Toko Serba Ada dan UMKM.
Pikiran Rakyat
o AS ela sa
2
@
3
18
19
21
()M a r
O P eb
6
5
20
O Apr
o
Rabu
7
8
22
24
O Ju n
(]
Ju m a t
("
S a b tu
< :»
10
11
12
13
14
15
25
26
27
28
29
30
9
23
O M ei
o
K a m is
ZYXWVUTSRQPONMLKJIHGF
O Ju l
eAgs
O S ep
O O kt
O N ov
Serba Ada dan UMK
Toko
~ = = = = = = = = ::------~ --~ ~ --~ ::~ ~ ~ ~ ~ ~ = = ~ --~ P ~ o ~ l;a ~ p e n g a d a a n b a ra n g n y a
Oleh ASEP SUIUARYANA
sangat
ra p ih .
B a ra n g n y a
d i-
d ro p o l e h d i s t r i b u t o r . D e n g a n
ABAYAN
K
d e m ik ia n ,
p e rp u ta ra n
uang
b e rs ifa t v e rtik a l. U a n g d a ri
yang
m e n g is i
ru b rik
o l e d i H a ria n
O le -
U m um
w a rg a s e te m p a t d ita rik k e p u -
m e n g k ritis i
iz in to k o s e rb a a d a
s a ra n b is n is d i k o ta b e s a r. S e rin g k a li, w a rg a s e b a g a i k o n s u -
(to s e rb a ), te rk a it tid a k te rlin d u n g in y a p ro d u k u s a h a m ik ro
m e n tid a k b is a b a rte r d e n g a n
p ro d u k n y a .
B anyak
w a rg a
k e e il d a n m e n e n g a h (U M K M )
o le h b a n y a k p e m e rin ta h d a e -
y a n g s e n a n g d e n g a n k e h a d ira n
P ikira n
R a kya t
p e m b e ria n
to s e rb a k a re n a h a rg a p a s ti,
k u a lita s te rja m in , s e rta g e n g s i-
ra h (2 9 /7 ). M u n g k in a d a ju g a
k e b ija k a n y a n g tid a k s e g e ra d i-
n y a m e n in g k a t.
a d a a n to s e rb a . J ik a k e m u d ia n
K o n d is i itu b e rd a m p a k p a d a
lu m p u h n y a p e re k o n o m ia n ra k -
to s e rb a a d a , m a k a d is y a ra tk a n
y a t, s e p e rti d ik ritik
a g a r m e n g u ru s
iz in te ta n g g a
P e d a g a n g m e n d a p a t u ta n g d a n
ta n p a a d a u p a y a m e n o la k a ta u
m a e e t d i k o n s u m e n n y a s e h in g g a k e s u lita n m e m u ta rk a n ro d a
buat
u n tu k
m e n g a tu r
k e b e r-
m e m b a ta s i k e h a d ira n n y a .
K o n d is i itu b is a m e m b e rik a n
p e lu a n g u n tu k m e m b u k a to s e rb a d i b a n y a k te m p a t, te rm a suk
p e rd e sa a n .
k e g ia ta n
D am paknya,
U M K M b is a te rs e re t
u s a h a n y a . P e m b e li k e w a ru n g n y a b is a s e p i ta tk a la w a rg a s e -
m e n g g e lo n to rk a n u a n g b a n y a k
s u d a h d ih itu n g m a ta n g a k a n
k e u n tu n g a n y a n g b a k a l d ira ih n y a . B is a ja d i m o d a ln y a
K abayan.
d a n g m e m ilik i u a n g , d a n b is a
ra m a i k e tik a w a rg a s e d a n g p a ilit. D a m p a k n y a , b a ra n g d i w a -
d a ri
keba-
ru n g h a b is te ta p i tid a k m e n g -
sam pai
n y a k a n d ip in ja m i b a n k . P e n g u s a h a to s e rb a y a n g b u k a n p e n d u d u k lo k a l b is a m e m a k s im a l-
h a s ilk a n u a n g y a n g s e p a d a n .
P e ta n i b is a tin g g a l d a k i a ta u
n e la y a n tin g g a l tu la n g .
o p e ra s io n a l. B e lu m la g i p e m ilik la h a n te rk e n a d a m p a k p ro -
k a n s u m b e r d a n p o te n s i y a n g
d im ilik in y a u n tu k m e ra ih u n -
dak
fitn y a , s e rta s e ju m la h
tu n g b e s a r.
ta n p a p a y u n g h u k u m
y a n g je -
la s d a n te g a s . D a ri to s e rb a , s u d a h je la s p e m a s u k a n k e k a s
d a e ra h
m e la lu i
iz in
pendu-
d u k lo k a l y a n g b e k e rja d i s a n a .
D i p in g g ira n
K o ta G a ru t,
pem bangunan
m e n d a ta n g k a n
han R p
hun.
100
to s e rb a
b is a
u a n g s e w a la -
ju ta u n tu k lim a ta -
S e te la h n y a ,
bangunan
m e n ja d i m ilik p e m ilik la h a n .
J u m la h s e w a a n y a n g m e n g g iu rk a n u n tu k w ila y a h te rs e b u t.
T e n tu
penyew anya
N am un,
b o n a fid e .
kesanggupannya
saku
s e n d iri,
k e n d a ti
P e m e rin ta h
b u k a n la h
tik a rn y a
U M K M , b a ik
d a la m
s e w a , a ta u
m a sy a ra k a t
la w a n
b e rs a in g to s e rb a . U m u r lim a
ta h u n a n to s e rb a b is a m e m b u a t
g u lu n g
dan pem da
b e rp a n g k u
ti-
ta n g a n .
K e h a d ira n s u m b e r P A D , u a n g
Wanmg bangkrut
W a ru n g
b is a
. p e rh itu n g k a n
d e n g a n ris ik o
y a n g h a ru s d ita n g g u n g U M K M
s e ju m la h
yang
b e rg e ra k
u s a h a w a ru n g a ta u in -
d u s tri ru m a h a n .
g e n g s i k e lo m p o k
te rte n tu p e rlu d i-
W a ru n g b is a
d a la m m e n ja la n k a n u s a h a n y a .
D a m p a k k e lu m p u h a n
b is a
m e n im b u lk a n
UMKM
pengang-
g u ra n d a n k e te rg a n tu n g a n
ke-
. b a n g k ru t k a re n a w a rg a s e te m -
p a d a p e m e rin ta h u n tu k p e n y e -
p a t le b ih m e n y u k a i b e la n ja d i
d ia a n la p a n g a n k e rja . O le h k a -
to s e rb a k e tik a m e m ilik i u a n g .
re n a
Kliping Humas Unpad 2010
itu , k e h id u p a n
UMKM
b e rm a k n a k e w ira u s a h a a n te rp u p u k , d a n jik a s e b a lik n y a , s a m a s a ja d e n g a n p e n g h a n c u ra n .
K e h a d ira n d in a s a ta u p u n
k a n to r y a n g b e rk a ita n d e n g a n
U M K M b u k a n la h
p e m a n is
a g a r k e s a n k e b e rp ih a k a n k e p a d a & o lo n g a n e k o n o m i le m a h
m e n g u a t. S e b a g a i o rg a n is a s i
p u b lik , k e h a d ira n n y a
h a ru s
b e rm a k n a b a g i k e m a ju a n h id u p p ih a k y a n g d ita n g a n in y a .
K e rja k e ra s m e n ja d i s im b o ljik a fu n g s in y a d im a in k a n m a k s im a l. D e n g a n d e m ik ia n , b e ra g a m u p a y a u n tu k m e m a ju k a n
U M K M m e n ja d i te k a d b u la t.
G angguan
y a n g c e n d e ru n g
m e n g g a n g g u k e la n c a ra n u s a h a
b is a d ita n g a n i d e n g a n m e lib a tk a n p ih a k te rk a it ta n p a h a ru s
m e n g e d e p a n k a n e g o is m e s e k to rn y a s e n d iri.
S ta n d a r d a n s a s a ra n y a n g
je la s p e rlu d iru m u s k a n p e m e rin ta h u n tu k d ila n ju tk a n d e n g a n k o m u n ik a s i a n ta rin s ta n s i te rk a it. D i d a la m n y a ju g a
d ip e rtim b a n g k a n s u m b e r d a y a y a n g d im ilik i a g a r c a p a ia n
k in e rja k e b ija k a n b is a d ira ih
(V a n M e te r, 1 9 7 5 ). K o n d is i
lin g k u n g a n
s o s ia l e k o n o m i
b u k a n s e s u a tu y a n g b o le h d ia b a ik a n . M e m b ia rk a n k e e g o is m e a n b e rk e m b a n g , s a m a s a ja k e g a g a la n re z im k e p a la d a e ra h te rk a it a ta u m u n g k in p re s id e n n y a s e b a g a i m a n a je r n e g a ra .
J ik a k e s e ja h te ra a n
um um
d ija d ik a n ru ju k a n , s e c a ra s is te m ik , k e k u a ta n te rle m a h p e r-
lu d ip e rb e s a r, s e d a n g k a n y a n g
s u d a h k u a t d ip a k s a m e n o lo n g
m e n g u a tk a n s i le m a h . B is a ja d i u s a h a w a ru n g , p e ta n i, n e la y a n , a ta u P K L m e n ja d i k e k u a ta n le m a h y a n g p e rlu d ib a n g k itk a n s e m a n g a t ju a n g n y a .
U n tu k itu , s i k u a t p e rlu m e n d a m p in g i u s a h a n y a a g a r p ro duknya m em enuhi
s ta n d a r
k u a lita s te rte n tu , jik a p e rlu
d a p a t d ip e rd a g a n g a n d i to s e rb a m ilik p e n g u s a h a k u a t. D i
s a m p in g itu , s im p u l k e k u a ta n
U M K M p e rlu d ip ro te k s i a g a r
tid a k d is u s u p i u s a h a k a k a p
y a n g g a ra n g .
D e n g a n k e b e rp ih a k a n y a n g
d ik u k u h k a n s e c a ra te rin te g ra s i, p e m b in a a n p u n p e rlu s e m a k in in te n s if s e h in g g a tid a k
a d a la g i w a ru n g b a n g k ru t k a re n a k u ra n g m o d a l a ta u te rs is ih k a n to s e rb a , a ta u tid a k la g i
te rd e n g a r p e d a g a n g y a n g m e ra c u n i k o n s u m e n n y a d e n g a n
fo rm a lin a ta u p e w a rn a te k s til.
K e ja d ia n s e m a c a m itu b is a ja d i k a re n a le m a h n y a k e b e rp ih a k a n p e m e rin ta h
s e h in g g a
p e ra n g k a tn y a
le n g a h d a la m
m e m b in a . M u n g k in k e ja d ia n
sem acam
itu b is a m e n ja d i
a k h ir k e ra n c u a n e k o n o m i ra k y a t y a n g p e rlu d is e m p u rn a k a n
d e n g a n m e m u la i p e n g a tu ra n
w ila y a h u s a h a a g a r tid a k pa-
corok kokod. ***
Penulis, Sekretaris LP3AN
dan Lektor Kepala pada Jurusan llmu Administrasi Negara FISIP Unpad.
o AS ela sa
2
@
3
18
19
21
()M a r
O P eb
6
5
20
O Apr
o
Rabu
7
8
22
24
O Ju n
(]
Ju m a t
("
S a b tu
< :»
10
11
12
13
14
15
25
26
27
28
29
30
9
23
O M ei
o
K a m is
ZYXWVUTSRQPONMLKJIHGF
O Ju l
eAgs
O S ep
O O kt
O N ov
Serba Ada dan UMK
Toko
~ = = = = = = = = ::------~ --~ ~ --~ ::~ ~ ~ ~ ~ ~ = = ~ --~ P ~ o ~ l;a ~ p e n g a d a a n b a ra n g n y a
Oleh ASEP SUIUARYANA
sangat
ra p ih .
B a ra n g n y a
d i-
d ro p o l e h d i s t r i b u t o r . D e n g a n
ABAYAN
K
d e m ik ia n ,
p e rp u ta ra n
uang
b e rs ifa t v e rtik a l. U a n g d a ri
yang
m e n g is i
ru b rik
o l e d i H a ria n
O le -
U m um
w a rg a s e te m p a t d ita rik k e p u -
m e n g k ritis i
iz in to k o s e rb a a d a
s a ra n b is n is d i k o ta b e s a r. S e rin g k a li, w a rg a s e b a g a i k o n s u -
(to s e rb a ), te rk a it tid a k te rlin d u n g in y a p ro d u k u s a h a m ik ro
m e n tid a k b is a b a rte r d e n g a n
p ro d u k n y a .
B anyak
w a rg a
k e e il d a n m e n e n g a h (U M K M )
o le h b a n y a k p e m e rin ta h d a e -
y a n g s e n a n g d e n g a n k e h a d ira n
P ikira n
R a kya t
p e m b e ria n
to s e rb a k a re n a h a rg a p a s ti,
k u a lita s te rja m in , s e rta g e n g s i-
ra h (2 9 /7 ). M u n g k in a d a ju g a
k e b ija k a n y a n g tid a k s e g e ra d i-
n y a m e n in g k a t.
a d a a n to s e rb a . J ik a k e m u d ia n
K o n d is i itu b e rd a m p a k p a d a
lu m p u h n y a p e re k o n o m ia n ra k -
to s e rb a a d a , m a k a d is y a ra tk a n
y a t, s e p e rti d ik ritik
a g a r m e n g u ru s
iz in te ta n g g a
P e d a g a n g m e n d a p a t u ta n g d a n
ta n p a a d a u p a y a m e n o la k a ta u
m a e e t d i k o n s u m e n n y a s e h in g g a k e s u lita n m e m u ta rk a n ro d a
buat
u n tu k
m e n g a tu r
k e b e r-
m e m b a ta s i k e h a d ira n n y a .
K o n d is i itu b is a m e m b e rik a n
p e lu a n g u n tu k m e m b u k a to s e rb a d i b a n y a k te m p a t, te rm a suk
p e rd e sa a n .
k e g ia ta n
D am paknya,
U M K M b is a te rs e re t
u s a h a n y a . P e m b e li k e w a ru n g n y a b is a s e p i ta tk a la w a rg a s e -
m e n g g e lo n to rk a n u a n g b a n y a k
s u d a h d ih itu n g m a ta n g a k a n
k e u n tu n g a n y a n g b a k a l d ira ih n y a . B is a ja d i m o d a ln y a
K abayan.
d a n g m e m ilik i u a n g , d a n b is a
ra m a i k e tik a w a rg a s e d a n g p a ilit. D a m p a k n y a , b a ra n g d i w a -
d a ri
keba-
ru n g h a b is te ta p i tid a k m e n g -
sam pai
n y a k a n d ip in ja m i b a n k . P e n g u s a h a to s e rb a y a n g b u k a n p e n d u d u k lo k a l b is a m e m a k s im a l-
h a s ilk a n u a n g y a n g s e p a d a n .
P e ta n i b is a tin g g a l d a k i a ta u
n e la y a n tin g g a l tu la n g .
o p e ra s io n a l. B e lu m la g i p e m ilik la h a n te rk e n a d a m p a k p ro -
k a n s u m b e r d a n p o te n s i y a n g
d im ilik in y a u n tu k m e ra ih u n -
dak
fitn y a , s e rta s e ju m la h
tu n g b e s a r.
ta n p a p a y u n g h u k u m
y a n g je -
la s d a n te g a s . D a ri to s e rb a , s u d a h je la s p e m a s u k a n k e k a s
d a e ra h
m e la lu i
iz in
pendu-
d u k lo k a l y a n g b e k e rja d i s a n a .
D i p in g g ira n
K o ta G a ru t,
pem bangunan
m e n d a ta n g k a n
han R p
hun.
100
to s e rb a
b is a
u a n g s e w a la -
ju ta u n tu k lim a ta -
S e te la h n y a ,
bangunan
m e n ja d i m ilik p e m ilik la h a n .
J u m la h s e w a a n y a n g m e n g g iu rk a n u n tu k w ila y a h te rs e b u t.
T e n tu
penyew anya
N am un,
b o n a fid e .
kesanggupannya
saku
s e n d iri,
k e n d a ti
P e m e rin ta h
b u k a n la h
tik a rn y a
U M K M , b a ik
d a la m
s e w a , a ta u
m a sy a ra k a t
la w a n
b e rs a in g to s e rb a . U m u r lim a
ta h u n a n to s e rb a b is a m e m b u a t
g u lu n g
dan pem da
b e rp a n g k u
ti-
ta n g a n .
K e h a d ira n s u m b e r P A D , u a n g
Wanmg bangkrut
W a ru n g
b is a
. p e rh itu n g k a n
d e n g a n ris ik o
y a n g h a ru s d ita n g g u n g U M K M
s e ju m la h
yang
b e rg e ra k
u s a h a w a ru n g a ta u in -
d u s tri ru m a h a n .
g e n g s i k e lo m p o k
te rte n tu p e rlu d i-
W a ru n g b is a
d a la m m e n ja la n k a n u s a h a n y a .
D a m p a k k e lu m p u h a n
b is a
m e n im b u lk a n
UMKM
pengang-
g u ra n d a n k e te rg a n tu n g a n
ke-
. b a n g k ru t k a re n a w a rg a s e te m -
p a d a p e m e rin ta h u n tu k p e n y e -
p a t le b ih m e n y u k a i b e la n ja d i
d ia a n la p a n g a n k e rja . O le h k a -
to s e rb a k e tik a m e m ilik i u a n g .
re n a
Kliping Humas Unpad 2010
itu , k e h id u p a n
UMKM
b e rm a k n a k e w ira u s a h a a n te rp u p u k , d a n jik a s e b a lik n y a , s a m a s a ja d e n g a n p e n g h a n c u ra n .
K e h a d ira n d in a s a ta u p u n
k a n to r y a n g b e rk a ita n d e n g a n
U M K M b u k a n la h
p e m a n is
a g a r k e s a n k e b e rp ih a k a n k e p a d a & o lo n g a n e k o n o m i le m a h
m e n g u a t. S e b a g a i o rg a n is a s i
p u b lik , k e h a d ira n n y a
h a ru s
b e rm a k n a b a g i k e m a ju a n h id u p p ih a k y a n g d ita n g a n in y a .
K e rja k e ra s m e n ja d i s im b o ljik a fu n g s in y a d im a in k a n m a k s im a l. D e n g a n d e m ik ia n , b e ra g a m u p a y a u n tu k m e m a ju k a n
U M K M m e n ja d i te k a d b u la t.
G angguan
y a n g c e n d e ru n g
m e n g g a n g g u k e la n c a ra n u s a h a
b is a d ita n g a n i d e n g a n m e lib a tk a n p ih a k te rk a it ta n p a h a ru s
m e n g e d e p a n k a n e g o is m e s e k to rn y a s e n d iri.
S ta n d a r d a n s a s a ra n y a n g
je la s p e rlu d iru m u s k a n p e m e rin ta h u n tu k d ila n ju tk a n d e n g a n k o m u n ik a s i a n ta rin s ta n s i te rk a it. D i d a la m n y a ju g a
d ip e rtim b a n g k a n s u m b e r d a y a y a n g d im ilik i a g a r c a p a ia n
k in e rja k e b ija k a n b is a d ira ih
(V a n M e te r, 1 9 7 5 ). K o n d is i
lin g k u n g a n
s o s ia l e k o n o m i
b u k a n s e s u a tu y a n g b o le h d ia b a ik a n . M e m b ia rk a n k e e g o is m e a n b e rk e m b a n g , s a m a s a ja k e g a g a la n re z im k e p a la d a e ra h te rk a it a ta u m u n g k in p re s id e n n y a s e b a g a i m a n a je r n e g a ra .
J ik a k e s e ja h te ra a n
um um
d ija d ik a n ru ju k a n , s e c a ra s is te m ik , k e k u a ta n te rle m a h p e r-
lu d ip e rb e s a r, s e d a n g k a n y a n g
s u d a h k u a t d ip a k s a m e n o lo n g
m e n g u a tk a n s i le m a h . B is a ja d i u s a h a w a ru n g , p e ta n i, n e la y a n , a ta u P K L m e n ja d i k e k u a ta n le m a h y a n g p e rlu d ib a n g k itk a n s e m a n g a t ju a n g n y a .
U n tu k itu , s i k u a t p e rlu m e n d a m p in g i u s a h a n y a a g a r p ro duknya m em enuhi
s ta n d a r
k u a lita s te rte n tu , jik a p e rlu
d a p a t d ip e rd a g a n g a n d i to s e rb a m ilik p e n g u s a h a k u a t. D i
s a m p in g itu , s im p u l k e k u a ta n
U M K M p e rlu d ip ro te k s i a g a r
tid a k d is u s u p i u s a h a k a k a p
y a n g g a ra n g .
D e n g a n k e b e rp ih a k a n y a n g
d ik u k u h k a n s e c a ra te rin te g ra s i, p e m b in a a n p u n p e rlu s e m a k in in te n s if s e h in g g a tid a k
a d a la g i w a ru n g b a n g k ru t k a re n a k u ra n g m o d a l a ta u te rs is ih k a n to s e rb a , a ta u tid a k la g i
te rd e n g a r p e d a g a n g y a n g m e ra c u n i k o n s u m e n n y a d e n g a n
fo rm a lin a ta u p e w a rn a te k s til.
K e ja d ia n s e m a c a m itu b is a ja d i k a re n a le m a h n y a k e b e rp ih a k a n p e m e rin ta h
s e h in g g a
p e ra n g k a tn y a
le n g a h d a la m
m e m b in a . M u n g k in k e ja d ia n
sem acam
itu b is a m e n ja d i
a k h ir k e ra n c u a n e k o n o m i ra k y a t y a n g p e rlu d is e m p u rn a k a n
d e n g a n m e m u la i p e n g a tu ra n
w ila y a h u s a h a a g a r tid a k pa-
corok kokod. ***
Penulis, Sekretaris LP3AN
dan Lektor Kepala pada Jurusan llmu Administrasi Negara FISIP Unpad.