THE PROCEDURE OF MAKING SPOT ADVERTISEMENT AT PAS FM BUSINESS RADIO SEMARANG - UDiNus Repository

CHAPTER IV
CONCLUSIONAND SUGGESTION

Advertisement is the most important thing for all media. Manufactured
isement especially spot advertisementis the most chosenadvertisementby
dients at PAS FM Business radio Semarang,because spot advertisement
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as a complete advertisementwhich is madeby soundeffectsand music.
The making of spot adverJisementat PAS FM BusinessRadio Semarang,
about the procedureto produce,but also it needssupportingthings, such
Ae material that consists of monologue and dialogue script, hardware and

equipment that consistsof computer,sound system and microphone,the
who doesthe voice over, and recorderequipment,such as cassetteand CD.
After all the things were prepared,the making of spot advertisementcan be
through some procedures, they are, preparing the material which is in
into a script
with the customer's wants, manufacturing'the-,;material
consists of dialogue and monologue scripts, proposing the script to the
to get an agreement,choosingthe talentswho do the voice over, voicing
mixing the voice over result with sound effects and music, finishing and
the advertisement.

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After observing the procedure of making spot advertisementat PAS FM
Radio Semarang,the writer considered that PAS FM Business Radio
is included as the one of radio stationswhich has creativity and quality in
advertisement,but it still has some weaknesses.Therefore, it needs some
suchas:

l.

It is better to PAS FM Business Radio Semarang to be more creative rn
making the story of advertisement in order to make the listener feel the

differencesof eachadvertifement.
2. It is betterto changethe talentsoftenly, in order to makethe advertisement
more variousand not boring.