DINAMIKA MUATAN SIARAN JURNALISTIK DI BEBERAPA RADIO DI BANDUNG.

ABSTRAK

Sita Osa, 210110060228, 2013. Skripsi ini berjudul : Dinamika Muatan Siaran
Jurnalistik di Beberapa Radio di Bandung. Dengan subjudul Studi Kasus
Dinamika Muatan Siaran Jurnalistik di Radio Mara , PR, dan Raka Bandung.
Pembimbing utama Dr. Herlina Agustin.,M.T dan pembimbing pendamping
Pandan

Yudhapramesti,

S.Sos.,MT.

Jurusan

Jurnalistik,

Fakultas

Ilmu

Komunikasi, Universitas Padjadjaran, Jatinangor.

Penelitian ini bertujuan mengetahui dinamika muatan siaran
jurnalistik di Radio Mara , PR, dan Raka pada periode 1998-2012 serta
mengetahui faktor internal dan eksternal yang memengaruhi perubahan muatan
siaran jurnalistik di radio-radio tersebut. Pengumpulan data dilakukan dengan
observasi, wawancara mendalam, dan studi pustaka.
Hasil penelitian ini menunjukkan bahwa pada periode 1998-2012
terjadi dinamika muatan siaran jurnalistik di Radio Mara, PR, dan Raka. Radio
Mara pada periode ini mengalami penurunan muatan siaran jurnalistik, sedangkan
PR dan Raka mengalami peningkatan. Perubahan muatan siaran jurnalistik di

radio-radio ini disebabkan oleh faktor internal dan eksternal yang meliputi
manajemen, tenaga kerja, tekanan ekonomi, politik, minat dan kebutuhan audien,
serta peristiwa dan pasokan informasi budaya.
Simpulan

penelitian

ini,

Radio

Mara

tidak

mampu

mempertahankan muatan siaran jurnalistik karena masalah keuangan. Berbeda
dengan Mara , Radio PR setelah berganti-ganti format dan segmentasi akhirnya
menemukan format yang tepat yaitu dengan format berita. Radio Raka semenjak
bergabung dengan jaringan Sonora ternyata mengalami peningkatan muatan
siaran jurnalistik dan kemajuan baik dari segi program maupun keuangan.
Peneliti

menyarankan

agar

masing-masing

media

meningkatkan kualitas informasi yang disampaikan kepada pendengar.

i

mampu

ABSTRACT

Sita Osa, 210110060228, 2013. This mini thesis is entitled The Charge Dynamics

in Multiple Radio Broadcast Journalism in Bandung. With subtitle is Case Study
Charge Dynamics in Radio Broadcast Journalism at Mara, PR, and Raka
Bandung. The main thesis supervisor is Dr. Herlina Agustin.,M.T. And thesis
supervisor

companion is Pandan Yudhapramesti, S.Sos.,M.T. Major

of

Journalism, Communication and Science Faculty, Padjadjaran University,
Jatinangor.
This study aims to determine the dynamics of charge broadcast journalism
at Mara Radio, PR Radio, and Raka Radio in period 1998-2012 and also to
determine the internal and external factors that affect the charge change in
broadcast journalism these radios. Data was collected through observation, indepth interviews and literature.
These results of the study indicate that in period 1998-2012 occured
broadcast journalism in the charge dynamics Mara Radio, PR Radio, and Raka
Radio. Mara during this periode decreased payload broadcast journalism while
PR and Raka has increased. Charge change journalism broadcast on radio
stations is caused by internal and external factors which include management,
labor, economics pressures, political pressures, interest and needs of the
audience, as well as cultural events and supply information.
The conclusions of this study, Mara was unable to sustain the charge
broadcast journalism because of financial problems. PR had a lot of changes
format and segmentation finally found the exact format to improve itself by use
the news format. Since joined with Sonora’s network at 2008, Raka Radio made a
lot of improvement in programs, financial, and also journalism’s content.
Researchers suggested that each medium can improve the quality of

information delivered to the listener.

ii