Chapter 7
Chapter 7
Understanding
Strategies
The Concept of Strategies
Two Levels of Strategies
• Corporate Strategy
• Business Unit Strategy
Corporate Strategy
• Single Business Firms
• Unrelated Diversified Firms
• Related Diversified Firms
Business Unit Strategy
• Business Unit Mission
• Business Unit Competitive Advantage
Understanding
Strategies
The Concept of Strategies
Two Levels of Strategies
• Corporate Strategy
• Business Unit Strategy
Corporate Strategy
• Single Business Firms
• Unrelated Diversified Firms
• Related Diversified Firms
Business Unit Strategy
• Business Unit Mission
• Business Unit Competitive Advantage