Penelitian dan Metode yang Digunakan ................................................... 39
3.2.1.1 Jenis Penelitian ...................................................................................... 39
3.2.1.2 Metodologi Penelitian ............................................................................ 39
3.2.2 Operasionalisasi Variabel .................................................................................. 40
3.2.3 Jenis dan Sumber Data ...................................................................................... 46
3.2.4 Populasi, Sampel dan Teknik Sampling ............................................................ 47
3.2.4.1 Populasi ................................................................................................. 47
3.2.4.2 Sampel ................................................................................................... 48
3.2.4.3 Teknik Sampling .................................................................................... 49
3.2.5 Teknik Pengumpulan Data ................................................................................. 50
3.2.6 Hasil Pengujian Validitas dan Reliabilitas ....................................................... 50
3.2.6.1 Pengujian Validitas ................................................................................. 50
3.2.6.2 Pengujian Reliabilitas ............................................................................. 56
3.2.7 Rancangan Analisis Data dan Uji Hipotesis ...................................................... 57
3.2.7.1 Rancangan Analisis Data Verifikatif ..................................................... 57
3.2.7.2 Pengujian Hipotesis ............................................................................... 59
BAB IV HASIL PENELITIAN DAN PEMBAHASAN
4.1 Profil Museum dan Responden ..................................................................................... 64
4.1.1 Profil Museum .................................................................................................... 64
4.1.1.1 Indentitas Museum ................................................................................. 64
4.1.1.2 Sejarah Singkat ....................................................................................... 65
4.1.1.3 Produk dan Jasa Yang Ditawarkan ......................................................... 67
Fajar Siddiq Iskandar, 2016
PENGARUH MUSEUM EXPERIENCE TERHADAP BEHAVIORAL INTENTION WISATAWAN DI
MUSEUM KONPERENSI ASIA AFRIKA
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
x
4.1.1.3.1 Pameran Tetap ......................................................................... 67
4.1.1.3.2 Perpustakaan ............................................................................ 68
4.1.1.3.3 Audio Visual ............................................................................ 68
4.1.1.3.4 Gedung Merdeka ..................................................................... 68
4.1.1.3.5 Aktivitas di Museum Konperensi Asia Afrika ........................ 68
4.1.1.4 Struktur Organisasi ................................................................................. 69
4.1.2 Profil Responden Museum Konperensi Asia Afrika Berdasarkan
Karakteristik ..................................................................................................... 71
4.1.2.2 Karakteristik Berdasarkan Jenis Kelamin dan Usia................................ 71
4.1.2.3 Karakterisik Berdasarkan Pendidikan Terakhir dan Pekerjaan ............. 72
4.1.2.4 Karakteristik Berdasarkan Asal Tinggal ................................................ 72
4.1.3 Profil Responden Museum Konperensi Asia Afrika Berdasarkan
Pengalaman .................................................................................................... 73
4.1.3.1 Pengalaman responden berdasarkan frekuensi Kunjungan .................... 74
4.1.3.2 Pengalaman responden berdasarkan dengan siapa berkunjung .............. 74
4.1.3.3 Pengalaman responden berdasarkan informasi....................................... 75
4.1.3.4 Pengalaman responden berdasarkan tujuan berkunjung ......................... 76
4.1.3.5 Pengalaman responden berdasarkan model transportasi yang
digunakan ................................................................................................ 77
4.1.3.6 Pengalaman responden berdasarkan pengeluaran saat
berkunjung .............................................................................................. 78
4.2 Pelaksanaan Museum Experience di Museum Konperensi Asia Afrika ....................... 79
4.2.1 Tanggapan Responden terhadap Recreation di Museum Konperensi
Asia Afrika ..................................................................................................... 79
4.2.2 Tanggapan responden terhadap Socibility di Museum Konperensi
Asia Afrika ..................................................................................................... 82
4.2.3 Tanggapan responden terhadap Learning Experience di Museum
Konperensi Asia Afrika ................................................................................. 84
4.2.4 Tanggapan responden terhadap Aesthetic Experience di Museum
Konperensi Asia Afrika ................................................................................. 86
4.2.5 Tanggapan responden terhadap celebrative Experience di Museum
Konperensi Asia Afrika ................................................................................. 89
Fajar Siddiq Iskandar, 2016
PENGARUH MUSEUM EXPERIENCE TERHADAP BEHAVIORAL INTENTION WISATAWAN DI
MUSEUM KONPERENSI ASIA AFRIKA
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
xi
4.2.6 Rekapitulasi hasil Tanggapan responden terhadap implementasi
Museum Experience di Museum Konperensi Asia Afrika............................. 90
4.3 Tanggapan Responden Museum Konperensi Asia Afrika terhadap behavioral
intention ....................................................................................................................... 92
4.3.1 Tanggapan Responden terhadap Revisit The Same Destination di
Museum Konperensi Asia Afrika ....................................................................... 92
4.3.2 Tanggapan Responden terhadap Willingness To Recommend The
Destination To Other di Museum Konperensi Asia Afrika ................................ 94
4.3.3 Rekapitulasi Hasil Tanggapan Responden Terhadap Implementasi
Behavioral Intention Wisatawan di Museum Konperensi Asia Afrika .............. 95
4.4 Pengaruh Museum Experience Terhadap Behavioral Intention Wisatawan
Museum Konperensi Asia Afrika ................................................................................ 98
4.4.1 Hasil Uji Asumsi Regresi Berganda ................................................................... 98
4.4.1.1 Hasil Pengujian Asumsi Normalitas ....................................................... 98
4.4.1.2 Hasil Pengujian Asumsi Heterokedasitas ............................................... 100
4.4.1.3 Hasil Pengujian Asumsi Linieritas ......................................................... 101
4.4.1.4 Hasil Pengujian Asumsi Multikolinierutas ............................................. 103
4.4.1.5 Hasil Pengujian Korelasi dan Koefisien Determinasi ............................ 104
4.4.2 Pengujian Hipotesis dan Uji Signifikansi Secara Simultan (Uji F) .................... 105
4.4.3 Pengujian Hipotesis dan Uji Signifikansi Secara Parsial (Uji t) ......................... 106
4.4.4 Model Persamaan Regresi Berganda Pengaruh Museum Experience
wisatawan terhadap Behavioral Intention .......................................................... 108
4.5 Implikasi Hasil Temuan Penelitian ............................................................................... 109
4.5.1 Temuan Penelitian Bersifat Teoritik ................................................................... 109
4.5.2 Temuan Penelitian Bersifat Empirik ................................................................... 110
BAB V KESIMPULAN DAN REKOMENDASI
5.1 Kesimpualan.................................................................................................................. 112
5.2 Rekomendasi ................................................................................................................. 113
Fajar Siddiq Iskandar, 2016
PENGARUH MUSEUM EXPERIENCE TERHADAP BEHAVIORAL INTENTION WISATAWAN DI
MUSEUM KONPERENSI ASIA AFRIKA
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu