PERTUKARAN INFORMASI MENGENAI BUKU DI SITUS LENDABOOK.CO.
ABSTRAK
Penelitian ini bertujuan untuk mengetahui bagaimana pertukaran informasi oleh
member lendabook melalui situs lendabook. Kajian yang digunakan dalam penelitian
ini adalah teori dialektika yang terdiri dari proses eksternalisasi, proses obyektivasi,
dan proses internalisasi member pada situs Lendabook. Metode yang digunakan
adalah metode kualitatif dengan pendekatan studi kasus. Teknik pengumpulan data
dilakukan melalui observasi, wawancara, dan studi kepustakaan. Hasil penelitian
menunjukan bahwa proses ekternalisasi teridiri dari daya tarik pada situs lendabook
dan motivasi member lendabook. Proses obyektivasi terdiri dari aktivitas member
berbagi informasi dan aktivitas pinjam meminjam buku. Proses internalisasi terdiri
dari manfaat yang diperoleh yaitu mudah mendapatkan buku dan mendapatkan
teman. Berdasarkan penelitian dapat disimpulakan bahwa pertukaran informasi pada
situs lendabook memudahkan member untuk saling pinjam meminjam buku dan
menimbulkan dampak yang positif bagi member.
Kata Kunci: pertukaran informasi, media sosial, lendabook
i
ABSTRACT
This study aims to find out how Lendabook members exchange information through
lendabook website. The study which used in this research is the dialectic theory
which consists of externalization process, objectivation process, and the
internalization process of Lendabook members on the website. The method used is
qualitative method with case study approach. Techniques of data collection is done
through observation, interview, and literature study. The results showed that the
process externalization process consists of website appeal and motivation of the
members. Objectivation process consists of information sharing activities and lending
and borrowing books activities among members. Internalization process consists of
the benefits gained that consist of easy to get friends and books. Based on the
research it can be concluded that the exchange of information on the lendabook
website allows members to borrow book each other and making positive impact for
members.
Keyword : information exchange, social media, Lendabook
ii
Penelitian ini bertujuan untuk mengetahui bagaimana pertukaran informasi oleh
member lendabook melalui situs lendabook. Kajian yang digunakan dalam penelitian
ini adalah teori dialektika yang terdiri dari proses eksternalisasi, proses obyektivasi,
dan proses internalisasi member pada situs Lendabook. Metode yang digunakan
adalah metode kualitatif dengan pendekatan studi kasus. Teknik pengumpulan data
dilakukan melalui observasi, wawancara, dan studi kepustakaan. Hasil penelitian
menunjukan bahwa proses ekternalisasi teridiri dari daya tarik pada situs lendabook
dan motivasi member lendabook. Proses obyektivasi terdiri dari aktivitas member
berbagi informasi dan aktivitas pinjam meminjam buku. Proses internalisasi terdiri
dari manfaat yang diperoleh yaitu mudah mendapatkan buku dan mendapatkan
teman. Berdasarkan penelitian dapat disimpulakan bahwa pertukaran informasi pada
situs lendabook memudahkan member untuk saling pinjam meminjam buku dan
menimbulkan dampak yang positif bagi member.
Kata Kunci: pertukaran informasi, media sosial, lendabook
i
ABSTRACT
This study aims to find out how Lendabook members exchange information through
lendabook website. The study which used in this research is the dialectic theory
which consists of externalization process, objectivation process, and the
internalization process of Lendabook members on the website. The method used is
qualitative method with case study approach. Techniques of data collection is done
through observation, interview, and literature study. The results showed that the
process externalization process consists of website appeal and motivation of the
members. Objectivation process consists of information sharing activities and lending
and borrowing books activities among members. Internalization process consists of
the benefits gained that consist of easy to get friends and books. Based on the
research it can be concluded that the exchange of information on the lendabook
website allows members to borrow book each other and making positive impact for
members.
Keyword : information exchange, social media, Lendabook
ii