THE PROCEDURE OF MAKING SPOT ADVERTISEMENT AT PAS FM BUSINESS RADIO SEMARANG - UDiNus Repository
CHAPTER I
INTRODUCTION
l.l Reasonfor Choosingthe Title
In a modern community, people need some information which can be
accessedfrom several media, for example radio. Radio is an audio media
u-hich gives big influence in daify life. Every radio has its own target audience
s'hich is aimed to certain community by having suitable broadcast format
ttrough its program,its music or its advertisement.
As one of powerful media, radio has some important roles in marketing
through advertisement.Advertisementon radio gives sustainableawarenessto
the listener,becauseof its power, which is able to establishpeople'sinterests
throughthe effective massages.
There are many kinds of advertisement,and one of them is spot
adr,ertisement.Spot advertisementis a recorded a.dvertisemeirt,which has
durationabout 15 until 60 seconds.In PAS FM BusinessRadio Semarang,spot
bv the clients.
sdvertisementis the most chosenadvertisement
The knowledse of radio advertisementhas been studied.but as the
I
listenerthere are only few people know about the procedureof making spot
That's why the writer choosesthe title of paper'The Procedure
rdr-ertisement.
trf Vaking SpotAdvertisementat PAS FM BusinessRadio Semarang'
Statement of the Problem
The problemsof this paperare statedfollows:
l. What is the procedure of making spot advertisementat PAS FM Business
Radio Semarang?
L
What are the equipmentsand media used for making spot advertisementat
PAS FM Businessradio Sarrarang?
ve of the Study
The objectivesof the study is:
To describethe procedureof making spot advertisementat PAS FM Business
Radio Semarang.
To describethe equipmentsand media used for making spot advertisementat
PAS FM BusinessRadio Semarang.
ificance of the Studv
This study is expectedto give significanceto:
The writer
a. Applying the theories derived from the lectures during the time of the
study.
b. Being a partial fulfillment of the requirementsfor the completion of
Diploma III Programof the EnglishDepartment.
Dian Nuswantoro Semarang
Being a referenceand reading material at the library of Dian Nuswantoro
University, especially which deals with the procedure of making spot
advertisementat PAS FM BusinessRadio Semarang
PAS FM BusinessRadio Semarang
Being an input which can increasethe quality of making spot advertisementin
/
get
orderto
betterresult.
ementation of the Studv
This study was conductedfor one month, startingfrom 3 February2006 to 28
2006 at PAS FM BusinessRadio Semarang.Meanwhilethe activitiesduring
study are:
ACTIVITIES
3-5 February2006
5-10 February2006
PAS FM Business loo'king" diound the situation of
Radio Semarang
radio area
Production's room
taking note for all data needed
l0 - 15 Februarv2006 Programdirector's interviewing the program director
room
l5 - 19 Februarv 2006 Production's room
about the advertisement.
observing the procedure of making
advertisement.
20-24 Februarv2006
Broadcast'sroom
25-28February2006
PAS FM Business summarizing the data which are
Radio Semarang
obtained
of Data Collection
In collecting the data and information about the procedureof making spot
t at PAS FM BusinessRadio Semarang,the writer used severalmethods
Hadi (1987 : 193) statesthat'.' wawalcS*,ud?J+.pr9,l"r tanyajawab
sepihak yang dikejakan dengan sistematikadan berdasarkankepada tujuan
penyelidikan".It meansthat interview is a method of data collection by one
way interview, which is systematicand basedon objectiveof the research.By
doing this method, the writer interviewed Program Director of PAS FM
BusinessRadio Semarang.
ation
Hadi (1987 :
136) statesthat ccobservasiialah pengamatandan
pencatatandengansistemfenomena yangterjadi ataudiselidiki" . It meansthat
observationis a systematicobservationand note taking of the phenomena,
which arebeing studied.In this method,the writer observedthe processof the
making spot advertisementand the announcerand operatorwho relayed the
advertisement
Erary
Research
Nasir (19S3: 13) statesthat " Studipustakaadalahprosespengumpulan
data menggunakanbuku literatur yang berhubungandengan penelitian". It
meansthat library researchis a fiethod of data collection by using literature
books related to the research.In this method the writer collected data from
sometextbooksrelatedwith this study.
Organization
This paperconsistsof four chapters:
ChapterI is Introduction.This chapterconsistsof the reasonfor choosing
title, statementof the problem,.limitation of the"proplem, objective of the
, significance of the study, method of data collection, and paper organrzation.
ChapterII is LiteratureReview.This chapterconsistsof massmedia,radio,
ising, spot advertisement and the making of advertisement.
ChapterIII is The Procedureof Making Spot Advertisementat PAS FM
ircss Radio Semarang.This chapterconsistsof history of PAS FM Business
Semarang,organizational structure of PAS FM Business Radio Semarang,
description of PAS FM Business Radio Semarang, and the procedure of
ng spotadvertisementat PAS FM BusinessRadio Semarang.
Chapter IV is Conclusion and Suggestion.This chapter
consists of the
ion and suggestion.
INTRODUCTION
l.l Reasonfor Choosingthe Title
In a modern community, people need some information which can be
accessedfrom several media, for example radio. Radio is an audio media
u-hich gives big influence in daify life. Every radio has its own target audience
s'hich is aimed to certain community by having suitable broadcast format
ttrough its program,its music or its advertisement.
As one of powerful media, radio has some important roles in marketing
through advertisement.Advertisementon radio gives sustainableawarenessto
the listener,becauseof its power, which is able to establishpeople'sinterests
throughthe effective massages.
There are many kinds of advertisement,and one of them is spot
adr,ertisement.Spot advertisementis a recorded a.dvertisemeirt,which has
durationabout 15 until 60 seconds.In PAS FM BusinessRadio Semarang,spot
bv the clients.
sdvertisementis the most chosenadvertisement
The knowledse of radio advertisementhas been studied.but as the
I
listenerthere are only few people know about the procedureof making spot
That's why the writer choosesthe title of paper'The Procedure
rdr-ertisement.
trf Vaking SpotAdvertisementat PAS FM BusinessRadio Semarang'
Statement of the Problem
The problemsof this paperare statedfollows:
l. What is the procedure of making spot advertisementat PAS FM Business
Radio Semarang?
L
What are the equipmentsand media used for making spot advertisementat
PAS FM Businessradio Sarrarang?
ve of the Study
The objectivesof the study is:
To describethe procedureof making spot advertisementat PAS FM Business
Radio Semarang.
To describethe equipmentsand media used for making spot advertisementat
PAS FM BusinessRadio Semarang.
ificance of the Studv
This study is expectedto give significanceto:
The writer
a. Applying the theories derived from the lectures during the time of the
study.
b. Being a partial fulfillment of the requirementsfor the completion of
Diploma III Programof the EnglishDepartment.
Dian Nuswantoro Semarang
Being a referenceand reading material at the library of Dian Nuswantoro
University, especially which deals with the procedure of making spot
advertisementat PAS FM BusinessRadio Semarang
PAS FM BusinessRadio Semarang
Being an input which can increasethe quality of making spot advertisementin
/
get
orderto
betterresult.
ementation of the Studv
This study was conductedfor one month, startingfrom 3 February2006 to 28
2006 at PAS FM BusinessRadio Semarang.Meanwhilethe activitiesduring
study are:
ACTIVITIES
3-5 February2006
5-10 February2006
PAS FM Business loo'king" diound the situation of
Radio Semarang
radio area
Production's room
taking note for all data needed
l0 - 15 Februarv2006 Programdirector's interviewing the program director
room
l5 - 19 Februarv 2006 Production's room
about the advertisement.
observing the procedure of making
advertisement.
20-24 Februarv2006
Broadcast'sroom
25-28February2006
PAS FM Business summarizing the data which are
Radio Semarang
obtained
of Data Collection
In collecting the data and information about the procedureof making spot
t at PAS FM BusinessRadio Semarang,the writer used severalmethods
Hadi (1987 : 193) statesthat'.' wawalcS*,ud?J+.pr9,l"r tanyajawab
sepihak yang dikejakan dengan sistematikadan berdasarkankepada tujuan
penyelidikan".It meansthat interview is a method of data collection by one
way interview, which is systematicand basedon objectiveof the research.By
doing this method, the writer interviewed Program Director of PAS FM
BusinessRadio Semarang.
ation
Hadi (1987 :
136) statesthat ccobservasiialah pengamatandan
pencatatandengansistemfenomena yangterjadi ataudiselidiki" . It meansthat
observationis a systematicobservationand note taking of the phenomena,
which arebeing studied.In this method,the writer observedthe processof the
making spot advertisementand the announcerand operatorwho relayed the
advertisement
Erary
Research
Nasir (19S3: 13) statesthat " Studipustakaadalahprosespengumpulan
data menggunakanbuku literatur yang berhubungandengan penelitian". It
meansthat library researchis a fiethod of data collection by using literature
books related to the research.In this method the writer collected data from
sometextbooksrelatedwith this study.
Organization
This paperconsistsof four chapters:
ChapterI is Introduction.This chapterconsistsof the reasonfor choosing
title, statementof the problem,.limitation of the"proplem, objective of the
, significance of the study, method of data collection, and paper organrzation.
ChapterII is LiteratureReview.This chapterconsistsof massmedia,radio,
ising, spot advertisement and the making of advertisement.
ChapterIII is The Procedureof Making Spot Advertisementat PAS FM
ircss Radio Semarang.This chapterconsistsof history of PAS FM Business
Semarang,organizational structure of PAS FM Business Radio Semarang,
description of PAS FM Business Radio Semarang, and the procedure of
ng spotadvertisementat PAS FM BusinessRadio Semarang.
Chapter IV is Conclusion and Suggestion.This chapter
consists of the
ion and suggestion.